Why did the FTC warn 12 influencers in one day, and why are creators walking away from...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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Briefing Macro vs Micro Influencers: What Actually Changes?
If you're still using the same brief template for a creator with 8 million followers and...
Creative Freedom vs Brand Guardrails: Finding the Sweet Spot in...
How much freedom should influencers really have—and where should brands draw the line...
Top TikTok Shop Campaigns Reshaping Marketing for Gaming &...
In 2025, esports is more than just a hobby—it's a booming market projected to hit a...
Top TikTok Shop Campaigns Changing the Baby and Kids’...
The baby and kids' products market is booming—expected to reach a jaw-dropping $611.4...
TikTok Shop Campaigns Driving Growth for Pet Product Brands
The pet industry is on a roll—spending in the U.S. hit a whopping $157 billion in...
More Articles
Hailey Bieber’s Rhode Skincare to Launch at Sephora Stores...
Rhode, the minimalist skincare brand created by Hailey Bieber, is making a significant...
Home Decor Brands Winning on TikTok Shop
TikTok Shop is on a mission to revolutionize the way we shop for home decor, and with its...
Top TikTok Shop Campaigns That Are Making Jewelry Brands Shine
The jewelry market is shining brighter than ever, with projections putting its value at a...
DTC Product-Launch Influencer Brief Creation Guidelines
A DTC product launch isn’t the time for vague creative direction. You’re operating in...
TikTok’s Album Campaigns for Jin, Avicii, and Damiano David...
TikTok has long been known for its ability to make songs go viral, but the platform is...
Top TikTok Campaigns Shaping the Future of the Music Industry
If you haven’t noticed yet, TikTok is the place for music discovery in 2025. With over...
How Sprite Turned Social Listening Into a New Product Launch
Sprite has once again demonstrated its knack for innovation, launching its latest...
LinkedIn Study Finds Thursday Evening Is the Best Time to Post
The timing of your posts on LinkedIn has never been more critical. According to a 2025...
Posts with Links Boost Engagement by 13% [new LinkedIn Study...
A recent LinkedIn study from Metricool has shaken up long-held assumptions about the...