Have you ever wondered why branding agencies are becoming so popular? There are many reasons for this trend. Branding agencies can help new brands create a distinctive presence in an overcrowded marketplace such as ours.
Agencies help existing brands reposition themselves in order to remain relevant when new trends and consumer preferences emerge. As agencies have liaisons with resource and service providers in their industry, clients can get services and expertise at a much lower cost. And here’s the kicker: consistent branding can increase revenue by almost 23%. So, branding brings in business. Why would you not hire a branding agency?
20 of the Top Branding Agencies You Should Know in 2021:
Which are the Top Branding Agencies for 2020?
Now that you understand why branding agencies could be important for your business, you need to identify the agencies that can give you the most bang for your buck.
How can you find the right agency? You’ll need to pick an agency with the right combination of skills, tools, and technologies, plus a comfortable price tag. We’ve handpicked 20 of the best branding agencies that can build your personal brand effectively. We have evaluated them on several parameters such as services offered and price structure.
Clay’s approach is simple - create digital products that people love to use. Based in San Francisco, Clay is a UX design and branding agency that offers strategy, design, and development on all platforms. Clay’s team is singular and focused, prioritizing working closely with clients from beginning to end. Using an iterative and client-centered approach, design and branding are done methodically, step by step, and in constant consultation.
Clay frequently works with companies in the tech industry and specializes in tech-related design. When a mobile application is the centerpiece of the brand, smoothly and carefully incorporating the brand identity into the digital product's UX and UI is crucial for an effective final product - a skill Clay excels at. Clay incorporates cutting-edge behavior science into user experience design and creates human-centered enterprise software. They also offer web and mobile app development services, strategy services like UI/UX audits and product strategy, and prototyping and brand identity.
Whether you’re a newbie influencer or an established one, RUCKUS advertising and marketing agency can help you create an indelible impression on your audiences and prospective clients. The full-service agency offers end-to-end branding solutions, from logo designing to experiential marketing. They inspect your personal story and decide the tone, theme, colours, and platforms that are your best fit.
Each branding element is designed to bring your best side to the forefront. RUCKUS has expertise in creating a variety of engaging interfaces, such as mobile/web apps, ecommerce portals, and websites. All platforms are infused with UI/UX that is aligned with the latest marketing trends. Their experts provide sound marketing advice in the form of concrete lead generation strategies and full-scale campaigns for platforms of your choice. Metrics, SEO, and positioning - RUCKUS has all your bases covered. In other words, you get placement, execution, and delivery from a single tool.
A women-owned independent branding agency, Motto has garnered industry accolades from Clutch and DesignRush. They have a full house of experts from digital marketing, graphic design, UI/UX, and content production, who can elevate your personal brand to the next level. Their brand strategy includes storytelling, naming, brand architecture, and messaging. Each tactic pivots around market research and insights. The brand design module covers visual identity, logo design, iconography, and brand guidelines. Motto can assist you in setting up WordPress blogs, Shopify sites, and even your own mobile apps.
They develop mesmerising branded content at pocket-friendly prices. Their resource library contains comprehensive workbooks that entrepreneurs and influencers can buy to kickstart their branding journey.
A brand-first approach and 12+ years of experience have made Traina Design a frontrunner among branding agencies. They finetune your visual identity and messaging across all customer-facing touchpoints. Their suite of services includes branding, website designing, ecommerce solutions, graphic design, and digital marketing. They erect a framework for messaging and positioning across channels. They develop a visual identity that resonates with a brand’s values and creates a lasting impression. For each client, Traina Design develops a unique stylistic guide that is refined and reviewed periodically. The client is given full access to their digital assets so that they can edit as needed.
Brand launch is a unique service offered by Traina Design. They help new brands take their first steps by creating an intertwined internal and external marketing strategy. The results? An authentic brand image that fosters loyalty and trust.
A compelling brand identity is a must for every progressive entrepreneur and brand. Tenet Partners uncovers your brand’s natural appeal and USPs.
