Social Media Glossary

Use our Social Media Glossary to get yourself up to speed on all things social media. Industry terminology can be confusing but don't get left in the dark with all the jargon, just tap the industry term to see the full definition.

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Affiliate marketing refers to performance-based marketing, where affiliates earn commissions for driving traffic and generating revenue for a…

An algorithm refers to a set of instructions used in problem-solving. It can be a simple procedure for…

Ambassador marketing is a strategic way for brands to turn customers into influencers.  The Internet has made it…

An anchor text refers to the visible and clickable words that link one page to another. It often…

Developers are all too familiar with APIs, as these interfaces have been part of their toolset for years….

An attribution model refers to the set of rules that determine which marketing channels should be credited for…

What Is AOV? AOV (average order value) is a key performance indicator that informs businesses of their customers’…

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B2B is short for business-to-business. In a B2B model, companies produce goods and services for other businesses instead…

B2C, an acronym for business to consumer, is a type of commerce transaction. It is characterized by the…

A backlink is any inbound or incoming link from another website. It’s part of the algorithm that search…

For years, many companies have relied on traditional marketing to encourage consumers to make a purchase. They spend…

Blacklists are lists of entities or individuals that are considered malicious, untrustworthy, or unacceptable by a particular person…

Bounce rate is one of the metrics that you don’t want to see skyrocket every time you review…

Brand advocates are people who promote your brand thanks to the power of word-of-mouth marketing. Typically known as…

Brand authenticity is how a consumer perceives a brand to be faithful to itself. Consumers are intuitive. They…

In today’s increasingly competitive market, business enterprises must strive to set themselves apart from their competitors. One way…

Bulk mail can be classified as one of two things. The first is as a physical mailing service…

Business objectives vary for every company. They’re specific actions that a company needs to take in order to…

Do you have a clear idea of what your business’s buyer personas are? Establishing the buyer persona, which…

What Is the Buyer’s Journey? The buyer’s journey refers to the process that consumers go through as they…

Byte is an American social networking short-form video hosting service where users can create six-second looping videos.  Created…

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In marketing campaigns, a call to action, or CTA, is used to direct your target audience to an…

Cameo is a platform that connects celebrities to their fans through their site and their app.  Cameo allows…

Carousel ads are a unique advertising format that combines multiple videos or images into a single ad. Viewers…

What Is a Click Bait? Click bait is a form of false advertising that intentionally over-promises or misrepresents…

What Is Content Advertising? Content advertising refers to creating content that will be promoted through paid distribution channels…

Content marketing is a form of marketing brands implement to provide value to their target market. Content marketing…

A conversion happens when a website visitor accomplishes an action that brings value to the business, such as…

CPA marketing, or cost per action marketing, is a type of affiliate marketing that provides a particular affiliate…

Cost per click (CPC), also known as pay per click (PCP) is a term in paid advertising where…

Cost per thousand (CPT) is also known as cost per mille (CPM). The word “mille” is the Latin…

Growing your business requires different skillsets. You may need to reinforce your branding, or conduct market research, or…

The Creator Economy is another way of describing the content economy. There are now millions upon billions of…

What Is a CSV File?  A .csv file stands for comma-separated values file. This text file format contains…

CTRs, or click through rates, are an integral part of pay-per-click (PPC) marketing campaigns. This metric reflects the…

Customer lifetime value (CLV) is a form of measurement that determines the overall expected worth of a specific…

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Almost all web hosting providers recommend a dedicated IP to site owners, especially to business owners and organizations….

Every modern company needs digital branding, which is the process of developing and building your brand in the…

We all know them, love them, and have used them at least once: Direct Messages.  A direct message,…

A discount code or promotional code is a combination of alphanumeric characters that e-commerce entities make publicly available…

A discount code or promotional code is a combination of alphanumeric characters that e-commerce entities make publicly available…

A lot of websites compete for a higher ranking on Google. Creators are continuously coming up with new…

In an email campaign, marketers send out an email or a series of emails to a brand or…

Duplicate content is the bane of every creator’s existence.  Some people even believe that having duplicate content can…

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An e-book or electronic book is a non-editable text that is converted into a digital format and displayed…

Yes, it’s wonderful to have your content or your business shared by different platforms, but that may not…

Any good marketing plan involves the use of an editorial calendar. This tool is utilized by content creators…

Email is perhaps the oldest form of communication over the Internet, but it is still one of the…

With 4 billion email addresses from all over the world, email has the largest user base of all…

With so much content saturating the Internet, it has become crucial for brands and businesses to use their…

An emoji is a small icon used to represent an emotion, symbol or object. The first emoji were…

The engagement rate in digital marketing is a metric that is used to analyze a brand campaign’s effectiveness….

