40 Useful Twitch Stats for Influencer Marketing Managers

Twitch is one of the more specialized social networks. The average person has probably never heard of it. Yet if you are a gamer, Twitch is big. It is the video streaming network of choice for gamers, and it enjoys a surprisingly sizeable enthusiastic fan base. Amazon clearly considered Twitch to have potential, because it bought the streaming video platform in 2014, just before its third birthday. Since then it has gone from strength to strength.

We have written quite a few articles on Twitch, including Influencer Marketing on Twitch – Can Twitch Improve Your Bottom Line? We have discovered that it is an ideal network for brands who sell to a market of typical gamers.

There are a surprising number of websites offering statistics and analytics relating to Twitch. If you are a Twitch streamer, Twitch provides you with a detailed dashboard, analyzing your own gaming and broadcasting on the platform.

We have selected 40 Twitch statistics that highlight just how popular the network is. We have prepared this article in July 2018, and any statistics that refer to the last year cover the period July 2017 to June 2018, unless otherwise stated.

40 Twitch Stats You Should Know:

1. 83,700 Average Concurrent Live Channels

Twitchtracker informs us that in 2020 there is an average of 83,700 concurrent live channels broadcasting at any time. This is a sizable 69% jump on 2019's 49,500 average concurrent live channels, which in turn was a 20% increase on 2018's 41,111 average concurrent live channels.

2 . "Just Chatting" the Most Popular Category on Twitch in October 2020

Although we think of Twitch as being primarily a platform where gamers can stream their playing, at the moment, the most popular category is the aptly named Just Chatting. The average viewers who are "Just Chatting" at any moment in time are 277,951, which is greater than the most popular game, League of Legends, which averages 218,394 viewers.

The previous version of this post listed Fortnite as the most popular game. However, Fortnite channels now only have 119,839 viewers on average, putting it behind Just Chatting, League of Legends, and Among Us.

3. 2,331,987 Peak Views of Fortnite

Despite our comments regarding the decline in numbers watching Fortnite, the game hit its peak viewing relatively recently. Sullygnome reports that the peak viewing of Fortnite, so far, came in June 2020 when the most watching a Fortnite game at any moment in time was 2,331,987. 

4. 7.7 Million Active Channels

2020 has seen a sharp jump in the total number of active channels. The year began with 3,935,308 active channels in January. After a small drop in February, this rose to 5,080,031 total active channels in March. It then skyrocketed to 7,213,644 active channels as the effects of COVID lockdowns became apparent. Since then, there have been in excess of 7 million channels each month, peaking at 7,709,990 total active channels in August 2020.

5. Ninja Watched for 151,096,501 hours in 2017 Before (Temporarily) Defecting to Mixer

Ninja was the most popular channel on Twitch for many years. In 2017, his followers watched him for a total of 151,096,501 hours. Ninja streamed for 3,329 hours. The bulk of Ninja's viewing came after March 2017, with a peak of 439,866 viewers on April 22. The vast majority of his gaming at that time was on Fortnite, although he plays Valorant now.

Ninja subsequently moved to the rival streaming platform, Mixer, until Microsoft announced its closure on July 22, 2020. Ninja streamed on YouTube for a while but now appears to have returned to Twitch.

6. 447,926,113 Hours Spent Watching the Varietystreaming Community

The community with the most watch time over the last year has been Varietystreaming. They streamed for 14,868,908 hours and were watched for 447,926,113 hours. At peak, they had 237,134 viewers.

7. 74 Million Hours Streamed in a Month

May 2020 was incredibly busy for the streamers of Twitch. In that month, streamers broadcast for a total of 74,670,816 hours. 

However, the most significant boost (ignoring a 74% jump back in July 2013 when numbers were small) came in April 2020, when streaming hours increased by 37.44%, compared to the previous month. This came on top of a 31.12% increase in March.

8. 25.1 Viewers Per Streamer

Although the number of streamers has risen in recent years, the average number of viewers per streamer hasn't changed markedly. As of October 2020, each streamer had 25.1 viewers on average. This represented a 4.58% increase month on month. 

Numbers have stayed relatively static in recent years, rising or falling by no more than 8% per month. It was a different story in Twitch’s early days, however. Back in November 2012, streamers averaged 49.9 viewers per stream, dropping gradually until 2019, where it plateaued with small monthly variations.

9. Sunday is the Most Popular Day for Twitch Viewers

Over the last six months, there have been a few clear patterns in Twitch activity on the various days of the week.

More people view Twitch streams on a Sunday than any other day – 2,354,600 on average over the last six months. Viewing numbers then drop to their weekly lowest on Monday (averaging 2,131,000) before rising again each day until the next weekend. There are 6% more viewers on weekends than on weekdays.