They craft a vision, mission, and messaging that revolves around your brand personality. From brand architecture to naming, Tenet Partners handles all aspects with research-backed insights. They are skilled in all forms of branding, including consumer, corporate, and digital. Managing the complexities of a global brand can be challenging. Tenet Partners excels at it. Their brand management services include asset management, workflows, and managed services.
A standout feature of Tenet Partners is the innovation that they bring to the table. The UX design department conducts touchpoint audits and journey mapping. They deploy the Design Thinking approach and best practices to give your UI designs a universal appeal.
BLVR has a unique perspective on brand building. They believe successful brands are guided by a self-belief that they can make a difference in the world. BLVR aims to discover a brand’s belief system and use it to create a truly unique success story.
Their expertise lies in brand development which encompasses market research, tagline development, and brand voice. Graphic design is another forte, which includes campaign design, sales collateral, and packaging. They also offer content development, marketing, and analytics. Influencers will find their lifecycle and product photography a valuable feature. They can execute full-blown branding-based campaigns and track KPIs.
Mucho aids brands in branding and strategy building for brand promotion. The agency simplifies the complexities involved in developing a strong brand. Their no-nonsense branding strategies are governed by market research and consumer insights.
What sets them apart? Brand analysis, benchmarking, and visualisation are the backbone of Mucho’s processes. They develop brand narratives that evoke emotions from consumers. They refine minute details such as taglines and logos so that messaging is in complete alignment. Their brand management services aid in brand activation and content development. Change management makes brand repositioning as easy as possible.
Deksia’s core team is made up of entrepreneurs who understand the intricacies of business and brand building. They collaborate with clients to create long-term holistic branding solutions that really work. Deksia is the one-stop destination for all your branding needs. they execute brand audits to spot gaps in your messaging and branding strategy. They analyse your digital, verbal, and written content for creating a consistent brand voice. The agency develops reusable strategic plans with clearly-defined goals, budgets, and deliverables. They identify the brand voice that appeals to your target audience. All existing and new content is modulated to project your brand voice.
To top off everything, they monitor branding campaigns for metrics that matter. Undiluted reporting makes the entire process transparent.
Matchstic has created a niche in the branding space. Unlike their peers, this agency doesn’t provide ancillary services like brand promotion and social media marketing. The website categorically states that they aren’t a full-service agency. Matchstic specialises in naming, logo creation, brand marks, and brand consulting. The core team is made up of branding experts, designers, and illustrators. Through the brand architecture module, they understand how best your brand values can be interwoven with your corporate structure.
Brand positioning unearths your brand’s real personality. It also discovers new ways in which your branding can echo your intrinsic value system. To make sure your brand voice and messaging are in harmony, Matchstic develops a cohesive messaging protocol so that customers understand what your brand stands for.
The last agency on our list is Venthio, which has many reputable brands under their belt. They have coined an acronym, I2D, for their branding methodology.
I2D stands for insight, intelligence, and design, and it guides all of their branding processes. Venthio starts the brand-building journey with the external and internal discovery of your brand identity. Then, they adopt a strategic approach to build your brand from the ground up. They refine your business name, logo, theme, tagline, and messaging. All branding elements are aligned with your main product offerings and audience preferences. They also promote your brand through online and offline activities. You also get the web, video, and collateral packaging as add-ons. To top all of it, Venthio assists you in new venture activation and funding.
Catchword proudly promotes that it is the Clutch Global Leader in Naming 2017, 2018, 2019, and 2020. As this indicates, Catchword is one of the world's leading brand naming agencies, with offices in the San Francisco Bay Area and New York City. They have worked with over 500 companies across sectors while pioneering many naming best practices since 1998.
However, they offer more than just company, product, and service naming. Catchword can also assist with taglines and descriptions, copywriting for brands, strategic services, retainer & agency-of-record relationships, trademark screening, linguistics & research, and domain name services.
Their clients include Asana, Fitbit (Zip, One, Flex, and Force), Volkswagen (Atlas), Vudi, Starbucks (Refreshers), Optane, Refresh (Relieva), The Home Depot, and Samuel Adams (Sam' 76). They even claim the naming of Adobe Photoshop Elements.
