Brand24
Octoly
Talkwalker Analytics
Octoly
Brand24
One of the industry’s leading social media monitoring tools goes beyond social to give brands a holistic view of their online presence and the conversations happening about them.
Pros and Cons
Social listening, but for the whole internet, ensures marketers never miss a mention anywhere
With its Emotion Analysis and real time alerts, can be an invaluable crisis communications tool
AI uses gathered insights to recommend real world action items marketers can execute
There’s a lot to unpack here, will take some time to get comfortable
Best for: Large Store
Talkwalker Analytics
Talkwalker is a leading consumer intelligence company that helps brands bridge the gap between brand and consumer. Using market-leading social analytics and AI technology, Talkwalker helps build insights analysts and data storytellers.
Pros and Cons
Excellent visualizations for trending topics, sentiments
Free search feature for quick insights
Comprehensive listening
All-in-one platform
Tagging can be slow to update
Steep learning curve
Similar to other tools on the market
Difficult user interface
Best for: Large Store
