Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like NinjaPromo, Prism, and Scratch undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Digital Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like NinjaPromo, Prism, and Scratch:
In a market as competitive and culturally nuanced as the UAE, brands face a pressing question: How do you cut through the noise while still respecting local values?
Another equally urgent consideration is whether advertising should focus purely on reach and performance, or on socially responsible storytelling that builds long-term trust. Across the Emirates, a clear pattern is emerging—agencies are no longer just running media; they are shaping perceptions, orchestrating bilingual campaigns, and blending creative craft with data discipline.
From Ramadan activations and luxury launches to wellness rebrands and app-driven installs, the best players are proving that growth is less about isolated tactics and more about integrated, culturally fluent execution.
This article identifies the top UAE advertising agencies, highlighting the strengths that set them apart and offering marketers a clear view of which partner is best suited to their objectives.
1. NinjaPromo
NinjaPromo is a Marketing-as-a-Service (MaaS) firm founded in 2017, with operations that include Dubai alongside London, New York, Singapore and other global hubs. Its paid advertising services cover PPC, paid social, display/Google Shopping, and performance media, wrapped in a subscription model that provides clients with a dedicated strategist, flexible hours, and ongoing optimization.
The agency serves industries including crypto, fintech, real estate, e-commerce, SaaS, and gaming. Campaigns are managed with real attention to budget pacing, creative variation, audience targeting, and performance tracking.
What Makes NinjaPromo Stand Out
NinjaPromo’s differentiator lies in its subscription-based model that brings speed, agility and predictable resource allocation to paid advertising. Clients receive a fixed block of advertiser hours each month, which can be shifted among channels (e.g. from social to display, or search) depending on what’s yielding the most return.
That means ad campaigns can pivot quickly across platforms like Facebook/Instagram, Google Search & Display, and Shopping ads without renegotiating retainer levels.
Its approach to creative and targeting emphasizes audience segmentation, testing, and continuous optimization. Ads are localized for language, market segment, and platform needs; copy and creative sets are A/B tested; ad formats vary by objective (brand awareness, lead gen, conversion).
Since NinjaPromo services operate globally, yet with local teams and presence (including Dubai), the agency ensures ad delivery respects local regulatory norms, cultural relevance, and audience behavior.
On display and Google Shopping campaigns, NinjaPromo demonstrates technical depth: optimizing product feeds, handling PLA (Product Listing Ads) setups, dynamic feed rules, bidding strategy adjustments, and measurement that keeps ROAS central. Their dashboards and reporting give visibility into CPC, CPA, CTR, and campaign pacing, and they adjust media spend and ad creative assignments with fast feedback cycles.
Operationally, their handoffs are structured: clients are assigned a strategist, there is a QA vetting of creatives & ad copy (particularly important in regulated verticals) before launch, regular reporting cycles (weekly/monthly), and realigned strategies based on performance.
Case Study
For Tiomarkets, a Forex & CFD trading platform, NinjaPromo was tasked with both growing brand recognition and generating qualified leads via paid social and Facebook/Instagram advertising.
They created a large volume of content plus targeted ad sets, and employed growth-hacking techniques, including viral content and employee spotlights, to build trust. The execution included audience segmentation, budget allocation across creative types, and continuous testing of ads.
Within one month, they delivered 257 qualified leads, achieved a cost per click of US$0.24, and roughly 3× higher engagement rate on social posts.
Why NinjaPromo Is an Ideal Fit?
Choose NinjaPromo if you need paid campaigns that are flexible, rapid to execute, and ROI-focused, especially in sectors like fintech, SaaS, crypto, e-commerce, or trading. If your brief involves varied formats (search, display, social), Google Shopping or PLA setups, and you need creative, targeting, and analytics under one umbrella, their subscription model offers control and predictability.
NinjaPromo
NinjaPromo is a leading digital marketing agency dedicated to elevating your brand through multi-channel marketing solutions, branding and creative design.
50+
London, New York, Dubai, Singapore, Hong Kong, Vilnius
Best for:
Small Business, Midmarket and Enterprise
NinjaPromo
NinjaPromo is a leading digital marketing agency dedicated to elevating your brand through multi-channel marketing solutions, branding and creative design.
2. Prism
Prism is a Dubai-based advertising partner that plans and buys performance-driven campaigns across the Emirates, with bilingual Arabic–English creative and UAE-specific targeting.
The team executes across Google, YouTube, Meta and TikTok, aligning creative, landing experiences, and conversion tracking to revenue goals. Their client work spans hospitality, events, and app launches, with proven delivery at scale and the ability to localize by emirate when briefs demand it.
