Top 12 Gaming Marketing Agencies for Data-Driven Marketers

Viral Nation can even claim Angry Birds as one of its clients. Viral Nation was given a mission objective of raising awareness of HIV/AIDS and driving installs for Angry Birds 2. The agency’s influencers moved Angry Birds 2 up the App Store charts in every category. They shot far beyond the target, acquiring high-quality users from all around the world for the Angry Birds 2 mobile app. 

An Award-Winning Digital Marketing Agency

Since launching in 2014, Viral Nation has received 35 awards, including four AVA Digital Awards (2019) for its campaigns for ViewSonic, PUBG Mobile, and Baidu. In 2021, it was recognized by The Globe and Mail as one of Canada’s Top Growing Companies, taking the 66th spot with a 3-year revenue growth of 871%. The company also bagged top honors at the 2022 AVA Digital Awards. Its campaigns for Activision Blizzard eSports and Meta Quest 2 won Platinum for the Best Social Campaign category.

To date, Viral Nation has engaged over one billion customers, helping clients increase their ROAS by 7x and reduce customer acquisition costs by 42%. 

They also include an influencer talent agency, representing some of the world’s top talent from all verticals, including gaming. 

They have developed and managed countless effective campaigns in every corner of the world, for both SMB’s and enterprises, for B2C & B2B. 

Innovative Tech Solutions to Scale Social Marketing

Known for its innovative social-first approach, Viral Nation also launched a number of solutions to help support brands’ social-first transformation. Viral Nation_Secure and Viral Nation_CreatorOS are proprietary solutions designed to help brands scale their social marketing efforts. 

Viral Nation_Secure is an AI-powered solution for brand safety. Launched in 2023, this social media monitoring tool protects brands against impersonation and reputational damage, as well as protects audiences from harmful and fraudulent accounts. 

According to Viral Nation Chief Product Officer Nicholas Spiro, by developing innovative technology like Viral Nation_Secure “…we’re helping our clients harness the unprecedented opportunity of social media while maximizing impact and mitigating risk.”

Viral Nation_CreatorOS helps brands access centralized reporting and utilize fragmented data. Like Viral Nation_Secure, Viral Nation_CreatorOS is also an AI-powered proprietary solution that leverages Viral Nation’s over two decades of talent management expertise.  Using Viral Nation_CreatorOS, brands can make data-driven decisions thanks to powerful features like advanced attribution and comprehensive sentiment analysis.

Successful Gaming Campaigns by Viral Nation

Aside from Angry Birds 2, Viral Nation has also developed and executed successful campaigns for well-known games like Resident Evil 4, Call of Duty, and PUBG Mobile.

Resident Evil 4 for Meta Quest 2

Resident Evil 4 (RE4) is already an iconic game. In October 2021, it was slated to launch for VR through Oculus Quest 2. However, many people haven’t tried VR before. 

To overcome this hurdle, Meta Quest worked with Viral Nation to generate VR awareness, hype, and engagement prior to the game’s VR launch. 

Strategic Approach 

Viral Nation collaborated with 73 major influencers across platforms like Twitch, YouTube, and TikTok to create immersive experiences for audiences using Resident Evil references (characters, lore, etc.). 

These creators were also given early access to RE4, which allowed them to create captivating and engaging new content. To take the campaign even further, Viral Nation worked with cosplayers to bring the campaign to the real world. 

The campaign became a viral hit and made RE4 into one of 2021’s most highly-anticipated games. Overall, the campaign received over 61 million impressions, with original content garnering 15.8 million views and 1.3 million engagements. 

Lastly, the Meta Quest Campaign received the Platinum award as the Best Social Campaign from the 2022 AVA Digital Awards. 

Call of Duty League

Viral Nation helped Activision Blizzard Esports (ABE) grow awareness, viewership, and subscribers for Call of Duty League (CDL). In 2022, the campaign won the Platinum award for the Best Social Campaign category (AVA Digital Awards).

Viral Nation developed and deployed a campaign that yielded significant results for ABE. The agency orchestrated an ambassador program that provided always-on coverage throughout the entire CDL season. Working with eight creators within the Call of Duty ecosystem, Viral Nation’s campaign produced social content for platforms like YouTube and Instagram. 

As a result, the campaign helped boost CDL subscriptions by 32% in a single season. It also resulted in 96 million impressions (+429%), a significant increase compared to the previous year’s result. The campaign turned the CDL Championship weekend into the most-viewed esports event. The campaign also enabled Call of Duty to become the year’s best-selling video game. 