On average, the most channels operate on a Saturday – 103,600 – followed by 99,200 on Sunday. As with viewers, there are overall fewest channels to view on a Monday, increasing each weekday. Overall, there are 9% more streams to choose from at the weekend, compared to weekdays.

10. Alexa Ranking of 34

Alexa gives a ranking of popular websites. Perhaps unsurprisingly, Google tops the Alexa rankings, followed by YouTube. 

Twitch.tv ranks number 34, just behind Zhangi.tv and Panda.tv. Some notable websites that rank lower than Twitch include eBay, Apple, and Adobe.

11. TwitchCon 2019 Had 25,000 Visitors Per Day

Twitch even has a real-world event, TwitchCon. There were 35,000 attendees the first time they held it in 2016. In 2017, it was held in Long Beach, with 50,000 people turning up.

TwitchCon hasn't publicly released the number of visitors to the 2018 event in San Jose, but it suffered from overcrowding and was clearly popular. 

There was some confusion with the official figures for the 2019 event too, but the San Diego Union Tribune estimated 25,000 visitors per day for the three-day event.

12. Twitch Was 3rd in Chinese iOS Market Before Being Banned in 2018

Like many social platforms, Twitch has run afoul of at least one government. 

The Chinese government has heavily censored its internet. Unfortunately, it doesn't publish a list of the websites it blocks, so this means that users tend to learn about the demise of a site in China through first-hand experience. 

Back in 2018, Twitch was taking off in China and was popular with China's gaming community. However, in September 2018, the Chinese government clearly decided that Twitch was not appropriate for its citizens (or even visitors to China) and banned the app. At the time, it was reportedly the third most popular free app in the Chinese iOS App Store.

13. TheGrefg Enjoyed 538,444 Peak Viewers for a Single Stream

SullyGnome collects a list of the highest peak viewership of Twitch streamers over various periods. If we look at the data for the last 365 days, the highest number for a channel (excluding corporate channels like PlayStation and Riot Games) was Spanish gamer, TheGrefg (aka David Cánovas Martínez). He managed to peak at 538,444 viewers during a stream in May 2020.

14. 89,278 Highest Average Viewers for an Individual's Channel in last 365 Days

We can also discover information about average viewers from SullyGnome. Inevitably, every streamer's number of average viewers is considerably fewer than their number of peak viewers.

The highest number of average viewers actually belongs to gaming company Blizzard, who has averaged 193,645 viewers over the last 365 days. Second place surprisingly goes to somebody who is probably better known on the (real) football field, rather than just the digital one. Brazilian football superstar Neymar Jr has averaged 89,278 for his Twitch streams over the last year.

Neymar Jr is one of the few sports celebrities broadcasting their video game playing on Twitch. And his favorite genre surprisingly isn't football simulations. He prefers first-person shooters, games like Counterstrike: Global Offensive (CS: GO) and Call of Duty.

15. Ninja Once Again Has the Most Followers – 16 Million

It probably surprises nobody to learn that Ninja has the most followers. Except that for quite some time, he didn't – he spent much of 2019 and 2020 playing on the now-defunct Mixer platform. During that time, Tfue took over as Twitch's most-followed streamer.

Although Ninja left Twitch for some time, he never closed his account. This meant that many of his previous followers continued to follow his account, even though it lay dormant, in hiatus. However, he has returned, added a further 1,195,442 followers in the last year, and now has 16,030,263 people following him.

Others have had a greater increase in followers over the last year, however. Aileybeanssa only streamed for 333 hours in the last year but gained 4,652,318 followers. Auronplay has also added 4,604,870 followers in the last year.

16. The Most Popular Female Streamer is pokimane With 5.9 Million Followers

Although Twitch has a clear male bias, as we referred to above, the women are becoming more visible. The most popular of all at the moment is pokimane, with 5,927,097 followers. This gives her the title of the 6th most popular streamer on Twitch overall.

17. $40 Million in Prizes for Dota-2 Based International 2020, Partially Streamed on Twitch

While not all eSports appear on Twitch, the two are closely connected. You will find most significant eSports tournaments streamed on some Twitch channel. 

Although delayed due to COVID-19, the 10th edition of The International, Dota 2's largest yearly tournament, has finally occurred in late 2020. This year the community contributed over $38.4 million prize money, adding to Valve's annual $1.6 million base. 

Valve has contributed $1.6 million as a prize seed at every tournament since 2011. Since 2013, fans have contributed to the pot through purchases of the Dota 2 battle pass, where 25% of the cost is sent directly to the TI prize pool. 

The combined funds available for the 2020 tournament is now $40 million. 

18. Despite a Push From YouTube, Twitch Still responsible for 70% of eSports Viewing

According to Stream Hatchet, despite YouTube pushing to secure more eSports viewership, Twitch was responsible for about 70% of the live Average Minute Audience (AMA) from the events over a selected weekend in January 2020. YouTube's exclusive broadcast partner, the Call of Duty League, accounted for about 20% of their live AMA across the six listed events.