Campaigns are flighted to hit hard windows, supported by clear reporting on reach, clicks, installs, bookings, and other business outcomes. Arabic content and interfaces are native to their workflow.
What Makes Prism Stand Out
Prism’s defining strength is its ability to run multi-channel advertising campaigns as a single, tightly coordinated system. Paid search, social and video media are planned together to control reach and frequency, with budgets phased according to campaign milestones and seasonal events such as Ramadan, National Day and Dubai Shopping Festival.
Their planning process emphasizes audience segmentation by emirate, language, and behavior, ensuring each ad set is aligned with the cultural and commercial context of its target market.
Creative execution is built on bilingual production, with copy and visuals developed natively in Arabic and English. This extends beyond direct translation to true transcreation, reflecting dialect nuances, typography for Arabic scripts, and tone adjustments suited to government, luxury or youth-focused campaigns.
Short-form video, motion assets and static creatives are produced in parallel to feed platform-specific ad systems, allowing Prism to sustain variety in A/B testing and maintain freshness throughout the campaign cycle.
The agency’s operational model is another differentiator. Campaign workflows are defined by service-level agreements covering planning, launch, optimization and reporting cadences. Media and creative teams hand off deliverables through documented QA processes, ensuring ad units are cleared for both technical accuracy and regulatory compliance before they go live.
Reporting is delivered in both Arabic and English, with dashboards structured for executive-level clarity as well as tactical optimization.
Prism structures campaigns to align with UAE Media Regulatory Office guidelines, handles approvals for sensitive categories such as healthcare and finance, and maintains archival processes for content that requires regulatory sign-off.
Case Study
SIFF—Sharjah International Film Festival for Children & Youth—needed to expand youth reach, increase sign-ups and energize digital engagement for its 2021 edition.
Prism built an omnichannel plan across Google, YouTube and social platforms with audience segmentation tuned to youth behaviors. Creative and placements prioritized high-impact video to scale awareness, then retargeting and action formats to convert interest into registrations.
The campaign reached more than 20 million people, generated over 29,000 conversions, and delivered upwards of 750 direct engagements across platforms—demonstrating Prism’s capacity to move from mass reach to measurable participation for a government-linked event.
Why Prism Is an Ideal Fit?
Prism is best suited for advertisers entering or scaling in the UAE who need bilingual Arabic–English execution, detailed campaign orchestration across multiple platforms, and rigorous compliance discipline.
It is an ideal partner for hospitality groups seeking direct bookings, event organizers requiring conversion-driven awareness, and brands needing precision in seasonal campaign rollouts.
3. Scratch
Scratch is a boutique design & advertising agency based in Dubai, established in 2012. Its services cover print, digital, outdoor, and integrated advertising, branding, visual communications, creative production, and POSM (Point-of-Sale Materials).
The team is relatively small, allowing close collaboration across creative, art direction, photography and campaign execution. They emphasize high-impact visuals, master key visuals and video production, with strong coordination between digital and physical channels.
Their portfolio includes beauty, health & wellness, and premium FMCG, handling both local UAE/region briefs and global creative usage. Scratch works in both Arabic and English aesthetic contexts, ensuring that design and creative work respect local style and brand tone.
What Makes Scratch Stand Out
Scratch distinguishes itself through craftsmanship in campaign visual storytelling. Every advertising asset—whether digital banner, outdoor billboard or in-store POSM—is treated not simply as communication but as an experience designed to draw attention. Their creative production includes in-house photography, 3D renders, and motion work so that visuals maintain consistency and high quality across touchpoints.
They are unusually strong at translating master creative assets into channel-specific executions without losing brand integrity. Their team ensures that print, digital, outdoor, POS displays all “feel” like parts of the same campaign: color, typography, imagery, tone all flow. Because visuals are core, they invest effort in pre-production (art direction, styling, layout) that often shows in sharper, polished final ads.
Scratch’s process is inherently collaborative and agile. Creative and delivery teams work under tight internal quality assurance—drafts are reviewed for cultural relevance, compliance with local norms, and brand identity before launch. They adapt assets for different media formats (outdoor, POS, digital) efficiently, which reduces delays and ensures the campaign stays sharp during campaign flight times.
They also show strength in visual localization, particularly in design aesthetics suited to the UAE and the region. Their understanding of how design elements like typography, image style, and color palettes resonate locally gives them pull in high-impact retail, beauty and luxury sectors, where appearance has a large impact.
Combined with high production values (photography, motion), Scratch delivers campaigns that look premium, whether for digital feeds or physical store presence.