Influencer Marketing Hub came up with a comprehensive data analysis of the campaign using Ahrefs to verify its impact. Organic traffic jumped from 40 visits to over 107,000 during the campaign period, highlighting the campaign’s capability to drive growth and engagement for CDL. 

What stands out is Zorka’s ability to predict and guarantee campaign outcomes across CPM and CPI. In practical terms, that means they build an acquisition model before you spend, pressure-testing creator mix, platforms, and formats to forecast achievable unit economics. It’s a useful lens for studios that live and die by cohort payback and LTV: you’re not buying “influencer buzz,” you’re buying modeled reach and conversions with clear tolerances.

From a gaming lens, Zorka understands the full lifecycle:

• Pre-launch/soft-launch: creator seeding on YouTube/TikTok/Twitch with narratives that showcase game progression, gameplay variability, and signature effects, plus whitelisted amplification to hit narrow geo/device targets.

• Launch: scaled creator bursts tied to trackable CPI/CPA goals, layered with paid social to extend top-performing posts beyond organic reach.

• Post-launch: retention-minded content (updates, events, DLC beats), UGC harvesting, and creative refreshes that keep D7/D30 engagement from sliding.

On the channel side, they activate the expected platforms (YouTube, TikTok, Twitch, Instagram) and aren’t shy about testing non-obvious gaming surfaces when the economics work. Their public Opera GX collaboration is a good example of this lateral thinking—reported lifts of 84% lower CPA and +520% conversions show they’ll go beyond the standard playbook when a niche channel can win on cost and intent. For mobile titles with heavy UA targets, that willingness to hunt for under-priced attention is valuable.

Creatively, Zorka tends to anchor on in-engine storytelling and native creator POVs over overly produced spots. You’ll see a lot of “show, don’t tell”: tight cuts of early-mid game loops, meta-relevant hooks, and humorous riffs that slot into short-form feeds without screaming “ad.” They’re also comfortable running influencer-centered product sampling and review generation flows when social proof is the bottleneck.

Measurement is where they lean hardest into differentiation. Beyond basic views/ER, Zorka tracks a deep stack for games—CPI, CPA, Retention Rate, Depositor Rate, Views, CPM, CPV, ARPPU, ROAS—and optimizes creator mix and paid amplification accordingly. Expect pragmatic controls: creative A/Bs, frequency capping, audience exclusions, platform split tests, and performance heatmaps that actually change weekly allocations, not just decorate a PDF.

Who it’s best for: Enterprise-grade teams and well-funded studios (mobile, F2P, mid-core, and entertainment-adjacent apps) that need predictable unit economics and scalable multi-market execution. Zorka’s client list spans gaming, e-commerce, and entertainment, and includes major publishers—useful if you want a partner that’s already operated under big-brand compliance, legal, and procurement constraints.

Services that matter to gaming teams:

• Influencer Marketing & Performance Marketing (end-to-end campaign management + paid amplification)

• Strategy Development (market/segment modeling, forecasting, creator roadmap)

• Creative Production (briefing, UGC harvesting, edit labs, asset localization)

• Special Projects & Brand Experiences (events, experiential spikes around tentpoles)

Pricing & model: From $20K/month. It’s not indie-friendly, but the economics make sense if your goal is CPI/CPA discipline at scale rather than piecemeal placements.

Strengths

• Guaranteed, data-driven performance across CPM/CPI with AI-assisted planning

• Gaming-native creative that showcases mechanics, progression, and meta hooks

• Global execution with a 117-person team and enterprise processes

• Full-funnel rigor: from creator seeding to paid amplification and LTV-aware optimization

Considerations

• The minimums and enterprise posture mean smaller studios may find the bar to entry high.

• Guarantees require clean tracking and aligned KPIs; come prepared with instrumentation and clear payback windows.

If your mandate is to hit a CPI target, defend ROAS, and scale across multiple markets without sacrificing creative authenticity, Zorka Agency brings the right mix of predictive planning, creator craft, and operational horsepower. For performance-minded gaming teams, they’re less “influencer hype” and more reliable growth engine—with the modeling and accountability to match.

NeoReach was founded by Jesse Leimgruber, a computer science alumnus from Stanford and Thiel Foundation Fellow, when he was just 19 years old.  To date, the agency has raised $3.2 million and has helped more than 10,000 content creators earn total payouts exceeding $50 million. NeoReach has also been featured in a number of publications, including Search Engine Journal, The New York Times, and MarTech Today. 

