We don’t talk much about music videos here at The Influencer Marketing Hub. Let’s be honest – they don’t provide much opportunity for influencer marketing unless you have sufficiently deep pockets to pay celebrity prices.
Yet you can’t ignore the fact that many people love music videos.
YouTube was created in 2005, with the first video – Me at the Zoo - being uploaded on 23 April 2005. Since then, 1.3 billion people have set up YouTube accounts.
In 2018, people watch nearly 5 billion videos each day. People upload 300 hours of video to the site every minute.
According to 2016 research undertaken by Pexeso, music only accounts for 4.3% of YouTube’s content. Yet it makes 11% of the views. Clearly, an awful lot of people watch a comparatively small number of music videos.
It should be no surprise, therefore, that the most watched videos of all time on YouTube are predominantly music videos.
This post looks at the 15 most viewed YouTube videos of all time. 14 of these videos are music videos. If we were to widen our scope to cover the top 100 YouTube videos, you would find that 95 are music videos. And none of the remaining five come from famous YouTubers, such as PewDiePie.
The best-known influencers certainly have popular channels. But most gained their fame by having many people watching a broad range of videos. None of these genuine influencers have one-off videos with world-shattering viewing figures. PewDiePie’s most popular video (Jabba the Hutt) has about 4.4 million views. In comparison, Adele’s Hello (#15 on this list) has had nearly 2.2 billion views.
15 of the Most Viewed YouTube Videos of all Time:
- 1. Despacito – Luis Fonsi ft. Daddy Yankee
- 2. See You Again – Wiz Khalifa ft. Charlie Puth
- 3. Shape of You – Ed Sheeran
- 4. Gangnam Style – Psy
- 5. UpTown Funk – Mark Ronson ft. Bruno Mars
- 6. Sorry – Justin Bieber
- 7. Masha and the Bear: Recipe for Disaster – Get Movies
- 8. Sugar – Maroon 5
- 9. Shake It Off – Taylor Swift
- 10. Bailando – Enrique Iglesias ft. Descemer Bueno and Gente De Zona
- 11. Roar – Katy Perry
- 12. Lean On – Major Lazer and DJ Snake ft. MØ
- 13. Blank Space – Taylor Swift
- 14. Dark Horse – Katy Perry ft. Juicy J
- 15. Hello – Adele
1. Despacito – Luis Fonsi ft. Daddy Yankee
Despacito’s rise to the top of this list in 2017, demonstrates two essential points about YouTube. Firstly, it shows that YouTube’s popularity is forever increasing. There was a time when nobody thought that anybody would overtake Gangnam Style.
It also demonstrates how YouTube is now a global phenomenon. Despacito, which is Spanish for “Slowly,” is sung in Spanish by Puerto Rican singer Luis Fonsi and also features Puerto Rican rapper Daddy Yankee. The music video shows both artists performing the song in La Perla neighborhood of Old San Juan, Puerto Rico and the local bar La Factoría.
The song topped the charts of 47 countries and entered the Top 10 in ten others. It was the first song to top the Billboard 100 in Spanish in 20 years.
Interestingly, Justin Bieber released a remix version a few months later, where he sang some lines in English. While this probably helped the original’s YouTube performance, it didn’t overtake it or enter the YouTube Most Viewed charts.
Despacito became the first video on YouTube to achieve the milestones of both three and four billion views. It overtook See You Again to take YouTube’s All-time Number 1 spot in August 2017.
2. See You Again – Wiz Khalifa ft. Charlie Puth
See You Again held YouTube’s Number One position from July 10 to August 4, 2017, and was the video that finally broke “Gangnam Style’s” hold on the top rank. It was, of course, only 25 days, until Despacito made its charge and overtook See You Again.
The main reason for See You Again’s success was that it was commissioned as the theme for the movie, “Furious 7”. It was written as a tribute to fan-favorite, the late actor Paul Walker.
It is both Wiz Khalifa and Charlie Puth’s most successful track to date. The song spent 12 weeks at the top of the US Billboard 100 and reached Number One in a number of other countries.
It also held the record for the most streamed track in a single day on Spotify in the US, as well as records for most streams in a week worldwide and in the UK.
Overall, See You Again was the best selling song in the world in 2015.
3. Shape of You – Ed Sheeran
Ed Sheeran had a hugely successful 2017. No matter where you went, there always seemed to be an Ed Sheeran song playing. He even performed a cameo role in an episode of “Game of Thrones.”
He released Shape of You as a digital download on 6 January 2017. He also included it as part of his third studio album.
The song made it to Number 1 on the singles charts of 44 countries. It topped the Billboard Year-End Hot 100 Singles of 2017. It was nominated for Best Pop Solo Performance at the 60th Annual Grammy Awards.
