Looking for a helpful Kajabi review? This one’s packed with all you need to know about the platform. We’ve included a breakdown of every feature. You’ll find videos, images and also comparisons with alternative course platforms you may have heard of. Reading this review will give you the most in-depth look at Kajabi special. Let’s get started!
What is Kajabi?
Kajabi in an online course platform. It offers a collection of built-in tools that help course creators build, market and sell their courses. Tools include the ability to offer memberships, create a course, build a website, email marketing, e-commerce, a CRM, and sales funnels.
Kajabi Review: Why Kajabi was Built
Building an online business is no simple feat. Beyond a winning idea, you need to pull together all sorts of technology to get it going. And that’s the problem Kajabi wants to help you solve.
If you’re like most entrepreneurs today, your idea is gold, but you may not have the technical skills to code or design your own site, mobile app, or landing page. You also may not have a large budget to spend on acquiring the talent you need to build your business, let alone have the time to research it all.
And that’s where this platform shines. Kajabi’s idea is simple. It’s an all-in-one platform designed to bring together all you need to launch your online business. And this is a major win for the little guy. If you’ve been putting off your idea because it costs too much money to invest in website development, connecting a payment gateway, paying for a CRM or email marketing software, that wait is over.
How to Use Kajabi
Kajabi is positioned as a tool for online businesses and can be used in two ways. If you’re a business owner that needs a single online platform to host your website and landing pages, have your website connected to a CRM, email marketing, and also have access to analytics, this is all you’ll need.
If you’re a course creator and want to produce a high-quality online course, Kajabi can help you make that happen, too. Its features are flexible enough and, in a way, ideal for online course creation, marketing, and sales.
Take Mel Abraham’s training site for example. Abraham is a business coach. He uses Kajabi to sell his online courses and also built his training website on the platform. On his site, you can view all courses and pay for one, all of which is managed by Kajabi.
Kajabi Features
As an all-in-one platform, Kajabi is packed with all you’ll need to launch your online dream. Here’s a rundown of what it’s like to use Kajabi.
First, Create a Kajabi Account
To get started, you’ll need to sign up for a Kajabi account. Committing to an online platform is often not the easiest thing to do. The idea of spending time building something to test how functional the platform is can be a little daunting. Kajabi offers a 14-day trial to make it easier to test-drive their platform. The sign-up process takes all of two steps, but there is a caveat. You’ll need to provide credit card details for your trial.
Sure, some may find it hard to part with card details for a free 14-day trial, but it’s worth it. As this Kajabi review will show, the platform isn’t only packed with tons of great features, it’s also easy to use.
Once you’re past the sign-up process, you’ll need to complete a short questionnaire to help Kajabi learn more about your brand, and guide you through creating a winning course. If you need to leave your computer in the middle of your onboarding survey and later log into your account, don’t fret. You’ll be able to pick up where you left off.
Kajabi’s been smart about how it introduces its platforms to new users. And that’s something we’ve seen more course platforms spend time on. After all, if people struggle to use your product, you’re less likely to hold onto more customers over time.
Setting up your Kajabi account requires adding a business address. If you don’t own a business, your personal address will do and can be updated should you incorporate. Admin out of the way, it’s time to sink your feet into Kajabi.
You’ll be greeted by a pop-up window with a welcome video. It’s all of 1.25 minutes long and worth the watch. In it, you’ll meet CEO and co-founder Kenny Reuter, and he’ll address some of your questions and concerns around using the platform. Reuter also does a great job at making you feel like you’re right where you need to be to build your business.
Kajabi Assistant
Onboarding is a mammoth task. To simplify the process, new users are introduced to Kajabi’s “Learn the basics” page immediately after the welcome message. And if you have wondered how to get started building your course, this page answers all questions.
It includes a four-step layout that shows you how to perform tasks. Sections include around seven to 12 minutes of content, making them quick and easy to digest. You’ll learn how to:
- Create a product
- Package your product
- Sell products, and
- Set up your website
Below the walk-throughs, you’ll find access to educational content. You’ll see free pre-recorded and live training on how to:
- Build and automate your marketing
- Create, package, and price your products, and
- Grow using webinars, email and blogging
You also get access to Kajabi University. It offers updates on all features and how to use them when released, along with two courses, “Hero’s First Steps” and “14 Days To Launch” to get you going (more on Kajabi University below).
Website Builder
While building your website is likely the last step you’ll take before launch, there’s a lot to be explored. Here’s a look at what’s available.
The website builder includes four sections. These are Design, Pages, Blog, and Analytics. Each section comes with unique customization features covered below.
Designing Your Site With Kajabi Website Templates
You’ll immediately find that the builder has been designed with beginners in mind, but has all you need to create a professional site. Start by picking a theme from a collection of 14 or upload your own. Clicking on a theme will produce a pop-up window with the theme’s preview, a short description, and a button to install it or keep browsing.
You may think this means drag-and-drop functionality, but it’s not. Instead, you’ll be able to arrange sections of your site by shifting them up or down in the left-hand menu and all updates made in the left-hand navigation section appear in the site preview window on your right.
Sections also come with customization options. You can change text colors, font types and size, change and add images and videos to the background, use image overlays, adjust the spacing of elements on a web page, align items, and delete what you don’t want.
You can also include pop-ups and two-step opt-ins when building your site, both of which offer customization options along with redirect URLs for thank you pages, progress bars, and more. Altogether, while the mechanics of the website builder may take a few minutes to warm up to, it’s really easy to use.
Tweaking Settings
Kajabi’s theme settings tab can be used to tweak each page. It allows you to add a favicon, set typography and a color scheme, customize message colors, offers password reset recovery and color customization (for members/customers), includes the option to integrate Disqus, and you can add a unique background.
Adding Site and Landing Pages
Themes come with a collection of pages and you have the option of adding your own. When created, these are referred to as standalone or landing pages. Default pages include home, library, store, login, thank you, 404, and one for your blog. Creating the first page starts with the click of a button.
You'll then be taken to the collection of 14 templates to choose from. And Kajabi has thought of everything. You can design a streamlined sales page, streamlined long-form sales page, opt-in pages (including video opt-ins) and even a coming soon page. There’s also a policies page, and the collection of beautifully designed image-based pages to easily add to your site.
Once you’ve selected a page design to work with, click on it and then click the Get Started button. For your page to be created, you need to enter a page title and then click on the Create button.
Creating Your Blog
Setting up your blog is similar to creating a new page. Start by clicking on the Set up my blog button. Next, add a page title, description, and image. Click the Save button and you'll be able to then create a new blog post.
If you've ever created a blog post in WordPress or any other web-based platform you'll find this process rather intuitive. Kajabi offers all the important features to publish a blog post that's optimized for search engines, but also looks visually appealing. You can upload a video with a maximum size of 4 GB, images (including a blog feature image), and even add tags to help group similar blog posts. With the new blog post created, you can control its visibility by publishing it immediately, leaving it unpublished, or set a specific publish date.
A video of the blog creation process: