Top 13 Gaming Marketing Agencies for Data-Driven Marketeers

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Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like Viral Nation, NeoReach, and The Goat Agency:

Strategic Analysis of Agency Capabilities: We start by examining each Digital Marketing agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Digital Marketing that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Digital Marketing campaigns.

People have been playing video games since the 1970s. However, things have moved on a long way since Nolan Bushnell invented Pong, becoming the father of video-gaming. Gaming is a multi-billion dollar industry, forecast to reach $230 billion by 2022. If you don’t market your games well it is easy for them to disappear and get lost in the crowd. For this reason, gaming market agencies can perform an invaluable service.

Some of the agencies here specialize in video-gaming (the names tend to give them away – what else would GameInfluencer or Game Marketing Genie do?) In other cases, we look at more general-purpose marketing agencies, that include gaming clients amongst their roster.


Top Gaming Marketing Agencies:

Top
gaming marketing agencies
2024

1. Viral Nation

Viral Nation

Viral Nation is an award-winning full-service agency that pioneered influencer marketing programs and strategies. The company specializes in influencer marketing campaign execution and strategy, content creation, performance marketing, paid social, and integrated brand strategy. It also boasts one of the world’s largest and most impactful influencer networks, representing gamers, athletes, social celebrities, and influential content creators across dozens of industries both exclusively and non-exclusively.

They also include an influencer talent agency, representing some of the world’s top talent from all verticals, including gaming. 

They have developed and managed countless effective campaigns in every corner of the world, for both SMB’s and enterprises, for B2C & B2B. 

Viral Nation can even claim Angry Birds as one of its clients. Viral Nation was given a mission objective of raising awareness of HIV/AIDS and driving installs for Angry Birds 2. The agency’s influencers moved Angry Birds 2 up the App Store charts in every category. They shot far beyond the target, acquiring high-quality users from all around the world for the Angry Birds 2 mobile app. 

Viral Nation

Viral Nation

Viral Nation unlocks the full power of social-first marketing to scale brands into the future.

Company
Channels
Services
Company
team size

50+

region

USA, Canada, Caribbean

Best for:

Enterprises and Large brands

Minimum Campaign Size: $50.000+
Channels
Blog
Discord
Facebook
Google
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
YouTube Advertising
Services
Social-First Transformation
Influencer Marketing
Social Experiential Marketing
Social Content Studio
Community Management
Performance Marketing
Social Media Marketing
Digital Marketing
Content Marketing
Growth Marketing
Strategic Paid Media
Data-driven Optimization
Talent Representation
Measurement and Data Analytics
AI Powered Brand Safety Analysis
Minimum Campaign Size: $50.000+
Viral Nation

Viral Nation

Viral Nation unlocks the full power of social-first marketing to scale brands into the future.

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


2. NeoReach

NeoReach

NeoReach is a digital marketing agency that offers various services, including influencer marketing and full-service production. It has been around since 2014, and it’s been helping brands find the best influencers for their marketing campaigns.

Notably, NeoReach specializes in social media marketing on these networks:

  • Facebook
  • Twitter
  • YouTube
  • TikTok
  • Discord
  • Google
  • Blog
  • Pinterest
  • LinkedIn
  • Snapchat
  • Reddit
  • Twitch
  • Telegram
  • Instagram

Neoreach has a database of information on over 5 million influencers, which it can leverage to recommend the best influencers for promoting your video. Their network includes influencers who are popular in specific fields of gaming, such as Call of Duty or console gaming.Among agency’s successful campaigns is the work it did for World of Tanks. NeoReach established a partnership with Demolition Ranch, a popular YouTube influencer, to boost awareness about the game through fun and authentic video content and World of Tanks coupon codes that viewers can use. This collaboration enabled World of Tanks to obtain over 100,000 new app installs and over 37 million video ad views.

NeoReach

NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...

Company
Channels
Services
Company
team size

50+

region

Los Angeles, San Francisco, Orlando, Tokyo

Best for:

Large Companies

Minimum Campaign Size: $50.000+
Channels
Blog
Discord
Facebook
Google
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
Telegram
TikTok
Twitch
Twitter (X)
YouTube
Services
Campaign Strategy & Direction
Creative Brief Development
Influencer Sourcing & Scheduling
Influencer Contracts & Negotiation
Content Licensing & Compliance
Product Shipping & Logistics
Influencer Payments
Detailed Reporting & Insights
Fraud Detection
Paid Social Amplification
Experiential Activation
Social Account Management
Crypto & NFT Marketing
Talent Management
API Integrations
Minimum Campaign Size: $50.000+

NeoReach

NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


3. The Goat Agency

The Goat Agency

Leading the charge in the gaming industry for over eight years, Goat Agency stands as an award-winning pioneer in gaming and entertainment marketing, operating in over 70 countries and proficient in 38+ languages. Renowned for their game-changing campaigns for industry heavyweights like Deep Silver, EA, and more, Goat has transformed the landscape of gaming marketing.

