47 Amazing Roblox Statistics Revenue, Usage & Growth Stats

Founded in 2004, Roblox struggled to capture the hearts and minds of gamers online during its early stages when it launched in 2006. This, however, would change in the coming years. As technology lowered barriers to entry, more gamers made their way online, and the platform took off. Today, it’s a listed entity and generates hundreds of millions in revenue.

But what makes it special? A few things. It’s a combination of a gaming hub with strong community and social elements. Users flock to the platform to make friends, enjoy multiplayer games, and spend money to enhance their avatars. There’s a whole lot more to Roblox and this blog post offers statistics that illustrate the platform's story in numbers.

Amazing Roblox Usage and Growth Statistics:

7 Notable Roblox Statistics

What are Roblox’s most impressive statistics? In the last decade, the platform has achieved amazing feats. Beyond the growth that we’ve alluded to above, Roblox has created a unique space for indie game developers and indie game enthusiasts to share. Here are the most notable accomplishments it’s enjoyed:

Notable Roblox Statistics

1. A staggering 56 million individuals log into Roblox every day, marking an impressive leap from the 45.5 million daily users of yesteryear.

2. In terms of financials, Roblox saw a stellar inflow of $2.2 billion in revenue during the year 2022.

3. The Developer Exchange Program on Roblox, which includes vetted and registered creators, enjoyed a whopping payout of $623.9 million in 2022, exceeding the previous year's tally of $538.3 million

Annual developer and creator cash payout Roblox / Statista

4. Roblox once clocked 5.7 million concurrent users, making that its all-time peak usage.

5. In the first quarter of 2023, Roblox saw more than 4.5 million asset creators and developers cashing in their earned Robux.

6. Roblox’s largest age group is 9 to 12-year-olds who make up 23% of its user base.

7. As of December 2022, Roblox Corporation disclosed that a vast majority, 78%, of its gamers used mobile devices for sign-ups, while only a tiny fraction, about 1%, primarily engaged with Roblox through consoles.

Roblox Statistics Showing Usage Around the World

It’s no secret that going global is a major scaling tactic. Roblox has been able to capitalize on its appeal by expanding its user base to all corners of the globe. From the US and Canada to Europe and Asia, the user-generated gaming giant has created an international community that lives and loves indie gaming. Here is a closer look at Roblox’s footprint across the world.

Daily active users Roblox | Statista

8. Roblox is used by people from over 180 countries.

9. The European region leads the way in daily Roblox activity, boasting 16.6 million dedicated users.

10. The United States and Canada combined claim the second spot with a notable 13.3 million daily active users.

11. When looking at the proportion of players, Europeans make up a significant 28.23% of the entire Roblox player base.

12. 14.9 million daily active users stream in from Asia.

Beyond North America, Europe and Asia

While North America, Europe, and Asia are the largest markets for the gaming platform, there are still many gamers in other regions that use the platforms.

13. 17.9 million daily active Roblox users are based in territories outside of Asia, Europe, and North America.

Roblox Daily Active User Statistics

Daily active users represent all engagements that take place on the platform within a 24-hour window, and Roblox has seen staggering growth since 2018.

14. As of the first quarter of 2023, Roblox recorded an impressive figure of over 67.3 million daily active users.

15. The platform also boasted a substantial 214.10 million monthly active users as of February 2023.

16. A significant milestone was reached in April 2021 when the platform crossed the 200 million mark for monthly active users.

17. In terms of user engagement, Roblox clocked a colossal 4.6 billion hours as of February 2023.

18. Roblox has around 66.1 million daily active users as of May 2023.

19. Roblox has over 214.10 million MAUs as of May 2023.

20. Roblox's average daily user spends 156 minutes or 2.6 hours per day on the platform.

Roblox Engagement Statistics

Roblox measures the number of hours a user spends on the platform as engagement hours. These include searches for new games, visits to its avatar store, and creating games using its free gaming engine. Back in 2006, founders David Baszucki and Erik Cassel could only have imagined this level of interaction on the platform. 

What’s attributed to this much engagement? Well, a few key factors. Since 2006, the world has changed a whole lot. Take internet access. Where countries in North America and Europe have enjoyed reliable and fast fibre connectivity, in other parts of the world like Africa, fibre is only taking root today. Mobile phones have also evolved. Most might remember that Apple’s first-generation iPhone was only released in 2007. 

