Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, NeoReach, and The Goat Agency undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Digital Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like Viral Nation, NeoReach, and The Goat Agency:
People have been playing video games since the 1970s. However, things have moved on a long way since Nolan Bushnell invented Pong, becoming the father of video gaming. Gaming is a multi-billion dollar industry, worth more than $300 billion. If you don’t market your games well it is easy for them to disappear and get lost in the crowd. For this reason, gaming market agencies can perform an invaluable service.
Some of the agencies here specialize in video gaming (the names tend to give them away – what else would GameInfluencer or Game Marketing Genie do?) In other cases, we look at more general-purpose marketing agencies, that include gaming clients amongst their roster.
What's Video Game Marketing?
Video game marketing is the practice of promoting and selling video games to target audiences through various channels and strategies. It encompasses a range of activities designed to create awareness, generate interest, and drive sales for video game products. Key aspects of video game marketing include:
- Trailers and Teasers: Creating compelling video content to showcase gameplay, graphics, and storylines.
- Social Media Campaigns: Engaging with fans and building communities on platforms like Twitter, Facebook, and Instagram.
- Influencer Partnerships: Collaborating with popular gamers and content creators to reach wider audiences.
- Event Marketing: Showcasing games at conventions, expos, and tournaments to generate buzz.
- Digital Advertising: Utilizing targeted ads on search engines, social media, and gaming websites.
- Content Marketing: Producing blog posts, articles, and behind-the-scenes content to keep fans engaged.
- Pre-release Hype: Building anticipation through beta testing, early access, and pre-order bonuses.
- Cross-promotions: Partnering with other brands or franchises for collaborative marketing efforts.
- Community Management: Fostering active player communities and addressing feedback.
- Post-launch Support: Continuing marketing efforts after release through updates, DLC, and expansions.
Video game marketing has evolved significantly with the rise of digital platforms and social media. It now often includes strategies like livestreaming, esports sponsorships, and in-game events. The goal is to create a strong connection between the game and its target audience, driving both initial sales and long-term player engagement.
Effective video game marketing requires a deep understanding of the gaming community, current trends, and the unique selling points of each game. It combines creativity, data-driven strategies, and a multi-channel approach to reach and resonate with diverse gaming audiences.
Top Gaming Marketing Agencies:
1. Viral Nation
As a global leader in social-first transformation and commerce, Viral Nation sets itself apart with its award-winning, creator-led marketing strategies. For gaming brands seeking to elevate their marketing efforts, Viral Nation offers a robust combination of cutting-edge technology, extensive talent networks, and comprehensive marketing services.
Exceptional Creator-Led Campaigns
Viral Nation excels in leveraging the power of creators to drive gaming marketing campaigns. With over 900 represented creators across 35 talent verticals, Viral Nation can connect your gaming brand with influencers who resonate with your target audience.
Their data-driven approach, powered by proprietary AI solutions, ensures that the creators selected for your campaign are not only a perfect fit but also capable of delivering measurable results.
Comprehensive Social-First Marketing Solutions
Viral Nation’s approach to social-first marketing goes beyond just influencer partnerships. Their always-on solutions encompass community management, social commerce, and experiential marketing, creating a cohesive and engaging brand presence.
For gaming brands, this means cultivating an engaged community that drives both awareness and sales. Their 360 Community and Social Management service creates a unified social persona for your brand, fostering relationships with your audience and fueling a continuous feedback loop that enhances brand loyalty and customer engagement.
Viral Nation’s social commerce strategies seamlessly connect community, content, and commerce, creating opportunities for promotion and a streamlined shopping experience across social platforms.
Viral Nation Case Study
Meta Quest 2 collaborated with Viral Nation to launch Resident Evil 4 VR, aiming to drive VR awareness and engagement. The challenge was to reignite the hype for a classic game in a new VR format, especially since many people were unfamiliar with VR. Meta Quest approached Viral Nation to leverage their expertise in influencer marketing and content creation.
Strategic Approach
Viral Nation’s strategy involved sourcing and onboarding major creators and publishers across multiple platforms like Twitch, YouTube, Twitter, Instagram, and TikTok. These creators were given early access to the game and creative freedom to engage audiences with Resident Evil 4’s lore and characters.
