Top 9 Marketing Agencies for Millennials and Gen Z Consumers

1. The Influencer Marketing Factory

If you’re looking to harness the power of influencer marketing to reach Millennials and Gen Z, The Influencer Marketing Factory is the agency you need. Specializing in creating ROI-driven influencer campaigns, this agency is adept at helping brands like Google, Snap, and Warner Music Group effectively engage with younger audiences on platforms like TikTok, Instagram, and YouTube.

Tailored Strategies for Millennials and Gen Z

Understanding the nuances of marketing to Millennials and Gen Z is crucial, and The Influencer Marketing Factory excels at this. The agency’s approach begins with an in-depth analysis of your brand’s KPIs and target audience. By identifying the specific interests, behaviors, and social media usage patterns of these demographics, they craft campaigns that resonate deeply with these younger generations. This targeted approach ensures that your marketing efforts reach the right people, leading to meaningful engagement and strong returns on investment.

Whether your goal is to boost brand awareness, drive eCommerce traffic, or generate leads, The Influencer Marketing Factory leverages its extensive network of influencers to deliver results. They expertly match your brand with influencers whose followers align with your target demographics, ensuring that your message is not only seen but also trusted by the people you want to reach.

Proven Success with Top Brands

The Influencer Marketing Factory’s track record speaks for itself. The agency has successfully managed campaigns for industry giants such as Sony Music, BudLight, and GrubHub, consistently delivering on promised KPIs and exceeding client expectations. Their expertise in TikTok influencer marketing, in particular, sets them apart as pioneers in engaging Millennials and Gen Z on this rapidly growing platform.

The agency’s full-service approach covers everything from influencer identification and contracting to content creation and performance tracking. This comprehensive service ensures that every aspect of your campaign is handled with precision and expertise. Their emphasis on tracking and reporting means you’ll have clear, data-driven insights into your campaign’s success, allowing you to understand exactly how your investment is driving results.

For brands aiming to connect with Millennials and Gen Z through influencer marketing, The Influencer Marketing Factory offers innovative strategies and proven expertise that can help you achieve your goals with impactful results.

Case Study

BenQ partnered with The Influencer Marketing Factory to promote their portable GS2 projector, targeting Millennials and Gen Z audiences. The campaign aimed to showcase the projector’s versatility for both indoor and outdoor movie nights, leveraging the influence of social media content creators to reach a broader audience.

Strategic Approach

The Influencer Marketing Factory collaborated with 49 influencers to create a consistent and engaging storyline across Instagram. Each influencer produced two Instagram Stories and one post, starting with an announcement of a ‘movie night’ sponsored by BenQ. They used interactive features like Q&A to engage followers and build curiosity. The final Story highlighted the projector’s key features, including a swipe-up link to purchase. This strategy was designed to generate genuine interest and drive traffic to BenQ’s website.

The campaign reached a combined audience of over 3.5 million Instagram followers, generating 1.16 million Story impressions, 192,875 likes, and 11,962 sticker taps. The strategic use of influencers resulted in significant engagement, successfully increasing brand awareness and driving quality traffic to BenQ’s website.

The Influencer Marketing Factory

The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.

Company

Channels

Services

Company

10 - 50

New York, Miami

Best for:

Enterprises and Large brands

Minimum Campaign Size: $20.000+

Channels

Blog

Facebook

Instagram

TikTok

Twitch

Twitter (X)

YouTube

Services

Influencer Marketing

Social Media Marketing

Social Media Management

Digital Marketing

Minimum Campaign Size: $20.000+

The Influencer Marketing Factory

The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.

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2. Socialfly

If you’re seeking a marketing agency that truly understands how to connect with Millennials and Gen Z, Socialfly is a standout choice. Female-founded and led, this agency sets a new standard in digital marketing by combining creativity, data-driven strategies, and a deep understanding of today’s digital landscape. Socialfly’s expertise spans strategic development, social media management, creative production, paid media, and influencer marketing—all designed to resonate with younger audiences.

