Upfluence

Upfluence was created when co-founders Kevin Creusy and Vivien Garnès were looking for a way to build organic collaborations to market their necktie business. At its core, influencer marketing is all about leveraging genuine connection and affinity. That’s why Upfluence software was launched to enable brands and agencies to turn their customers into brand ambassadors and run profitable and scalable influencer marketing campaigns. That customer-to-creator foundation is still one of Upfluence’s strongest advantages, but the platform has since evolved into an AI-powered creator marketing platform built to help brands scale creator partnerships more efficiently. Every aspect of influencer campaigns can be managed in one place; from influencer search and identification, to outreach, sending briefs, making payments and tracking performance, including tracking of personalized coupon codes and sales. The difference now is that Upfluence connects those workflows to smarter creator matching, campaign automation, affiliate tracking, creator payments, and ROI reporting, so influencer marketing can be managed more like a measurable growth channel than a manual outreach process.

Upfluence’s offering is tailored for direct-to-consumer and eCommerce brands, with powerful integrations with Shopify, WooCommerce, Klaviyo, Zapier and more that help brands to uncover influencers within their network of customers, subscribers and followers. That matters because Upfluence reports that organic advocates are 7x more likely to accept a free collaboration and 52% cheaper for ads, giving brands a more cost-efficient way to activate creators who already know the product. Using consumer and influencer data insights, brands are equipped to choose the best partners for their campaigns. Brands can drive online sales with affiliate campaigns thanks to native promo code generation and tracking within Upfluence. They can also connect creator activity to revenue, ROI, AOV, commissions, and campaign performance dashboards, which makes the platform especially useful for teams that need influencer programs to prove business impact.

Upfluence

What started as one of the earliest and most robust search and discovery tools has evolved with the times, offering users multiple ways to uncover new influencers and ambassadors. Easy-to-use campaign tools round out the management offering, while a flexible social listening module works well for all kinds of research.

Pros and Cons

Highly precise search tool on top of a massive influencer database

Multiple passive recruiting tools turn customers into ambassadors

Easy to use, with clear workflows

No audience analysis beyond basic demographics

Can be too complex and overwhelming for IM newbies

Best for: E-commerce businesses of all sizes

Ratings

Features

5.0

Ease of Use

4.6

Reporting

4.7

Overall Score:

4.8

Pricing

As a SaaS platform, access to Upfluence is sold on a subscription basis. There are various modules of service, each with a monthly fee that starts at $478 a month

The Details

Upfluence has a large database of influencers from all industries worldwide. They have influencers of all types, from nano-influencers to celebrities, so you can be sure to find the most relevant creators for your brand. Its newer Creator Marketplace expands that discovery layer with access to 12M+ performance-verified creators, powered by Jaice AI. Their proprietary algorithm indexes and updates all their profiles in real time, with every piece of content analyzed for reach and engagement. Jaice AI adds another layer by interpreting audience demographics, engagement quality, brand affinity, and content behavior patterns, helping teams move from broad creator search to more qualified matches faster.For Instagram, audience data is also available (age, gender, location) provided the influencer authorizes it. You can also view an influencer’s estimated fee and their percentage of real/fake followers.

Upfluence was the first platform to integrate ecommerce tools so that brands can leverage their own customer bases for influencer discovery. The idea is simple: your own customers are the best advocates for your brand and can become ambassadors to promote your products. If you’re an e-commerce business, you can connect your online store to Upfluence’s software with the Reveal feature to discover influencers who are visiting your website and offer them an incentive to share their social media handles. They can then be activated through dedicated campaigns, allowing you to build your ambassador program and benefit from long-term collaborations. This is where Upfluence’s customer-to-creator positioning is most practical: instead of starting every campaign with cold outreach, brands can find creators inside their own customer, subscriber, and CRM data.

Organic influencer identification isn’t limited to those visiting your website. The real game 

changer here is Upfluence’s integrations with existing eCommerce tools and CRMs, including Shopify, WooCommerce, Magento, Klaviyo, and Zapier to identify influential people within your list of customers. You can then access social reach data and customer purchase history to pin-point those customers that have a voice on social media and offer them a collaboration. 

More recently, Upfluence unveiled their new whitelabel ambassador sign up page. Brands can create a customized sign-up page to put on their website so that creator’s looking to partner with them can apply and be added to a dedicated list in the brand’s Upfluence account. Together with customer matching and Marketplace applications, this gives brands multiple passive recruitment paths: existing customers, inbound creator applicants, and AI-assisted creator discovery.

You can also search through Upfluence’s own database to find influencers using 20+ advanced search filters including keywords, location, social platform, or number of followers. Upfluence covers all the major social media platforms: Instagram, Youtube, Twitter, Pinterest, Twitch, and Tiktok. The Marketplace adds another route for campaign setup, allowing brands to launch campaigns in hours, receive real-time creator applications, and vet applicants by engagement, audience data, and brand affinity.

The search interface is intuitive, with results showing up in near real time. With Upfluence, the left side of the screen is where you type search terms, and the right side displays the number of results based on your search—and categorize them into groups based on follower size. Scroll the listings for high level information—profile bios, followers per platform, engagement rates on each, influence and relevancy scores, and the titles of their most recent posts. See who they might have collaborated with in the past based on brand mentions. Dial in further and find out the reach and engagement rate for each post. 

This makes creator selection more data-led from the start, especially for teams comparing audience fit, content relevance, past brand mentions, and engagement quality before sending outreach.

