Carousel ads

Carousel ads are a unique advertising format that combines multiple videos or images into a single ad. Viewers will see everything the advertiser wants them to see in one place. 

The Carousel format shows two or more images and/or videos, calls to actions, or headlines and links in a single ad. Viewers see the ad then scroll through the carousel cards on their mobile phones, tablets, or computer screens. 

Businesses and brands can use Carousel ads in a variety of ways: 

  • Feature multiple products that link to different landing pages. 
  • To tell a story. 
  • Highlight multiple features of a single product. 
  • Sell the benefits of becoming a customer. 

Carousel ads have a great track record for driving strong results. They can also be used to accomplish a large number of different goals. Any business, active on Facebook or Instagram, can make use of this feature, which can help a company or brand achieve its advertising objectives. 

Benefits of Carousel Ads 

The most popular places for carousel ads to display are Facebook and Instagram. Thanks to these social network’s algorithms, brands and advertisers have higher chances to make conversions and sales thanks to carousel ads. 

Carousel ads are an ideal way to promote a business because they’re visually appealing, interactive, and engaging. In fact, this ad format can drive up to 10 times more traffic to advertiser websites than standard sponsored posts on Facebook or Instagram. 

It also helps that this ad format promotes a 72% higher click-through rate. 

How do companies use carousel ads?

No matter what industry your business is in, Carousel ads are always an effective, useful addition to your marketing strategy. If your industry sector is retail, beauty, apparel, fitness, or anything that guarantees repeat business for consumers, you have a higher chance of success with Carousel ads. 

The main reason businesses use Carousel ads is to drive brand awareness and engagement

For instance, they: 

  • Showcase multiple products at once
  • Display the different features of a service
  • Highlight multiple offers a business provides 
  • Demonstrates the various benefits of a product or service
  • Draws attention to reviews or testimonials

On the surface, carousel ads seem like just another form of social media marketing. However, they perform a lot better than other social media advertising mediums in the right circumstances. 

When used correctly, carousel ads:

  • Promote engagement
  • Are interactive
  • Are cost-effective
  • Help both the cost and conversion per click decrease
  • Give you more room to tell the viewers about your story, service and/or products
  • Are flexible with their content displays 

Are Carousel Ads worth it? 

Depending on what your business goals and objectives are, Carousel ads are a fantastic way to showcase your story in many creative ways. 

Visual, moving Carousel ads are more appealing than a standard photo. They’re more likely to catch the attention of your target audience and encourage them to act.  Even if your customers just click through your carousel to see more of your photos, they’re still interacting with your brand and improving their knowledge of your products and services.

Carousel ads, like any other social media advertisements, are targeted to reach your specific audience. This means that you waste less of your money targeting people who aren’t going to respond to your content.

About the Author
With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.