Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Fashion Concept, Cose Agency, and VML undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Fashion Concept, Cose Agency, and VML:
In Rome, Daniel Wellington has truly cracked the influencer marketing formula, and their collaboration with lifestyle influencer Federica Scagnetti is the perfect case study. With a massive following of over 850,000 engaged fans, Scagnetti isn’t just the face of the campaign—she’s an active creative partner.
Her involvement goes beyond a simple endorsement: Scagnetti played a key role in curating a color palette for a new accessory collection, offering her followers a unique, insider connection to the brand’s design process. But the campaign doesn’t end there. Daniel Wellington took it a step further by allowing customers to shop the very pieces Scagnetti handpicked, directly on their website.
This strategy isn’t just about building brand trust—it’s about driving sales, combining social influence with the convenience of seamless online shopping.
For agencies in Rome, this campaign serves as a masterclass in influencer marketing—showing how to foster genuine collaborations that deliver tangible results. It's a perfect example of how top influencer marketing agencies in Rome are creating campaigns that go beyond likes and shares to actually move the needle.
Best For: Midmarket and Large Brands Operating in Rome since 2012 and with decades of experience in the fashion world, Fashion Concept specializes in creating impactful collaborations with influencers and brand ambassadors to elevate visibility and engagement. What stands out is their ability to integrate influencer marketing into their broader service offerings, from managing events like fashion shows to creating authentic content that resonates with target audiences. Their expertise spans industries like fashion, beauty, and entertainment, ensuring tailored campaigns that align with your brand’s goals. Fashion Concept excels in personalized influencer proposals, matching your brand with creators whose style and messaging enhance your story. Add to that their focus on authentic content and adaptability to market trends, and you’ve got a partner who knows how to keep campaigns fresh and relevant. Their strategic locations in fashion hubs like Rome, Florence, and soon Milan give them the local insight needed to deliver campaigns that truly connect. Backed by transparent reporting and decades of industry credibility, Fashion Concept delivers influencer marketing strategies designed to make a measurable impact. Best For: Small and Medium-sized Businesses If you’re seeking an agency that blends data-driven strategies with a tailored, authentic approach to influencer marketing, Cose Agency delivers on all fronts. Based in Rome, they bring local market expertise to campaigns while offering global reach and industry versatility. This agency excels at designing customized influencer campaigns, whether you’re targeting niche audiences through micro-influencer marketing or looking for the broad reach of macro creators. Their extensive network of influencers across industries like sports, fashion, food, and design ensures you’re matched with the right talent to amplify your brand. A standout feature is their focus on measurable results. By leveraging KPIs and influencer analytics tools, they provide clear insights into campaign performance and optimize strategies for maximum impact. Their expertise in integrating influencer marketing with event activations and tailored social media strategies adds an experiential layer to their campaigns, creating memorable brand engagements. Whether it’s producing high-quality visuals, utilizing SEO and SEM to drive visibility, or crafting authentic influencer collaborations, Cose Agency covers every angle. Their ability to combine creativity, analytics, and local insight makes them a strong choice for brands looking to achieve real results through influencer marketing. Best For: Large Enterprises and Global Brands With a dedicated office in Rome and a network of over 4 million influencers—spanning nano to celebrity levels— VLM is perfectly positioned to create campaigns that resonate with diverse audiences while staying relevant to local markets. This agency stands out with their focus on commerce-driven campaigns. Their influencer strategies aren’t just about engagement; they’re built to drive measurable business results and ROI. By leveraging advanced technology for real-time monitoring, sales tracking, and performance analysis, they ensure every activation delivers actionable insights and maximum impact. Their agility in content creation is another key strength. Recognizing the value of speed in social media trends, VML’s approach to timely, authentic content has been proven to boost engagement by 26.3% on Instagram and 20.4% on TikTok. Their thought leadership, such as the whitepaper “Influencer Marketing: A