Top 7 Twitch Talent Management Agencies for Brand Growth

1. Socially Powerful

Socially Powerful is a marketing agency that offers a wide range of bespoke influencer marketing services. It focuses on helping clients create engaging and ROI-focused influencer marketing campaigns that are primed for a global audience. Its body of work includes clients like Huawei and The Body Shop, as well as creating online campaigns for games like PUBG and Last Empire War Z.

What sets the agency apart from others is its novel approach to influencer marketing, which focuses on activating platform and channel-agnostic influencer marketing campaigns. This approach lets Socially Powerful work on campaigns on a wider variety of social media channels, including VK, LinkedIn, Weibo, WeChat, Snapchat, and, of course, Twitch.

With Socially Powerful, brands can collaborate with a diverse pool of influencers, including A-list celebrities and micro-influencers for their Twitch campaigns. Furthermore, Socially Powerful is a Twitch agency partner, which gives it full access to Twitch’s ad platform. The agency also offers branded content production tailored for Twitch and your audience. Other Twitch-dedicated services include Community Amplification and Community Management and Growth.

2. Creative Artists Agency

Founded in 1975, Creative Artists Agency (CAA) has since grown to become a premier entertainment and sports agency that works across various industries, such as digital media, marketing, and television. CAA is home to agents such as Peter Letz who has worked with gaming content creators and influencers on platforms like Twitch and YouTube. Some of his clients include DrDisRespect (prior to his ban, he had 4 million followers) and NickEh30 (4 million+ followers). Aside from working with talents, CAA also works with brands for consulting, brand management, partnership sales, and more, as well as with enterprises.

3. Night Media

Night Media is a talent management company that works with some of the internet’s most popular creators in the vlogging and gaming niches like MrBeast, Matt Stonie, MrBallen, Aphmau, Safiya Nygaard, and MrWhoseTheBoss, with each commanding millions of followers on YouTube. 

The company has expanded its services to include Twitch and currently manages Karl Jacobs (3 million+ followers) and Neekolul (400,000+ followers). Aside from managing live streaming talent, Night Media also helps its clients build brand partnerships and has enabled them to connect with global enterprises like Nestle and EA.

4. Fenix Down

Fenix Down combines years of experience with transparency to help creators and brands build productive partnerships. Founder and CEO Janessa Christine is a streamer and on-cam gaming host herself. With Fenix Down, she works toward connecting the gaming industry and content creation and addressing the gap between them. 

The company’s goal is to support content creators and give them the opportunities they need to advance their careers. Some of its clients have worked with major tech brands like Intel and NVIDIA. The talent management company currently has 26 content creators in its lineup, including GassyMexican (700,000+ followers), LacedUpLauren (375,000 followers), KingGothalion (950,000+ followers), and Minion777 (340,000+ followers). 

5. Loaded

Loaded describes itself as a “no BS, fast-moving gaming management and advisory firm” that focuses on working with creators within the video game industry. Some of its clients have built partnerships with notable global brands like Adidas, Samsung, Netflix, and Honda. 

The firm offers three main services: Talent Management, Brand Strategy and Sales.

The services under Talent Management are designed to help its clients focus on creating content. These include brand development, campaign management, sponsorships and endorsements, and content development and monetization. 

Loaded works with brands to find the gamers they want to work with. The services under Brand Strategy include data analysis, performance tracking, content development, and program partnerships.

Its Sales services focus on helping brands build influencer partnerships and creators monetize their influence through sponsorships, appearances, and more.

Some of the firm’s clients include top Twitch streamers like Shroud (10.2 million followers), DrLupo (4.6 million followers), and iiTzTimmy (2.3 million followers), as well as emerging Twitch talents. 

6. GameInfluencer

Based in Munich, Germany, GameInfluencer is a Twitch influencer marketing agency backed by a team that’s passionate about games and connecting game publishers and brands with world-class gaming talent. It has worked with top companies like Facebook, Sega, Tencent, and NVIDIA. 

The GameInfluencer team has an extensive collective experience in fields like game publishing, marketing, and promotion and offers customized services for each of its clients. The company prides itself on being data-driven while remaining creative at the same time. 

With its proprietary comprehensive database of more than 3 million influencers, partners can find and start working with influencers that align with their brand, based on categories such as the influencer’s channel size, audience demographics, and campaign performance. 

Its talent portfolio includes popular YouTube and Instagram personalities, as well as emerging Twitch Streamers, such as JoJonaz (126,000 followers) and EricVanWilderman (65,000+ followers). 

7. NOVO

With online campaigns that generate up to 4x more engagement, NOVO knows its way around new media and advertising platforms like TikTok, YouTube, and Twitch. What makes NOVO stand out from the competition is it recognizes how these new media platforms give rise to new cultures that come with new challenges. 

NOVO’s founders, Matt Zagursky and Devin Nash, are influencers themselves and have worked on multiple platforms, including YouTube and Twitch. Given their collective experience, they both started to notice the same issues that continue to plague brands and creators. 

The agency aims to address the following recurring problems that companies and creators are facing:

• Brands and agencies working with influencers who aren’t the right fit for their campaigns or influencers who don’t receive customized direction;
• Exorbitant fees and costs from working with middlemen, which leads to unoptimized use of budget;
• Brands and influencers not getting the results they’re after because their campaigns weren’t customized according to their needs.

With NOVO, Zagursky and Nash are offering crucial but often overlooked components of partnerships, which are careful consideration of the influencer (whether they’re the right fit for the brand), authenticity in influencer marketing campaigns on channels like Twitch, and campaign optimization.