Onlyfans

OnlyFans is a content subscription service. Founded in 2016 by British tech entrepreneur and investor Timothy Stokely in London, OnlyFans is a place for content creators to offer exclusive content their target audience can pay premium prices for. Creators can lock their content behind a paywall, allowing fans access for a monthly fee or one-off tip. Today, OnlyFans has more than 30 million registered users and more than 450,000 content creators.

OnlyFans creators can post different kinds of content that appeals to whom they’re targeting. OnlyFans doesn’t have a lot of restrictions in place, so that makes it easy for content creators to post adult material, which is what the site eventually became known for. When people hear of OnlyFans, they normally think about the adult material from sex workers, models who share NSFW content, and more. But that’s not what the site was created for. Anybody can post anything they want to their OnlyFans. 


How Does OnlyFans Work?

The purpose of OnlyFans is to provide a platform for creators to create and distribute valuable, premium content they can’t get anywhere else. Creators can set their page to be free or paid and fans then pay to get access to the exclusive content. While creators can create accounts for free, when they earn money from the platform OnlyFans pays out 80%, keeping 20% of the earnings as a fee. 

Since a lot of the content on OnlyFans is explicit, users have to be at least 18 and will need a government-issued ID in order to sign up. Every creator’s branded content is also protected by OnlyFans, ensuring that it can’t be shared outside the platform. In fact, if a user tries to take a screenshot on the site, the content will show up blacked out. Users are also subject to banning if they’re caught trying to screenshot or record what’s going on.


Who Uses OnlyFans?

OnlyFans can be used by anyone. OnlyFans is home to writers, poets, inspirational speakers, authors, artists, chefs, and more. But the site is more commonly known for being a content hub for sex workers, porn stars, and more. 

Since OnlyFans lets people post content that would get them banned on other social media sites like Facebook and Instagram, it’s also widely used by sex workers and amateur pornographers who upload videos and images, and who interact with their fans using direct messages.

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Subscription-based social media

Subscription-based social media is an emerging money-making opportunity for technical and creative entrepreneurs. In a subscription-based social media platform, users pay for and subscribe to receive and utilize a specific product or service for a certain period of time. 

Even though subscription-based models are more common and popular off the Internet (like gym memberships, newspaper subscriptions, and streaming favorite shows on Netflix and Hulu), the popularity is growing every day for many online businesses. 


Social media and subscription businesses

Businesses and growing brands can benefit from subscription-based social media platforms in several ways: 

  • Businesses can start conversations about the products and services they offer online. This can encourage communication and establish a growing community for your business. This strategy can also be useful to help the business differentiate themselves from their competitors to existing and prospective buyers. Through a subscription-based social channel, businesses can build excitement about their offerings and drive up demand.
  • Subscription-based social media platforms help businesses provide genuine value to their customers and brand advocates. Thanks to the excitement and convenience of a subscription on social media platforms, customers can become ambassadors to your brand and inadvertently help you in your marketing efforts. 
  • When a customer subscribes to your business, they’re investing in your long-term success. A subscription is a (relatively) long-term commitment. People want to see more from you every single month. It’s repeat business. 

The Internet has evolved into a platform with myriad offerings – from social media to e-commerce, to mention a few. Social media has evolved from simply being a channel for people to communicate between themselves, to a marketing tool for businesses to utilize. Similarly, we are seeing how online businesses are implementing an entirely new business model – the subscription-based. The online subscription-based industry is doing well, with strong growth for most companies. Some of this can be attributed to how the businesses utilize social media not only as a marketing tool, but to gather customer insight as well.

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