Why are full-time creators still begging brands for a simple list of Dos and Don’ts...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Live-Shopping Influencer Brief Blueprint for TikTok Shop Streams
Why do some briefs land instant yes-responses while others disappear into inbox limbo? 2...
Localizing a Single Influencer Brief for Multiple Regions
How do you keep a cost-per-view target intact when one brief must speak to Gen Z in...
Caryn AI, Imma, & Aitana – How AI Avatars Are...
What does it mean to be an influencer in 2025? Increasingly, it might not mean being...
Gen Z’s Fear of Missing Out Is Reshaping Online Shopping...
FOMO—or the "fear of missing out"—is no longer just a cultural catchphrase; it’s a...
Performance-Based Compensation Terms: Building Incentives into...
Why do some influencer collaborations ignite sustained growth while others stall at...
More Articles
TikTok’s Album Campaigns for Jin, Avicii, and Damiano David...
TikTok has long been known for its ability to make songs go viral, but the platform is...
Top TikTok Campaigns Shaping the Future of the Music Industry
If you haven’t noticed yet, TikTok is the place for music discovery in 2025. With over...
How Sprite Turned Social Listening Into a New Product Launch
Sprite has once again demonstrated its knack for innovation, launching its latest...
LinkedIn Study Finds Thursday Evening Is the Best Time to Post
The timing of your posts on LinkedIn has never been more critical. According to a 2025...
Posts with Links Boost Engagement by 13% – new LinkedIn...
A recent LinkedIn study from Metricool has shaken up long-held assumptions about the...
Captiv8 and Perplexity Partner to Revolutionize Influencer...
In a significant move to transform the influencer marketing landscape, Captiv8, a leading...
Threads Rolls Out Multi-Link Bios: What This Means for Creator...
In a move that could shake up social media, Instagram's Threads has introduced a new...
Expedia’s AI Turns Instagram Reels into Bookable Travel...
Social media has become a major source of inspiration for travelers. A recent survey by...
Top Influencer Marketing Campaigns in the Music Industry You...
The global recorded music market hit a whopping $29.2 billion last year, driven primarily...