UMG’s new app lets micro-influencers post paid TikTok and Instagram content directly...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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Meta Upgrades Facebook Reels With Smart Recommendations and...
AI-driven topic suggestions and visible friend likes make Facebook’s video feed more...
TikTok Upgrades Smart+ Ad Suite Ahead of Holiday Season
New creative and measurement tools give brands more flexibility, visibility, and proof of...
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Creator Marketing Budgets Surge 171% YoY [New Report]
CreatorIQ’s 2025 report shows marketers rechanneling ad dollars into influencer...
TikTok’s Album Hub Turns Taylor Swift’s Release Into a Fan...
Search-triggered Easter eggs and unlockable rewards drive participation far beyond...
Kai Cenat Shatters Twitch Records With 1 Million Subs
The streamer cements his legacy after a month-long subathon pushes him into seven-digit...
More Articles
YouTube Memberships & Supers: Stacking for RPM Uplift
Creators are asking a sharper question in 2025: How do you lift RPM without relying on...
YouTube Shopping Affiliate for Shorts: Commission &...
How do creators turn a 15-second clip into a reliable revenue stream? And what patterns...
X (Twitter) Subscriptions & Payouts: Pricing, Eligibility...
Creators on X (formerly Twitter) are asking two urgent questions in 2025: Can...
YouTube Live To Shorts Engine: Turn Streams into Feed Wins
What if every two-hour YouTube Live session could power weeks of feed-friendly Shorts...
Why 92.7% of Gaming Content Creators Work Independently
Independence signals both flexibility and fragility in creator–brand...
X (Twitter) Ads Revenue Sharing: Eligibility & Payout Math
Can creators really earn meaningful income from X’s ad revenue sharing, or is it more...
The Monetization Mechanics of OnlyFans
In 2025, OnlyFans processes over $7.2 billion in payments, supports 4.6 million creators...
Airbnb Expands Into Influencer Affiliates With French Pilot...
A new Growth & Influencer Marketing Operations Manager role will oversee partnerships...
TikTok Adds Trend Insights to Creator Analytics
New feature surfaces trending concepts and search data to guide creators toward...