Case Study
For Ponds Bright Beauty (Unilever, PONDS Arabia), Scratch was tasked with rolling out the Bright Beauty campaign globally from Scratch Studios. The work involved creating bold master key visuals and full-scale video production.
Assets were developed for digital channels, e-commerce platforms, and in-store POSM to ensure the brand shone under varying presentation settings, with the creative direction handled by Sarah Kammoun and production by Scratch Communication. This ensured visual coherence, striking presence, and high fidelity across channels.
For another campaign involving The All-New Lipton Wellness Range, Scratch handled the packaging redesign for a premium feel, developed e-commerce visual communication (product photography, digital banners, website assets), and created POS materials for retail environments.
The challenge was preserving Lipton’s established brand equity while introducing new ingredients & promoting the feel-good wellness message. Scratch’s visual strategy emphasized premium tone, clarity of product attributes, and retail impact via packaging and POS displays.
Why Scratch Is an Ideal Fit?
Scratch is best when you need advertising that looks exceptional—strong visuals, high creative production, integrated across physical and digital channels, especially for beauty, wellness, or premium FMCG brands. If your brief hinges on packaging design, POSM, print + outdoor + digital consistency, and you expect master creative direction, Scratch will deliver.
4. Vibrand 360
Vibrand 360 is an established advertising and branding agency based in Dubai, founded in 2007. They offer full creative services: ad creatives, video production, photography, content creation, branding identity, digital marketing, social media campaigns, UI/UX, and experiential activation.
Their clientele spans premium brands and businesses that value visual polish, narrative, and positioning — sectors like retail, lifestyle, health & wellness, and tech. The agency emphasizes value-driven content, socially responsible messaging, and creative that resonates culturally.
They operate in both Arabic and English, ensuring work respects local aesthetics and regulatory nuance. The leadership under Abdul Shafeeq frames much of their strategy: inclusivity, thoughtful advertising, and integrating automation/AI into their creative workflows.
What Makes Vibrand 360 Stand Out
Vibrand 360 distinguishes itself through creativity deeply tied to values and storytelling rather than simply pushing volume or reach. Their leadership believes that advertising isn’t just about grabbing attention — it’s about building trust and reflecting values, and this informs how they design their campaigns. They deliberately craft messages and visuals that are inclusive, socially aware, and aligned with evolving audience expectations.
On the production side, Vibrand’s capabilities are broad: high-quality video + motion work, product and lifestyle photography, creative direction, and brand identity. They take extra care in the look & feel (styling, cinematography, art direction) and deliver assets that translate cleanly across multiple formats — digital ads, video, social media, branding touchpoints.
Their design work shows they understand how to adapt visuals to both online formats (social/ video/ display) and offline/branding channels.
They are also forward-looking in their use of AI and automation: using tools to streamline creative workflows, asset adaptation, and possibly predictive or dynamic creative.
This interest gives them potential speed & efficiency advantages in ad production, creative iteration, and campaign readiness. Another strength is their commitment to being socially responsible in messaging, which helps in brand building and long-term positioning, particularly in markets like the UAE, where reputational credibility, cultural sensitivity, and values matter significantly.
Operationally, they present themselves as responsive, client-centric, with emphasis on reliability, cultural fluency and aesthetic consistency. Their structure appears to allow flexibility in creative scope, brand narrative, design, and visual identity, which is rare among purely performance-focused agencies.
Why Vibrand 360 Is an Ideal Fit?
Vibrand 360 is ideal for brands that prioritize creative quality, visual storytelling, values alignment, and high aesthetic standards in their advertising. If you want campaigns that are memorable, well-styled, and culturally fluent — especially in beauty, wellness, lifestyle, tech, or premium sectors — they deliver.
5. Motad
Motad is a Dubai-based full-service advertising agency under Ambition Group that delivers creative strategy, branding, production, social media, digital marketing, and advertising services.
Their “Advertising” offering spans ideation to execution: production, creative, campaign delivery, and cross-platform communication. They serve a wide variety of client types, particularly FMCG, consumer durables, retail, and other sectors needing strong visual presence and integrated campaign execution.
They work bilingually (English/Arabic) and emphasize brand-transformative work, production quality, and campaign visibility. Their portfolio includes clients such as Daikin, DHL, Danube, Camel, Bayara, and more.
What Makes Motad Stand Out
Motad’s strength is its end-to-end production advertising capability: they don’t just plan campaigns; they execute high-quality production (photo/video/CGI), creative content, and last-mile campaign rollout.
