The Real Social Media Addiction Stats for 2022

Over that last decade, there has been a significant cultural change that is now global. It is the norm now to spend time each day checking your social media feeds. What began as a teenage fad has gradually spread to encompass more than half the world's population. For most people, scrolling through your social media posts is fine and perfectly normal, if somewhat time-consuming. To some people, however, social media has become an addiction. 

Social media addiction is a behavioral addiction characterized as being overly concerned about social media and driven by an uncontrollable urge to log on to or use social media. Social media addicts spend so much time on their social apps that it impairs other important life areas. 

Social media platforms such as Facebook, Snapchat, and Instagram produce the same neural circuitry caused by gambling and recreational drugs. A constant stream of retweets, likes, and shares affects the brain's reward area and triggers the same kind of chemical reaction as other drugs, such as cocaine. Some neuroscientists have compared social media interaction to a syringe of dopamine being injected straight into the system.

There aren't many social media addiction stats, particularly for 2022, yet. But we have included stats we feel are relevant, in some cases extrapolating older data to make predictions for 2022.

By the way, if you feel that you may be suffering from social media addiction, you should ask yourself the following six questions. If you answer "yes" to more than three of them, you may be developing a social media addiction.

  • Do you spend a lot of time thinking about social media or planning to use social media?
  • Do you feel urges to use social media more and more?
  • Do you use social media to forget about personal problems?
  • Do you often try to reduce the use of social media without success?
  • Do you become restless or troubled if unable to use social media?
  • Do you use social media so much that it has had a negative impact on your job or studies?

The Real Social Media Addiction Stats:

An Estimated 330 Million People Will Potentially Suffer from Internet Addiction in 2022

number of people who suffer from social media addiction

According to a 2017 report in Technology in Society, estimates suggested that over 210 million people worldwide suffer from internet and social media addictions. Allowing for the marked increase in social media usage since 2017, there are probably many more people with a digital addiction now. According to Addiction Center, as many as 5 to 10% of Americans meet the criteria for social media addiction today. With the U.S. population currently being 333 million people, that means there could now be 16-33 million people addicted to social media in the United States alone.

4.88 Billion Internet Users

According to data reported by WeAreSocial, internet users grew by more than 222 million over the year to October 2021, reaching a total of 4.88 billion users. That's 61.8% of the world's population.

4.44 Billion Mobile Internet Users

Most people now have a mobile phone. There are currently 4.44 billion mobile internet users (cellular and/or Wi-Fi), equivalent to 90.9% of all internet users. And most of these will have social media capabilities. 89.6% of total internet users have smartphones. Only 4.8% have old-style (button) feature phones.

4.55 Billion Active Social Media Users

Of those 4.88 billion internet users, 4.55 billion are active social media users, 57.6% of the world's population. 409 million additional users joined social media in the twelve months to October 2021. 

It is notable that if we look back to WeAreSocial's 2017 report, there were only 3.773 billion internet users and 2.789 billion active social media users. That means between 2017 and 2021, the number of internet users has risen 29%, and the number of social media users has risen 63%. So, if we extrapolate from those internet addiction estimates of 2017, keeping percentages roughly the same, the number of people suffering from internet addiction would be around 270 million now, many of whom would also suffer from social media addiction.

2.797 Billion Facebook Users

WeAreSocial has accumulated data from various sources to show the latest global active user figures for the different social platforms. However, some statistics will be understated as some social networks haven't released data for a while.

The most popular social apps worldwide as of October 2021 were Facebook (2.895 billion users), YouTube (2.291 billion), WhatsApp (2 billion), Instagram (1.393 billion), Facebook Messenger (1.3 billion), WeChat (1.251 billion), TikTok (1 billion), and Douyin (600 million). Snapchat is in 12th position with 538 million followers, Pinterest in 14th place with 454 million users, and Twitter in 15th spot with 436 million users.

2H 27M Spent on Social Media Each Day

We Are Social compared the different times that internet users aged 16 to 64 spend with various kinds of media and devices. They found that the average person spends 2 hours and 27 minutes using social media each day. In comparison, they spend an average of 3 hours 21 minutes watching all types of television (broadcast and streaming), 2 hours 5 minutes reading press media (both online and physical print), 1 hour 35 minutes listening to music streaming, 1 hour 1 minute listening to broadcast radio, 57 minutes listening to podcasts, and 1 hour 13 minutes playing video games on a games console. All these figures were higher than those reported in April 2021, indicating people spending more time at home, thanks to Covid.