And when you consider that for all of its amazingly new functionality at the time, it pales in comparison to the processing power, RAM, and storage capacity of the phones we use today. 

Data plans for mobile devices have also become far more affordable. You can also get larger data plans that make it possible to game on your phone for hours on end.  

But that’s not all that’s influenced Roblox’s growth spurt since 2020. In mid-March of 2020, the world began to feel the impact of the coronavirus. For the first time in a long time, being outside was something that governments urged their countries to avoid with some instituting serious measures to cut infection rates. 

Anyone caught outside could be fined and faced imprisonment. These measures forced more people to turn to the web. People began using the internet for real-time updates on the world and the pandemic. They also started gaming. Like YouTube, Facebook, Instagram, and many other online platforms, Roblox became an outlet.  

What do Roblox’s usage statistics look like? Here are some pretty telling figures that show how much people love the platform:

21. In Q1 2023, Roblox boasted an impressive engagement tally of 14.5 billion hours.

22. In contrast, the engagement figure was slightly lower in Q4 2022 at 12.8 billion hours.

23. Over the entire year of 2022, Roblox amassed a staggering total of 49.3 billion engagement hours.

24. Focusing on Q1 2023, it was found that most of Roblox's engagement, a remarkable 4.07 billion hours, came from European users. A regional breakdown of Roblox's engagement rate in Q1 2023 shows:

  • USA and Canada: 3.456 billion hours
  • Europe: 4.07 billion hours
  • Asia Pacific: 3.192 billion hours
  • Rest of the World: 3.774 billion hours

Game Statistics on Roblox

Roblox has likely the largest collection of online games today. But what makes the platform all the most engaging is its community feel. On the platform, users can upvote, downvote, like and favorite games and more titles offer multiplayer functionality. At a glance, games may seem to offer little engagement considering the average playtime, however, with over 70% of users accessing the platform from mobile devices, these experiences could be short escapes in between other activities users are involved in.

25. In 2021, 26,953 Roblox experiences reached more than 100,000 visits.

26. As of September 2022, Roblox has been downloaded over 500 million times on Google Play and is the #1 app in the Adventure category on the Apple Playstore.

The Most Popular Games on Roblox

The best indicator of game popularity is the number of visits. Adopt Me! has been a favorite for a while and is currently the most popular game on Roblox. Tower of Hell, MeepCity, Brookhaven, and Piggy keep their spot at the top 5.

27. As of April 2023, the crown for the most popular Roblox game rests with the pet simulation sensation, Adopt Me!, which has garnered an unprecedented 32.67 billion visits. Not far behind is the town RPG Brookhaven, occupying the second spot with a remarkable 29.22 billion visits.

Most-played Roblox games worldwide | Statista

28. Created on January 18, 2014, Murder Mystery 2 is the oldest game in the August 2022 list of the Top 10 Most Visited Games.

29. While Murder Mystery 2 and Jailbreak did not make it to the top 5 most visited games, they are among the most favorite ones. The five games which are in the favorites list of most Roblox users are:

  • Adopt Me 24,843,561 favorites
  • Murder Mystery 15,194,662 favorites
  • Jailbreak 17,571,055 favorites
  • Brookhaven 14,849,363 favorites
  • MeepCity 14,588,167 favorites

Roblox User Age Statistics

Roblox is far more popular with younger users with most being over the age of 9 years. The largest demographic consists of users between the ages of 9 and 12, pointing to the growth of a younger gaming audience. This is driven by access to mobile devices, computers, and consoles. 

Other factors include the growing online gaming market and the increasing attention gaming received in the last few years. While these are indie games and not part of any gaming competitions, access and multiplayer functionality offer younger gamers a way to connect with other gamers and the chance to foster a more inclusive community.

30. Here’s a breakdown of Roblox’s daily active user demographics by age:

Roblox daily active user demographics by age

31. To-date, the fastest growing demographic by age across genders is the 17-24 year-old age group.

Roblox Users Gender Statistics

One of the more interesting conversations about the online gaming market has to be centered around gender. In the past, female gamers seemed to be fewer in number, however, that appears to be changing. Roblox has seen an almost even pairing and growth in female user numbers since 2016.

Roblox Users Gender Statistics

32. Male users constitute the slight majority of the Roblox population, representing 51%.

33. Female users comprise a slightly lower portion, making up 44% of the total Roblox community.

34. Signing up for Roblox includes selecting a gender which is an optional field. As much as 5% of users have chosen to not identify with male or female genders.

