Social Media Glossary

Use our Social Media Glossary to get yourself up to speed on all things social media. Industry terminology can be confusing but don't get left in the dark with all the jargon, just tap the industry term to see the full definition.

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A

The success of an email marketing campaign is dependent on whether you have a good email acceptance rate….

B

Blacklists are lists of entities or individuals that are considered malicious, untrustworthy, or unacceptable by a particular person…

Brand advocates are people who promote your brand thanks to the power of word-of-mouth marketing. Typically known as…

Brand authenticity is how a consumer perceives a brand to be faithful to itself. Consumers are intuitive. They…

Bulk mail can be classified as one of two things. The first is as a physical mailing service…

Business objectives vary for every company. They’re specific actions that a company needs to take in order to…

What Is the Buyer’s Journey? The buyer’s journey refers to the process that consumers go through as they…

Byte is an American social networking short-form video hosting service where users can create six-second looping videos.  Created…

C

In marketing campaigns, a call to action, or CTA, is used to direct your target audience to an…

Cameo is a platform that connects celebrities to their fans through their site and their app.  Cameo allows…

Carousel ads are a unique advertising format that combines multiple videos or images into a single ad. Viewers…

What Is a Click Bait? Click bait is a form of false advertising that intentionally over-promises or misrepresents…

What Is Content Advertising? Content advertising refers to creating content that will be promoted through paid distribution channels…

A conversion happens when a website visitor accomplishes an action that brings value to the business, such as…

Cost per click (CPC), also known as pay per click (PCP) is a term in paid advertising where…

Cost per thousand (CPT) is also known as cost per mille (CPM). The word “mille” is the Latin…

CTRs, or click through rates, are an integral part of pay-per-click (PPC) marketing campaigns. This metric reflects the…

Customer lifetime value (CLV) is a form of measurement that determines the overall expected worth of a specific…

D

Every modern company needs digital branding, which is the process of developing and building your brand in the…

A Direct Message (DM) is a private communication between a brand or business and its customers. They are…

A discount code or promotional code is a combination of alphanumeric characters that e-commerce entities make publicly available…

A lot of websites compete for a higher ranking on Google. Creators are continuously coming up with new…

E

An e-book or electronic book is a non-editable text that is converted into a digital format and displayed…

Yes, it’s wonderful to have your content or your business shared by different platforms, but that may not…

Any good marketing plan involves the use of an editorial calendar. This tool is utilized by content creators…

Email is perhaps the oldest form of communication over the Internet, but it is still one of the…

With so much content saturating the Internet, it has become crucial for brands and businesses to use their…

The engagement rate in digital marketing is a metric that is used to analyze a brand campaign’s effectiveness….

F

Facebook Gaming is a game streaming platform. Similar to Twitch and YouTube Gaming, Facebook Gaming helps users create…

Facebook Live is a feature on the social media platform Facebook that uses the camera on a computer…

G

Giphy, also known as GIPHY, is an online database and search engine that allows users to search for…

Millions of internet users read billions of blog pages each month. With numbers as high as these, blogging…

H

Customer retention is vital to business success. Aside from increased profits from regular purchases of loyal customers, it…

HTML stands for hypertext markup language. It’s made of keywords and commands that web designers use for creating…

What Is a Hyperlink? A hyperlink is a text or an icon that you can click on to…

I

Influencers are all over social media. From your favorite female fitness influencers and esports to yoga and Amazon,…

Influencer marketing is the process of promoting and selling products or services through individuals capable of driving action…

An Instagram engagement pod is a group of users who cluster together in group chats or forums where…

Instagram Reels is a brand new Instagram feature for users to create 15-second video clips set to music…

Instagram Reels is a brand-new Instagram feature for users to create 15-second video clips set to music and…

Integrated campaigns or integrated marketing campaigns utilize multiple channels such as content, email, and social media to convey…

An interactive tool is a tool that is primarily used to increase a target audience’s engagement by encouraging…