Need for Speed in Content Creation,” highlights their commitment to staying ahead of industry trends. From detailed reporting to seamless influencer management, VML delivers a comprehensive influencer marketing experience tailored to your goals. Best For: Startups and Growing Businesses SkyRocketMonster is an influencer marketing agency that combines international reach with deep expertise in European markets, making them a strong choice for brands looking to grow in Italy and beyond. With offices across Europe, including Rome, Madrid, and Luxembourg, they tailor campaigns that resonate locally while leveraging global best practices. Their influencer marketing strategies stand out for their focus on authenticity and measurable results. By collaborating with influencers to create high-quality, brand-aligned content, they boost visibility and engagement across platforms like Instagram, TikTok, and Facebook. Their results-driven approach is evident in success stories like a 260% organic traffic increase for a European electronics client—clear proof of their ability to deliver ROI. SkyRocketMonster also integrates influencer marketing with broader strategies like SEO, SEM, and marketing automation, ensuring campaigns reach the right audience and drive conversions. As a SEMrush and Google partner, they use advanced tools to enhance campaign performance. Whether you’re looking for multilingual capabilities, support for startups through their Silicon Monster initiative, or localized strategies in Rome, SkyRocketMonster has the expertise and resources to help brands connect authentically and grow effectively. Best For: Small and Medium Enterprises Looking to elevate your brand with a tailored influencer marketing strategy? Ploomia offers comprehensive, end-to-end services that guarantee results. Their data-driven approach ensures every campaign is aligned with your goals, utilizing analytics to inform influencer selection and optimize performance. With a strong focus on ROI, they design campaigns that deliver measurable outcomes, allowing you to track metrics like engagement rates, reach, and conversions. Ploomia excels in managing campaigns across platforms like Facebook, Instagram, and LinkedIn, ensuring a consistent brand presence and broad audience reach. Their cross-platform expertise guarantees maximum impact across various social media channels. Plus, they take an ethical approach to influencer partnerships, ensuring authenticity and transparency in every collaboration, which fosters trust with your target audience. With over 10 years in the industry, Ploomia has built a solid reputation, working with diverse clients and adapting to evolving social media trends. Their team—led by experienced professionals like Chiara Fedeli—works closely with you to craft customized campaigns that resonate with your audience. If you want a reliable partner who prioritizes results and creative excellence, Ploomia is the agency to help your brand stand out and thrive. Best For: Midmarket and Large Brands Starcom is an influencer marketing powerhouse that combines global expertise with deep local insight, making it a top choice for brands looking to effectively engage Italian audiences. Their approach is highly data-driven, utilizing advanced analytics to match the right influencers with your target demographics, ensuring that every campaign is primed for success. What sets Starcom apart is their comprehensive influencer network, spanning various niches like fashion, lifestyle, tech, and entertainment. This means they can connect you with influencers whose audiences are perfectly aligned with your brand’s goals. Through creative content development, Starcom collaborates closely with influencers to produce authentic, engaging content that resonates with followers and elevates your brand’s messaging. Their integrated campaign management ensures seamless execution from start to finish, while performance analytics provide you with real-time insights into reach, engagement, and ROI, allowing you to optimize campaigns on the fly. Ethical marketing practices ensure that all partnerships are transparent and authentic, fostering trust with your audience. With an award-winning track record and cultural sensitivity in crafting campaigns, Starcom is not just about influencer marketing—it’s about creating meaningful, data-backed connections that deliver results. Whether you’re aiming for a local or global reach, Starcom ensures your influencer strategy aligns with your business goals. Best For: Enterprises Spencer & Lewis delivers data-backed strategies that shape perceptions and amplify impact. With a legacy dating back to 1937, the agency blends traditional PR expertise with cutting-edge digital tactics to drive real engagement. Their influencer marketing approach is deeply strategic—they don’t just match brands with creators; they identify the right platforms, manage communities, and execute viral activities