The campaign included livestreams, interactive stories, reels, gameplay compilations, and a viral TikTok video with over 2.6M views. Additionally, a strategic gifting campaign sent Meta Quest 2 devices to 25 celebrities and influencers to amplify reach and excitement.
The campaign achieved impressive results, with 61.2 million impressions, 15.8 million views, and 1.3 million engagements. This successful collaboration made Resident Evil 4 VR one of the most anticipated VR releases, significantly boosting brand interactions for Meta Quest 2.
Source: Viral Nation
Viral Nation
The Global Leader of Social-First Transformation & Commerce
50+
Toronto, New York, Los Angeles
Best for:
Enterprises
Viral Nation
The Global Leader of Social-First Transformation & Commerce
2. NeoReach
NeoReach stands out in the influencer marketing landscape with its full-service approach, providing everything from influencer sourcing to performance reporting. For gaming brands seeking to harness the power of influencer marketing, NeoReach offers data-driven strategies and comprehensive campaign management that ensures authentic and impactful marketing efforts.
Data-Driven Strategy and Top-Performing Creators
NeoReach’s gaming marketing capabilities begin with a solid, data-backed strategy. By reverse engineering your launch strategy based on your goals, they utilize competitor audits, audience demographics, and channel-specific opportunities to craft campaigns that resonate with your target audience.
One of NeoReach’s standout features is its ability to source top-performing niche creators. Whether you’re looking for large-scale influencers or micro-influencers within specific niches like gaming, NeoReach leverages its deep industry connections and relationships to find the perfect fit for your campaign. This ensures that your gaming brand is represented by influencers who truly connect with your audience, enhancing authenticity and engagement.
Comprehensive Campaign Management and Paid Media Amplification
NeoReach excels in managing the entire influencer campaign process. From influencer introduction and contract negotiation to deployment, shipping, payments, and maintaining ongoing relationships, they handle every logistical aspect. This comprehensive management allows you to focus on your core business while NeoReach ensures your campaigns run smoothly and effectively.
In addition to influencer marketing, NeoReach also offers robust paid media amplification. Their team defines ad auctions, budget allocations, offers, copy, and creative strategies, all grounded in ROI.
This approach not only syndicates influencer content but also drives significant user acquisition and engagement across all major ad channels, including Facebook, Instagram, Google, TikTok, and Snapchat. Their expertise in media buying ensures that your gaming brand’s message reaches the right audience, driving higher conversion rates and maximizing your marketing investment.
Furthermore, NeoReach’s experiential activations create unique in-person and influencer-specific experiences. These activations connect people, places, and gaming events, providing memorable and engaging marketing moments for your gaming brand.
NeoReach Case Study
NeoReach collaborated with NVIDIA to activate influencers for a back-to-school campaign promoting the GeForce RTX 30 Series Laptops. NVIDIA, a leader in AI hardware and gaming technology, sought NeoReach’s expertise to engage STEM students and showcase the laptops’ capabilities. The “Build Something Awesome” campaign highlighted the power of NVIDIA’s laptops through creative science and engineering projects.
Strategic Approach
NeoReach’s strategy focused on promoting the GeForce RTX 30 Series Laptops to STEM students by leveraging the “Build Something Awesome” theme. Influencers were selected based on their appeal to a younger demographic, and their content incorporated humor and relatability to engage viewers.
The campaign utilized TikTok for its high reach, with creators producing brief, engaging clips and a dedicated YouTube video to reinforce the campaign’s message. Paid support boosted unsponsored posts, ensuring broad visibility and engagement.
@kaemen.the.creator Thanks to NVIDIA’s GeForce RTX 30 Series Laptop GPU, I was able to model all of the parts needed for my Iron-Man Hulk Buster Fist. If you are interested in leveling up your creative process and academic potential, click the link in my bio to learn more! #nvidia #nvidiacreators #Mechanicalengineering #Hulkbuster #ad ♬ Epic Music(842283) – Pavel
The campaign achieved 3.3 million total impressions and 46.7K total engagements, with influencers generating $266,330 in media value. Additionally, there were 5.7K clicks on the “link in bio,” demonstrating strong interest and engagement from the target audience.