J

What Is JavaScript? JavaScript, or JS, is a programming language that runs in browsers. It provides interactivity to…

K

Google algorithms have been designed to detect keyword stuffing, which is a black-hat search engine optimization practice that…

L

The first step in establishing a connection between your business and website visitors is by converting them into…

Hacking, financial fraud, and phishing scams are just some of the common cyber-crimes that anyone can fall victim…

It’s a tool that many influencers use today. The “link in bio” is a clickable URL in social…

LinkedIn Pulse delivers daily content such as popular headlines and industry news to its members. It’s similar to…

List segmentation is an important part of any modern content strategy as it enables brands to build better…

Live streaming is a social media feature on platforms like Facebook and Instagram that invites brands and users…

Livestream shopping, or simply live shopping, is a marketing strategy wherein a host, usually an influencer or a…

M

A marketing calendar serves as a visual representation of a brand’s planned marketing activities. It serves as a…

Merchandise is the word used to describe a product that can be bought or sold. All products stocked…

Meta tags are HTML codes that provide important information, or metadata, about your web page to search engines…

A meta title is an HTML element that’s crucial for website optimization. It’s not the page headline per…

N

A Net Promoter Score (NPS) is a tool used to determine and measure if your customers will refer…

O

Open rate is one of the most important metrics of email marketing. Calculating this metric enables marketers to…

By definition, opt-in means to choose to do something, take part in an activity, or agree to an…

P

Personal branding involves establishing what you as an individual stand for and promoting it.  It can be a…

When you’re running a business, it’s not unusual to have multiple addresses for different reasons.  A physical address…

A podcast is a piece of recorded audio that is available in digital format, allowing people to download and or…

For businesses that utilize pay-per-click (PPC) campaigns as part of their overall advertising efforts, it’s essential that they…

A privacy policy is one of the most important documents that an organization – government or private –…

A private label product refers to a product that’s sold under a specific retailer’s brand name, but is…

A promoted post is an advertising option from Facebook that enables you to make sure the posts you…

Q

What Is a Query? A query—also referred to as a search query or search term—can be composed of…

R

When it comes to measuring the success of email campaigns, the three indicators mainly monitored by most marketers…

Referral marketing is the method of promoting products or services to new customers through referrals, usually word of…

Email marketing remains one of the most effective methods for lead generation. However, it can be a challenge…

ROAS, or return on ad spend, is expressed in dollar amounts or any other currency and refers to…

RSS, otherwise known as Really Simple Syndication or straightforward syndication, lets you syndicate site content and makes it…

S

Schema.org is a collaborative effort between Google, Microsoft, Yahoo, and Yandex. It’s a shared vocabulary that provides search…

For more customers, more sales, and more growth for your business, SEO is one of the best marketing…

Share of voice (SOV) is a measure of the market your brand owns compared to your competitors. It…

Business owners and organizations often must make a choice between getting a dedicated IP or a shared IP…

In e-commerce, the shopping cart is a piece of software where your customers can store the products they…

What Is Social Commerce? Social commerce is the use of social networking sites to sell products and services…

Social monitoring is the process of tracking content on social media sites, blogs, news sites, wikis, forums, message…

Spam is a term for unsolicited messages—mainly in the form of emails—distributed to a large number of recipients….

A strikethrough is a basic copy editing symbol that can be used by hand or digitally. It is…

T

With millions of web pages on the Internet, it can be challenging for a business’s website to stand…

Teespring is a print-on-demand service that’s considered to be the leading social commerce platform for creating and selling…

Whether you want to establish yourself as a leader or build your brand image, thought leadership is an…

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic….

Twitch is the world’s largest online video game streaming platform, with more than 15 million daily active users….

A Twitter handle, which is commonly known as a username, is the name you use to register on…

U
V

Have you seen a popular cat video that came across your Facebook profile that your Aunt Margaret shared?…

Y

A YouTube Brand Account gives your company a unique presence online, separated from your personal profile. Though a…