AI Marketing • eCommerce • Social Media

Publicis Groupe Taps Captiv8 to Power AI-Driven Social Commerce

Publicis Groupe has made a significant move in the influencer marketing space with the...

Influencer Marketing

Briefing Macro vs. Micro Influencers: What Actually Changes? (+...

Influencer campaigns rarely fail because marketers choose the wrong creator tier. More...

Influencer Marketing

Creative Freedom vs Brand Guardrails: Finding the Sweet Spot in...

How much freedom should influencers really have—and where should brands draw the line...

Digital Marketing

How Payless Rebranded as a Luxury Brand to Prove the Impact of...

In 2018, Payless ShoeSource pulled off one of the most talked-about marketing stunts in...

Social Media

SMBs Turn to AI to Supercharge Social Media Marketing and...

In its 2025 State of Small Business Survey, Verizon Business uncovered a significant...

Influencer Marketing

Hailey Bieber’s Rhode Skincare to Launch at Sephora Stores...

Rhode, the minimalist skincare brand created by Hailey Bieber, is making a significant...

eCommerce • Social Media

Fashion Marketing Trends for 2025: What Snapchat Data Reveals...

The apparel industry is undergoing a significant transformation—not just in what people...

Social Media

Instagram Embraces 3:4 Aspect Ratio to Improve Photo Sharing...

Instagram has introduced native support for the 3:4 aspect ratio in photos, providing a...

Social Media

YouTube Launches Side-by-Side Ads to Boost Livestream...

YouTube is ramping up its efforts to make livestreaming more lucrative for creators...