Promoting your products can be tough, especially when you’re competing against 2.1 million other online stores—and that’s just in the US. To truly get noticed, try to harness a massive following that can do wonders for your brand. One of the best ways to achieve this is to partner with an Amazon influencer.
9 Amazon Influencer Storefront Examples to Drive Sales:
Why should you pair up with an Amazon influencer?
Amazon influencers are high-end content creators from YouTube, Instagram, Twitter, and other social sites. As members of Amazon’s influencer program, they provide product recommendations to audiences through their social media platforms. This can spread the word about your product to an engaged audience, boost your online presence, and potentially drive sales.
How exactly will they promote your product? First, Amazon influencers receive a unique vanity URL to help them promote their Amazon presence to their followers. They can place that URL in their social media platforms, especially in reference to a product that they can mention online in one of their YouTube videos or Facebook posts. Clicking on that link directs to an Amazon influencer storefront.
What are Amazon influencer storefronts?
Imagine an online space that lists all of your favorite products—that’s exactly what this storefront is for Amazon influencers. It allows you to browse through an influencer’s curated list of recommended products.
This draws several advantages. First, an Amazon influencer storefront allows influencers to showcase their brand. The design and content of the page both play into the user experience and can help you get to know the influencer better through their choices.
These Amazon influencer storefronts allow content creators to promote products. They can either take a photo, create a video, or test these items in a livestream. Clicking on any of these products in the storefront leads to an Amazon page, where you can actually purchase them.
The end goal is to convert or convince potential customers to buy an item from the storefront without necessarily shoving it down their throats. What happens when you purchase from the storefront? The Amazon influencer receives a commission—and the same thing goes for any Amazon purchases within 24 hours.
While this sounds like a good deal, it’s not always the easiest job. Amazon influencers also compete against one another. To stand out, they need to utilize a few important components.
4 elements of Amazon influencer storefronts
Default picture and header
Through their storefront avatar and banner, Amazon influencers get a chance to show their audience what they’re all about. They can upload a logo, a default photo, and a banner. Content creators who operate as businesses are likely to put their logo on both their default picture and header. Otherwise, influencers put up their own headshot or a version of it.
Shoppable images are a fairly new and unique way for influencers to inspire you into purchasing an item. Think of it as a Facebook photo tag but for products. These let you click on a product from an influencer’s storefront photo and be able to see its basic information. That includes price tag, customer reviews, and availability. You can even add it to your cart.
Perhaps the main feature of Amazon influencer storefronts, idea lists are a catalogue of an influencer’s most recommended items. Those lists are usually sorted into categories which influencers can label and caption themselves. Most influencers categorize their lists according to interest groups, price, genre, type, and so on. They can also rearrange the order of items on their lists.
Through livestreams, Amazon influencer storefronts give influencers an opportunity to breathe life into their top product picks. Unboxing and testing products in real-time as well as answering questions about those items allow influencers to better engage with their audience. The items that influencers highlight on their livestream appear on the product carousel, which viewers can instantly add to their cart as they’re watching.
The need to properly utilize these elements show that having a strong following is only half the battle. Since visitors spend no more than 15 seconds on any webpage, content creators need to work hard to build a good first impression and earn the trust of potential customers.
3 tips for choosing the best Amazon influencer storefront for you
So how would you know which storefronts would help boost your product’s online reach and potentially increase your sales? Here are a few things to consider.
Identify your niche.
As Amazon influencers each have their own persona, so do their storefronts. A beauty influencer storefront, for example, will best appeal to audiences looking for quality wellness items or cosmetics, while a gaming influencer storefront may feature tech items in comparative livestreams. Make sure that your goals, target audience and content align with those of your chosen influencer.
Categorize ideas wisely.
Who doesn’t appreciate a well-organized page? Consider one that organizes idea lists in a similar way that you might organize your own products. For example, sorting by season allows seasonal products such as clothing to be easily found. This makes it smoother for a potential influencer to display your products.
Identify modes of engagement.
Certain products are best showcased in certain forms of media. In that vein, some Amazon influencers drive engagement through live streams on Amazon Live. Others focus on uploading shoppable content that they also publish on their other social media platforms. Whatever type of engagement would best feature your products, align it with the strengths of the influencer you’re entrusting your brand with.
Effective Amazon influencer storefronts examples
Here are some nine examples of Amazon influencer storefronts that are worth exploring depending on your niche.
Jalissa Queen is a photographer and product reviewer. From her Bitmoji avatar to her playful display font, her Amazon influencer storefront is only consistent with her brand but also adds dimension to the page while keeping things minimal.
Moreover, Jalissa Queen’s shoppable photos and two-minute unboxing videos highlight her relatable persona. In them, the Amazon influencer demonstrates how she uses her top product picks in her day to day. She even completes each photo with short conversational captions that capture her personability.
