Creators on X (formerly Twitter) are asking two urgent questions in 2025: Can...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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YouTube Live To Shorts Engine: Turn Streams into Feed Wins
What if every two-hour YouTube Live session could power weeks of feed-friendly Shorts...
Why 92.7% of Gaming Content Creators Work Independently
Independence signals both flexibility and fragility in creator–brand...
X (Twitter) Ads Revenue Sharing: Eligibility & Payout Math
Can creators really earn meaningful income from X’s ad revenue sharing, or is it more...
The Monetization Mechanics of OnlyFans
In 2025, OnlyFans processes over $7.2 billion in payments, supports 4.6 million creators...
Airbnb Expands Into Influencer Affiliates With French Pilot...
A new Growth & Influencer Marketing Operations Manager role will oversee partnerships...
More Articles
Winning Back Engagement in the Era of Influencer Fatigue
After a couple of decades of massive growth, the influencer marketing industry is...
10 Essential Tips for Negotiating with Influencers Successfully
Finding potential influencers to work with continues to be the biggest challenge for...
Boost Your Marketing Impact with Smarter Influencer Management
With the increasing maturity of influencer marketing, marketers are getting a better hang...
How to Find Influencers in Your Area
An influencer with millions of followers may be great for promoting a large ecommerce...
Why Performance Influencer Marketing is the Future: Strategies...
Influencers have been known to help drive brand awareness and build trust with their...
6 TikTok Brand Awareness Campaigns
Heard of a skincare brand turning TikTok into a full-funnel sales machine during Ramadan...
BookTok Trend Strategy: Operationalizing Roleplay, Sounds, and...
What happens when a backwards hat, a half-whispered line, or a flipped book page becomes...
Best Influencer Tracking Platforms for 2025
In 2025, nearly 64% of brands plan to work with influencers, whether it's to reach new...
High-Converting Drop Landing Pages
Limited-edition drops can vanish in hours. The challenge isn’t just driving...