Philips Hue did more than just light up rooms—they lit up social media with their “Get Smart with Philips Hue” campaign. By teaming up with top home decor influencers across Instagram and TikTok, they transformed everyday lighting into the ultimate social media buzz.
The campaign showed off the versatility of smart lighting for all kinds of moments—from a cozy, candlelit evening to an all-out, vibrant party. It wasn’t just about turning on a light; it was about setting a mood and telling a story, all while blending seamlessly into the lifestyles that influencers are known for.
Strategically, the campaign was all about tapping into the visual power of influencer-driven content. Philips Hue didn’t just push product features—they wove them into relatable, aspirational home aesthetics. The goal? To create content that felt both attainable and shareable.
@philipshue Get a few Hue smart lights and transform your room in an instant like @paul.qr 💡Hue Lightguide bulbs #Hue #smartlights #roomtransformation ♬ Feel Good - Tundra Beats
With influencers showcasing how the lights transformed their spaces, it wasn’t just about promoting a product—it was about building an experience that their followers could imagine themselves living. The result? 28 million organic impressions and 800,000 interactions, proving that when influencers engage with their audience authentically, the impact speaks for itself.
This campaign is a prime example of how influencer marketing can elevate the home decor space, where visuals reign supreme and storytelling is key. Philips Hue’s “Get Smart with Philips Hue” campaign has set the bar for future home decor influencer strategies, proving that the right mix of product demonstration and aspirational living can create buzz, drive engagement, and transform a product from a simple purchase to a lifestyle choice.
- Top Home Decor Influencer Marketing Campaigns That Redefined Style
- 1. IKEA's “Do Try This at Home” Campaign: Where Creativity Meets Affordability
- 2. “Wayfair’s Wayborhood: Where Celebrities and Home Decor Collide (with a Side of TikTok Magic)
- 3. Pepperfry's ‘Fashion for Home’ Campaign: Where Home Decor Meets Haute Couture
- 4. “Try Before You Buy” Gets a Modern Makeover: Pepperfry’s Campaign Puts the ‘Experience’ in Ecommerce
- 5. “A Family Affair with Style: myTrident’s Star-Studded Campaign Brings Luxury Home Essentials to Life
- 6. A Bollywood Touch for Your Home: Nestasia’s Campaign with Sanya Malhotra
- The Future of Home Decor Marketing Is Influencer-Driven
- Frequently Asked Questions
Top Home Decor Influencer Marketing Campaigns That Redefined Style
From playful, relatable content to high-glamour celebrity collaborations, these top home decor influencer marketing campaigns didn’t just sell products—they created experiences. Whether it’s making furniture shopping feel like a personal adventure or turning a living room into a fashion runway, these campaigns showed us that home decor marketing is about more than just aesthetics; it’s about connecting with people’s lives in meaningful, memorable ways.
Here’s a breakdown of some of the best influencer campaigns that left a lasting impact.
1. IKEA's “Do Try This at Home” Campaign: Where Creativity Meets Affordability
Building on the power of real-world connection, IKEA’s “Do Try This at Home” campaign cleverly brought creativity and affordability together. During a time when many were reevaluating how they live, IKEA tapped into the everyday ways people use their homes to fuel their imagination.
From grandpas lost in video games to kids turning living rooms into imaginative worlds, IKEA’s approach was about much more than selling furniture—it was about inspiring creativity within the home.
IKEA’s use of macro-influencers—home decor stars—and local micro-influencers, like interior designers, helped spread the campaign far and wide. It was about more than just product placements; it was about showcasing how IKEA’s affordable pieces can transform everyday spaces into places of joy. The hashtag #DoTryThisAtHome encouraged customers to share their own creative uses for IKEA products, expanding the campaign’s reach and engaging users in an authentic way.
With global reach and a beautifully cinematic visual approach, IKEA’s campaign didn’t just make their products look great; it made home life feel like an adventure. The multi-platform promotion kept the buzz going across social media, and the YouTube video continued to accumulate views, reinforcing IKEA’s position as the brand that turns affordable living into a creative expression of personal style.
2. “Wayfair’s Wayborhood: Where Celebrities and Home Decor Collide (with a Side of TikTok Magic)
Wayfair’s “Welcome to the Wayborhood” campaign turned home shopping into a star-studded social event. With a cast that included Kelly Clarkson, Lisa Ann Walter, and even Olympian Shawn Johnson, Wayfair made home decor feel like a personal invitation into a world of glamor and creativity. It’s like the HGTV version of a high school reunion, but with more celebrity cameos and infinitely better decor.
What set this campaign apart was its multi-platform approach, engaging audiences not just through high-profile TV spots but also on social platforms like TikTok and Instagram. The inclusion of social media contests and activations encouraged followers to interact directly with the brand, turning the campaign into more of a community event than a typical advertisement.
