Bulk mail can be classified as one of two things. The first is as a physical mailing service that allows you to mail out multiple items at once. This makes the mailing process cheaper and easier to facilitate. Typically, physical bulk mail takes the form of pamphlets, letters, and brochures, or similar collaterals. This would depend entirely on the sender.
The second classification of bulk mail refers to mass email marketing, and it happens when marketers send emails to large groups of people. Typically, marketers create one message for a business’s emailing list and send it out to them all at once as part of an email campaign.
Both methods are effective ways to reach a brand’s audience and gain potential customers. A study found that 98% of people still check and sift through their physical mail, and use it to get coupons and promos for their favorite shops. This is why despite the prevalence of digital marketing emails, physical mail can still do the trick of converting leads.
What Is Bulk Mail Used For?
Aside from being a fairly easy way to send out information, bulk mail is usually used for advertising campaigns. A brand that’s looking to promote a new product or service can send out a mass email, as it’s one of the quickest ways to reach potentially interested customers.
Businesses and organizations often use bulk mail to send out promotions, discounts, and coupons to loyal customers. However, bulk mail is not solely meant for commercial purposes. It is also used by various educational, religious, and social organizations as a means of staying connected with their respective communities.
What Are the Benefits of Using Bulk Mail?
Bulk mail is being used by many companies and organizations across the globe to reach their audiences. Here are some of the main benefits of using bulk mail.
It is a cost-effective way of reaching customers
It is less expensive to send mail in bulk, and senders do not have to spend as much money to send out mail multiple times. Whether it be physical mail or digital mail, bulk mail’s ability to reach large groups of people at once makes the mailing process more effective at disseminating information.
It instantly reaches a large group of people
Once you send out bulk mail, you can rest assured that all of the recipients on your mailing list will receive what you sent out simultaneously. This makes the entire process timely and efficient. You can instantly alert your customers of new products or services, or entice them to do business with you through a promotion or discounted offer.
It is easy to create and distribute
Most bulk mail emails tend to follow a templated process. Senders usually just need to key in or import the email addresses of the recipients from a list and press send to distribute them. Sometimes, automated mailing methods are used to send out bulk mail. Physical bulk mail will also be multiple copies of the same collateral, which is easier to print in volume and send out.
The Best Practices for Sending Out Bulk Emails
While bulk emails are an effective and efficient way for sending out content to a mailing list, it can easily make your emails get flagged as spam or your physical mail regarded as junk if not done properly.
Here are some of the best practices to follow to optimize your next bulk email campaign:
- Provide all of your business’s contact information clearly on your material, so your audience can easily reach you
- Provide recipients with a clear option to opt in and out of your mailing list
- Monitor the amount of emails that go unopened, and see how you can improve your content from there
- Add a touch of personalization to your emails, such as by including the name of the recipient
Perhaps the most difficult factor of mass sending emails is the email not getting read by the recipient. Even worse, sometimes bulk emails get sent straight to a recipient’s trash folder. By following these tips, you can create a bulk email campaign that resonates with your mailing list and effectively secures new customers for your business.