Goat’s specialty lies in Social Media and Influencer Marketing in the gaming sector. Recognizing the gaming industry’s vast influence, particularly among males aged 18-34, Goat has successfully leveraged the power of gaming influencers across platforms like Twitch, Instagram, TikTok, and YouTube. With approximately 60% of top creators partnering with brands, Goat’s expertise facilitates publishers’ reach to this somewhat untapped, hyper-engaged gaming community.

What sets Goat apart is its unique combination of a global reach with a centralized approach to marketing, guaranteed results & deliverables, and a deep-rooted connection with gaming influencers. They track every detail of campaigns to ensure a personalized marketing experience aligning brand values with targeted audiences’ core interests.

The Goat Agency

Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...

Company
Channels
Services
Company
team size

50+

region

London, New York, Singapore

Best for:

Medium and Large Brands

Minimum Campaign Size: $50.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
YouTube Advertising
Services
Influencer Marketing
Social Media Strategy
Paid Social
Content Production
Social Media Management
Community Management
Minimum Campaign Size: $50.000+

The Goat Agency

Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


4. Kairos Media

Kairos Media

Kairos Media has both esports team owners and professional players as part of their team. They have worked on projects from non-endemic brand integration into the gaming scheme to full-scale Esports tournament launches with global brands. They are unrivaled in terms of experience, understanding of the industry, and relationships with professional players in the scene.

Recently Kairos Media was tasked to create awareness for the ‘Mobile Masters’ event in Las Vegas as well as promoting Wargaming’s Esports tournament using an influencer marketing strategy.  They identified gaming influencers to attend the event and create dedicated content around the ‘Mobile Masters’ competition. The content reached a sizeable audience resulting in further downloads of the game while strengthened the brand. The campaign resulted in 361,000 YouTube Views, 158,330 Twitter Impressions, and 682,359 Instagram Story Views, all from 18 pieces of content.

Kairos Media

Kairos Media is one of the world’s leading social and influencer agencies.

Company
Channels
Services
Company
team size

1 - 10

region

London, LA

Best for:

Small and Medium Companies

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Digital Marketing
Minimum Campaign Size: $5.000+

Kairos Media

Kairos Media is one of the world’s leading social and influencer agencies.

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


5. Audiencly

Audiencly

Audiencly connects leading brands with influencers from every industry; however, they have a particular focus on gaming. They aim to make influencer marketing easily accessible to any company. They offer influencer marketing for companies and influencer management services for influencers.

The agency works with over 5000 influencers, with a combined reach of over 250 million people. Their gaming YouTuber influencers have more than 250,000,000 views. Every click represents a potential customer who may be interested in your brand. Audiencly’s influencers produce daily content on platforms like YouTube, Twitch, and Instagram.

Audiencly offers its business clients a range of services. These include:

  • Influencer PR 
  • Campaign planning
  • Lead generation
  • Product integration
  • Offline and online events

Audiencly creates whole campaigns, from planning to implementation of the strategy and result evaluation. They (in conjunction with the influencers) design each advertisement individually for each client’s target group and product. The agency even takes care of all negotiations. As campaigns progress, selected influencers upload the finished campaign on YouTube or Twitch. The client will then have access to relevant statistics.

Audiencly also encourage successful gaming influencers to join their network. They help gamers make more money on YouTube, Twitch, or Instagram by producing videos for Audiencly sponsors to increase their earnings. They advise and help with the topics of copyright protection, licenses, CPM increase, and improving video ranking. Their creative team helps produce content. They help in all areas around graphic design, video editing, voice-over, animations, special effects, and much more.

Audiencly

Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust...

Company
Channels
Services
Company
team size

10 - 50

region

Düsseldorf, London

Best for:

Small Size Brand and creators

Minimum Campaign Size: $50.000+
Channels
Instagram
TikTok
Twitch
YouTube
Services
Influencer Marketing
Talent Management
Minimum Campaign Size: $50.000+

Audiencly

Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust...

