The creator economy has entered an era where operational efficiency and long-term...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
TikTok GO Wants Every Travel Video to Become a Booking...
For years, TikTok has influenced where people eat, stay, and travel. A viral hotel...
Creator Authority’s Brendan Gahan to Record Live Podcast on...
Creator marketing has become an established part of how sports organizations reach fans...
ASU’s Creator Degree Shows Audience Building Has Become a...
There was a time when becoming a creator was viewed as something people figured out on...
Wayward CEO Ali Marino to Speak at Creator Economy Live East...
Creator partnerships have earned a prominent place in marketing budgets. Scaling their...
AG1’s Alexis Hurwitz to Explore AI, Authenticity and Audience...
AI can help influencer teams assess more creators, process more data, and make campaign...
More Articles
Creators Drive the Demand. Can AI Shoppers Find the Product?
A creator holds up a compact carry-on and says, “I’ve dragged this through six...
617 Collective Bets $100M on Founder-Led Creator Agencies
A former Citi and JPMorgan banker joins a two-deal-old holding company betting that...
Why Influencer Marketing Measurement Needs a New Framework
Over the past few weeks, I've seen renewed conversation about measurement in the creator...
What Enterprise Brands Can Learn From the World’s...
Why do we want certain things so badly? Why are some brands irresistible — while...
Why Buyer Confidence Matters More Than Reach
Marketing teams often evaluate creator campaigns through metrics such as impressions...
How MyyShop Opens Efficient Monetization Paths for Female...
The creator economy has opened new opportunities for women to build audiences, share...
How to Launch a Creator Affiliate Program That Actually Drives...
For ecommerce brands, affiliate marketing is no longer just a coupon code channel. It is...
10 Influencer Ad Elements That Actually Impact Conversion Rates
Influencer ads can be more impactful and cost-effective than standard branded ads. But to...
Brandwatch Turns World Cup Buzz Into Campaign Intelligence
World Cup marketing has always been a sponsorship game. Brands buy visibility, plan...