Fast-moving consumer goods (FCMG) go hand in hand with influencer marketing. Influencer...
Werner Geyser
I am fascinated by the world of online marketing and have spent the last 18 years in the social media, ecommerce, email and influencer marketing industries.
What are Live Shopping Fridays and How Does It Work?
Imagine watching your favorite makeup artist as they create a bold new makeup look live...
The Top 20 Women in Ecommerce to Keep an Eye on In 2023
There are so many amazing women in business, no matter the industry. However, we wanted...
11 Behavioral Analytics Software & Tools to Help You...
Many businesses find that behavior analytics are crucial to success in the marketplace...
Top 10 Video Testimonial Software & Tools for 2023
Nowadays, many consumers rely on online reviews and testimonials before they are willing...
Top 20 Video Testimonial Examples to Keep the Creative Juices...
As we wrote in our Ultimate Guide to Video Testimonials, consumers trust other consumers...
FMCG Micro-Influencer Marketing Tactics to Grow Your Business
On the surface, fast-moving consumer goods (FMCG) may not appear an obvious choice for...
The State of Influencer Marketing in the Beauty Industry
Beauty is one of the leading sectors to have embraced influencer marketing. One of the...
Social Commerce Strategies that Will Boost Sales
Social media is now a huge part of our lives, giving us a way to connect with friends and...