In 2025, Instagram’s creator strategy revolves around one powerful question: How do you...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Instagram Launches “Rings” to Celebrate Creative Courage
The new award honors creators who shift culture through originality and risk-taking...
Q4 Attribution Under Pressure: UTMs, Promo Codes, LTK/Shopify...
How do you prove which creator actually drove your BF/CM sales when every click, cookie...
UGC Ads Shotlist for Peak Season: 10 Holiday Creatives That...
How do you stand out when every brand floods the feed with glossy ads and countdown...
Pinterest Holiday Path to Purchase: Trends & Shoppable Pins...
Holiday shopping doesn’t start on Black Friday in stores anymore; it starts on...
Universal Music Group Launches “House of Carmen” to Power...
UMG’s new app lets micro-influencers post paid TikTok and Instagram content directly...
More Articles
Why 92.7% of Gaming Content Creators Work Independently
Independence signals both flexibility and fragility in creator–brand...
X (Twitter) Ads Revenue Sharing: Eligibility & Payout Math
Can creators really earn meaningful income from X’s ad revenue sharing, or is it more...
The Monetization Mechanics of OnlyFans
In 2025, OnlyFans processes over $7.2 billion in payments, supports 4.6 million creators...
Airbnb Expands Into Influencer Affiliates With French Pilot...
A new Growth & Influencer Marketing Operations Manager role will oversee partnerships...
TikTok Adds Trend Insights to Creator Analytics
New feature surfaces trending concepts and search data to guide creators toward...
Live Gifting Earnings Playbook for Creators...
Live gifting can feel like a slot machine—flashy animations, fuzzy payouts...
Full Funnel Creator Strategy: Turning Viewers into Buyers
Every creator eventually faces the same questions: How do I turn casual viewers into...
Kick vs. Twitch vs. YouTube: Which Subscription Split Pays More...
Creators aren’t just asking who has the best split anymore — they’re asking how...
TikTok Shop Fulfillment & Returns Math: Net Payout &...
Sellers on TikTok Shop are learning that profitability isn’t decided at...