The TikTok-driven boost, powered by micro-influencer Thoren Bradley, was particularly effective, showing that a mix of macro and micro influencers can create the perfect storm for virality.
@wayfair Caught you staring… at that new Wayfair find. @bradley.thor is here too. In case you missed him. #WayfairWayborhood ♬ original sound - Wayfair
While some may have found the “Wayborhood” concept a bit forced, the overall success of the campaign can’t be denied. With millions of views across YouTube and a growing social media presence, Wayfair turned home decor shopping into a fun, engaging experience—and showed that a little celebrity magic can go a long way.
3. Pepperfry's ‘Fashion for Home’ Campaign: Where Home Decor Meets Haute Couture
Here's yet another bold and innovative campaign. Pepperfry’s “Fashion for Home” campaign seamlessly blended two of our favorite worlds—fashion and home decor. This collaboration with the fashion brand StyleMati turned Pepperfry’s home accessories into the stars of a stylish runway show. Models flaunted their latest apparel alongside trendy furniture, showing how easy it is to integrate the latest fashion trends into your living space.
It’s home decor meets haute couture, with each item in the collection competing for its moment in the spotlight.
This campaign tapped into a youthful demographic, one that sees home decor as an extension of personal style. Pepperfry cleverly used influencers to bring this concept to life, pairing macro-influencers for high-impact visuals with micro-influencers to create aspirational yet attainable content. It didn’t just sell products—it sold a lifestyle, one where your home is as fashionable as your wardrobe.
As with the other campaigns we’ve reviewed, Pepperfry’s strategy showed that when it comes to marketing home decor, blending aesthetics with the right kind of influencer power can lead to big success. Whether it was through the stunning visuals or the integration of fashion into home styling, Pepperfry proved that sometimes, the best way to market furniture is to make it just as stylish as the clothes you wear.
4. “Try Before You Buy” Gets a Modern Makeover: Pepperfry’s Campaign Puts the ‘Experience’ in Ecommerce
Pepperfry’s #PehleTryAtPepperfry campaign takes the timeless “try before you buy” concept and reinvents it for the digital age, proving that even in a world dominated by online shopping, there’s still room for the magic of a real-world experience.
The campaign blends both macro and micro influencers to showcase the tactile side of furniture shopping, driving attention to their physical stores while maintaining a strong digital presence. Think of it like scrolling through Instagram and realizing that your favorite influencer’s sofa looks just as good in real life as it does in your feed.
The brilliance of the campaign lies in how it connects humor and relatability. The video ads cleverly use everyday situations—like regretting a bad haircut or navigating the chaos of an arranged marriage—to demonstrate the importance of testing before purchasing. This approach tapped into universal experiences, making the message not only funny but also highly shareable.
Influencers shared their in-store moments, giving followers an insider’s look at the in-person "try before you buy" experience, and the results were clear: the campaign sparked conversations and generated engagement.
The buzz around #PehleTryAtPepperfry was undeniable. Local relevance was key in driving engagement, especially with the emphasis on how easy it was for most customers to visit a nearby store—just 15 minutes away. The outcome? A 1.61% increase in website traffic, with 2.8 million visits in January 2025, and an impressive four-minute average time spent on the site.
The campaign's mix of humor, convenience, and influencer power clearly helped Pepperfry stand out in a crowded market. It proved that sometimes, getting people to experience your products in real life is just as important as presenting them on a screen.
5. “A Family Affair with Style: myTrident’s Star-Studded Campaign Brings Luxury Home Essentials to Life
Following the creative success of Pepperfly's campaign, myTrident took a different but equally impactful approach—focusing on luxury and star power. With movie icons Kareena Kapoor Khan and Sharmila Tagore at the helm, this campaign wasn’t just an ad—it was a celebration of family, elegance, and timeless style.
The ad’s storyline, a beautiful portrayal of modern family dynamics, centered around the iconic mother-in-law and daughter-in-law duo, capturing the warmth and harmony that myTrident’s luxury products aim to bring to the home.
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This campaign tapped into both aspirational and relatable storytelling. By showcasing Kareena’s modern style alongside Sharmila’s classic elegance, myTrident made their products not just desirable but attainable, blending luxury with relatability. Cross-platform promotion ensured the campaign reached a diverse audience, from television commercials to social media platforms, making sure no one missed out on the star-studded appeal.
The success of this campaign is evident not just in its massive reach but in its ability to craft a narrative that left a lasting impression. In a crowded home decor market, myTrident set itself apart with a combination of family, star power, and high-end products, making the luxury home essentials they sell seem like an essential part of modern family life.
6. A Bollywood Touch for Your Home: Nestasia’s Campaign with Sanya Malhotra
From one experience-driven campaign to another, Nestasia’s collaboration with Bollywood star Sanya Malhotra blends the allure of celebrity with a touch of lifestyle aspiration. In this campaign, Nestasia embraced the idea of “Joy Of Nesting In” (JONI), turning home decor into a cinematic dream, thanks to the charm of Sanya.