Source: NeoReach
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
50+
Los Angeles, San Francisco, Orlando, Tokyo
Best for:
Large Companies
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
3. The Goat Agency
The Goat Agency is a global, award-winning influencer marketing and social media agency that has been at the forefront of the industry since 2015. With its acquisition by WPP in 2023 and merger with INCA, The Goat Agency now stands as a truly scaled influencer solution, boasting over 350 employees across 34 local markets.
For gaming brands, Goat’s comprehensive and data-driven approach to influencer marketing and social media strategy provides a powerful platform for achieving significant growth and engagement.
Innovative Gaming Influencer Marketing Strategies
The Goat Agency excels in developing and executing innovative influencer marketing strategies tailored to the gaming industry. They view influencers as a full-funnel marketing channel, ensuring campaigns are strategically designed to drive awareness, engagement, and conversions.
By leveraging their extensive CRM, which tracks over 60,000 influencers, Goat ensures your gaming brand partners with the perfect creators to maximize campaign effectiveness.
Their approach includes thorough performance data analysis and real human relationship management, which means that every influencer selected is not only a great fit for your brand but also backed by data to guarantee results.
Whether you’re launching a new game or looking to build long-term brand loyalty, Goat’s influencer marketing campaigns are designed to meet your specific objectives, from brand awareness to conversions and installs.
Comprehensive Social Media and Content Production
In addition to influencer marketing, The Goat Agency offers full-service social media marketing capabilities. Their in-house team of social strategists works closely with brands to develop best-in-class creative ideas that get noticed on social platforms.
This includes everything from attention-grabbing PR stunts and experiential events to out-of-home activations and award-winning social campaigns. For gaming brands, this means your marketing efforts are not only impactful but also seamlessly integrated across all major streaming and gaming platforms like Facebook, Instagram, TikTok, YouTube, and Twitch.
The Goat Agency also boasts a dedicated content production team that collaborates with their Campaigns and Paid Social teams to produce high-quality social assets. This includes original branded video content, imagery, motion graphics, original sounds, and AR filters, as well as optimized and repurposed influencer content.
The Goat Agency Case Study
The Goat Agency partnered with Deep Silver to drive hype and awareness for the relaunch of the iconic video game, Saint’s Row. Deep Silver sought to excite both nostalgic millennials and curious Gen Z gamers. The Goat Agency’s expertise was tapped to create an impactful, multi-platform influencer campaign.
Strategic Approach
The campaign was divided into two phases: pre-launch and launch. In the pre-launch phase, six gaming Influencers produced diverse content, from creating in-game cars to hacking the UK singles charts with a Saint’s Row-themed song.
This phase included live events in London and LA, where fans played the game with creators. The launch phase featured 21 influencers across Instagram, Twitch, YouTube, and TikTok, each developing unique content like co-op gameplay, walkthroughs, and in-game challenges to keep the campaign fresh and engaging. The focus was on quality influencers who could deliver a compelling narrative and showcase the game’s features.
The campaign resulted in 12.2 million impressions and 9.2 million video views, outperforming expectations by 124%. Additionally, the campaign generated 15K clicks and attracted over 1 million players in the first three months. The campaign’s creativity and success were recognized at the 2023 Drum Awards for Marketing (Americas) for Best Social Media.
Source: The Goat Agency
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
50+
London, New York, Singapore
Best for:
Medium and Large Brands
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
4. NewGen (formerly Kairos Media)
Kairos Media and Kairos Esports recently merged to create NewGen. The new brand aims to continue making high-impact marketing campaigns for Gen Zs and gaming enthusiasts.
Since its inception, NewGen has been redefining how brands connect with their audiences through innovative and data-driven strategies. Their expertise spans content creation, social media management, and influencer partnerships, making them a go-to agency for gaming brands looking to elevate their marketing efforts.
Innovative Social Media and Community Engagement
NewGen excels in crafting social media strategies that not only follow trends but also set them. They understand the importance of engaging directly with real people rather than broadcasting to faceless masses.
This approach ensures that your gaming brand becomes an integral part of the communities that matter most. By leveraging their deep understanding of social platforms like Facebook, Instagram, TikTok, YouTube, and Twitch, NewGen creates compelling content that resonates with your target audience.