Neoreach has a database of information on over 5 million influencers, which it can leverage to recommend the best influencers for promoting your video. Their network includes influencers who are popular in specific fields of gaming, such as Call of Duty or console gaming. 

In 2018, NeoReach acquired micro-influencer platform Gnack. This highlights the agency’s focus on micro-influencer marketing, as well as NeoReach’s strategic transition to deliver large-scale and recurring management solutions. 

Notably, NeoReach specializes in social media marketing on these networks:

• Facebook
• Twitter
• YouTube
• TikTok
• Discord
• Google
• Blog
• Pinterest
• LinkedIn
• Snapchat
• Reddit
• Twitch
• Telegram
• Instagram

Among the agency’s successful campaigns is the work it did for World of Tanks. The first phase of the campaign focused on generating widespread national interest for World of Tanks. The overarching goal was to outperform the game’s Super Bowl ad.

To generate national interest, NeoReach scaled influencer content on YouTube. To meet specific customer acquisition cost objectives, the agency also needed to develop more effective and competitive creator content on YouTube. Lastly, the agency worked with their influencers to create out-of-the-box content. 

For the campaign’s 2nd phase, NeoReach established a partnership with Demolition Ranch, a popular YouTube influencer, to boost awareness about the game through fun and authentic video content and World of Tanks coupon codes that viewers can use. This collaboration enabled World of Tanks to obtain over 100,000 new app installs and over 37 million video ad views. The campaign also resulted in a 40% reduction in CAC costs from YouTube.

Other Notable NeoReach Campaigns

The agency worked with NVIDIA to promote the brand’s new project releases. For this campaign, NeoReach collaborated with popular gaming influencer Syndicate, who livestreamed a giveaway. The livestream required viewers to follow @NvidiaShield. This also doubled as their entry to the giveaway.

This strategy helped @NvidiaShield grow its followers by 25,000 in less than a week. NeoReach also worked with tech blogger Austin Evans to capture audiences within and beyond the gaming community.

The campaign brought in significant results for NVIDIA:

• 48.3 million impressions
• 13.4 million total reach
• 258,000+ engagements 

Aside from game marketing campaigns, NeoReach has also ventured into the online fantasy sports space with campaigns for FanDuel and DraftKings. Leveraging platforms like TikTok and YouTube, the agency teamed up with influencers like Matt Stonie and Ross Smith to create sponsored content.

Aside from popular influencers, the agency also activated a diverse range of creators for the DraftKings campaign, including dancers, comedians, firefighters, and more. 

Both campaigns proved to be a huge success. The FanDuel campaign collected $1.8 billion in entry fees and had a 5:1 ROI, while still being 10x cheaper than previous multi-channel networks (MCN). Meanwhile, the DraftKings campaign saw a 1.83x increase in ROI. DraftKings also grew its TikTok following by 30,000, while enjoying more than 30 million views for #MakeItReign and #DraftKings content.

Awards and Recognition

With a global team of 400+ social natives, Goat has developed and deployed over 2,000 campaigns. The agency has also published more than 100,000 social posts and has 60,000+ influencer metrics. For the second year running, Goat was shortlisted for the Social Media Agency category at the Campaign Global Agency Awards. Moreover, the agency received accolades from The Drum, LinkedIn, and Adweek.

In 2023, WPP acquired Goat Agency, merging it with INCA, WPP’s influencer marketing division. This acquisition highlights WPP’s move to create a truly global influencer marketing agency that operates in 30+ global markets.

This year, Goat has been shortlisted for five awards at The Drum Awards for Marketing EMEA and Americas. The agency has received recognition for campaigns under these categories:

• Influencer Marketing – Arla Cravendale
• Food & Drink – Kraken Rum
• Culture or Leisure – ODEON
• Social Media – ODEON
• Rising Star – Goat UK Campaign Manager Elle Kelley

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Goat’s specialty lies in Social Media and Influencer Marketing in the gaming sector. Recognizing the gaming industry’s vast influence, particularly among males aged 18-34, Goat has successfully leveraged the power of gaming influencers across platforms like Twitch, Instagram, TikTok, and YouTube.

With approximately 60% of top creators partnering with brands, Goat’s expertise facilitates publishers’ reach to this somewhat untapped, hyper-engaged gaming community.