From dancing in the kitchen to arranging flowers on her dining table, Sanya made her home an embodiment of effortless elegance—and Nestasia’s decor became the stylish backdrop for it all.
Rather than simply showcasing products, this campaign tapped into a deeper emotional need: the desire for a beautiful, cozy home. With high-quality visuals and a relatable concept, Nestasia gave followers the vicarious pleasure of seeing their favorite Bollywood star enjoy the kind of home life we all aspire to.
Who wouldn’t want a home as chic as Sanya’s? This aspirational narrative made the campaign irresistibly shareable, turning Sanya’s lifestyle into the perfect sales pitch for Nestasia’s products.
Looking back on the campaign’s success, it’s clear that the combination of stunning visuals and star power helped position Nestasia as a premium home decor brand. The campaign’s virality was a testament to its success in crafting content that resonated with audiences, elevating the brand as a must-have for those who want their homes to reflect their most stylish selves.
The Future of Home Decor Marketing Is Influencer-Driven
These home decor influencer marketing campaigns have proven that style, creativity, and a bit of star power can transform how we shop for our living spaces. Whether through humor, celebrity glamour, or the seamless blend of fashion and home decor, these brands have tapped into what consumers really want: authenticity, relatability, and a touch of aspiration.
As influencer marketing continues to evolve, it’s clear that the key to success lies in creating content that feels personal, engaging, and truly reflective of the way we experience our homes. If you’re in the home decor space, these campaigns are a masterclass in how to capture attention and leave a lasting impression.
Frequently Asked Questions
What are some of the most effective influencer marketing strategies for home decor brands?
Influencer marketing for home decor brands thrives on creativity and strategic partnerships. Some key strategies include:
- Leveraging Visual Content Platforms: Instagram, Pinterest, and YouTube are powerful platforms to showcase stunning visuals and inspire followers.
- Curating Influencer-Led Home Decor Collections: Partnering with influencers to create exclusive product lines helps brands reach a highly engaged audience.
- Room Themes and Challenge Collaborations: Engaging influencers to participate in home decor challenges or curate themed rooms generates excitement and drives engagement.
- Sponsored Hauls for Smaller Decor Items: Influencers showcasing smaller, everyday items like cushions or lamps creates relatable content that resonates with followers.
These strategies ensure that home decor brands create authentic, visually appealing campaigns that resonate with their target audience.
How do influencer campaigns impact consumer behavior in the home decor industry?
Influencer marketing is a powerful tool for influencing consumer decisions in the home decor space.
- Increased Brand Awareness: Consumers are more likely to discover new home decor brands through influencer endorsements, leading to higher visibility.
- Trust Building: Influencers act as trusted figures, making consumers more inclined to purchase from brands they recommend.
- Aspirational Lifestyle Creation: Influencer campaigns often create aspirational lifestyles that resonate with consumers, driving engagement and purchase intent.
By capitalizing on trust and relatability, home decor influencers turn followers into loyal customers.
How does Pinterest play a role in home decor influencer marketing?
Pinterest is an essential platform for visual inspiration and home decor marketing. It allows consumers to explore design ideas, share them, and make purchases through shoppable pins, making it a perfect space for influencer collaborations.
Whether curating room inspirations or sharing home styling tips, influencers can drive both awareness and conversions by leveraging Pinterest’s visually-driven nature.
What makes an influencer marketing campaign for home decor successful?
A successful home decor influencer campaign blends creativity with relatability. The key elements include:
- Engagement with the Audience: Successful campaigns involve influencers engaging directly with their followers, responding to comments, and sharing personal experiences.
- Authenticity: Influencers need to authentically connect with the products they promote, ensuring their content feels genuine and natural.
- Aesthetic Appeal: The visual presentation of home decor products should be visually compelling and aspirational, encouraging consumers to reimagine their own spaces.
Campaigns that successfully combine these elements tend to see higher engagement rates and brand loyalty.
How do brands measure the success of home decor influencer campaigns?
Home decor brands typically measure campaign success through metrics such as:
| Metric | Description |
|---|---|
| Engagement Rate | The level of interaction (likes, comments, shares) influencers receive on their posts. |
| Conversion Rate | The percentage of followers who make a purchase after being influenced by an influencer's recommendation. |
| Reach & Impressions | The number of people who see the campaign content, including both direct and indirect audience exposure. |
These metrics help brands assess the effectiveness of their influencer partnerships and the ROI of their campaigns.
How can small home decor brands compete in influencer marketing?
Small home decor brands can still thrive in influencer marketing by focusing on niche collaborations and local influencers. By working with micro-influencers who have strong engagement within their communities, smaller brands can build authentic connections without needing big budgets.
Additionally, smaller brands can create unique content that highlights their distinct products and values, appealing directly to their target demographic.