Some Teenagers Spend up to Nine Hours Per Day on Social Media

According to FameMass, teenagers spend even more time than adults on social media (no surprise about that). Teens aged 13 to 18-years-old average 3 hours and 1 minute per day. Some teens, however, spend up to 9 hours every day on social media – much more time than they spend in school.

Facebook 3rd Most Visited Website

According to October 2021 SEMrush data, Facebook has the third most total website traffic, after only Google and YouTube. There were 11.2 billion visits to Facebook during that month, averaging 21 minutes 52 seconds per visit. 

YouTube had 14.1 billion visits, with an average of 30 minutes 56 seconds per visit (up considerably on the 9-minute average in April 2021). FameMass, however, reports that the average person spends an average of 44 minutes on YouTube per day. For many people, however, YouTube acts as a television replacement.

Other regularly visited social sites include Instagram (2.9 billion visits averaging 17 minutes 43 seconds) and Twitter (2.4 billion visits, averaging 14 minutes 34 seconds). In each case, there were fewer visits than in April 2021 but longer average visits. As well as the massive increase in average YouTube watching time, the average time per visit on Twitter also doubled.

WhatsApp is the Most Popular Social Media Platform For those Aged 16 to 64

Perhaps surprisingly, WhatsApp is the most popular social platform outside China with 23.3% preference. Facebook comes second with 22.2%, followed by Instagram with 20.6% support. No other social platform has support that is greater than 5%.

37.6% of Females and 31.2% of Males Aged 16-24 Prefer Instagram as a Social Platform

instagram usage by gender

When you look at 16–24-year-olds, there is more of a preference for Instagram. 37.6% of 16-24-year-old females and 31.2% of 16-24-year-old males rate Instagram as their preferred social platform. In both cases, this is greater than their love of WhatsApp, Facebook, or any other social platform. Females aged 25-34 continue to prefer Instagram, with 25.7% considering it their favorite platform (followed by Facebook). However, males of that age group prefer WhatsApp (24.7%), followed by Facebook. In the case of 35–44-year-olds, females like Facebook best (26.3%), followed by WhatsApp and Instagram more distantly. Males also preferred Facebook (28.1%), followed by WhatsApp and Instagram. With older people (45-64), females prefer Facebook, followed by WhatsApp, while males prefer the reverse, WhatsApp followed by Facebook. Support for Instagram is considerably smaller for older age groups.

It must be remembered that these stats don't include those aged under 16. However, it is notable that only 7.6% of 16-24-year-old females and 3.7% of 16-24-year-old males say they prefer TikTok. Support for Snapchat from this age group is even smaller, with it being the favorite social platform for 3.0% of 16-24-year-old females and 2.6% of males.

85% of Teens Use YouTube, But They Say They Prefer Snapchat 

Unfortunately, data for teenage social use appears to be less recent than for older age groups. Pew Research examined U.S. teenage social usage in a 2018 survey. They found that 85% of teenagers said they used YouTube, followed by 72% who used Instagram, 69% Snapchat, and 51% Facebook. TikTok hadn't yet reached its zenith by this stage, and Pew Research did not include it in their 2018 survey. 

At that stage, 35% of teens claimed that Snapchat was their favorite platform, followed by 32% YouTube, 15% Instagram, and 10% Facebook.

Kids Spend an Average 75 Minutes Per Day on TikTok

Qustodio has carried out more recent studies on children's digital habits across the U.S., the U.K., and Spain. 

Their latest study is recent enough to show the burst of TikTok popularity. TikTok was the most used social app in all three nations surveyed by children aged 4-15 years old. However, these stats exclude YouTube as Qustodio instead classifies it as an online video app rather than a social app.

In 2020, kids used TikTok for an average of 75 minutes per day, up from 38 minutes in 2019. Instagram came second with 44 minutes of use, followed by Snapchat (39 minutes), Pinterest (17%), Facebook (17%), and Twitter (13%).

TikTok Is Also the Social App Most Blocked by Parents

Parents chose to block TikTok more than other social apps in 2020 (unlike in 2019 when they blocked Instagram most.) Perhaps this is recognition by some parents that social media can be addictive, and they tried to control their children's usage.

In order, the most blocked social apps in 2020 were TikTok, Instagram, Snapchat, Facebook, Pinterest, and Twitter.

The most blocked video apps by parents in 2020 were YouTube, Netflix, Twitch, Disney Plus, Amazon Prime Video, and YouTube Kids.

Kids Are Spending 76% Longer on Social Media Apps 

kids on social media

The time kids spent on social media was affected by COVID-19 and associated lockdowns, however. Minutes watched on all these social apps peaked in May 2020 when COVID lockdowns were most widespread. In a typical year, the peak would come much later, in October. Overall, kids spent 76% longer on social media apps in 2020 than in 2019.