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A Facebook Boost Post is a kind of paid ad from a post on your Facebook page. Boost…

Facebook Gaming is a game streaming platform. Similar to Twitch and YouTube Gaming, Facebook Gaming helps users create…

Facebook Live is a feature on the social media platform Facebook that uses the camera on a computer…

One way to attract consumers to purchase your products is to sell them at a lower price. But…

A fulfillment center relieves businesses, particularly e-commerce retailers, of the need to store, manage, and ship their own…

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The use of GIFs in digital marketing isn’t anything new. Marketers use GIFs in messaging platforms, emails, blog…

Giphy, also known as GIPHY, is an online database and search engine that allows users to search for…

Millions of internet users read billions of blog pages each month. With numbers as high as these, blogging…

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On some occasions during an email marketing campaign, emails return to the sender and do not reach their…

A hashtag is a word or phrase preceded by a hash sign (#) on social media. It is…

The term honeypot has long been used in the world of espionage to describe an investigative practice that…

Customer retention is vital to business success. Aside from increased profits from regular purchases of loyal customers, it…

HTML stands for hypertext markup language. It’s made of keywords and commands that web designers use for creating…

What Is a Hyperlink? A hyperlink is a text or an icon that you can click on to…

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Inbound marketing is an advertising methodology focused on creating valuable experiences for customers. The idea is that by…

Influencers are all over social media. From your favorite female fitness influencers and esports to yoga and Amazon,…

Influencer marketing is the process of promoting and selling products or services through individuals capable of driving action…

An Instagram engagement pod is a group of users who cluster together in group chats or forums where…

Instagram Reels is a brand new Instagram feature for users to create 15-second video clips set to music…

Instagram Reels is a brand-new Instagram feature for users to create 15-second video clips set to music and…

Integrated campaigns or integrated marketing campaigns utilize multiple channels such as content, email, and social media to convey…

An interactive tool is a tool that is primarily used to increase a target audience’s engagement by encouraging…

Interchange fees, also referred to as swipe fees, are the payments that a merchant’s bank sends to the…

Any retail company, whether it’s an eCommerce, omnichannel, or brick-and-mortar store, needs to keep track of its merchandise…

The Internet Protocol (IP) warm-up process ensures that digital communications end up in the inbox instead of the…

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What Is JavaScript? JavaScript, or JS, is a programming language that runs in browsers. It provides interactivity to…

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A key performance indicator (KPI) is a main measurement of performance used to track goals and quantify outcomes….

What Is Keyword Density? Keyword density tells you the number of times a search term appears on a…

Google algorithms have been designed to detect keyword stuffing, which is a black-hat search engine optimization practice that…

For businesses to reach their target market online, their website needs to be optimized for search engine results….

Keywords make it possible for people to find your website and your digital content on search engines. Every…

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The first step in establishing a connection between your business and website visitors is by converting them into…

Every business owner must know how difficult it is to find people that want or need the products…

It’s easier and, possibly, more cost-efficient to take care of current customers than to find and build relationships…

What is Link Baiting? A link bait is a piece of valuable content on a website that’s designed…

The “link in bio” is a clickable URL in bios on social media platforms that visitors use to…

LinkedIn Pulse delivers daily content such as popular headlines and industry news to its members. It’s similar to…

Live streaming is a social media feature on platforms like Facebook and Instagram that invites brands and users…

Livestream shopping, or simply live shopping, is a marketing strategy wherein a host, usually an influencer or a…

The use of keywords has always been essential in search engine optimization strategies. However, with the increasing use…

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Marketing automation is a kind of technology that automates specific marketing actions. Automation allows marketers to effectively manage…

A marketing calendar serves as a visual representation of a brand’s planned marketing activities. It serves as a…

A marketing funnel describes your customer’s journey with you. From the initial stages when someone learns about your…

A meme is an image, video, phrase, or some combination of a visual and bolded, capitalized text that…