Their content production capabilities are second to none, with a team that thinks big while sweating the small stuff. Whether it’s original branded video content, motion graphics, or AR filters, NewGen ensures that your gaming campaigns are visually stunning and highly engaging. Their social-first, but not social-only approach ensures that your brand’s presence is felt across multiple channels, maximizing reach and impact.
Data-Driven Influencer and Performance Marketing
NewGen strength lies in its ability to use data and insights to drive influencer marketing and performance campaigns. Their heritage in gaming allows them to connect your brand with the most impactful influencers and content creators in the industry. By selecting progressive partnerships, NewGen places your gaming brand within a global network of creators who can authentically promote your products and services.
Their strategic and data-informed planning ensures that your marketing efforts reach the right audience, on the right platforms, in the right format, at the right time. NewGen takes a holistic approach to paid and performance marketing, combining creative prowess with planning and execution. This ensures that your campaigns not only grab attention but also drive tangible results, such as increased engagement, conversions, and brand loyalty.
NewGen Media Case Study
NewGen teamed up with Activision Blizzard to amplify the launch of Overwatch 2: Invasion, aiming to captivate Gen Z gamers who favor shooters and battle royale games. Blizzard sought to boost awareness, consideration, and engagement for Overwatch 2 with an innovative and globally resonant campaign.
Strategic Approach
NewGen orchestrated a multifaceted campaign featuring a global invasion of creator streams. By ‘hacking’ these streams, curiosity was piqued among audiences, with creators eager to uncover the mystery behind the invasions.
The campaign spotlighted John Cena as ‘The Enigma,’ a mysterious hero warning of the invasions, adding star power and intrigue. The strategy seamlessly blended social-creative efforts, content production, PR strategies, and creator activations.
The campaign achieved remarkable success, garnering 205.4 million total impressions and 2.5 million engagements. It generated an earned media value of over $10.4 million and received extensive media coverage with over 1,400 articles, resulting in 2.26 billion unique monthly views (UVM). The engagement rate stood at 1.43%, reflecting strong interaction and interest from the gaming community.
Source: NewGen
NewGen (formerly Kairos Media)
NewGen (formerly Kairos Media) is a social-first creative and creator agency that stands at the forefront of culture, creators and community.
1 - 10
London, LA
Best for:
Small and Medium Companies
NewGen (formerly Kairos Media)
NewGen (formerly Kairos Media) is a social-first creative and creator agency that stands at the forefront of culture, creators and community.
5. Audiencly
Audiencly is a dynamic influencer marketing agency with a mission to connect brands of all sizes with influencers and content creators globally. Specializing in the gaming industry, Audiencly offers comprehensive management for influencers and supports companies in developing efficient and sustainable marketing strategies.
With a robust track record of over 2,500 campaigns and partnerships with more than 10,000 influencers, Audiencly stands out for its strategic and creative approach to influencer marketing.
Strategic Influencer Marketing Campaigns
Audiencly excels in crafting successful influencer marketing campaigns tailored specifically for the gaming industry. They leverage a vast network of popular creators across platforms like YouTube, Instagram, and TikTok to ensure your brand gets maximum exposure and engagement.
One of Audiencly’s standout features is their Creator Program, which simplifies the collaboration process between brands and creators. This program maximizes the impact of your influencer marketing campaigns by providing you with direct access to a diverse pool of creators, ensuring that the content is authentic and resonates with your target audience.
For gaming brands, this means that product placements and sponsored content are seamlessly integrated into the influencers’ channels, driving both awareness and conversions.
Creative and Data-Driven Approach
Audiencly’s approach to gaming marketing is a perfect blend of creativity and strategy. Their expertise in TikTok marketing is particularly noteworthy, as they craft dynamic campaigns that captivate audiences and deliver tangible results. By balancing strategy and creativity, Audiencly ensures that their campaigns not only capture attention but also drive measurable success for your brand.
Their comprehensive services include account and strategy management, where they clarify your goals, conduct target group analysis, and plan media budgets. Additionally, Audiencly’s creative team develops unique concepts, key visuals, and motion graphics that are customized to align with your brand assets. This ensures that every piece of content is impactful and enhances your brand’s presence in the gaming community.