What sets Goat apart is its unique combination of a global reach with a centralized approach to marketing, guaranteed results & deliverables, and a deep-rooted connection with gaming influencers. They track every detail of campaigns to ensure a personalized marketing experience aligning brand values with targeted audiences’ core interests.

The award-winning gaming and entertainment marketing agency has been in the gaming space for nearly a decade. It has created effective campaigns for Football Manager and Crash, aside from big gaming industry names like EA.

Award-Winning Saints Row Campaign

Its influencer campaign for Deep Silver’s Saints Row helped build hype and awareness for the game’s re-release. Leveraging its influencer marketing, paid social, and social creative services, Goat executed a two-phase campaign. 

For the first phase (pre-launch), Goat enlisted the help of six YouTube creators, asking them to produce varied content based on prompts like “hacking the UK singles charts with a Saints Row-themed song.” 

The pre-launch campaign also entailed two meet-and-greet live events, which allowed fans to play the game alongside the YouTube creators.

For the game’s launch, Goat worked with 21 influencers in three territories (Australia, the UK, and the US). These creators were then asked to create their own gameplay content, which was published on major platforms like Twitch, YouTube, and TikTok.

Goat employed different creative strategies for each influencer, ensuring that the content stayed novel and engaging. For instance, one influencer was asked to create co-op gameplay content, while another highlighted the best part of the game or its in-game challenges.

Altogether, these two phases yielded significant results:

• 12.2 million impressions
• 15,000 clicks
• 9.2 million video views

Best of all, the campaign helped Saints Row attract more than a million players within the first three months of its re-release. It was also nominated at the 2023 Drum Awards for Marketing Americas under the Best Social Media category.

Need for Speed: Unbound Campaign

Aside from Saints Row, Goat also developed a campaign for EA’s Need for Speed: Unbound. Its goal was to drive widespread awareness for the game, alongside expanding consideration for the game beyond the gaming community.

For this campaign, the Goat Agency used content creators to spark conversations about the game across various online platforms. They achieved this through content drops that reflect the game’s different themes and elements. 

To drive interest outside of the gaming community, Goat worked with content creators from the artistic community. The campaign also included influencers from car customization, fashion, and lifestyle niches. This part of the campaign operated on the principle that these diverse personalities had a niche but relevant audience for NFS: Unbound. 

By working with creatives and artists across the US, the UK, and Europe, Goat’s campaign leveraged their unique art styles to bring NFS themes to life. Goat’s partnership with car enthusiasts in these territories added to the campaign’s engaging and immersive edge. Car enthusiasts were able to apply unique NFS designs to their vehicles, which, in turn, enabled them to create long-form video content. 

During the campaign period (August-November 2022), 56 influencers participated in content drops. Ninety-three posts were distributed to TikTok and Instagram, while videos were published on YouTube and Instagram Stories. The Need for Speed: Unbound campaign resulted in:

• 28 million impressions delivered
• 14.48% average engagement rate
• 1.5 million total engagements

• NYX MarCom Awards – 2020 Grand Winner for the KFConsole Launch campaign (Marketing Effectiveness – Video Campaign category)
• Global Content Awards – 2023 Winner for the Best Collaborative Content of the Year (with Revolut and the Sidemen)

The agency has also received awards from The Muse Creative Awards, RAR Digital Awards, The Drum Social Buzz Awards, and more.

Recently Kairos Media was tasked to create awareness for the ‘Mobile Masters’ event in Las Vegas as well as promote Wargaming’s Esports tournament using an influencer marketing strategy.  They identified gaming influencers to attend the event and create dedicated content around the ‘Mobile Masters’ competition.

The content reached a sizeable audience resulting in further downloads of the game while strengthening the brand. The campaign resulted in 361,000 YouTube Views, 158,330 Twitter Impressions, and 682,359 Instagram Story Views, all from 18 pieces of content.

Notable Game Marketing Campaigns

Kairos Media has crafted and launched a number of game marketing campaigns. Below are some of their notable projects over the years.

KFC Gaming

When KFC announced that it would be launching a brand-new gaming console, the news made waves online. The KFConsole was a novelty. Built by Cooler Master, it was supposed to keep fried chicken warm while allowing users to play games in 4K 240 FPS. 

Kairos Media created a custom CGI cinematic launch trailer for the KFConsole, which brought in twice as many views as the launch trailer for the Xbox. The console was also featured in over 2,500 articles globally, including publications like IGN, TechRadar, and more. The agency utilized KFC’s owned social channels to orchestrate the KFConsole’s reveal and launch. 