Strategic Development Tailored for Millennials and Gen Z

At Socialfly, strategic development is at the heart of every campaign. The agency’s social-first approach ensures that your brand’s message is not only seen but felt by Millennials and Gen Z, who demand authenticity and engagement. By leveraging data and insights, Socialfly tailors campaigns to meet the specific preferences and behaviors of these generations. This targeted approach ensures that your marketing efforts are aligned with the platforms and content styles that resonate most with your audience.

Socialfly’s deep expertise in social media management and creative production further enhances its ability to connect with younger audiences. Whether it’s crafting compelling visuals, managing dynamic social media accounts, or launching influencer-led campaigns, Socialfly’s strategies are designed to convert casual viewers into engaged customers and passionate brand advocates.

A Collaborative Approach with Proven Results

Socialfly isn’t just about delivering campaigns; it’s about creating partnerships. The agency prioritizes collaboration, positivity, and respect in all client relationships, ensuring that every campaign reflects both your brand’s vision and their expert guidance. This collaborative spirit, combined with their innovative approach, has made Socialfly a leader in influencer marketing and paid media management, particularly for brands looking to make a significant impact on platforms like Instagram, TikTok, and YouTube.

The agency’s commitment to empowerment and innovation has yielded impressive results for its clients, helping brands to stand out in crowded digital spaces and establish lasting connections with Millennials and Gen Z. With a focus on data-driven strategies, Socialfly doesn’t just execute campaigns—they guarantee that your brand’s message will resonate, engage, and convert.

For brands aiming to connect authentically with Millennials and Gen Z, Socialfly offers the expertise, creativity, and collaborative approach needed to succeed in today’s fast-paced digital landscape.

Case Study

IL MAKIAGE, a bold beauty brand targeting Millennials and Gen Z, collaborated with Socialfly, a marketing agency, to create buzz and rapidly grow their Instagram presence ahead of their U.S. launch. The goal was to engage beauty enthusiasts and build a strong social media following before the brand’s official debut.

Strategic Approach

Socialfly partnered with two prominent beauty macro-influencers to host large-scale giveaways on Instagram, encouraging followers to engage by following IL MAKIAGE and tagging friends in the comments. To amplify reach, additional makeup accounts were contracted to drive traffic to the giveaways. For the brand’s NYC store launch, Socialfly enlisted fashion influencers to pose in front of Manhattan billboards, further promoting the launch and building excitement on Instagram.

The strategic influencer partnerships and targeted campaigns effectively generated significant buzz, rapidly expanding IL MAKIAGE’s Instagram audience and creating anticipation for the brand’s products and NYC store launch. This approach successfully positioned IL MAKIAGE as a must-follow beauty brand among Millennials and Gen Z.

3. TOP Agency

If you’re looking for a marketing agency that combines data-driven strategies with creative excellence, TOP Agency is a strong contender. With its relentless focus on measurable results, TOP Agency excels in connecting with Millennials and Gen Z across a broad range of marketing disciplines. From PR and influencer marketing to digital media buying and e-commerce development, TOP Agency’s expertise ensures that your brand’s message reaches and resonates with today’s digitally savvy audiences.

Precision Targeting and Engagement for Millennials and Gen Z

TOP Agency’s approach is rooted in a deep understanding of data, which they use to craft marketing strategies specifically designed to engage Millennials and Gen Z. By leveraging data-driven insights, the agency identifies the most effective channels, content styles, and influencers to reach these demographics. Their influencer marketing team, for instance, meticulously tracks hundreds of thousands of influencers globally to determine which ones truly drive business results, allowing your brand to benefit from peer-to-peer recommendations at scale.

This precision targeting extends to every aspect of their marketing services. Whether you need to position a new brand, develop an e-commerce platform, or launch a PR program, TOP Agency integrates data with creativity to create campaigns that trigger emotional engagement, social sharing, and prompt action. Their ability to blend strategic thinking with data ensures that your brand not only reaches Millennials and Gen Z but also converts them into loyal customers and advocates.

