Twitch is the largest live-streaming video platform. And it’s not just for gaming. Twitch creators represent several niches and while gaming is by far the most common use of Twitch, there are creators who share live streams for hair and beauty, fashion, travel, knitting, and a whole lot more.
Being an influencer is one way to make money on Twitch. And that's exactly where you come in. Twitch streamers have the clout, you have the product.
If you’re looking for a Twitch streamer to represent your brand on the platform, check out the Twitch influencer marketing platforms we share here. You’re sure to find the right Twitch influencer for your shoutouts, giveaways, and unboxing.
You can’t have effective Twitch influencer marketing without the right Twitch influencer. That means finding an influencer whose audience overlaps nicely with the target audience for your products and services. You’ll also want to make sure that your brand personality matches with the influencer you’re considering. If you’re marketing a pacifist game like Journey, Firewatch, or Night in the Woods, you’re going to miss the mark if you choose a Twitch streamer who only plays first-person shooters.
Finding the right Twitch influencer for your brand can be complicated. That’s why we’ve put together this list of Twitch influencer marketing platforms you can use to help you find the right Twitch streamers for your brand.
With Upfluence, you get access to more than 4 million influencer profiles from all social media platforms. That can get overwhelming fast, so Upfluence offers up ways to filter results using more than 20 search criteria so you can find just the right influencer. Upfluence makes it easy to find the most effective influencers by analyzing engagement rates, posting consistent, audience size, and more. What we really love about this Twitch influencer marketing platform, though, is that Upfluence lets you find influencers organically, from your own customer base and audience. You can collect data from visitors as they browse your site, shop, and checkout. Then, use that data to invite those users to join your affiliate marketing efforts. Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns, Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs Brandwatch’s Influence stands as a comprehensive Twitch influencer marketing platform, equipped to forge and manage relationships between brands and the most compatible Twitch streamers. With Influence, you can construct a tailor-made Twitch Influencer Customer Relationship Management (CRM) system that puts the power of influencer collaboration at your fingertips, streamlining communication and progress tracking. Here are the features that set Influence apart: Key Features: Global Influencer Payment, Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting, Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify Brand24 gives you access to brand mentions across social media, news, blogs, podcasts, videos, forums, reviews, and more so you can protect your online reputation. This makes it easier to follow up on comments from your brand ambassadors or respond to unhappy customers before it’s too late. Through this type of social listening, you’ll gain a better understanding of who is talking about your brand and what they’re saying so you can get insights into your customers. Brand24 also includes an influence score so you can identify your Twitch influencers and make data-driven decisions about who you need to be working with. Brand24 features include: HYPR is a high-powered influencer cloud you can use to automate your influencer marketing campaigns. It’s not an opt-in network and instead uses an algorithm to find the best influencer options for your brand. You can then connect directly with influencers, cutting out commissions and fees. You can manage multiple campaigns, making it easy to optimize your costs and focus on the influencers with measurable reach. HYPR offers several features including: Pricing HYPR offers a free trial and pricing is available after a demo. Key Features: Influencer Search & Discovery, Influencer Outreach and Engagement, Performance Tracking with Audience Demographics and Conversion Attribution, Global Influencer Payment, Fraud Detection and Audience Health, Channels: Instagram, Facebook, Twitter, YouTube, Pinterest SocialBook is an influencer marketing platform created by a team of influencers, engineers, marketing managers, entrepreneurs, and big data experts. You start with influencer research. SocialBook lets you search for influencers by name, your competitors, or using a combination of filters. Once you have your list of influencers, you can review influencer profile reports to find the right influencers for your Twitch influencer marketing campaigns. After that, it’s time to reach out to your chosen influencers and bring them onboard. SocialBook lets you communicate with influencers and maintain information right on the platform. Here are some other great SocialBook features: Key Features: Search/Discovery, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing, Channels: Instagram, YouTube, Twitch Gameinfluencer might seem like one of the most niche of the Twitch influencer marketing platforms on our list but in addition to gaming creators, they offer vloggers, streamers, and social media influencers from all industries. Gameinfluencer is a full-service influencer marketing agency that focuses on the gaming industry while still making an impact in other areas like fashion, beauty, fitness, tech, lifestyle, and more. They have an in-house team of specialists working to pair the right influencers with the right brands, including strategists, producers, designers, developers, influencer project managers, digital marketing analytics, and social media experts. Gameinfluencer develops and manages influencer marketing campaigns from strategy to execution and can help brands execute their influencer marketing strategies on a global scale. Wehype is one of the leading Twitch influencer marketing platforms and reaches 2+ billion gamers around the world. Using smart technology, in-house experts, and big data, Wehype can manage all aspects of your influencer marketing campaigns. It’s a full-service campaign management system with the world’s largest roster of gaming creators. The Wehype campaign team supports you by sending out personalized invitations, briefing and supporting influencers, and more. Wehype includes these features: Pricing Wehype pricing isn’t public. To learn more you’ll need to set up a meeting.1. Upfluence
2. Brandwatch Influencer Marketing Software
3. Brand24
4. HYPR
5. SocialBook
6. Gameinfluencer
7. Wehype
Wrapping Up
With the Twitch influencer marketing platforms on this list, you’ll have an easy time finding the right Twitch streamers for your brand. Learn more about Twitch with our Twitch guide!