designed for maximum visibility. AI-powered consulting and performance tracking ensure campaigns are not just creative but also optimized for results. They also integrate influencer marketing with event management, leveraging real-world activations to enhance digital reach. And if your brand needs video content that drives engagement, their high-quality production services add a compelling visual layer to campaigns. For brands in highly visible or regulated industries, Spencer & Lewis offers crisis communication strategies, ensuring reputation management is built into every influencer collaboration. Best For: Brands of all Sizes Digital Angels is a certified Google and Facebook Preferred Partner that blends AI-driven insights with creative storytelling to design influencer campaigns that actually move the needle. Their data-driven methodology goes beyond generic brand collaborations. Using advanced analytics, they identify the right influencers, platforms, and timing to ensure maximum engagement and ROI. Whether you’re launching a new product or driving brand awareness, their comprehensive performance reporting ensures you know exactly how your campaign is performing. Recognition from Financial Times’ FT1000 and Deloitte’s EMEA Technology Fast 500™ speaks to their rapid growth and expertise in digital marketing. They’ve also built a reputation for managing complex advertising plans and developing creative campaigns that merge influencer activations with strategic media buying. With experience across multiple industries and a team of internationally trained professionals, Digital Angels offers a sophisticated, results-focused approach to influencer marketing1. Fashion Concept
2. Cose Agency
3. VML
4. SkyRocket Monster
5. Ploomia
6. Starcom
7. Spencer & Lewis
8. Digital Angels
Comparison of the Top Influencer Marketing Companies in Rome
This comparison highlights how agencies vary in target audience, niche expertise, and standout features like proprietary tools, partnerships, and industry-specific knowledge. Businesses can choose based on their size, industry, and campaign goals.
| Agency | Best For | Specialization | Key Strength |
|---|---|---|---|
| Fashion Concept | Fashion and Entertainment | Influencer marketing for fashion, digital branding, event planning | Deep roots in the fashion industry, offering seamless integration of influencer marketing with event management. |
| Cose Agency | Small and Medium Businesses | Influencer marketing for sports & lifestyle, PR, brand activations | Strong focus on ROI-driven influencer campaigns with tailored audience segmentation. |
| VML | Large Enterprises & Global Brands | Commerce-driven influencer campaigns, retail & FMCG social media strategies | Advanced real-time analytics for performance tracking and sales impact. |
| SkyRocket Monster | Startups and Growing Businesses | Lead generation, social media for e-commerce, SEO/SEM integration | Strong performance in organic traffic growth and multilingual capabilities. |
| Ploomia | Small and Medium Enterprises | Affiliate & influencer marketing, SEO-driven campaigns, multilingual influencer outreach | Expertise in global yet localized influencer marketing strategies with multilingual capabilities. |
Takeaway:
- If you’re in fashion, Fashion Concept offers industry expertise and event integration.
- If you're a small business, Cose Agency and Gaasly provide tailored influencer campaigns with a focus on ROI and SEO.
- If you’re a large enterprise, VML specializes in commerce-driven, high-impact campaigns with real-time analytics.
- If you're a startup, SkyRocket Monster offers scalable, multilingual strategies with proven traffic growth results.
How to Capture Rome's Heart Through Influencer Marketing
Rome is more than a city; it's a lifestyle, a culture, and an opportunity for brands to connect with an audience steeped in history yet immersed in modern trends. To succeed in Rome, influencer marketing must be as authentic as its cobblestone streets and as captivating as its ancient architecture. Here’s how an agency can craft campaigns that resonate with this vibrant city.
Paint the Eternal City with Local Stories
To truly connect with a Roman audience, campaigns must highlight influencers who embody the spirit of Rome. Collaborate with celebrities like Marco Verratti or Stephan El Shaarawy, both adored by local sports fans, to anchor campaigns in the city’s passion for football. Showcase their lives intertwined with the Roman backdrop—whether it’s training at Stadio Olimpico or unwinding at a local cafe in Trastevere.
From Piazza to Post: Authentic Storytelling
Roman audiences value authenticity. Partnering with lifestyle influencers like Elena Santarelli and Shewa Jay ensures campaigns reflect real stories. Imagine a campaign where Elena captures her day strolling through Villa Borghese or at the Colosseum with her family, casually showcasing a new family-friendly product.