A Unified Global Approach

TOP Agency operates as a cohesive unit across six business units and 36 marketing disciplines, offering a truly global perspective. This unified approach is especially beneficial for brands targeting Millennials and Gen Z, as it ensures consistent messaging and strategy across different markets and platforms. Whether your campaign spans multiple time zones or targets a specific metro market, TOP Agency’s global network and collaborative ethos mean that your marketing efforts will be seamless and effective.

The agency’s commitment to driving measurable results is evident in every campaign they execute. By combining data-driven insights with creative execution, TOP Agency ensures that your brand stands out in the crowded digital landscape. Their relentless focus on metrics means you’ll have a clear understanding of your campaign’s impact, allowing you to see exactly how your investment is driving business growth.

For brands seeking a marketing agency that can deliver precision targeting, creative excellence, and measurable results for Millennials and Gen Z, TOP Agency offers the expertise and global reach to achieve your goals.

Case Study

Bowflex partnered with TOP Agency to launch a European outreach campaign aimed at raising brand awareness and educating Millennials and Gen Z about the benefits of working out at home. With little existing brand recognition in Europe, Bowflex sought to penetrate key markets, including the UK, Belgium, The Netherlands, Luxembourg, and Germany.

Strategic Approach

TOP Agency implemented a multifaceted strategy that included brand strategy development, public relations, and targeted influencer marketing. The campaign focused on building media relationships, securing product placements, and hosting local market events to introduce Bowflex products to key health, fitness, and lifestyle influencers. The agency tailored its approach by region, using news stories in Belgium, influencer partnerships in the Netherlands, and a mix of tactics in the UK and Germany. The strategy also involved leveraging data-driven surveys to generate insights on European fitness attitudes, and running reader offers and giveaways to maximize ROI.

The campaign achieved significant success, particularly in the UK, where it generated over 400 pieces of coverage and exceeded $3 million in advertising value equivalent (AVE). Bowflex products gained widespread visibility, including a feature on the popular TV show Dancing on Ice, which reached 7.6 million viewers. The campaign resulted in a substantial increase in brand awareness across Europe, with extensive coverage in top-tier publications like Women’s Health, Stuff Magazine, and Notebook Magazine. Due to the campaign’s success, TOP Agency continues to collaborate with Bowflex on their European marketing efforts.

4. JUV Consulting

JUV Consulting is the leading marketing agency that truly understands the needs and mindset of Gen Z and Millennials. As the largest and most popular Gen Z consulting agency, JUV Consulting is a purpose-driven community founded by Gen Z for Gen Z. Their mission is to help brands connect authentically with younger audiences by ensuring that Gen Z voices are not just heard but actively shape the campaigns and strategies. Since its inception in 2016, JUV Consulting has been disrupting traditional marketing approaches by bringing genuine insight and innovation to the table.

Gen Z Expertise and Authentic Connection

JUV Consulting’s strength lies in its authenticity and insider perspective. As a marketing agency created by Gen Z for Gen Z, they offer unparalleled insights into what resonates with this generation. They understand that to connect with Gen Z, brands must engage with them directly rather than relying on secondhand interpretations. This direct approach ensures that your brand’s messaging is not only relevant but also genuinely impactful.

Whether it’s launching scroll-stopping TikTok campaigns or hosting groundbreaking conferences with Gen Z speakers, JUV Consulting specializes in creating purpose-driven initiatives that capture the attention of younger audiences. Their focus on co-creation and community ensures that your brand isn’t just talking at Millennials and Gen Z but is actively engaging them in meaningful dialogue. This approach leads to campaigns that feel organic and resonate deeply, fostering a sense of loyalty and advocacy among your target audience.

Disruptive Innovation and Purpose-Driven Marketing

JUV Consulting is not just a marketing agency; it’s a movement. The agency’s commitment to challenging the status quo and disrupting traditional narratives sets them apart in the industry. They believe in the power of co-creation and work closely with their clients to develop strategies that reflect the values and priorities of Gen Z and Millennials. This collaborative process results in innovative campaigns that stand out in crowded digital spaces and align with the social and cultural issues that matter most to young people today.

