Modern influencer campaigns demand both speed and authenticity for success. But that...
Creator Economy
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How Influencers Are Using Soulbound Tokens for Identity and...
Influencer marketing is entering a new era where on-chain credentials replace static...
NFT Campaign Metrics: How to Measure Success Beyond Floor Price
What if your NFT campaign’s true performance lay not in transient floor-price movements...
Influencer Marketing for Generative Art NFTs: What Makes It Work
As generative art moves from niche experimentation to mainstream NFT marketplaces, two...
Coca-Cola and Star Wars Unite for AR-Powered Collectible Bottles
Limited‐edition Coke and Coke Zero Sugar packaging bring 30 iconic Star Wars characters...
How to Build Sustainable NFT Campaigns with Micro-Influencers
Are you still chasing the next viral NFT drop only to watch engagement fizzle out days...
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How Influencers Are Monetizing NFTs Without Launching Their Own...
What if your influencers could tap into the NFT boom without ever designing a single...
Top Crypto & NFT Promotional Strategies Used by Leading...
The crypto and NFT marketing landscapes are evolving faster than the value of your...
Amazon Live Stream Shopping Is Evolving with Real-Time Data
By integrating live-shopping metrics into AMC, brands gain real-time insights on which...
How Jack in the Box Turns Twitch Streams into Real-Time Snack...
Streaming live gameplay on Twitch will tap into Jack in the Box’s late-night audience...
Earn Licensing Fees with YouTube Player for Education
Whether you produce micro-learning clips or full-length lectures, signing payment terms...
TikTok for Artists Rolls Out Globally to Supercharge Fan Data...
From pre-saves to post-performance, TikTok’s new artist hub is less about vibes—and...
Kinder Enters U.S. with Kid-Led Campaign
Turns out, the best storytellers for Kinder’s U.S. debut aren’t ad execs; they’re...
Sanpellegrino’s ‘Ciao!’ Social Media Campaign Strategy
A lesson in casting, culture, and comedy, Sanpellegrino’s Sopranos-starring rollout...
Twitch Trials New Ad Format to Keep Streams Uninterrupted
Twitch has long been a platform for uninterrupted streaming content, with ads often seen...