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


6. Cloutboost

Cloutboost

Cloutboost, an acclaimed gaming marketing agency, excels in transforming the complexity of influencer marketing into streamlined, impactful campaigns. With a dedicated focus on the gaming sector, Cloutboost leverages a potent combination of data-driven insights and industry expertise to elevate gaming titles to unprecedented levels of visibility and engagement.

Positioned at the forefront of influencer marketing within the gaming industry, Cloutboost has developed a sophisticated approach that integrates influencer partnerships with advanced AI technology. This methodology not only facilitates the selection of influencers from an expansive database of over 500K gaming influencers but also ensures campaigns are precisely targeted and highly effective.

Cloutboost offers comprehensive services, encompassing every facet of influencer marketing, from campaign strategy formulation to the intricate processes of influencer selection, campaign optimization, scaling, and the delivery of detailed analytics and reporting. Their adeptness in navigating the vast influencer landscape, particularly within the gaming niche, has enabled them to forge successful campaigns that resonate deeply with gamers across various platforms.

A standout example of their gaming marketing expertise is demonstrated in the launch campaign for AFK Arena, a mobile game originating from China, looking to make a substantial impact in the U.S. market. Cloutboost’s strategy centered around leveraging gaming influencers to introduce and popularize AFK Arena among U.S. gamers. This approach led to over 15 million views and helped AFK Arena launch on the #13 spot on Google Play and #26 on the Apple Store.

Cloutboost

Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...

Company
Channels
Services
Company
team size

10 - 50

region

Dallas, San Francisco

Best for:

Medium-sized Companies

Minimum Campaign Size: $10.000+
Channels
Facebook
Instagram
TikTok
Twitch
YouTube
Services
Influencer Marketing
UA Licensing
Measurement and Data Analytics
Paid Media
Public Relations
Content Repurposing
Social Media Marketing
Minimum Campaign Size: $10.000+

Cloutboost

Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


7. Upfluence Inc.

Upfluence Inc.

Upfluence includes a specialist Esports and gaming marketing agency, which can reach millions through Esports and gaming partnerships. Their Esports division offers fully-managed Esports & Gaming marketing campaigns. Their team helps brands define the right strategy, find the right Esports influencers, and delivers campaigns from start to finish.

They offer:

  • Esports Presentation & Introduction
  • Influencer Outreach & Management
  • Team Partnerships
  • Tournament Sponsorships

Upfluence can use their large database of influencers with advanced search criteria to find the right Esports influencers for your brand.

They accompany teams and organizers of Esports competitions, brands, and broadcasters in setting up relevant marketing and media partnerships. They have more than 850 performed campaigns in the gaming sector to date.

Upfluence Inc.

Find the perfect influencers for your brand, manage your campaigns, & measure your results in one platform.

Company
Channels
Services
Company
team size

10 - 50

region

New York City (USA), Mexico City (Mexico), Lyon (France)

Best for:

Large Brands and non-profit organizations.

Minimum Campaign Size: On Request
Channels
Blog
Facebook
Instagram
Pinterest
Twitch
Twitter (X)
YouTube
Services
Manage client campaigns
Find influencers
Analyze influencers
Manage influencers
Influencer gifting
Influencer payment
Campaign analytics
Shopify Influencer Marketing
Bigcommerce Influencer Marketing
Amazon Influencer Marketing
Ecommerce Influencer Marketing
Magento Influencer Marketing
Woocommerce Influencer Marketing
Minimum Campaign Size: On Request

Upfluence Inc.

Find the perfect influencers for your brand, manage your campaigns, & measure your results in one platform.

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


8. PocketWhale

PocketWhale

PocketWhale is a video game marketing agency, covering mobile, PC, and console gaming. With offices in USA, Germany, France, and Japan, they help you plan and execute your marketing campaigns globally.

Their team designs tailor-made creative assets, including video advertisements and TV commercials. They have a holistic approach to media and operate their marketing campaigns online and offline through PR, influencer marketing, TV advertising, digital advertising, and event.

They work directly with top gaming influencers on YouTube, Twitch, Facebook, Instagram, and Snapchat to create exciting and targeted content to capture both new and old audiences.

In terms of events, from designing, creating, and operating a booth during a trade show to managing online and offline Esports tournaments, PocketWhale’s event team has a vast scope of work.

