Instagram has emerged as a mainstream digital marketing platform owing to its massive user base and growing popularity. The platform has over 1 billion monthly active users, and the number is only going to increase further in the foreseeable future.
Due to the increasing popularity of Instagram as a marketing platform, a lot of brands have opened Instagram accounts in the hopes of reaching their target audiences.
However, running a successful Instagram page and getting the desired engagement is not as easy as it sounds. You not only need to post high-quality, relevant content regularly but also need to promote your content to get maximum visibility
Instagram shoutout pages can help you do that. By getting a shoutout from a popular page in your niche, you can reach a broader audience and get yourself noticed. It can also help you drive traffic to your Instagram page and getting more followers.
We have curated a list of the top 7 Instagram shoutout pages that can provide your brand with huge exposure and help you gain more Instagram followers.
Best Instagram Shoutout Pages
1. Discover Earth
This Instagram shoutout page focuses on travel photography and features pictures from different photographers. To get a shoutout from them, you need to use the hashtag #discoverearth. If they like it, they might feature your image on their feed.
They also share the stories behind the pictures rather than just featuring an image and giving credit. This is probably why they have a massive follower base and high engagement rates.
2. LiveFolk
This is a lifestyle and adventure page, and they share pictures and give credit to the original owners. To get a shoutout from them, you can use the hashtag #lifeofadventure or directly tag their account. They don’t just share the pictures but also share the stories behind them.
3. The Outbound Collective
The Outbound Collective is a travel and adventure blog with a massive Instagram following of 683K. They often give a shoutout to Instagram accounts in their niche. To get a chance to be featured on their Instagram feed, you can use the hashtag #theoutbound on your posts.
4. Fashion Outfit
This Instagram page often gives shoutouts to fashion and beauty influencers and brands. This page’s Instagram feed mostly features content related to fashion, beauty, and lifestyle. To get featured on their page, you can use the hashtag #outfit.
5. The Design Tip
This is another Instagram page dedicated to showcasing art and illustrations from various artists and designers. You can use the hashtag #thedesigntip to get featured. Or you can also reach them directly to get a shoutout and get your content featured.
6. Bodybuilding Nation
This is an Instagram shoutout page for anyone who wants to target fitness enthusiasts, especially those interested in bodybuilding. The page features videos and images of people working out. To get featured on this page, you can use the hashtag #BodybuildingNation on your posts.
7. sweets.tm
This page is dedicated to posting pictures and videos of sweets. It is a great place for foodies to discover new products and brands. To get featured on this page, you need to contact via the email address mentioned in their bio.
Step-by-Step Instructions to Get Shoutouts on Instagram
Getting shoutouts on Instagram can greatly enhance your visibility and increase your follower count. Here’s a step-by-step guide to help you navigate the process successfully:
1. Determine Your Niche
Before pursuing shoutouts, make sure your niche is well-suited for Instagram. Understand who your target audience is, including their age, interests, and the kind of content they engage with. This understanding will help you connect with influencers who align with your brand.
2. Optimize Your Instagram Profile
Create a professional Instagram profile that represents your brand effectively. Use high-quality images, write a compelling bio, and ensure all aspects of your profile are complete. This will make it easier for influencers and potential followers to grasp the essence of your brand.
3. Produce High-Quality Content
Focus on creating visually appealing and engaging content. Influencers are more inclined to share content that provides value to their followers. Prioritize producing top-notch images, videos, and stories that highlight your products or services effectively.
4. Find Suitable Influencers
Search for Instagram accounts that match your niche. Look for influencers with a follower count similar to yours, as they may be more willing to collaborate. Use relevant hashtags to find these accounts, and assess their engagement rates and content style.
5. Reach Out for Shoutouts
After identifying potential influencers, reach out to them. You can send a direct message or an email if available. Your message should be polite and to the point, expressing your admiration for their work and inquiring about their rates for shoutouts. For example:
Hi! My name is [Your Name]. I really enjoy your content! Are you open to doing paid shoutouts? If so, could you please share your rates? Thank you!
Reaching out to multiple influencers increases the likelihood of getting a positive response.
6. Offer Something in Return
If you’re seeking free shoutouts, consider offering something in return, such as your products or a shoutout on your own account. Smaller influencers with 5,000 to 10,000 followers might be more receptive to these offers, as they often seek collaboration opportunities with less competition.
7. Create a Shoutout Strategy
Consider using a shoutout-for-shoutout (S4S) strategy, where you promote another account in exchange for them promoting yours. This can be highly effective if both accounts cater to a similar audience. Be sure to clearly communicate the mutual benefits of following both accounts.
8. Leverage Instagram Stories
Use Instagram Stories to shout out other accounts. You can tag them directly in your stories, which will notify them and encourage engagement. This is a simple yet effective way to promote others while boosting your own visibility.
9. Follow Up and Build Relationships
After receiving a shoutout, thank the influencer and engage with their content. Building a relationship can lead to future collaborations and shoutouts. Regular interaction with their posts will help maintain visibility and rapport.
10. Monitor Your Results
Track the impact of shoutouts on your follower count and engagement metrics. Use analytics tools to see which influencers drive the most traffic and engagement to your account. This data will help you fine-tune your strategy for future shoutouts.
Note
By following these steps, you can effectively secure shoutouts on Instagram, using them to expand your audience and increase your brand's visibility.
Types of Shoutouts
Instagram shoutouts can be a powerful tool for increasing visibility and engagement, and understanding the different types can help you choose the best approach for your strategy.
- Paid Shoutouts: These involve a monetary transaction where one user pays another to promote their account. As long as the transaction is transparent and disclosed, it is within Instagram's guidelines.
- Shoutout for Shoutout (S4S): This is a mutual agreement where two users promote each other. This type of shoutout is generally seen as a legitimate way to grow followers, provided both parties adhere to Instagram's rules.
- Voluntary Shoutouts: These occur when a user voluntarily promotes another account without any compensation. These are the least regulated and most organic form of shoutouts.
Conclusion
The above list of Instagram shoutout pages is a good place for you to start promoting your Instagram page and get more exposure. Take your pick from the list and choose the most relevant page for your brand to get a shoutout from.
For those of you who don’t use shoutouts in your Instagram content-promotion strategy, it’s time you start doing so now.
Frequently Asked Questions
What is an Instagram shoutout page?
An Instagram shoutout page is an account that offers to promote other users' accounts through shoutouts. This typically involves featuring a user's profile or content on the shoutout page, which helps increase visibility and attract new followers.
How do I find reputable shoutout pages on Instagram?
To find credible shoutout pages, look for accounts with a substantial number of followers and high engagement rates. Check their previous shoutouts and reviews, if available. You can also use relevant hashtags and search tools to discover popular shoutout pages within your niche.
What should I consider before purchasing a shoutout?
Before buying a shoutout, consider the page's audience demographics, engagement rates, and the cost of the shoutout. Ensure that the page's followers align with your target audience and that the page has a history of effective promotions.
