How did a single Los Angeles mall boutique, since it was founded in 2006, morph into a...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
How CPG Brands Are Merging Cultural Relevance with Performance...
Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...
Amazon Live Stream Shopping Is Evolving with Real-Time Data
By integrating live-shopping metrics into AMC, brands gain real-time insights on which...
Brand Safety & Comment Moderation for Paid Influencer Ads
In paid influencer advertising, 2 pressing questions surface: How can brands...
Geo-Targeting Tactics for Boosted Influencer Posts
Are your boosted influencer posts reaching the right audiences, or just wider ones? Can...
How to Build Category Leadership Through Strategic Influencer...
Breaking into a saturated consumer market can seem like an impossible task. The robotic...
More Articles
Live-Shopping Influencer Brief Blueprint for TikTok Shop Streams
Why do some briefs land instant yes-responses while others disappear into inbox limbo? 2...
Localizing a Single Influencer Brief for Multiple Regions
How do you keep a cost-per-view target intact when one brief must speak to Gen Z in...
Caryn AI, Imma, & Aitana – How AI Avatars Are...
What does it mean to be an influencer in 2025? Increasingly, it might not mean being...
Gen Z’s Fear of Missing Out Is Reshaping Online Shopping...
FOMO—or the "fear of missing out"—is no longer just a cultural catchphrase; it’s a...
Performance-Based Compensation Terms: Building Incentives into...
Why do some influencer collaborations ignite sustained growth while others stall at...
Multi-Platform Launch Brief (IG, TikTok, YouTube Shorts)
How do you brief creators to succeed on 3 different platforms without overwhelming them...
Translating Brand Voice for Creators: Tone, Emojis & Visual...
How do you brief a creator to sound like your brand without sounding like an ad? And how...
Legal Must-Haves for Influencer Briefs from Usage Rights to FTC...
Why did the FTC warn 12 influencers in one day, and why are creators walking away from...
Briefing Macro vs Micro Influencers: What Actually Changes?
If you're still using the same brief template for a creator with 8 million followers and...