The award-winning campaign generated a lot of hype and awareness, with results like:

• 8.5 million Google searches
• More than 35 million organic impressions
• 4 million + engagements

Blizzard Entertainment

With the release of Overwatch 2 (Season 6), Blizzard Entertainment sought to increase awareness, consideration, and engagement for the game. Another goal was to make it appealing to Gen Z gamers. 

Kairos Media’s strategy for this campaign involved taking over or hacking creators’ streams. Creators all over the world were left wondering who orchestrated these takeovers. Kairos enlisted the help of John Cena, casting him as the hero “The Enigma.” 

Aside from working with a celebrity, Kairos also leveraged its social-creative, content production, PR strategy, and creator activations services to come up with an effective campaign. This resulted in a trending activation that, in turn:

• Created an engaged community of players
• Connected with all levels of the creator economy
• Achieved over $10 million in earned media value
• Had a 1.43% engagement rate
• Received over 2.5 million total engagements
• Garnered 205 million + total campaign impressions

• Influencer Marketing
• Creator Program
• Creative and Strategy
• TikTok Marketing
• Exclusive Talents Management

Audiencly creates whole campaigns, from planning to implementation of the strategy and result evaluation. They (in conjunction with the influencers) design each advertisement individually for each client’s target group and product. The agency even takes care of all negotiations. As campaigns progress, selected influencers upload the finished campaign on YouTube or Twitch. The client will then have access to detailed campaign reports.

Audiencly also encourages successful gaming influencers to join their network. They help gamers make more money on YouTube, Twitch, or Instagram by producing videos for Audiencly sponsors to increase their earnings. They advise and help with the topics of copyright protection, licenses, CPM increase, and improving video ranking. Their creative team helps produce content. They help in all areas around graphic design, video editing, voice-over, animations, special effects, and much more.

What sets Audiencly apart is its integrated “cosmos.” The agency utilizes its strong partner network to develop and implement different types of online marketing campaigns. For example, Flexion is Audiencly’s partner in mobile app distribution and marketing. Meanwhile, Fanblast enables livestream interaction with audiences. 

Audiencly’s Gaming Creators

Audiencly works with a diverse range of creators across categories like game reviews, entertainment, anime, and more. The agency’s roster of gaming creators includes:

• Shoyoumomo – He has been creating content since 2014. His social media channels receive an average of 180,000 views.
• Pete the Wargamer – Specializing in wargaming kits and Warhammer painting guides, Pete the Wargamer’s YouTube channel receives an average of 70,000 views. 
• Ziostorm – Ziostorm’s YouTube channel is all about Elden Ring and Dark Souls games. With over 120,000 subscribers, the channel gets 85,000 views on average.
• Socksfor1 – Socksfor1 creates diverse content, which includes gaming reactions. With over 5 million YouTube subscribers, he receives an average of 1.9 million views.
• MR. ILLUSTRATED – MR. ILLUSTRATED’s YouTube channel focuses on horror video games and art. As of writing, the channel has 983,000 subscribers, with its 300+ videos having received more than 232 million views.

Creative Game Marketing Campaigns

Audiencly got its start from creating ad campaigns for the gaming sector. It has since branched out into lifestyle marketing and now works with brands from different segments. However, staying true to its roots, the agency has crafted some notable game marketing campaigns.

Hunger Heroes

Hosted by GTarcade, Hunger Heroes is a game that doubles as a charity campaign. The goal is to raise awareness for hunger and encourage players to combat the child hunger crisis (achievements are converted into meals). To achieve the game’s goal, Audiencly partnered with 12 influencers to drive a 10% engagement rate and generate over 15 million impressions. In the end, the charity campaign was able to serve 42,000 meals.

Raid Shadow Legends

The campaign for the popular fantasy RPG game Raid Shadow Legends was made in partnership with 60+ creators. Their collective effort yielded significant results for the game, including:

• Getting over 1 million likes
• Generating more than 10 million views
• Driving downloads to over 100,000

FRAG: Pro Shooter

The FRAG: Pro Shooter campaign enlisted the help of more than 35 gaming creators who recorded game integrations. They then published their content on their respective YouTube channels. The campaign’s results include:

• Over 6.5 million views
• 90,000+ comments and more than 470 thousand likes

Cloutboost offers comprehensive services, encompassing every facet of influencer marketing, from campaign strategy formulation to the intricate processes of influencer selection, campaign optimization, scaling, and the delivery of detailed analytics and reporting. Their adeptness in navigating the vast influencer landscape, particularly within the gaming niche, has enabled them to forge successful campaigns that resonate deeply with gamers across various platforms.