This means ads and media assets deliver high visual fidelity and consistency across formats—from print, POS displays, outdoor/OOH placements to digital ads. Because production is in-house (or tightly managed), Motad can control creative quality, styling, and visual cohesion and ensure that “look and feel” doesn’t degrade when moving from big format to social or DOOH.
Their creative narrative is built on consumer understanding and audience immersion. Motad emphasizes “comprehensive brand elevation” through storytelling, emotional relevance, and brand visuals that resonate.
This includes leveraging video marketing, user-generated content, social media precision, and authenticity. Their content suggests they place value on socially responsible messaging and building trust through advertising rather than just pushing reach.
On the advertising operations side, Motad appears to combine strategy + creative + production + final execution. Their website describes services like script & content writing, motion graphics, photo-video shoot, production & fabrication, influencer & blogger activity—all of which feed into full campaign work.
Motad also projects a strong positioning around visibility and brand exposure: campaigns built with “visibility strategy,” “bringing brands to life,” “reshaping visibility strategy,” and “brand exposure.” These are promises around reach and presence, though again without publicly disclosed performance numbers (e.g. impressions, conversions).
Why Motad Is an Ideal Fit?
Motad is an excellent match for briefs that demand strong creative production, high-quality visuals, and integrated campaign delivery—for brands that want to elevate their aesthetics across digital, print, outdoor, POS, and packaging. If your project needs unified branding, premium image, event or campaign visuals that look striking and consistent, Motad is a solid choice. t.
Choosing the Right UAE Advertising Partner
The UAE advertising landscape is diverse, with agencies offering everything from performance-driven paid media to premium creative production and value-led storytelling. Each agency we reviewed brings a distinctive strength to the table, and the best choice depends on whether your priority is measurable conversions, striking visuals, or culturally fluent brand positioning.
- NinjaPromo – A subscription-based advertising model that offers agility, predictable resourcing, and the ability to flex campaigns across social, search, and display without retainer friction.
- Prism – Full-funnel paid advertising execution with a proven ability to connect impressions, clicks, and conversions into direct business outcomes, supported by bilingual targeting and structured optimization.
- Scratch – Premium creative production and packaging excellence, delivering consistency across digital, OOH, in-store, and e-commerce channels with striking master visuals and high-quality photography.
- Vibrand 360 – Value-driven creative storytelling backed by advanced visual production and a commitment to socially responsible, inclusive, and AI-enhanced advertising approaches.
- Motad – End-to-end creative and production capabilities, particularly strong at unifying brand visibility across print, outdoor, digital, and POS, ensuring brand presence is impactful and consistent.
The takeaway is clear: While some agencies dominate in paid performance and analytics, others shine in visual branding, packaging, or socially aware creative. The right partner in the UAE depends on your brief—whether that’s scaling conversions, crafting premium visuals, or embedding brand values into every campaign touchpoint.
Each of these agencies offers a different advantage, and selecting the right one can be the difference between visibility and true market impact.
Frequently Asked Questions
How is AI changing advertising campaigns during seasonal peaks?
Brands increasingly rely on AI to anticipate consumer behavior and tailor creative for holiday spikes, with tools enabling AI-powered ads that adjust in real time to demand patterns.
Why is commerce media gaining traction in the UAE?
As retailers integrate advertising within shopping ecosystems, more budgets are shifting to commerce media channels that merge sales and ads, creating measurable impact closer to the point of purchase.
Should UAE companies outsource Facebook ads to specialists?
Many brands turn to Facebook ad agencies when scaling campaigns, since these partners offer platform expertise, creative testing, and compliance know-how that’s difficult to maintain in-house.
What tools are available for marketplace advertising?
E-commerce sellers benefit from marketplace advertising tools that simplify sponsored listings, automate bidding, and manage creative across Amazon, Noon, and similar platforms.
Why are programmatic advertising agencies valuable for regional campaigns?
Specialist partners help brands tap into programmatic advertising agencies that use advanced targeting, automated media buying, and transparent reporting to maximize spend efficiency.
Is subliminal advertising still relevant today?
While tightly regulated, subliminal advertising techniques continue to spark debate on whether subtle visual or audio cues can influence consumer perception without conscious awareness.
How does connected TV reshape digital budgets?
The rise of CTV programmatic digital advertising offers UAE marketers access to premium streaming audiences, with automated buys replacing traditional broadcast models.
What role do programmatic ad platforms play in scaling?
Advertisers leverage programmatic ad platforms to unify audience targeting, creative delivery, and reporting across multiple channels, ensuring campaigns scale efficiently.