Audiencly’s commitment to excellence extends to production handling, where they supervise the entire production process, manage quality and timelines, and brief content creators to ensure that the final output meets your expectations. This meticulous attention to detail guarantees that your gaming marketing campaigns are executed flawlessly and achieve the desired results.
Audiencly Case Study
Audiencly partnered with RAID: Shadow Legends, a leading fantasy RPG game, to expand its reach and engagement across mobile, tablet, and computer platforms. The game, known for its rapid growth and large player base, aimed to further increase its visibility and player engagement through strategic influencer marketing.
Strategic Approach
Audiencly enlisted over 60 creators to produce engaging content showcasing RAID: Shadow Legends. The campaign leveraged these influencers’ reach across various platforms, focusing on generating excitement and highlighting the game’s features.
The creators produced diverse content, including gameplay reviews, tutorials, and live streams, to attract and retain a wide audience. This multi-platform approach ensured a broad reach and high engagement from both existing fans and new players.
The campaign achieved over 10 million views and garnered more than 1 million likes, demonstrating significant engagement. Additionally, the campaign resulted in over 100,000 downloads, contributing to the game’s continued growth.
The success of this influencer-driven strategy highlighted the effectiveness of leveraging diverse creators to boost visibility and player acquisition in the competitive gaming market.
Source: Audiencly
Audiencly
Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust...
10 - 50
Düsseldorf, London
Best for:
Small Size Brand and creators
Audiencly
Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust...
6. Lytehouse
Lytehouse offers brands a full suite of influencer campaign services that convert through smart targeting, analytics, and emotive storytelling. With 10 years in the business, the New York-based digital marketing agency believes in the power of gaming influencer campaigns. Through its sister company Socialyte, this marketing firm has access to over 100 celebrity and lifestyle influencers.
Lytehouse recognizes Twitch as the dominant platform for reaching out to the gaming community. However, the firm also believes that brands should adopt an omnichannel amplification strategy. This approach encourages brands to also launch live-streamed events (such as e-sports tournaments) or short and long-form video campaigns via YouTube, TikTok, Instagram, and Twitter in partnership with content creators.
Lytehouse’s team includes creative producers, casting directors, talent strategists, and brand partnership managers. Their array of services includes:
- Strategy and casting (creative brainstorming, influencer casting, content optimization, in-depth reporting and analytics)
- Influencer relations (outreach, negotiation, contracting, payment processing)
- Full-service content production (including location scouting and permits, content strategy, and creative development)
- Experiential strategy (Experiential design, white-glove event production, event marketing, invitee outreach)
Lytehouse also uses SaaS platforms for workflow management, scalable recruitment, social listening, audience analytics, in-depth reporting, and contracting and billing support.
In November 2022, Lytehouse became a member of the Dolphin Entertainment family, with a client base over 1,000 that includes video game publishers and eSports teams and leagues. This development gives Lytehouse and Socialyte access to relationships and resources of other industry-leading agencies under Dolphin’s wing, including:
- Be Social (100+ influencers)
- 42West (film and television campaigns)
- Shore Fire Media (music from recording artists and songwriters)
- Viewpoint (web and social media storytelling)
Brands and influencers can partner with Lytehouse through its website, which also features marketing advice through its blog, guides, and marketing dictionary.
Lytehouse
Lytehouse is a creative, full-service influencer marketing agency with 10+ years of experience that works with brands at every stage of the influencer marketing campaign process, from guiding strategy and leading ideation to casting talent and overse...
10 - 50
New York, Los Angeles, Miami, Nashville
Best for:
Enterprises and Large brands
Lytehouse
Lytehouse is a creative, full-service influencer marketing agency with 10+ years of experience that works with brands at every stage of the influencer marketing campaign process, from guiding strategy and leading ideation to casting talent and overse...
7. Cloutboost
Cloutboost, an acclaimed gaming marketing agency, excels in transforming the complexity of influencer marketing into streamlined, impactful campaigns. With a dedicated focus on the gaming sector, Cloutboost leverages a potent combination of data-driven insights and industry expertise to elevate gaming titles to unprecedented levels of visibility and engagement.
Positioned at the forefront of influencer marketing within the gaming industry, Cloutboost has developed a sophisticated approach that integrates influencer partnerships with advanced AI technology. This methodology not only facilitates the selection of influencers from an expansive database of over 500K gaming influencers but also ensures campaigns are precisely targeted and highly effective.