A standout example of their gaming marketing expertise is demonstrated in the launch campaign for AFK Arena, a mobile game originating from China, looking to make a substantial impact in the U.S. market. Cloutboost’s strategy centered around leveraging gaming influencers to introduce and popularize AFK Arena among U.S. gamers. This approach led to over 15 million views and helped AFK Arena launch on the #13 spot on Google Play and #26 on the Apple Store.

Gaming marketplace Kinguin worked with Upfluence to overhaul the former’s influencer marketing process. With a timeframe of three months, Upfluence’s platform helped Kinguin quickly identify the right influencers on social media platforms. The platform also helped Kinguin grow its ambassador pool by 600%, track conversations, and onboard new ambassadors. All of these resulted in Kinguin’s improved overall performance.

To achieve this challenging task, LEADERS created a unique AR filter and partnered with 10 macro and mega influencers who used this filter in their Instagram Stories. The result — over 70 visual assets and a reach of 10+ million.  

In terms of events, from designing, creating, and operating a booth during a trade show to managing online and offline Esports tournaments, PocketWhale’s event team has a vast scope of work.

One of their tasks involved game developer, PONOS, who was looking to acquire new male users from 15-25 in North America and Europe for their game, The Battle Cats. Knowing that males 15-25yo predominantly use Snapchat and YouTube as social media, to reach them, PocketWhale ran Snapchat App Install campaigns and partnered with famous YouTube gaming influencers. The campaign resulted in 150,000 installs overall with CPIs below $1 in North America and down to $0.50 in Europe.

Kool Things considers themselves to be “geeks and gamers,” who are also PR and marketing professionals with over 15 years of experience in the games industry.

• Increased total app installs (Recyclings Run)
• Increased new player acquisition (Word Crossy)
• Total conversions grew by 64% (Monstrum 2)

• Live streaming – playthroughs, in-stream media, product integrations, and social amplification
• YouTube – stream highlights, dedicated videos, integrated videos, and custom content
• StreamSpread – including real-time statistics, 300+ websites, audience targeting, live streaming amplification, and high impact ad units
• Esports Event Production – stage design/builds and management, projection mapping & LED walls, video & livestream production, motion graphics, custom lighting systems, and technical direction
• Team sponsorships – merchandise branding, custom team content, commercials, product testing & streaming placements, brand ambassadors
• Stream Hatchet – channel analysis, Esports team analytics, audience analytics, sponsorship reporting, and chat message analytics
• Original Content – Boomslang Media, Streamer Showdown, docu-series, episodic, and game shows
• Production – Digital & Branded Content – live-action, editorial, VFX, motion graphics, animation, VR
• Consulting – content creation, media planning, launch strategy, developer keynotes, community growth
• Press & PR – message development, media relations, press release writing, interview prep

GameInfluencer is a full-service influencer marketing agency with a deep focus on the gaming industry. Their in-house team of specialists includes strategists, producers, influencer project managers, designers, developers, digital marketing analysts, and social media experts to support the influencer marketing efforts of video game developers and publishers.

They currently have more than 3.1 million influencers in their database. These people have generated more than 500 million views across all campaigns. The agency has crafted unique campaigns for over 200 clients, including Sega, King, and I Got Games (IGG).

The Digital Dept.’s team includes creative producers, casting directors, talent strategists, and brand partnership managers. Their array of services includes:

• Strategy and casting (creative brainstorming, influencer casting, content optimization, in-depth reporting and analytics)
• Influencer relations (outreach, negotiation, contracting, payment processing)
• Full-service content production (including location scouting and permits, content strategy, and creative development)
• Experiential strategy (Experiential design, white-glove event production, event marketing, invitee outreach) 

The Digital Dept. also uses SaaS platforms for workflow management, scalable recruitment, social listening, audience analytics, in-depth reporting, and contracting and billing support. 

Brands and influencers can partner with The Digital Dept. through its website, which also features marketing advice through its blog, guides, and marketing dictionary.

In 2023, Lytehouse, alongside Socialyte and Be Social, merged to become The Digital Dept. The agency now has a portfolio of 200+ digital talent. This move has also enabled The Digital Dept. to greatly expand its capabilities. You can still access the Lytehouse website.

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