Ed Sheeran released a lyric video for the song on his channel. People have viewed that version over 750 million times to date. On 30 January 2017, the official video was uploaded to YouTube. The video became one of the fastest videos to reach 1 billion views on YouTube. It achieved this milestone on 8 May 2017, just 97 days after its release.
4. Gangnam Style – Psy
It would be fair to say that Gangnam Style was an unexpected mega-hit, that set records on YouTube, that some people believed would never be bettered.
The video shows Psy poking fun at the style of Seoul’s Gangnam-gu. This is claimed to be, “a flashy district with high rents, high expectations and a focus on the high-status lifestyle."
Psy’s official YouTube account uploaded the video on July 15, 2012. On November 24th that year, Gangnam Style overtook Justin Bieber’s then-record of 803,700,000 views to take the coveted Number 1 spot on YouTube. It stayed in that position for an incredible 1,689 days.
Gangnam Style didn’t take long to take the accolade of being the first video to reach 1 billion views on YouTube, receiving that honor in December 2012. It reached 2 billion views in June 2014, and 3 billion in January 2018.
The video holds a few other YouTube records. It was the most rated video until February 2017, and most liked video until August 2016. Until Adele’s Hello passed it on January 18, 2016, it held the record for the fastest video to reach 1 billion views. It still holds the record for being the most discussed video.
5. UpTown Funk – Mark Ronson ft. Bruno Mars
UpTown Funk was recorded by British record producer, Mark Ronson, along with American singer/songwriter, Bruno Mars. It was released as a single on 10 November 2014.
It spent 14 consecutive weeks at Number 1 on the US Billboard 100, and also reached Number 1 in the charts in several other countries.
UpTown Funk became the second best-selling single of 2015. It won two Grammy Awards, including the record of the Year.
The music video was released a week after the single – 17 November 2014. It shows Bruno Mars, Mark Ronson, and the Hooligans walking around cities, kitted out in brightly colored suits and chains. It was filmed in a range of cities where Bruno Mars was touring.
The video was almost as popular as the song, gathering more than 2.8 billion views to date.
6. Sorry – Justin Bieber
It should surprise nobody that Justin Bieber has a video on YouTube’s Top 10. He is one of the most visible symbols of the YouTube generation. It is perhaps surprising that he cannot claim more of the videos in this top group, although he does have videos of his songs in positions 23 and 24.
Sorry comes from Justin Bieber’s fourth studio album, “Purpose.” It was released on October 23, 2015. The song topped the charts of 13 countries, including seven weeks in the top spot in Bieber's native Canada. Globally, people bought more than 10 million copies of the song in 2016.
Unusually, they made the dance video of the song in New Zealand, featuring New Zealand dancers – the ReQuest Dance Crew, and New Zealand choreographer, Parris Goebel. Although this was originally just intended to be a lyric video, it ended up as the main one. It became the fifth fastest YouTube video to reach 1 billion views, and the fourth fasted to reach 2 billion views.
7. Masha and the Bear: Recipe for Disaster – Get Movies
This is by far the most unusual video on this list. It is not a music video. It is not an official video (although official copies of this episode do exist on YouTube). And it is in Russian.
This particular video is technically called Маша и Медведь (Masha and The Bear) - Маша плюс каша, as it is a Russian version.
Masha and the Bear is a Russian animated television series, loosely based on an oral children’s folk story. It is a Russian children’s television series, of four series (to date) consisting of 68 episodes. Some episodes of the English-language version are available on Netflix.
All of the episodes have been uploaded to YouTube over time, and three of them have exceeded 1 billion views. There is an official YouTube channel – MashaMedvedTV.
It is thought that one of the reasons for the show’s popularity is that Masha is dressed in a folk costume with a headscarf. Her legs are covered. This has makes the show acceptable to Muslim audiences, including in populous countries, such as Indonesia.
This particular episode, “Recipe for Disaster,” was originally episode number 17. It is episode 7.1 on Netflix (which has combines several of the short Masha and the Bear episodes together).
8. Sugar – Maroon 5
Sugar was recorded by Maroon 5 for their fifth studio album, “V.” It was released as a single on January 13, 2015.
It peaked at Number 2 on the US Billboard 100.
The band worked with film director, David Dobkin on the music video. He had previously directed the movie “Wedding Crashers,” and used that as inspiration for this video.
In the video, Maroon 5 crashes weddings across Los Angeles. This is not staged. Maroon 5 has genuinely crashed the weddings shown in the video. In reality, each groom was given some notice and agreed to let an unnamed, but famous band play at their wedding, but nobody else connected with the marriages had advance notice. It must have been a shock to the brides to find Adam Levine serenading them at their weddings.
The production team worked with wedding planners in Los Angeles to find suitable weddings for the video.