Many Teens Sleep with Their Phones by the Bed

Common Sense Media found that four out of five teenagers with mobile devices keep them in their rooms overnight. In addition, 68% of teens take their devices to bed, including almost a third who sleep with them actually in their beds. More than a third of teens and more than a quarter of parents wake up and check their mobile devices for something other than the time at least once a night (often to check social media or respond to a notification). Girls tend to sleep with their mobile devices more than boys (33% of girls vs. 26% of boys).

Between Q2 And Q4 2020, Gen Z Grew 15% More Likely to Say That Social Media Gives Them Anxiety

GWI looked at social media use across the generations in 2020. 37% of Generation Z say they worry they spend too much time on social media, compared to 28% of Millennials, 22% of Generation X, and 16% of Baby Boomers.

In addition, 19% of Generation Z feel that social media causes them anxiety, as do 16% of Millennials, 14% of Generation X, and 12% of Baby Boomers.

The Rate of Individuals Reporting Major Depression in the Last 12 Months Increased 52% in Adolescents Between 2005 to 2017

Research published by the American Psychological Association found that more U.S. adolescents and young adults experienced serious psychological distress, major depression, or suicidal thoughts in the late 2010s, compared with the mid-2000s and more attempted suicide. In addition, the rate of individuals reporting symptoms consistent with major depression in the last 12 months increased 52 percent in adolescents from 2005 to 2017. 

There was also a 71 percent increase in young adults experiencing serious psychological distress in the previous 30 days from 2008 to 2017. The rate of young adults with suicidal thoughts or other suicide-related outcomes increased 47 percent from 2008 to 2017. 

There was no significant increase in the percentage of older adults experiencing depression or psychological distress during corresponding periods.

27% of Children who Spend Three or More Hours Daily on Social Media Exhibit Poor Mental Health

social media vs mental health

According to Addiction Center, an estimated 27% of children who spend three or more hours a day on social media exhibit symptoms of poor mental health. They observe that overusing social networking sites is much more problematic in children and young adults because their brains and social skills are still developing. Adolescents who habitually use social media from a young age have severely stunted social interaction skills. These people have worsened social anxiety in groups, higher rates of depression, negative body image, and lower levels of empathy and compassion towards others when surveyed.

The Majority of Teenagers with Low Social Wellbeing Feel Excluded When Using Social Media

Teenagers on SM stats


Statista reports on a 2018 survey of teenagers about the effects of social media on their emotional wellbeing. In all cases, social media exacerbated the bad feelings of teenagers with low social emotional wellbeing compared to those in a better state.

Those with low emotional wellbeing:

  • Sometimes felt left out or excluded when using social media (70%)
  • Deleted social media posts because they got too few "likes" (43%)
  • Felt bad about themselves if no one commented on or liked their posts (43%)
  • Had been cyberbullied (35%)

People Who Visit Social Media Site at Least 58 Times Per Week are 3x More Likely to Feel Socially Isolated and Depressed

A study from the University of Pittsburgh in Pennsylvania published in the American Journal of Preventive Medicine found that heavy social media users were three times as likely to feel socially isolated. They found that people who used social media for more than two hours per day were twice as likely to feel socially isolated than those who only used social media for under half an hour every day. In addition, study participants who visited social media platforms 58 times a week had three times the risk of perceived social isolation, compared with those who reported fewer than nine visits per week.

Frequently Asked Questions

How many people have social media addiction in 2022?

According to a 2017 report in Technology in Society, estimates suggest that over 210 million people worldwide suffer from internet and social media addictions.

Why is social media bad statistics?

Statistics show that 88% of teens have seen someone be mean or cruel to another person on social media. 41% of teens have reported having a negative experience as a result of social media, and some teens have lost friends over actions on social media.

What gender is more addicted to social media?

A study by Science Direct found that men tend to be more addicted to social media than females. However, research shows that females suffer more in their academic performance due to social media.

How is social media addiction scale scored?

Social media addiction can be scored in a number of ways. A study from the University of Pittsburgh in Pennsylvania published in the American Journal of Preventive Medicine found that heavy social media users were three times as likely to feel socially isolated.

What is the social media disorder scale?

The Social Media Disorder (SMD) scale is based on criteria that include nine factors: preoccupation, tolerance, withdrawal, displacement, escape, problems, deception, displace and conflict. These factors help score related disorders.

Over 30.000 marketing professionals rely on us for their news. Shouldn’t you?

Subscribe to the world’s #1 influencer marketing newsletter, delivered bi-weekly on a Thursday.