Something fundamental has changed about how brands show up on social media. The old model...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
How Brooklinen Built an Influencer Marketing Strategy Around...
Buying sheets online asks people to judge comfort through a screen. Brooklinen found a...
How MCM Turned TikTok Growth Into US Sales
A luxury brand can spend decades building recognizable codes and still feel unfamiliar to...
The Participation Test for Creator Partnerships
A brand can sign one of the most respected people in its category and still give them...
The Right Way to Keep Tabs on Your Instagram Follower Growth
People no longer care just about getting as many followers as possible on Instagram...
How Owala’s Product Design Fuels Short-Form Creator Marketing
A reusable water bottle should be a difficult product to keep talking about. Once a...
More Articles
How GIMME Beauty Built Its Creator Strategy Around Product Proof
In categories where products can appear interchangeable, creator marketing can make small...
How Soltech Used Plant Creators to Turn Grow Lights Into Home...
Most grow lights begin with the needs of the plant. Soltech also considered the room...
Going Multilingual: What AI Dubbing Actually Does For Creators...
There is a specific kind of frustration that hits creators somewhere around the point...
Why Creator Programs Are Becoming Full Growth Systems
It is a surprising recommendation from AJ Eckstein, founder and CEO of Creator Match. His...
Influencer and Profound Bring Creator Campaigns Into the Race...
Influencer and AI marketing platform Profound have partnered to launch Creator-First AEO...
How Happy V Uses Creators to Make Vaginal Health Easier to...
Happy V’s second factory tour gave its influencer community an unusually practical...
Snapchat Performance Summit 2026 Puts Measurement, Creators and...
Snapchat is bringing its Performance Summit to two U.S. cities this September, with...
How Brands Can Repurpose Creator Content for Carousel Ads
Creator partnerships can produce far more than a single sponsored post. A campaign may...
How Contextual Advertising Helps Brands Reach Consumers in the...
Two consumers can fit the same audience profile and still be in completely different...