As a purpose-driven agency, JUV Consulting goes beyond mere marketing to foster genuine connections between brands and younger audiences. Their campaigns are designed to not only capture attention but also to inspire action, making them particularly effective for brands looking to make a positive impact while engaging with Gen Z and Millennials.

For brands seeking to authentically connect with Gen Z and Millennials through innovative, purpose-driven marketing, JUV Consulting offers the expertise, insight, and community-centered approach that can drive real, lasting engagement.

Case Study

Lionsgate partnered with JUV Consulting, a marketing agency specializing in Millennials and Gen Z, to enhance their TikTok presence and engage a younger audience. The goal was to drive significant growth in followers and interactions, capitalizing on the platform’s popularity among these demographics.

Strategic Approach

JUV Consulting took charge of concept development, community management, and content creation for Lionsgate’s TikTok account, which already boasted 5 million followers. Leveraging their deep understanding of youth culture, JUV created content that resonated with Lionsgate’s audience, sparking enthusiastic reactions and increasing engagement. The agency’s approach involved crafting creative and culturally relevant content that not only promoted new releases but also celebrated Lionsgate’s legacy titles.

@lionsgate

In less than two months, JUV Consulting successfully boosted Lionsgate’s TikTok following by over 100,000 and generated over 60 million total engagements. The campaign not only sustained but enhanced Lionsgate’s TikTok legacy, earning widespread recognition and positive feedback from the platform’s community.

5. Millennial Marketing Agency

When it comes to marketing that truly resonates with Millennials and Gen Z, Millennial Marketing stands out as a powerhouse agency. With a deep understanding of the digital landscape and a keen ability to connect with younger audiences, this agency brings a millennial mindset to everything they do. From brand identity to social media strategy, they focus on creating experiences that combine style and substance, ensuring your brand doesn’t just get noticed but becomes unforgettable.

A Millennial Approach to Branding and Social Media

Millennial Marketing knows that a brand is more than just a logo; it’s an identity that must resonate with your audience’s emotions and experiences. They excel at helping you create, refresh, or refine your brand to highlight how your strengths meet your customers’ most pressing needs. Their approach ensures that your brand identity is not only strong but also deeply connected to the values and interests of Millennials and Gen Z.

Social media is where Millennial Marketing truly shines. As digital natives who practically invented social media, they know how to turn likes and shares into genuine business growth. They don’t just create content—they craft social media strategies that build relationships, boost engagement, and drive real results. If your social media isn’t converting, Millennial Marketing will turn it around, leveraging their expertise to connect with your audience in a way that feels authentic and impactful.

Comprehensive Marketing Strategies with a Millennial Edge

Beyond social media, Millennial Marketing offers a full suite of services designed to elevate your brand across all digital platforms. Their marketing strategies are anything but cookie-cutter; they understand that a successful campaign requires a cohesive approach that spans web, social, digital, email, and even print. By crafting a consistent strategy, they ensure that every piece of your marketing puzzle works together to build your brand and drive tangible results.

Their expertise extends to web development and UX research, where they focus on creating intuitive, accessible websites that tell your story and prompt action. With a deep dive into your brand and customer base, Millennial Marketing designs online experiences that not only look amazing but also achieve your goals.

And when it comes to visual content, their photography services ensure that every image they produce—from product shots to candid event photos—catches the eye and creates connections. Their dedication to quality and their millennial mindset mean that your brand will always be presented in the best possible light.

For brands looking to connect with Millennials and Gen Z through innovative, data-driven strategies, Millennial Marketing offers the expertise and creativity needed to make your brand stand out in today’s competitive digital landscape.

6. Seed Marketing Agency

Seed Marketing Agency is a new generation consultancy that assists brands in understanding, influencing, and connecting with students and zoomers. Seed helps brands connect on campus, in culture, and beyond, whether it’s organizing a music festival, developing a TikTok buzz campaign, or boosting sign-ups via paid ads. Seed works with a network of influential young collaborators and creators to give unlimited access and to ground the agency’s work in terms of audience and cultural impact. 

