In the world of fashion marketing, celebrity collaborations are essential for brands looking to engage with new audiences, remain relevant, and infuse fresh energy into their campaigns.
This article will break down three exciting collaborations—Jacquemus with Jon Gries, Versace with Sabrina Carpenter, and Cartier with Drew Starkey—to explore how these partnerships are shaping the current landscape of fashion marketing.
By examining the unique strategies behind these campaigns, we'll uncover how these brands are using celebrity influence to connect with their audiences in innovative and meaningful ways.
Jacquemus and Jon Gries: A Whimsical Take on Summer Fashion
Jacquemus has teamed up with Jon Gries, known for his role as Greg Hunt in The White Lotus, for their latest summer campaign. The focus? Bananas. Yes, bananas. From banana-shaped boxers to a banana cocktail, the campaign humorously incorporates the fruit into various quirky scenes, with Gries posing on LA’s greenest grass and swinging a golf club.
Jacquemus took a bold, playful approach to luxury fashion by incorporating humor and pop culture references, making the campaign feel fresh and unique. By choosing Gries, who is currently in the public eye thanks to The White Lotus, Jacquemus not only tapped into his growing fan base but also used humor to create a memorable, shareable campaign.
With this collab, Jacquemus ensured that their campaign wasn’t just about fashion but also about creating a moment that resonates with audiences. The unexpected use of a banana as a central motif helps the campaign stand out in a crowded market, showing how fashion can still be fun, authentic, and engaging.
Sabrina Carpenter and Versace: Nostalgia Meets Modern Luxury
Sabrina Carpenter continues her partnership with Versace, this time fronting their 2025 'La Vacanza' campaign. Channeling 90s glamour, Carpenter's styling is both nostalgic and fresh, with photographer Carlijn Jacobs capturing her in bold, luxurious fashion.
Versace has always been known for its glamorous aesthetic, and this collaboration with Carpenter taps into the '90s nostalgia trend while appealing to a younger, Gen Z audience. By using Carpenter, who is beloved by a younger demographic, Versace signals that they are in tune with the next generation of fashion consumers, blending the brand's high-end image with contemporary appeal.
Carpenter’s youthful energy aligns with the brand’s glamorous aesthetic, helping Versace maintain its luxurious status while appealing to a younger, social-first audience. The campaign plays into the cultural power of nostalgia, using Carpenter’s pop star appeal to ensure the brand resonates with a new generation.
Drew Starkey and Cartier: Redefining Classic Luxury
Drew Starkey, known for Outer Banks, partners with Cartier to showcase the luxury brand’s Tortue watch. At the Oscars Afterparty, Starkey wore a gray Yves Saint Laurent suit paired with the classic Tank Solo timepiece, proving that even luxury accessories can be relaxed and accessible.
@britishgq At the Oscars afterparty, Drew Starkey was back on the teeny tiny watch train, with a Cartier Tank Solo watch. Sure, it’s technically a women’s watch, but there are no rules when it comes to this kind of grail. Extra points for the gold ring action going on, too. #drewstarkey #oscars #watch #cartier ♬ original sound - stxqln ꪆৎ
Cartier’s collaboration with Starkey highlights the brand’s ability to remain timeless while evolving to attract a younger audience. By pairing Starkey’s modern, relaxed take on menswear with their iconic luxury watches, Cartier makes a subtle yet powerful statement that luxury doesn’t have to be stiff and formal—it can be accessible, fun, and still aspirational.
Cartier is evolving its image by embracing a more casual, modern approach to luxury while maintaining its prestigious reputation. Starkey’s understated style, paired with Cartier’s classic watch, offers a more approachable way to market luxury, appealing to younger generations who may be interested in high-end fashion but don’t want to feel confined by traditional rules.
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Celebrity Collaborations: A Powerful Tool for Fashion Marketing's Future
This week, Jacquemus, Versace, and Cartier have proven once again that celebrity collaborations are a dynamic way to boost brand visibility, resonate with new audiences, and keep pace with evolving trends.
From Jacquemus' playful and memorable banana-themed campaign with Jon Gries, to Sabrina Carpenter’s nostalgic yet fresh take on Versace’s luxury, and Cartier’s ability to mix timeless elegance with modern style through Drew Starkey, these campaigns show the growing influence of celebrity partnerships in fashion marketing.
As the industry continues to evolve, these collaborations will undoubtedly remain a cornerstone of how brands engage with their audience and make a lasting impression.
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