With so much content saturating the Internet, it has become crucial for brands and businesses to use their marketing resources wisely to connect with the right customers. As such, email sponsorships have emerged as an excellent way for marketers to build a brand’s growth and engagement in the digital space.
Email sponsorships are not newcomers to the marketing game. Over the years, they have only proven their effectiveness through well-thought-out and engaging email newsletters. Recipients trust that they will be receiving content of value every time, strengthening their relationship with the brand.
However, businesses that are just starting may have difficulty forming a quality mailing list, which could hinder their marketing strategies. This is where email sponsorships come in.
What Are Email Sponsorships?
These are also known as email drops, where brands and businesses can borrow or rent an email address that is already connected to many contacts. By doing this, a brand is assured that they will be able to reach out to as many individuals as possible, and they have a better chance of securing leads. Additionally, you can capitalize on that brand’s success.
Some marketers advise against email sponsorships because they liken it to buying email addresses, which translates to poor leads. However, it is important to note that using an email drop system is like buying access to a well-established email list. This means that the email addresses have likely already been vetted and are high quality.
How to Reach Out to Potential Email Sponsors
Often, the brands and businesses that require email sponsors are not yet well-established or are still on the way to becoming known. As such, these brands would reach out to more established companies. It is vital to foster a solid relationship with the brand you reach out to in this stage. Here are some tips you can follow during the outreach stage.
Research on companies that you can potentially partner with
You want to partner up with companies with the same target audience as you do to maximize the sponsorship for your brand, so research. Look for similar sites and brands to yours.
You can also do keyword research using keyword research tools. Through this method, you will be able to find the keywords or phrases that brands in your niche are most likely to use, and you will have an easier time finding similar sites.
Craft a clever and engaging outreach email to send to these companies
Brands do not want a generic email that looks like it was sent to multiple companies. They want to know why you want to partner with them, and they want you to be clear and straight to the point. When crafting your letter, make sure to include the following:
- A compelling introduction that discusses who you are and what your brand stands for
- Your reason for reaching out and how you could provide value to their brand
- A call to action that inspires them to grant you an email sponsorship
Write an engaging opening line. Busy brand owners and marketers may not read through the whole email and only look at the first two to three lines.
Send a follow up if you do not receive a response
Sometimes, brands and businesses give up when they do not receive any response from the brands. Maybe the brand was unable to read the initial email, or they may need an extra nudge to pursue the partnership. Once a reasonable amount of time has passed, send a follow-up email to your contact.
The Power of Email Sponsorships
Email sponsorships have the power to catapult your brand to success. Once you successfully land an email sponsor, you gain access to that sponsor’s audience base. This means you can begin creating meaningful relationships for your brand and start building your brand’s reputation in the digital space. This could lead to more sales, propelling your brand’s growth.