By integrating brands naturally into influencers’ daily lives, campaigns feel less like ads and more like heartfelt recommendations.
Spotlight Rome's Iconic Backdrops
The Eternal City is its own marketing asset. Create visually stunning campaigns where influencers like Michelle Masullo model luxury fashion against the Colosseum or Piazza Navona. These images not only amplify the brand but also celebrate Rome’s cultural richness, making campaigns impossible to scroll past.
Rome’s Top Influencer Marketing Firms: Expert Strategies for 2025
Influencer marketing in Rome thrives on authenticity, local insights, and strategic collaborations that highlight the city’s unique culture. Whether you’re a global enterprise or a local business, partnering with the right agency is key to creating campaigns that resonate deeply and deliver measurable ROI.
From data-driven innovation to storytelling rooted in Roman charm, the top agencies listed here offer expertise to help brands navigate this competitive space. By leveraging their specialized skills, businesses can craft campaigns that connect with audiences authentically and achieve lasting success in the Eternal City.
Frequently Asked Questions
What is influencer marketing, and why is it important in Rome?
Influencer marketing is a strategy where brands collaborate with influencers to promote their products or services. In Rome, industries like tourism, food, and luxury rely heavily on influencer marketing to reach local and global audiences through authentic and engaging campaigns.
How do I choose the right influencer marketing agency in Rome?
Look for agencies with proven expertise in your industry, strong client reviews, transparent pricing, and a focus on ROI-driven strategies. Ensure they understand Rome’s cultural nuances and offer localized campaign insights.
What is the average cost of an influencer marketing campaign in Rome?
Costs vary depending on the agency, influencer tier, and campaign scope. Most reputable agencies in Rome set minimum campaign budgets between €15,000 and €30,000.
Which industries benefit the most from influencer marketing in Rome?
Influencer marketing is particularly impactful for tourism, luxury fashion, beauty, food, and hospitality industries in Rome, as these rely heavily on visual appeal and cultural storytelling.
What makes Rome-specific influencer campaigns successful?
Successful campaigns integrate local culture, use iconic Roman locations as backdrops, and collaborate with influencers who embody the Roman lifestyle to create authentic, relatable content.
How can influencer marketing agencies ensure compliance with Italian advertising laws?
Reputable agencies ensure campaigns adhere to regulations like the Digital Chart Regulation and Consumer Code by using proper disclosures (e.g., “#Ad” or “Sponsored”) and maintaining transparency in influencer collaborations.
What KPIs should I track in an influencer marketing campaign?
Key performance indicators include engagement rates, reach, impressions, click-through rates, conversions, and ROI. Agencies often use analytics tools to measure these metrics effectively.
What are the benefits of working with an influencer marketing agency in Rome?
Partnering with a Rome-based agency offers several advantages:
- Access to local influencers with authentic audience connections.
- Campaigns tailored to Roman culture and lifestyle.
- Expertise in leveraging iconic Roman landmarks for visual appeal.
- Adherence to Italy’s advertising and consumer laws.
- Data-driven strategies to optimize ROI.
How do influencer marketing agencies in Rome manage campaigns?
Agencies typically follow a structured approach, including:
- Identifying influencers aligned with the brand.
- Developing campaign strategies tailored to the target audience.
- Managing contracts and ensuring compliance with regulations.
- Creating and distributing high-quality content.
- Tracking KPIs and providing detailed performance reports.
What are the differences between micro, macro, and celebrity influencers in Rome?
Each influencer type serves different purposes in marketing campaigns. Here's a breakdown:
| Type of Influencer | Followers | Best For | Example Campaign | Cost Range |
|---|---|---|---|---|
| Micro | 5,000–50,000 | Niche audiences, high engagement | Local restaurant promotions | €500–€2,000 per post |
| Macro | 50,000–500,000 | Broader reach, mixed engagement | Fashion or beauty product launches | €2,000–€10,000 per post |
| Celebrity | 500,000+ | Maximum exposure, low engagement rates | Luxury brand collaborations | €10,000+ per post |