Cloutboost offers comprehensive services, encompassing every facet of influencer marketing, from campaign strategy formulation to the intricate processes of influencer selection, campaign optimization, scaling, and the delivery of detailed analytics and reporting. Their adeptness in navigating the vast influencer landscape, particularly within the gaming niche, has enabled them to forge successful campaigns that resonate deeply with gamers across various platforms.
A standout example of their gaming marketing expertise is demonstrated in the launch campaign for AFK Arena, a mobile game originating from China, looking to make a substantial impact in the U.S. market. Cloutboost’s strategy centered around leveraging gaming influencers to introduce and popularize AFK Arena among U.S. gamers. This approach led to over 15 million views and helped AFK Arena launch on the #13 spot on Google Play and #26 on the Apple Store.
Cloutboost
Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...
10 - 50
Dallas, San Francisco
Best for:
Medium-sized Companies
Cloutboost
Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...
8. Upfluence Inc.
Upfluence includes a specialist Esports and gaming marketing agency, which can reach millions through Esports and gaming partnerships. Their Esports division offers fully-managed Esports & Gaming marketing campaigns. Their team helps brands define the right strategy, find the right Esports influencers, and delivers campaigns from start to finish.
They offer:
- Esports Presentation & Introduction
- Influencer Outreach & Management
- Team Partnerships
- Tournament Sponsorships
Upfluence can use their large database of influencers with advanced search criteria to find the right Esports influencers for your brand.
They accompany teams and organizers of Esports competitions, brands, and broadcasters in setting up relevant marketing and media partnerships. They have more than 850 performed campaigns in the gaming sector to date.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
9. PocketWhale
PocketWhale is a video game marketing agency, covering mobile, PC, and console gaming. With offices in USA, Germany, France, and Japan, they help you plan and execute your marketing campaigns globally.
Their team designs tailor-made creative assets, including video advertisements and TV commercials. They have a holistic approach to media and operate their marketing campaigns online and offline through PR, influencer marketing, TV advertising, digital advertising, and event.
They work directly with top gaming influencers on YouTube, Twitch, Facebook, Instagram, and Snapchat to create exciting and targeted content to capture both new and old audiences.
In terms of events, from designing, creating, and operating a booth during a trade show to managing online and offline Esports tournaments, PocketWhale’s event team has a vast scope of work.
One of their tasks involved game developer, PONOS, who was looking to acquire new male users from 15-25 in North America and Europe for their game, The Battle Cats. Knowing that males 15-25yo predominately use Snapchat and YouTube as social media, to reach them, PocketWhale ran Snapchat App Install campaigns and partnered with famous YouTube gaming influencers. The campaign resulted in 150,000 installs overall with CPIs below $1 in North America and down to $0.50 in Europe.
10. Kool Things
Kool Things offers gaming and technologies professionals full-service marketing. They are a unique PR, marketing, and consulting agency specializing in promoting games and related technologies. They state that their purpose is to help game developers and publishers, hardware suppliers, media outlets, and others operating in this market in every way they can.
They began operation in Central Europe and the CIS region to become a company delivering complex services worldwide.
They split their services into the following categories:
- Public Relations
- Marketing and Assets Production
- Consulting and Business Development
- Indie Games Support
Kool Things considers themselves to be “geeks and gamers,” who are also PR and marketing professionals with over 15 years of experience in the games industry.
11. Game Marketing Genie
Game Marketing Genie describes itself as the complete business growth, marketing, and creative production house dedicated to the gaming market. They see the essential steps of their process as being:
- Data and analysis
- Data-driven marketing
- Creative production house – where they turn strategy into high-quality marketing collateral
- Performance marketing
- Data-driven tech distribution, using their own in-house omnichannel advertising platform and proprietary algorithms
- Optimization
- Scale
They see four stages of marketing for a game, and offer solutions for all of them:
- User acquisition
- Increasing in-app purchases
- The perfect launch
- Organic growth
12. GameInfluencer
GameInfluencer helps publishers and developers engage and activate audiences worldwide through top influencers. Not just gaming creators but vloggers, streamers and social media influencers of all fields.