Roblox Gaming Device Statistics

Access to Roblox is undoubtedly one of its attractions. By giving users the ability to have gaming experiences on mobile devices, desktop computers, and gaming consoles, Roblox has made it easier for a larger audience to enjoy more games.

35. 72% of Roblox user sessions take place on mobile devices.

36. Desktop gaming experiences account for 25% of Roblox’s platform usage.

37. 3% of users access Roblox through gaming consoles.

Roblox Revenue Statistics

Initially, Roblox was a free-to-play platform and still includes many free gaming experiences. This changed in recent years with the addition of Roblox premium, and the inclusion of commissions charged to developers for successful transactions. While these revenue streams add to its bottom line, Roblox has been wildly successful selling virtual goods. 

Its currency, Robux, can be earned from its website or purchase on a one-time basis or through a subscription to Roblox Premium. To have access to Robux, you must create a user account. The more exciting part is that Robux can be exchanged into US dollars, adding a considerable amount of appeal to the platform. 

Developers are also able to earn Robux and have more ways to do so. These include:

  • Selling games access and enhancements to users
  • Selling content and tools to other developers
  • Offering engagement-based payouts
  • Selling items to users via Roblox’s Avatar Marketplace

How Much Roblox Makes

Here’s a closer look at how much revenue Roblox generates:

38. Looking back at 2021, Roblox made a significant stride financially, securing an annual revenue of $1.919 billion. This was a meteoric rise of 107.73% from its performance in 2020.

39. Building on this momentum, Roblox's revenue for 2022 escalated to an impressive $2.225 billion, showing a noteworthy year-on-year increase of 15.94%.

40. Pushing the envelope further, the platform raked in a solid revenue of $2.343 billion for the twelve months ending March 31, 2023, marking a robust 13.24% growth compared to the prior year.

Roblox Mobile Spending Statistics

Mobile usage represents the largest form of access to Roblox, and so it’s no surprise that it would be where a large chunk of the platform’s revenue is generated. 

41. As of April 2023, American players took the lead in global spending on the Roblox mobile app, contributing a significant 48% of the total expenditure.

42. Over the past 30 days, users from South Korea were also active contributors, accounting for 6% of player spending on the app.

Capitalizing on Roblox: A Hotspot for Developers and Creators

Fueled by consistent innovation and unwavering commitment to its developer community, Roblox has created a dynamic platform that continues to draw creators from all corners of the globe. With an organic growth strategy, the company lets its robust product drive the user base, fueling a natural expansion that never attempts to force an increase in numbers.

The secret sauce behind Roblox's success is its emphasis on constant investment in the developer community, fostering an ecosystem that’s rife with diverse experiences. As Roblox continues to streamline its operations, the company is set on boosting the economic prospects for its developers, striking a balance between increased investment and bottom-line growth.

The following statistics highlight the robust growth and potential for developers on the platform:

43. The number of developers who earned income on the Roblox platform reached over 4 million, reflecting the platform's popularity and profitability for creators.

44. The developer community saw a year-on-year increase of 24% in funds, accumulating a record $182 million in Q1.

45. As of March 2023, there was a significant increase in developers on the Roblox platform, with growth observed at 63% year-on-year.

46. The number of developers who earned income on the Roblox platform reached over 4 million, reflecting the platform's popularity and profitability for creators.

47. More than 200 developers are currently testing Roblox's new advertising system, which is expected to generate some advertising revenue in Q3 2023.

Wrapping Up

Roblox has proven that online gaming isn’t reserved for larger, more competitive communities and competitions. Its strong community of developers, creators, and users show that it is possible to create a space where many can thrive, and still be profitable. If you’re looking for an escape, be sure to check out the platform. You’re bound to find a gaming experience hidden among the 20+ million that you will enjoy.

About the Author
Nadica Naceva, Head of Content at Influencer Marketing Hub, is a seasoned writer and reviewer with in-depth expertise in digital and content marketing. Leveraging her extensive experience in guiding content creation and strategic direction, Nadica brings a critical eye and analytical approach to reviewing articles and educational pieces. Her commitment to accuracy, integrity, and innovation with each review helps IMH grow as a leading source in influencer marketing. Her insights are backed by first-party data, ensuring content meets the highest standards of relevance.