Merchandise is the word used to describe a product that can be bought or sold. All products stocked…

A meta description is an HTML element that describes and summarizes the content of a web page. It…

Meta tags are HTML codes that provide important information, or metadata, about your web page to search engines…

A meta title is an HTML element that’s crucial for website optimization. It’s not the page headline per…

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A Net Promoter Score (NPS) is a tool used to determine and measure if your customers will refer…

Nofollow links have been around for more than a decade and are an important factor when it comes…

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Operating expenses, also known as OPEX, refer to the expenditures that businesses incur from facilitating operations. Companies must…

By definition, opt-in means to choose to do something, take part in an activity, or agree to an…

Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. The goal of outbound marketing…

Owned media refers to all media assets that are maintained and controlled by a brand. It serves as…

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One of the key elements of a web page is the page title, which tells readers and search…

Amid fierce competition, businesses can stand out from the crowd with solid pay-per-click (PPC) advertising strategies. The PPC…

Payment gateways connect online merchants to consumers. These gateway technologies integrate with e-commerce platforms, allowing their users to…

Data security has been a major concern for many consumers when it comes to conducting online transactions. To…

Personal branding involves establishing what you as an individual stand for and promoting it.  It can be a…

A podcast is a digital audio file that you can either stream or download. It’s usually pre-recorded and…

A podcast is a piece of recorded audio that is available in digital format, allowing people to download and or…

For businesses that utilize pay-per-click (PPC) campaigns as part of their overall advertising efforts, it’s essential that they…

A private label product refers to a product that’s sold under a specific retailer’s brand name, but is…

A promoted post is an advertising option from Facebook that enables you to make sure the posts you…

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What Is a Query? A query—also referred to as a search query or search term—can be composed of…

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Referral marketing is the method of promoting products or services to new customers through referrals, usually word of…

Retargeting allows you to remind your customers of your brand after they’ve left your website without making any…

ROAS, or return on ad spend, is expressed in dollar amounts or any other currency and refers to…

RSS, otherwise known as Really Simple Syndication or straightforward syndication, lets you syndicate site content and makes it…

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Schema.org is a collaborative effort between Google, Microsoft, Yahoo, and Yandex. It’s a shared vocabulary that provides search…

For your company’s content to rank higher in search engines, you need to implement several tactics to promote…

Sentiment analysis is a machine learning technique in social media and digital marketing that detects polarity. Detecting polarity…

For more customers, more sales, and more growth for your business, SEO is one of the best marketing…

When you’re new to SEO, one of the things you need to understand is SERP and how it…

Share of voice (SOV) is a measure of the market your brand owns compared to your competitors. It…

In e-commerce, the shopping cart is a piece of software where your customers can store the products they…

What Is Social Commerce? Social commerce is the use of social networking sites to sell products and services…

Social listening refers to analyzing the conversations and trends happening not just around your brand, but around your…

A social media manager is a company representative who is responsible for curating social profiles. They monitor and…

Social media marketing is the act of using social media content tailored to specific social media platforms and…

Social monitoring is the process of tracking content on social media sites, blogs, news sites, wikis, forums, message…

A stock keeping unit, which is commonly referred to as SKU, is a unique code that is assigned…

A strikethrough is a basic copy editing symbol that can be used by hand or digitally. It is…

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With millions of web pages on the Internet, it can be challenging for a business’s website to stand…

Teespring is a print-on-demand service that’s considered to be the leading social commerce platform for creating and selling…

The CAN-SPAM Act refers to the Controlling the Assault of Non-Solicited Pornography and Marketing Act which was enacted…

Whether you want to establish yourself as a leader or build your brand image, thought leadership is an…

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic….

Twitch is the world’s largest online video game streaming platform, with more than 15 million daily active users….

A Twitter handle, which is commonly known as a username, is the name you use to register on…

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All businesses want to maximize their profits and provide their customers with the best value. To do so,…

A URL shortener is a website that reduces the length of your URL (Uniform Resource Locator). The idea…

A UTM code, which stands for “Urchin tracking module” is a simple code that you can attach to…

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Have you seen a popular cat video that came across your Facebook profile that your Aunt Margaret shared?…

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A YouTube Brand Account gives your company a unique presence online, separated from your personal profile. Though a…