They work with leading international developers, publishers, and influencers. They develop and execute tailored influencer marketing strategies based on a game’s unique DNA and goals. Over the years they’ve worked with thousands of quality influencers.
Gameinfluencer’s direct relationships with content creators, including gaming creators, and influencers specializing in the fields of fashion & beauty, tech, fitness, lifestyle, and more allows their clients to amplify their games and products to a global and highly engaged audience.
GameInfluencer is a full-service influencer marketing agency with a deep focus on the gaming industry. Their in-house team of specialists includes strategists, producers, influencer project managers, designers, developers, digital marketing analysts, and social media experts to support the influencer marketing efforts of video game developers and publishers.
They currently have more than 31 million influencers in their database. These people have generated more than 500 views across all campaigns. The campaigns have resulted in more than 7.5 million installs.
13. NewGen Agency
NewGen Agency is a full-service Esports and digital gaming agency. They create products, services, and communications to grow their clients’ businesses in the new ‘Game Age.’
They split their services into:
- Campaign development
- Content development
- Product & service development
- Competitive analysis and trend reports
- Sponsorship
- Esports team establishment
- Tournament organization
- Event design & management
- Social media management
- YouTube and Twitch channel management
- Live broadcast
They create campaigns from the ground up to grow their clients’ business and reach their marketing goals in an Esports and gaming way.
Frequently Asked Questions
Who can help my game advertising?
As we have seen in this article, if you don’t market your games well, it is easy for them to disappear and get lost in the crowd. Gaming market agencies can perform an invaluable service. All of the gaming marketing agencies we have looked at in this post can help your game advertising:
- Viral Nation
- NeoReach
- The Goat Agency
- Audiencly
- NewGen
- Cloutboost
- Upfluence Inc.
- PocketWhale
- Kool Things
- Game Marketing Genie
- GameInfluencer
- NewGen Agency
- Lytehouse
How can I promote my game?
Any of the gaming marketing agencies we have covered in this post could successfully help you promote your game. If you lack the budget to work with a professional gaming marketing agency, there are various things you can do yourself to promote your game. These include using social media and creating a website devoted to the game. Begin early with teaser shots and videos during the development phase—upload behind-the-scenes videos to YouTube. Consider hiring a booth at Cons if you can afford it.
How do video games offer opportunities for advertisers?
Video games offer tremendous opportunities for in-game advertising. Most people now carry a smartphone that includes games. Gaming now has a worldwide audience previously unheard of. Popular streaming games like Fortnite have become bigger than some streaming television platforms. Many gamers don’t like paying for games and are happy to let their gaming be interrupted by short advertisements. With In-game advertising, brands can place ads in the virtual environment of a game. This can give advertisers a measurable, targeted channel to deploy promotions.
What is the objective of in-game advertising?
In-game advertising helps brands to communicate with their target market, building familiarity with those who play these games. Game graphics are so good now, that in-game ads can look natural. For example, if you’re playing a sports game, you might see billboards in the game, promoting a product that looks like a miniature version of billboards in a real stadium. Like all online ads, the objective of in-game advertising might be to increase brand recognition, promote a service, or increase a product’s sales.
How do I advertise my gaming app?
If your app is a game, you could choose to work with one of the gaming marketing agencies covered in this article. Otherwise, you could undertake much of the promotion yourself. Promotion methods could include:
- Creating a website for your app
- Setting up social accounts for your app, using both organic and paid promotion
- Working with the media and doing public relations
- Ensure you have used app store optimization (ASO) to improve your app’s chances in app searches
- Employ influencers to promote your app
Comparing Video Gaming Marketing Agencies
These agencies operate across various gaming subsectors, including Game Development, Esports, Streaming Services, Gaming Hardware, Mobile Gaming, and VR/AR Gaming, among others. Explore the sections below for an overview of Gaming Marketing Agencies categorized by:
- Top 10 Gaming Marketing Agencies
- 5 Examples of Mobile Gaming Influencer Marketing
- The True Value of Influencers in eSports Marketing
- The 5 Step eSports Marketing Strategy
- The 12 Best Gaming Talent Management Agencies
- Top 7 Twitch Talent Management Agencies
- 6 Metaverse Marketing Strategies
- Top 10 Metaverse Marketing Agencies