19. Stream Titles containing COVID-19 keywords like "COVID" saw a 133k% increase in hours watched

Stream Hatchet has analyzed that stream titles containing COVID-19 keywords like "COVID," "Corona," "Virus," or "Pandemic" have seen a 133k% increase in hours watched since December 30, 2019. In just one week, the number of unique channels streaming with COVID-19 related titles increased 542% from the week of March 2 to the week of March 15.

20. 532.2K hours viewing of Utopia in an Amazon Watch Party in Just One Week 

With Twitch being an Amazon subsidiary, it is the natural venue for the company to push Amazon Original Series content in front of a new audience. It has leveraged Twitch streamers to host watch parties for the new show Utopia as both the streamer and viewers watched, reacted, and interacted with the plot live on stream. It generated over 532K hours watched in a week in late September 2020 while hitting a peak of 108K concurrent viewers and 48.7K average viewers.

21. 1 Million Spanish-Speaking Channels in the Last Year

Unsurprisingly, nearly 70% (8,867,684) of all Twitch channels that have broadcast over the last year have done so in English. However, the second most popular language used on Twitch is Spanish, with 1,063,046 channels. 

The next few most popular languages used on Twitch in the last 365 days were Portuguese (649,137 channels), German (520,233), Russian (494,815), French (406,630), and Korean (199,107). It must be remembered that Twitch has been banned in China since 2018 and has yet to take off in India.

22. By 2019, 35% of Twitch Users Were Female

Until now, we have always quoted the comScore 2017 statistic that 81.5% of Twitch users were male. This probably doesn't surprise too many people, as the stereotypical gamer is male. It did, however, indicate some variation between the average Twitch user and typical gamers, according to the Entertainment Software Association. Their statistics suggest that a much higher 41% of gamers are women.

However, according to BusinessofApps, GlobalWebIndex stats from Q2 2019 show a (slightly) more balanced situation. These suggest that 65% of Twitch users are male and 35% female, which still doesn't equate with the Entertainment Software Association's game-playing stats but is noticeably closer.

To be honest, though, most game advertisers still tend to focus on male gaming.

Clearly, fewer female gamers are willing to share their gaming experience on Twitch than their male counterparts.

23. 73% of Twitch Users Are Under 35

The GlobalWebIndex has analyzed Twitch demographics in detail. According to their research, "3 in 10 global internet users aged 16-64 now say they've watched a live gaming stream recently, rising to 42% of 16-24s." 

GlobalWebIndex surveyed 15,853 Twitch users aged 16-64. The age split from this survey was:

  • 16 to 24 – 41%
  • 25 to 34 – 32%
  • 35 to 44 – 17%
  • 45 to 54 – 7%
  • 55 to 64 – 3%

Presumably, there are some kids younger than 16 and a few people older than 65 who also watch Twitch streams. However, of the people surveyed, 73% were aged 16 to 34.

24. Twitch Has More Than 15 Million Daily Active Users

Twitch reports that it enjoys over 15 million daily active users who watch video streaming each day.

Obviously, most Twitch users don’t stream their own games, but they enjoy being entertained by their heroes in action, commentating on their games as they play them.

Twitch released that 15 million figure in 2017 but don't appear to have publicly updated it since. It is probably safe to assume that this number has risen considerably since then.

25. Twitch Reaches 6.54 Million Monthly Broadcasters During 2020

With people staying home, watching, and playing games, 2020 has seen a rapid rise in Twitch's number of broadcasters. We have taken many of the Twitch usage statistics from Twitchtracker.

Back in 2012, Twitch only had 300,000 unique broadcasters per month. It tripled this number in 2013, to 900,000. It broke the million mark in 2014 with 1.5 million broadcasters per month. 

The number of broadcasters grew relatively steady over the next few years: 1.7 million in 2015, 2.2 million in 2016, the rather vague "2+" million in 2017, 3.4 million in 2018, and 3.64 million in 2019. However, Twitch saw a tremendous leap in broadcaster numbers in 2020, reaching 6.4 million monthly streamers.

26. 840 Billion Minutes Watched

With more streamers and viewers on Twitch, inevitably, there has been a rapid rise in the number of minutes watched on the platform. Total minutes watched over the last few years have been:

  • 2016 – 292 billion total minutes watched
  • 2017 – 355 billion total minutes watched
  • 2018 – 560 billion total minutes watched
  • 2019 – 660 billion total minutes watched
  • 2020 – 840 billion total minutes watched

27. 124 Million + Total Clips

According to the 2017 Year in Review, there are now more than 124 million clips uploaded to Twitch. And these have been viewed over 1.7 billion times.

28. $30 Million + Raised for Charity

Twitch is also proud to report that broadcasts on their platform managed to raise more than $30 million for charity in 2017.