12. WANT Branding
WANT is one of America's leading branding agencies. They deliver world-class brand strategy, brand naming, and brand identity solutions for companies who wish to unlock their brands' power and value.
WANT creates brands for every kind of business – from the world's biggest brands to small and medium-sized companies. They even brand start-ups, non-profits, and trade groups and partner with VCs and private equity firms on their portfolio businesses.
The agency operates out of New York, Miami, and Denver. They split their services into:
- Brand strategy
- Brand naming
- Brand identity
- Brand research
DeSantis Breindel claims to be the leading B2B branding agency in New York City. They offer services in the areas of:
- Research and measurement
- Brand strategy
- Brand identity
- Digital branding
- Content marketing
- Employee engagement
- Customer experience design
- Sales empowerment
- Film production
They are strategists, writers, designers, marketers, filmmakers, programmers, and experience makers. DeSantis Breindel works with its clients at critical inflection points to engage customers, influence prospects, rally employees, and inspire investors.
They recognize that B2B brands must appeal to a diverse range of audiences across the C-suite, from marketing and HR to finance and IT. They must be versatile enough to work effectively through different channels at different points in what is often a long and complicated buying process. And they must resonate on both an emotional and cognitive level to forge the deep connections vital to all successful B2B businesses.
14. River + Wolf
River + Wolf is a top-rated brand naming agency that creates product names, company names, and service names. Although headquartered in New York City, they operate globally, including London, Taipei, Beijing, Oslo, Paris, Dubai, Zurich, and Tuscany. They work in every industry, including MedTech, biopharma, and healthcare, and have clients of every size, from solopreneurs to Fortune 500s.
River + Wolf specializes in all kinds of naming, from product naming, business naming, app naming, along with service, ingredient, and initiative naming. Their clients include Calvin Klein (cosmetics naming), Frank Recruitment Group (company naming), Allsteel (office furniture naming), Coca-Cola (water product naming), Bayer (pet microchip naming), Craftsman (power tool naming), Dove (skincare naming), Dole (condiment naming) and Hershey’s (chocolate product naming).
As its own name indicates, NameStormers is a branding agency that focuses on offering brand naming services. It names brands, companies, products, and services. Indeed, it has created names for start-ups, rebrands, holding companies, mergers, spin-offs, and even "mom and pops." It claims to have named everything from no artificial ingredient snacks to artificial intelligence technology.
NameStormers also conducts trademark, domain, and linguistic screening. It makes sure that all names you may consider are legally available. And it also ensures that if you create a new trademark, you can find a suitable domain to go with it.
You have to ensure that your brands don't accidentally offend potential customers in foreign markets in this global age. NameStormers carries out linguistic screening to ensure you avoid offensive, hard to say, or culturally irrelevant names.
16. Lexicon Branding
Lexicon Branding has operated since 1982 to create original and effective branding solutions. Their primary focus is on creating brand names that help companies establish new products and services efficiently and effectively. To achieve this, they develop names that are original, distinctive, and noteworthy. The agency's main office is in Sausalito, California, and they have a European office in Amsterdam.
To date, they have successfully completed more than 3,900 assignments in 20 countries. Their process for creating names involves the combination of small creative teams with structural linguistics. They claim to have pioneered the integration of linguists and linguistic knowledge into naming and have invested heavily in developing software that facilitates both creative depth and breadth.
Lexicon also works in Asia. In 1995, they launched their "Asian Initiative" to better understand the region's brands, languages, and cultures. Their latest research package leverages their network of Asian linguists to ensure that a potential name not only works in every market but represents a strategic communication tool.
Igor creates breakout brand names for companies of all sizes. The agency came into existence in 2002 and still operates from Sausalito, California.
Igor goes through a distinct process when creating names for its clients:
- Brand positioning
- Competitive analysis
- Name development
- Trademark screening
Their clients include Gogo inflight internet, Whoop fitness tracker, Megagon artificial intelligence, Hair Brain hairstyling app, Navel yoga wear, Health IQ life insurance, Firefly legal services, Zounds hearing aids, and Dragon Tag B2B software.