The agency focuses on making a tangible and quantifiable impact, creating demand, driving conversions, and kindling long-term brand relationships. Seed also integrates a global view with local expertise. The firm specializes in strategy and implementation in the UK, the US, Europe, and Australia. Seed is a multi-award-winning Gen Z agency that focuses on creative, Gen Z, and student-led campaigns for some of the world’s largest brands. It targets student marketing with 50% of the influential and difficult-to-reach Gen Z audience attending school. 

Seed notable clients include Spotify, NHS, YouTube, Prime Video, Bumble, Jack Daniel’s, Zapp, Levi’s, ASOS, Victoria’s Secret, Converse, and Ted Baker London.

7. Youth Marketing Connection (YMC)

Youth Marketing Connection (YMC) is a millennial and generation Z-focused agency that amplifies and propels today’s most relevant and exciting brands. For more than 20 years, the agency has been creating brand experiences for the next generation. YMC has decades of experience, know-how, and proprietary with driven research and market information geared toward millennials and Gen Z consumers. YMC is also connected to a diverse and active student and young adult influencers network. In addition, the agency has relationships with over 1,000 colleges and universities in the US, the UK, and Canada.

YMC services include works with influencers and ambassadors, mobile tours and pop-ups, campus events, retail store support, social media, creative and branding, spring break campaigns, digital, research and insights, and employer and talent. They provide brands with authentic consumer connections that help shape the conversation.

YMC has a diverse customer base that spans many industries both locally and globally. Google, Waze, Madewell, Sephora, Maybelline, Kate Spade New York, Depop, ASOS, Under Armour, Tinder, Bleacher Report, Pentel, and Adidas are just a few examples.

8. NinetyEight

Winner of the 2022 Web Excellence Award, NinetyEight’s influencer work on TikTok and other social media platforms has led to countless views, impressions, and engagements for its clients. NinetyEight was established during the pandemic by a small group of individuals, all born in 1998. The young agency is a nexus for pitch hitters, clutch shooters, and zoomers who work hard to turn their visions into reality. As digital natives, the NintetyEight team is well-versed in social media, including platforms, trends, content creation, and more. The agency combines first-hand knowledge with a strategic approach to get real insights into the Gen Z market.

NinetyEight provides four core services for the Gen Z crowd: branding, social media, Gen Z consulting, and influencer marketing. Through brand guidelines, rebranding strategy, and visual and logo design, the agency assists clients in establishing or revamping their brand identity. The team also helps companies use social media to grow their business and authentically connect with their target audience. 

In addition, NinetyEight streamlines and magnifies Gen Z demands so businesses can better understand their target demographic. Focus groups, social listening, qualitative and quantitative research, and trend reporting are part of the Gen Z consultation. In terms of influencer marketing, the agency connects clients with a network of influencers to gain the confidence of their intended audience and turn them from consumers to loyal brand advocates.

NinetyEight’s roster of clients include Paul Frank, Pepsico, Fabletics, The Legacy Lab, The Steady Studio, Hardy Capital, Soul of Life, Wanderlust Creamery, Loyola Marymount University, New Horizons, and Cheese.

9. Carson+Doyle

Carson+Doyle is run by and for Generation Z. Founded in 2017, the company is a creative firm that bridges the gap between brands and the next generation of consumers with unmatched insights and authentic creativity. Carson+Doyle comprises digital artists, trailblazers, composers, strategists, 3D renderers, meme makers, AR inventors, designers, vloggers, trend seekers, TikTok gurus, and adventure junkies from all over the world. 

Platform-native content, Snapchat AR, TikTok production and strategy, brand strategy, video production, Gen Z-tailored insights and campaigns, design, copywriting, and branding are just some of the services offered by the global, independent brand marketing agency.

Some of Carson+Doyle’s clients include Red Bull, Merrick Bank, Spotify, Boost, Tinder, Snapchat, and Partake.