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influencer collabs
Influencer Marketing

Avoiding Creative Bottlenecks in Influencer Collabs: 10 Mistakes...

Are you still asking influencers for long “About Me” decks instead of watching their...

Slack vs Teams for Streamlining Creator Feedback Loops
Influencer Marketing

Slack vs Teams for Streamlining Creator Feedback Loops

Are you still wrestling with siloed feedback and missed notifications when approving...

Old Navy’s Campaign Blends Celebrity Comeback with Activewear Rebrand
Digital Marketing

Old Navy’s Campaign Blends Celebrity Comeback with Activewear...

By pairing nostalgia with generational reach, Old Navy repositions itself in the...

From Gym to Life: Celsius’ Biggest Campaign Yet Signals a Shift in Functional Marketing
Digital Marketing

Celsius’ Biggest Campaign Yet Signals a Shift in Functional...

The LIVE. FIT. GO. campaign rewrites the energy drink playbook—targeting lifestyle...

Meta’s Radical Plan to Reinvent Digital Ads with AI
AI Marketing • Social Media

Automated by Default: Meta’s Radical Plan to Reinvent Digital...

Zuckerberg’s vision of a no-input ad ecosystem is taking shape, but not everyone’s...

Always-On Influencer Programs: Rolling Brief Framework for 12-Month Partnerships
Influencer Marketing

Always-On Influencer Programs: Rolling Brief Framework for...

Influencer marketing has evolved beyond one-off product pushes into continuous...

Creator Mood-Board Techniques that Boost Concept Approval Rates
Influencer Marketing

Creator Mood-Board Techniques that Boost Concept Approval Rates

What if your brief's mood board could cut approval time in half rather than spark endless...

Social Media

The Social Media Strategy Behind Dubai Chocolate [From Craving...

The meteoric rise of Dubai chocolate isn’t just a sweet story—it’s a strategic...

AI-Powered Brief Drafting
Influencer Marketing

AI-Powered Brief Drafting: Using GPT + Notion to Auto-Fill...

Why are full-time creators still begging brands for a simple list of Dos and Don’ts...

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