One of their tasks involved game developer, PONOS, who was looking to acquire new male users from 15-25 in North America and Europe for their game, The Battle Cats. Knowing that males 15-25yo predominately use Snapchat and YouTube as social media, to reach them, PocketWhale ran Snapchat App Install campaigns and partnered with famous YouTube gaming influencers. The campaign resulted in 150,000 installs overall with CPIs below $1 in North America and down to $0.50 in Europe.


9. Kool Things

Kool Things

Kool Things offers gaming and technologies professionals full-service marketing. They are a unique PR, marketing, and consulting agency specializing in promoting games and related technologies. They state that their purpose is to help game developers and publishers, hardware suppliers, media outlets, and others operating in this market in every way they can.

They began operation in Central Europe and the CIS region to become a company delivering complex services worldwide. 

They split their services into the following categories:

  • Public Relations
  • Marketing and Assets Production
  • Consulting and Business Development
  • Indie Games Support

Kool Things considers themselves to be “geeks and gamers,” who are also PR and marketing professionals with over 15 years of experience in the games industry. 


10. Game Marketing Genie

Game Marketing Genie

Game Marketing Genie describes itself as the complete business growth, marketing, and creative production house dedicated to the gaming market. They see the essential steps of their process as being:

  • Data and analysis
  • Data-driven marketing
  • Creative production house – where they turn strategy into high-quality marketing collateral
  • Performance marketing
  • Data-driven tech distribution, using their own in-house omnichannel advertising platform and proprietary algorithms
  • Optimization
  • Scale

They see four stages of marketing for a game, and offer solutions for all of them:

  • User acquisition 
  • Increasing in-app purchases
  • The perfect launch
  • Organic growth

11. GameInfluencer

GameInfluencer

GameInfluencer helps publishers and developers engage and activate audiences worldwide through top influencers. Not just gaming creators but vloggers, streamers and social media influencers of all fields.

They work with leading international developers, publishers, and influencers. They develop and execute tailored influencer marketing strategies based on a game’s unique DNA and goals. Over the years they’ve worked with thousands of quality influencers.

Gameinfluencer’s direct relationships with content creators, including gaming creators, and influencers specializing in the fields of fashion & beauty, tech, fitness, lifestyle, and more allows their clients to amplify their games and products to a global and highly engaged audience.

GameInfluencer is a full-service influencer marketing agency with a deep focus on the gaming industry. Their in-house team of specialists includes strategists, producers, influencer project managers, designers, developers, digital marketing analysts, and social media experts to support the influencer marketing efforts of video game developers and publishers.

They currently have more than 31 million influencers in their database. These people have generated more than 500 views across all campaigns. The campaigns have resulted in more than 7.5 million installs.


12. NewGen Agency

NewGen Agency

NewGen Agency is a full-service Esports and digital gaming agency. They create products, services, and communications to grow their clients’ businesses in the new ‘Game Age.’

They split their services into:

  • Campaign development
  • Content development
  • Product & service development
  • Competitive analysis and trend reports
  • Sponsorship
  • Esports team establishment
  • Tournament organization
  • Event design & management
  • Social media management
  • YouTube and Twitch channel management
  • Live broadcast

They create campaigns from the ground up to grow their clients’ business and reach their marketing goals in an Esports and gaming way.


13. Lytehouse

Lytehouse

Lytehouse offers brands a full suite of influencer campaign services that convert through smart targeting, analytics, and emotive storytelling. With 10 years in the business, the New York-based digital marketing agency believes in the power of gaming influencer campaigns. Through its sister company Socialyte, this marketing firm has access to over 100 celebrity and lifestyle influencers. 

Lytehouse recognizes Twitch as the dominant platform for reaching out to the gaming community. However, the firm also believes that brands should adopt an omnichannel amplification strategy. This approach encourages brands to also launch live-streamed events (such as e-sports tournaments) or short and long-form video campaigns via YouTube, TikTok, Instagram, and Twitter in partnership with content creators. 

Lytehouse’s team includes creative producers, casting directors, talent strategists, and brand partnership managers. Their array of services includes:

  • Strategy and casting (creative brainstorming, influencer casting, content optimization, in-depth reporting and analytics)
  • Influencer relations (outreach, negotiation, contracting, payment processing)
  • Full-service content production (including location scouting and permits, content strategy, and creative development)
  • Experiential strategy (Experiential design, white-glove event production, event marketing, invitee outreach) 

Lytehouse also uses SaaS platforms for workflow management, scalable recruitment, social listening, audience analytics, in-depth reporting, and contracting and billing support. 

