Social Media Glossary

Use our Social Media Glossary to get yourself up to speed on all things social media. Industry terminology can be confusing but don't get left in the dark with all the jargon, just tap the industry term to see the full definition.

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A

Ambassador marketing is a strategic way for brands to turn customers into influencers.  The Internet has made it…

B

Brand advocates are people who promote your brand thanks to the power of word-of-mouth marketing. Typically known as…

Brand authenticity is how a consumer perceives a brand to be faithful to itself. Consumers are intuitive. They…

Byte is an American social networking short-form video hosting service where users can create six-second looping videos.  Created…

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Cameo is a platform that connects celebrities to their fans through their site and their app.  Cameo allows…

Carousel ads are a unique advertising format that combines multiple videos or images into a single ad. Viewers…

Content marketing is a form of marketing brands implement to provide value to their target market. Content marketing…

Cost per click (CPC), also known as pay per click (PCP) is a term in paid advertising where…

The Creator Economy is another way of describing the content economy. There are now millions upon billions of…

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We all know them, love them, and have used them at least once: Direct Messages.  A direct message,…

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An emoji is a small icon used to represent an emotion, symbol or object. The first emoji were…

The engagement rate in digital marketing is a metric that is used to analyze a brand campaign’s effectiveness….

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A Facebook Boost Post is a kind of paid ad from a post on your Facebook page. Boost…

Facebook Gaming is a game streaming platform. Similar to Twitch and YouTube Gaming, Facebook Gaming helps users create…

Facebook Live is a feature on the social media platform Facebook that uses the camera on a computer…

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The use of GIFs in digital marketing isn’t anything new. Marketers use GIFs in messaging platforms, emails, blog…

Giphy, also known as GIPHY, is an online database and search engine that allows users to search for…

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A hashtag is a word or phrase preceded by a hash sign (#) on social media. It is…

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Inbound marketing is an advertising methodology focused on creating valuable experiences for customers. The idea is that by…

Influencers are all over social media. From your favorite female fitness influencers and esports to yoga and Amazon,…

Influencer marketing is the process of promoting and selling products or services through individuals capable of driving action…

An Instagram engagement pod is a group of users who cluster together in group chats or forums where…

Instagram Reels is a brand new Instagram feature for users to create 15-second video clips set to music…

Instagram Reels is a brand-new Instagram feature for users to create 15-second video clips set to music and…

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A key performance indicator (KPI) is a main measurement of performance used to track goals and quantify outcomes….

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The “link in bio” is a clickable URL in bios on social media platforms that visitors use to…

Live streaming is a social media feature on platforms like Facebook and Instagram that invites brands and users…

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Marketing automation is a kind of technology that automates specific marketing actions. Automation allows marketers to effectively manage…

A marketing funnel describes your customer’s journey with you. From the initial stages when someone learns about your…

A meme is an image, video, phrase, or some combination of a visual and bolded, capitalized text that…

Merchandise is the word used to describe a product that can be bought or sold. All products stocked…

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A Net Promoter Score (NPS) is a tool used to determine and measure if your customers will refer…

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OnlyFans is a content subscription service. Founded in 2016 by British tech entrepreneur and investor Timothy Stokely in…

Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. The goal of outbound marketing…

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Personal branding involves establishing what you as an individual stand for and promoting it.  It can be a…

A promoted post is an advertising option from Facebook that enables you to make sure the posts you…

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Referral marketing is the method of promoting products or services to new customers through referrals, usually word of…

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Sentiment analysis is a machine learning technique in social media and digital marketing that detects polarity. Detecting polarity…

Share of voice (SOV) is a measure of the market your brand owns compared to your competitors. It…

Social listening refers to analyzing the conversations and trends happening not just around your brand, but around your…

A social media manager is a company representative who is responsible for curating social profiles. They monitor and…

Social media marketing is the act of using social media content tailored to specific social media platforms and…

Social monitoring is the process of tracking content on social media sites, blogs, news sites, wikis, forums, message…

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Teespring is a print-on-demand service that’s considered to be the leading social commerce platform for creating and selling…

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic….

Twitch is the world’s largest online video game streaming platform, with more than 15 million daily active users….

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A URL shortener is a website that reduces the length of your URL (Uniform Resource Locator). The idea…

A UTM code, which stands for “Urchin tracking module” is a simple code that you can attach to…

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Have you seen a popular cat video that came across your Facebook profile that your Aunt Margaret shared?…

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A YouTube Brand Account gives your company a unique presence online, separated from your personal profile. Though a…