29. 1 Million People Watched a Single Event

The overall record for concurrent Twitch views was the 1.7 million watching League of Legends Worlds hosted by Riot Games in November 2019.

30. 635,000 Viewers Simultaneously Watched a Single Channel

Ninja holds the non-tournament record for single-channel concurrent viewers on Twitch, at 635,000. He achieved this when playing Fortnite alongside Drake, Travis Scott, and Juju Smith-Schuster.

31. 436,000 People Watched a Game Premiere

More than 436,000 people viewed the premiere of Bungie and Activision’s Destiny 2 on Twitch in 2017.

32. 95 Minutes per Day on Average

According to Twitch, their average user spends 95 minutes per day watching live gaming. This is certainly much longer than the daily time spent on the typical social network. Instagram, for instance, claims that its younger users average 32 minutes a day on its app. It is even more than the average mobile viewing session on YouTube which is just over 40 minutes.

33. 1.3 Million Twitch Affiliates

Watch Affiliate Programs 1st Birthday! from Twitch on www.twitch.tv
According to a tweet from Commander Root, Twitter has 1,311,911 affiliates as of Q3 2020. This is quite a jump on the previously reported figure of 220,000 affiliate streamers as of April 2018.

34. 48,600 Twitch Partners

The same Commander Root tweet announces that Twitch has now accepted 48,662 of its more influential broadcasters into the Twitch Partnership scheme. These are the people who are most likely to monetize their streams and who most frequently work with brands. A key benefit of being a Twitch Partner is that you can share in advertising revenue and sell merchandise through official Twitch channels.

35. 21.3% of Twitch Viewing is eSports

Market researcher Newzoo found that eSports account for 21.3% of Twitch’s viewing. eSports has become a huge driver of video traffic. We have previously looked at the incredible spread of eSport in recent years in Influencer Marketing in eSports | The Rise of eSports’ Influence on Brands.

36. 24% of Twitch.tv Viewers Come from the United States

According to data collated by SimilarWeb, the most frequent visitors to the Twitch website on desktop come from the United States, making up 24.32% of the site's total visitors. This is more than three times the traffic generated from any other country. Germans are the second largest group of visitors at 6.66%, followed by Russians at 4.93%, and Brazilians at 4.08%. According to SimilarWeb, Twitch receives traffic from a further 247 countries. 

Unfortunately, we don't have mobile visitor location data, and there are probably many more visitors on mobile nowadays.

37. 62.87% of Twitch Activity Occurs in English

Twitchstats has collated data about the languages used on Twitch. With the United States dominating the country of origin statistics (and the UK also near the top of the list), it should come as no surprise that English is the most common language at 62.87%. Other languages commonly used include German 7.79%, Russian 6.83%, French 5.35%, Spanish 4.46%, and Portuguese 3.36%. Notably, although 20% of the world's population lives in China, only 2.38% of the conversation in Twitch is in a Chinese dialect.

38. 16.00 EST is Twitch’s Peak Viewing Time

Somewhat surprisingly for a platform dominated by Americans, according to Twitchstats the peak viewing time on Twitch is 16:00 EST. The lowest viewing time is exactly 12 hours from that – 4:00 EST.

39. 1.792 Billion Hours Watched in One Month

Twitchtracker keeps track of the total time people spend watching Twitch each month. In 2017, this figure hovered around the 500-600 million level each month, before jumping to 700 million in January 2018, and then reaching 800 million for the first time later that year.

January is clearly a popular time for people watching live streaming because a year later, in January 2019, Twitch reached 900 million monthly viewers for the first time.

Perhaps unsurprisingly, it was January 2020 when Twitch reached its next milestone of 1 billion monthly hours watched.

2020 has been a decidedly atypical year, however. Thanks to COVID, many people had time on their hands and have chosen to spend it watching Twitch. This has led to an extraordinary increase in total Twitch viewing hours, even in months with traditionally less live streaming in the past. Time watched for the first nine months of 2020 has been as follows:

  • January 2020 – 1,010 million hours
  • February 2020 – 982 million hours
  • March 2020 – 1,219 million hours
  • April 2020 – 1,792 million hours (the most-watched month on Twitch to date)
  • May 2020 – 1,756 million hours
  • June 2020 – 1,629 million hours
  • July 2020 – 1,574 million hours
  • August 2020 – 1,620 million hours
  • September 2020 – 1,586 million hours

40. 2.03 Million Average Concurrent Viewers

Twitchtracker reports that as of October 2020, the average number of concurrent Twitch viewers at any point in time is 2.03 million. This is an accelerated increase from 1.26 million in 2019. Previous growth was at a steadier rate: 1.07 million in 2018, 747K in 2017, 603K in 2016, 539K in 2015, 351K in 2014, 208K in 2013, and 102K in 2012.

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