Chelsweets is a baking blogger who brings her recipes and tutorials to her Amazon influencer storefront. Her shoppable photos feature her as she bakes, and she tests her favorite items live while she works. This not only gives potential buyers a sneak peak of the product; it also helps them imagine using the items in their own kitchen.
In Chelsweets’ storefront, you will find a category for essential baking materials and another for more advanced baking tools. Potential buyers will also appreciate Chelsweets’ personal reviews of some of the items on her idea list.
Bijou’s Sweet Treats
The spiel on the header and the page description briefly lets you know what this cake baking school can bring to the table, but it reiterates its identity through repeated use of its logo.
However, the highlight of Bijou's Sweet Treats’ storefront is its quality media content, with high-quality photos and binge-worthy product review videos. From cake ingredients to table setting must-haves to cake decorating materials, this Amazon influencer’s idea list is a haven for food and beverage industry professionals.
Motivation and education
A licensed therapist, Justin Sunseri is passionate about trauma and mental health education, and his influencer storefront showcases this with book recommendations for those who wish to understand trauma or heal from it. Justin has also included links to full reviews for some titles, helping potential buyers gauge the quality and significance of the products.
In addition, Justin’s Amazon storefront includes items also related to mental health. For example, it features a list of his most recommended fidget toys, creating an efficient but varied shopping experience that increases the length of time customers spend on his page.
John Fish is known to many as the Harvard YouTube star who documents his journey of coming to study at the prestigious university. In one of his videos, John talks about reading one book a week. On his Amazon influencer storefront, he lists down the books that he plans to read in a year. More than a space for promoting product, it has become a platform for encouraging reading.
Readers who are looking for their next book or are simply trying to grow an interest in reading could benefit from John Fish’ Amazon live streams. In them, the influencer talks about the books that he loves, what he is currently reading, and what he plans to pick up in the near future.
Fashion, beauty, and lifestyle
Beauty by Carla
Beauty guru Carla Stevenné keeps a clean and minimalist aesthetic for her Amazon influencer storefront. The white, black, and gray page colors are particularly ideal next to the bold hues that are focal to her shoppable photos. These vibrant high-definition close-ups of Carla’s full makeup face not only shows the beauty of the products but also the technique with which she applies them.
Beauty by Carla’s storefront also spotlights her bite-sized makeup tutorial videos and reviews, which are easy to follow and digest. Beauty enthusiasts will also value the organization of Carla’s idea list. She has arranged outfit ideas according to clothing and accessory types, which she further sorted into particular seasons or holidays.
Fashion stylist Holland Paterno’s Amazon influencer storefront makes use of warm gold, off-white, and brown colors to evoke class. Affordable products are a big part of this influencer’s idea list, which is sorted into clothing type and season. Through the jump and snap clothes change transition effect, she can exhibit several outfits in a video that is less than a minute long.
Holland’s followers look forward to her Amazon Must Have Mondays, where Holland uploads a catalogue of her most recommended apparel for both men and women. She also shares this to her 18,400 Instagram followers. In addition, she promotes some of her favorite outfits by compiling them as a capsule collection and going over each one of them in a livestream.
Toys, tech, and gaming
Lon.TV’s Amazon influencer storefront is straightforward. In just four words, his page description quickly identifies his target audience and describes what his brand is all about. He features his logo—which bears his brand name— at the start of each of his review videos, which makes for good recall.
His specialty lies in his tech reviews, which are detailed and informative. His Amazon Live focuses on unboxing and testing new tech products that are bound to hook potential customers, coupled with skilled editing and complementing music that sets Lon.TV apart from other reviewers.
The pairing of neon green and blue colors and the whimsical 3D lego graphic on BrickinNick’s header instantly associates him with his gamer image. Effective studio lighting gives his shoppable photos a high-end look, and captioning these photos with life updates lets him introduce new tech trends and products to his followers while staying relatable.
Additionally, BrickinNick’s five-minute unboxing and review videos would engage even technophobes. The Amazon influencer has also made navigation easier by categorizing his idea list according to game and equipment type. Furthermore, BrickinNick’s strategy of placing a waiting screen before he goes live does a great job of creating anticipation among his followers.
Partnering up with Amazon influencers is an excellent way to increase your product sales through storefronts where they can promote you as one of their most recommended products. When a customer purchases a product through an Amazon influencer storefront, the influencer makes a commission.
Make sure to check the many different Amazon influencer storefronts here and on the platform so you can determine how best you can market your product. Simply partnering with an Amazon influencer that has a large following will do your business little good if their audience simply wouldn’t be interested in what you have to offer, even if the Amazon influencer pushes your product with quality images and streams.