Tanj is an NYC-based brand naming and language studio. They believe that words empower people and propel brands to achieve great things. Their mission is to help businesses and organizations have a positive, meaningful impact on the world, one word at a time.
They split their services into brand naming, brand language, and data & research.
Tanj sees brand naming as crafting the perfect moniker to help you rise above the fray, jump into your audience's head and steer clear of thorny trademark, URL, search, and linguistic issues. In comparison, brand language is all about telling your brand purpose and story, brand message, and voice.
The agency can even claim credit for the name of the Nintendo Wii. Some of the other names they have created for clients include TCM's The Plot Thickens, Humanly, Natural Bliss, Ally, NFL OnePass, Bravia, and Upswell.
Daake describes itself as a pivotal-moment brand agency. Their brand strategists, writers, and designers help ambitious leaders transform "what is" to "what could be." They are a tight-knit team of creative people assisting brands in evolving and thriving.
By referring to "pivotal moments," Daake sees themselves as partnering with firms going through structural change, strategic repositioning, or wishing to increase their branding functionality.
Their work includes brand strategy, where they conduct research and clarify strategy. They follow this with brand design, which involves designing an identity, designing experiences, and designing a culture. When it comes time for brand change, they enthusiastically realize the transformation, managing assets, changing an existing brand identity, and launching a new brand identity.
Zinzin is a naming agency. They create company, product, and service names for established firms, "next new things," and breakout brands.
Zinzin strongly believes that having a powerful brand name is one of the most important decisions a business will ever make. However, they also think that they are NOT naming the company or product. Instead, they are naming the positioning of the company and product, the unique tone, personality, ideas, and the story the company wishes its brand will express to the world.
Amongst the businesses who have asked Zinzin for help naming their companies, products, or services are Mojo, Yonder, Clutch, Quantic, Alloy, Ember, Rubicon, and Mosaic.
Your brand needs to be a living, breathing entity. It should evoke emotions and stir up feelings. A wobbly branding strategy can give mixed signals to audiences and confuse them. This can be disastrous for influencers who are valued for their credibility and authenticity. A branding agency can smoothen out the kinks in your brand architecture. They identify your natural appeal and harmonise your messaging, tone, and content. They can also promote and manage your newly-positioned brand so that you don’t lose direction.
Frequently Asked Questions
Who are the top branding agencies?
As we have seen in this article, branding agencies can help new brands create a distinctive presence in an overcrowded marketplace. They help existing brands reposition themselves to remain relevant when new trends and consumer preferences emerge. We evaluated them on several parameters, such as services offered and price structure. The top branding agencies we have examined are:
What is a branding expert?
Branding is the process of creating a unique name and image for a product in the consumers' minds. It aims to establish a clear difference in consumers' eyes between a brand and its competitors. Branding generally involves using a consistent look and feel through all types of marketing. Branding experts are specialists who know how to implement a consistent branding campaign for a company and/or its products. The branding agencies that we have examined in this article employ branding experts to help their clients.
Why is branding so important?
A brand can encompass the entire customer experience. It involves virtually every interaction with your business, from anywhere you use your logo, to the way you answer your phone. Your brand is the way a customer or, indeed, any stakeholder perceives you. It is what sets you apart from the competition. Your brand is what promotes recognition – the more you build your brand recognition, the more comfortable people are to shop with you.
What does a branding consultant do?
Most of the branding agencies that we look at in this article employ branding consultants. They analyze an existing brand and examine how it competes with others in its sector. They do this from a marketing standpoint – how do this firm's overall branding and related marketing compare to its competitors? Brand consultants often liaise with brand managers and marketing executives and use their marketing expertise to help their clients sell their products and attain their business goals and objectives.
What are the 4 steps of branding?
Any of the branding agencies examined in this post will take a series of steps when examining your branding. Four essential steps of brand development are:
Know your business – what does the company stand for?
Know your audience – who are your customers? How do you meet their needs compared to your competitors?
Create your resources – all the branding assets needed to meet your goals
Manage your brand growth – measure your progress over time