With this many results, Upfluence made sure that their customers could organize and contact them effectively. Their powerful Influencer Relationship Management feature (IRM for short) lists all the influencers you have selected, and even includes a ranking feature to make it easy to keep track of those influencers you really enjoyed working with and that had the best performance. From the IRM you can send influencers to lists, add tags, and even issue discount codes. Particularly powerful is the ability to export these lists to CSV files, and then add new columns of data that you can bring back into the platform. This is also where Upfluence starts to feel less like a search tool and more like creator relationship software: creator lists, campaign status, outreach, discount codes, performance notes, and CRM data stay connected instead of being scattered across spreadsheets and inboxes.

You can better plan your outreach thanks to the influencer response score, letting you know the average time an influencer will take to respond. That outreach planning now connects back to the AI-led discovery layer introduced earlier: once Jaice AI and Marketplace applications help narrow the creator pool, teams can prioritize who to contact, how fast they typically respond, and which creators are most likely to move through the campaign workflow efficiently.

Outreach messages can be easily personalized and sent in bulk through the platform. All team members have visibility into any message sent to or from each influencers. There’s also a lifecycle management component that shows you your progress for each influencer—who you’re negotiating with, who you’re waiting for to complete content, who’s waiting on payment, etc. This is where Upfluence’s workflow moves from simple outreach into creator relationship management: the same creator record can hold communication history, campaign status, deliverables, affiliate setup, discount codes, and payment progress.

Most brands will run more than one influencer campaign and will work with a large number of influencers. With Upfluence’s campaign workflow, you can easily run several influencer marketing campaigns at once and stay on top of influencer selection & offers. That matters more once brands are using multiple recruitment paths at the same time—customer-to-creator discovery, ambassador sign-up pages, manual search, and Marketplace applications. Upfluence keeps those creators inside one workflow instead of forcing teams to manage each source separately.

All the tools you need to streamline your campaigns can be found in Upfluence’s platform:

• Campaign briefs and contracts can be directly uploaded into the software
• Email templates to save time sending outreach emails to large groups of influencers
• Draft review to moderate & approve influencer content
• Payment instructions to send to influencers in order for them to complete the steps for a payment request
• Discount codes and tracked affiliate link generator to provide each influencer with their own unique code or link and keep track of their individual sales, compatible with any CMS
• Product-seeding to let influencers choose which products they want to promote and one-click order generation for fast shipping
• Pricing offers that help you have an overview of your influencer costs & manage your budget. Directly send payment offers & have influencers submit counter-offers within the Upfluence software.
• Influencer payment management takes away the pain of managing influencer payments. Automate invoice requests, influencer bank detail collection, procurement, & payments. Upfluence Pay adds a more complete payment layer here, supporting creator payouts in 120+ countries while keeping payment status, creator documents, commissions, and payout records connected to campaign activity.
• Integrations with all of your favorite tools: Gmail, Outlook, Google Tag Manager, Shopify, Klaviyo, WooCommerce, Zapier, Refersion, and more. For commerce-led campaigns, this integration stack is what connects the workflow above to measurable outcomes: promo codes, affiliate links, commissions, sales, AOV, and ROI.

What’s more, Upfluence’s affiliate management system is 100% commission free! That means brands can run affiliate-style creator programs without Upfluence taking an additional commission from sales generated by creators.

Affiliate Features:

• Enhance Your Affiliate Program: Leverage our integrated e-commerce solutions to unearth your most influential customers. By synthesizing their social data with their purchase history, we assist you in identifying potential brand ambassadors hiding within your existing clientele. This continues the customer-to-creator logic introduced earlier: instead of recruiting only from cold influencer search, brands can identify buyers, subscribers, and existing contacts with social reach, then activate them through affiliate links, discount codes, gifting, or paid collaborations.
• Automated Sales Attribution: Experience the efficiency of automation by generating custom discount codes and distinct affiliate links for each partner. This precision ensures each sale is accurately attributed, providing invaluable insight into the performance of your individual affiliates.
• Streamlined Payment Process: Simplify your payment procedures. Gather all necessary payment documentation and execute international payments in just a few clicks. This swift and efficient process not only saves time but also fosters better relationships with your affiliates by ensuring prompt and hassle-free transactions.

Finally, there’s the social listening component, which is more flexible than most we’ve seen. As you’d expect, you can create several streams with different purposes such as monitoring certain hashtags to get an idea what’s trending, or monitoring specific influencers, like ones you’ve got your eye on that you want to engage with. You can monitor your competitors, their activities and their mentions, if you want to do some opposition research. It’s also a great tool for performance tracking, search for campaign-specific hashtags used by influencers you’re working with and you’ll get the data you need to see how your own campaigns are doing. This adds a softer performance layer next to the hard sales data: brands can monitor hashtags, mentions, and creator activity, then compare that visibility with affiliate sales, promo-code usage, commissions, and ROI reporting.

Conclusion

In the last year, Upfluence has doubled down on eCommerce, offering dedicated integrations with the likes of Shopify and WooCommerce to help brands run promo code and affiliate campaigns, earning them their place as the leading influencer marketing platform for eCommerce. That eCommerce focus is still central, but Upfluence’s current positioning is broader: it now operates as an AI-powered creator marketing platform where customer-to-creator discovery, Marketplace applications, campaign workflows, affiliate tracking, creator payments, and ROI attribution work together.

The goal of any influencer marketing platform is ultimately to ease the headaches of marketing at scale and drive more sales with positive ROI. Upfluence does this by making it as simple as possible to communicate with all your influencers, issue promo codes, track their progress, and monitor your campaign sales. Their clients report boosting operational efficiency to save 80% of the time they used to spend on influencer marketing, and recouping up to 80% of their influencer marketing budgets since using the platform. The stronger takeaway is that Upfluence helps brands replace manual influencer operations with a connected creator growth system: find better-fit creators, activate existing customers, manage outreach and approvals, track affiliate sales, pay creators, and measure real business impact from one place.