In November 2022, Lytehouse became a member of the Dolphin Entertainment family, with a client base over 1,000 that includes video game publishers and eSports teams and leagues. This development gives Lytehouse and Socialyte access to relationships and resources of other industry-leading agencies under Dolphin’s wing, including:

  • Be Social (100+ influencers)
  • 42West (film and television campaigns)
  • Shore Fire Media (music from recording artists and songwriters)
  • Viewpoint (web and social media storytelling)

Brands and influencers can partner with Lytehouse through its website, which also features marketing advice through its blog, guides, and marketing dictionary.

Lytehouse

Lytehouse is a creative, full-service influencer marketing agency with 10+ years of experience that works with brands at every stage of the influencer marketing campaign process, from guiding strategy and leading ideation to casting talent and overse...

Company
Channels
Services
Company
team size

10 - 50

region

New York, Los Angeles, Miami, Nashville

Best for:

Enterprises and Large brands

Minimum Campaign Size: $50.000+
Channels
Blog
Facebook
Instagram
Pinterest
TikTok
Twitch
Twitter (X)
YouTube
YouTube Advertising
Services
Influencer Marketing Strategy Casting
Negotiations & Contracting
Content Creation and Asset Management
Full Service Campaign Management and Execution
Benchmarking and In-Depth Data Analysis Reporting
Paid Amplification or Paid Media
Talent Management
Minimum Campaign Size: $50.000+

Lytehouse

Lytehouse is a creative, full-service influencer marketing agency with 10+ years of experience that works with brands at every stage of the influencer marketing campaign process, from guiding strategy and leading ideation to casting talent and overse...

Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


Frequently Asked Questions

Who can help my game advertising?

As we have seen in this article, if you don’t market your games well, it is easy for them to disappear and get lost in the crowd. Gaming market agencies can perform an invaluable service. All of the gaming marketing agencies we have looked at in this post can help your game advertising:

  • Viral Nation
  • NeoReach
  • The Goat Agency
  • Audiencly
  • Kairos Media
  • Cloutboost
  • Upfluence Inc.
  • PocketWhale
  • Kool Things
  • Game Marketing Genie
  • GameInfluencer
  • NewGen Agency
  • Lytehouse

How can I promote my game?

Any of the gaming marketing agencies we have covered in this post could successfully help you promote your game. If you lack the budget to work with a professional gaming marketing agency, there are various things you can do yourself to promote your game. These include using social media and creating a website devoted to the game. Begin early with teaser shots and videos during the development phase—upload behind-the-scenes videos to YouTube. Consider hiring a booth at Cons if you can afford it.

How do video games offer opportunities for advertisers?

Video games offer tremendous opportunities for in-game advertising. Most people now carry a smartphone that includes games. Gaming now has a worldwide audience previously unheard of. Popular streaming games like Fortnite have become bigger than some streaming television platforms. Many gamers don’t like paying for games and are happy to let their gaming be interrupted by short advertisements. With In-game advertising, brands can place ads in the virtual environment of a game. This can give advertisers a measurable, targeted channel to deploy promotions.

What is the objective of in-game advertising?

In-game advertising helps brands to communicate with their target market, building familiarity with those who play these games. Game graphics are so good now, that in-game ads can look natural. For example, if you’re playing a sports game, you might see billboards in the game, promoting a product that looks like a miniature version of billboards in a real stadium. Like all online ads, the objective of in-game advertising might be to increase brand recognition, promote a service, or increase a product’s sales.

How do I advertise my app?

If your app is a game, you could choose to work with one of the gaming marketing agencies covered in this article. Otherwise, you could undertake much of the promotion yourself. Promotion methods could include:

  • Creating a website for your app
  • Setting up social accounts for your app, using both organic and paid promotion
  • Working with the media and doing public relations
  • Ensure you have used app store optimization (ASO) to improve your app’s chances in app searches
  • Employ influencers to promote your app
About the Author and Expert Reviewer
Djanan Kasumovic, a dynamic force in digital marketing, leads as the Head of Growth at Influencer Marketing Hub. His distinguished career includes roles at high-profile companies like SnappCar, a leader in European car sharing, Travelbird, Kids Luxury Group and B&S. Djanan has been at the forefront of innovative digital marketing processes, mastering areas such as AI content production, AI marketing, and AI influencer marketing, establishing himself as a pioneer in these fields.
Djanan Kasumovic
Expert Reviewer