The band found it a fantastic experience. They were nervous that they would take attention away from people’s big days. Some of the grooms got cold feet and had to be talked into allowing the activity take place.
Everybody loved the surprise, however. Adam Levine stated, "It was an out of body experience. I had no idea I would be affected by the overwhelming reactions we received from the couples and guests.”
9. Shake It Off – Taylor Swift
Taylor Swift recorded Shake it Off as the lead single for her fifth album, “1989”. The song premiered on a Yahoo! Live stream on August 18, 2014. The studio released the video on YouTube and made the song available for digital download on the same day.
Shake it Off is Taylor Swift’s most successful Billboard Hot 100 song to date. It stayed in the chart for 50 consecutive weeks.
Mark Romanek directed the video, and it features dances choreographed by Tyce Diorio. It incorporates dancing in the styles of hip-hop, lyrical, ballet, jazz, and cheerleader – even “twerking.”
If you exclude the cartoon character of Masha, this video holds the record for the most views of a video by a female artist.
10. Bailando – Enrique Iglesias ft. Descemer Bueno and Gente De Zona
Bailando is another music video that highlights the international appeal of YouTube.
Spanish singer, Enrique Iglesias, recorded Bailando for his tenth studio album, “Sex and Love” in 2014.
He recorded several versions of the song. The original Spanish version also included vocals by Cubans, Descemer Bueno, and Gente de Zona. A Spanglish version features vocals by Jamaican singer Sean Paul. Enrique Iglesias also recorded two versions in Portuguese (with different people doing the additional vocals) for different markets.
The original Spanish version acts as the theme song for the soap opera Reina de Corazones.
They recorded four music videos– one for each version of the song. They filmed the videos for the Spanish and Spanglish version of the song in Santo Domingo, Dominican Republic.
The Spanish version has proven particularly popular, having been viewed more than 2.4 million times. People have also watched the Spanglish version 250 million times.
11. Roar – Katy Perry
Who hasn’t seen the Katy Perry video for Roar, with Katy in her jungle, populated with wild animals?
She released Roar as the lead single for her 2013 album, “Prism” The lyrics focus on standing up for yourself and self-empowerment. The song was a huge success. It was certified as Diamond by the Recording Industry Association of America (RIAA), making her the first artist to have three Diamond Awards.
The video tells a (fictional) story of Katy Perry adapting to life in the jungle after surviving a plane crash. She even tames a tiger. It was filmed at the Los Angeles County Arboretum and Botanic Garden.
When Roar reached 1 billion video views on YouTube, in July 2015, Katy Perry became the first artist to have two music videos exceed that milestone.
12. Lean On – Major Lazer and DJ Snake ft. MØ
Lean On comes from Major Lazer’s third album. “Peace is the Mission.” It is a house ballad.
In became the most streamed song of all time on Spotify in November 2015, although Drake’s One Dance overtook it the following year.
The music video for Lean On was directed by Tim Erem and filmed in India. It shows a sequence of Major Lazer, MØ and DJ Snake performing dance sequences.
13. Blank Space – Taylor Swift
Blank Space is Taylor Swift’s second entry on this list. It comes from her fifth studio album, “1989” (as does Shake it Off).
The song was released in November 2014, and within three weeks it topped the US Billboard Hot 100, knocking Shake it Off from that position. Taylor Swift became the first woman in the chart’s history to succeed herself at the top.
Joseph Kahn was asked to direct the video. Taylor Swift liked the idea of portraying herself as a crazy villain in the video. It was partly inspired by “A Clockwork Orange” and constant tabloid gossip about Taylor Swift’s relationships.
14. Dark Horse – Katy Perry ft. Juicy J
Not to be outdone by Taylor Swift, Katy Perry also features two videos in this list of the 15 most viewed YouTube videos of all time.
Katy recorded Dark Horse with rapper Juicy J, releasing the song in September 2013.
It combines the genres of trap and hip-hop.
Pepsi used the song in a promotion. Fans could vote on Twitter whether they wanted this song or Walking on Air to be released as the first single from the album, “Prism.”
Dark Horse sold 13.2 million units and was the second-best selling song of 2014.
The video wasn't released until February 2014. It has an Egyptian setting, where Katy plays “Katy Patra” – her version of the Egyptian queen, Cleopatra.
Dark Horse was the first video from a female artist to receive 1 billion views on YouTube.
15. Hello – Adele
English singer, Adele, released Hello in October 2015 as the lead single from her third album, “25”.
It was successful in many countries, reaching the top position across the world, including in both the UK and USA.
The music video, which stars Adele and Tristan Wilds, was directed by Xavier Dolan. It broke the record for the shortest time to reach 1 billion views on YouTube – 88 days. It currently has over 12 million likes, making it the fifth most liked video on YouTube.