Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of eCommerce experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the eCommerce landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like SmartSites, Disruptive Advertising, and Nuanced Media undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in eCommerce and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the eCommerce landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate eCommerce agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific eCommerce needs. Here’s how we assess the various agencies like SmartSites, Disruptive Advertising, and Nuanced Media:
The nature of eCommerce search engine optimization (SEO) means that business owners and marketing managers approach it with justifiable skepticism. If agencies can’t guarantee first-page rankings and results can take months, why hire a top-rated eCommerce SEO agency?
The direct impact of SEO on sales might not be visible, but our Digital Marketing Benchmark Report 2024 reveals that its overall contribution makes it a must-have strategy. It’s rated highest in both contributing to marketing objectives and cost-effectiveness. The question then becomes not whether it's wise to invest in eCommerce SEO, but which of the following agencies is the right fit.
1. SmartSites
SmartSites has more than enough social proof to show that they’re a smart choice for your eCommerce SEO project. Not only have they received hundreds of positive reviews, but they also top the lists of popular review sites.
For example, on UpCity, they’re the most-reviewed service provider in the eCommerce SEO category and also boast the highest recommendability rating. Their agency profile on DesignRush supports this. Here, they’re also listed as a top-rated agency and in the top 10 eCommerce SEO agencies in the USA based on review count and rating.
Their expertise is also recognized by the likes of Google. They’re a Google Premier Partner, a title bestowed only on the top 3% of participating agencies in a given country.
When it comes to SEO, they take a holistic approach. This way, all opportunities are capitalized on. This includes on-page strategies like keyword research and optimizing meta descriptions, technical aspects like URL structure and security, as well as off-page methods like link building.
As for the type of results you can expect, they’ve helped eCommerce sites to increase their total site traffic by as much as 833% as was the case for Outdoor Gear. To put this high number into perspective, it’s important to note that the company had no online presence. That said, this only proves the type of challenges that SmartSites can handle.
Outdoor Gear’s partnership with SmartSite was more than just a quick project to boost rankings. It required the ability to create a high-level strategy while not losing sight of seemingly small details like ensuring the logo communicates the brand’s values.
It also meant building an eCommerce website from scratch using the Zen Cart platform. While Zen Cart is mobile-ready and offers great SEO capabilities helping businesses to rank well, you need more than a solid platform. The SmartSites team still had to show off their other skills like link building to direct traffic.
Another challenge that SmartSites had to tackle was product entry. Outdoor Gear has over a 1,000 products. For SmartSites, it wasn’t just a matter of quickly adding all the products. They included advanced filtering options and created product videos to improve navigation and the overall user experience.
To implement a project of this magnitude successfully, you need a strong leadership team and that’s what you get with SmartSites. Their leadership is also regarded as thought leaders in their field. Co-founder Alex Melen was one of the speakers at DigiMarCon Las Vegas which took place in October 2024. His brother and fellow co-founder, Mike Melen, happened to be a speaker at the 2024 State of Search digital marketing conference which take place the same weekend.
At these two conferences, both brothers spoke about how you can leverage Generative AI for SEO and other digital marketing strategies, further underscoring their agency’s effort to stay up to speed with industry developments.
SmartSites
Sell more stuff with ecommerce sites that attract and convert. SmartSites builds, optimize, and promote ecommerce sites that drive results. Our core e...
50+
New Jersey
Best for:
Small and Medium Sized Companies
SmartSites
Sell more stuff with ecommerce sites that attract and convert. SmartSites builds, optimize, and promote ecommerce sites that drive results. Our core e...
2. Disruptive Advertising
When working with Disruptive Advertising, your project will be overseen by a team of senior SEO specialists. They’ll start their process with a comprehensive audit that specifically looks at keywords and website errors and includes an analysis of all your owned assets. This audit will also be extended to your competition to see if their SEO strategy has any shortcomings.
In addition to optimizing elements to grow website traffic, they also focus on conversion rate optimization (CRO). This way, you can make more money on the same amount of traffic to maximize the effort of all the hard work done.
For an eCommerce apparel client, this approach has resulted in a 24% increase in new customer traffic. Plus, their Shopify total sales also happened to increase by the same percentage. This just shows that it’s not only a matter of getting more traffic but also about ensuring that the sales reflect that.
For another client, sales were impacted even more positively with the year-over-year (YoY) sales increase reaching a massive 85%.
Understanding the ROI is a common challenge when considering an eCommerce SEO agency, a pain point that Disruptive Agency addresses with their concrete results. For Standartpark, a trade and engineering company that also manufactures their own products which they sell on Amazon, Disruptive Advertising’s efforts could be quantified as a 30% increase in ROI.
While the client already had product listings, Disruptive Advertising’s SEO team saw opportunities where it could be optimized. It wasn’t a matter of just finding keywords, but identifying better ones. Bullet points where fleshed out and higher ranking keywords were reserved for product titles, showing their team’s ability to apply their SEO knowledge practically.
Based on the reviews and results they’ve received and generated, their approach works. They boast 300 Google reviews with an average rating of 4.7 and even more on Facebook where 96% of the reviewers will recommend their services. What’s more, according to their website, over 90 of their clients have worked with them for more than four years, further proof of their client satisfaction.
And, they don’t just onboard multiple clients. Each month new clients are capped at 10. The benefit of this for eCommerce businesses is that you’ll end up working with an agency that believes in you and has enough time to dedicate to your project.
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
50+
Utah
Best for:
Businesses of all sizes
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
3. Nuanced Media
Nuanced Media is a full-service eCommerce marketing agency that provides multichannel digital strategies to promote and boost their clients’ online presence and ROI. They’re happy to work with your internal team to assume the role of a fully functioning marketing department that will take care of SEO strategy, implementation, and project management.
Their eCommerce specialists have considerable experience in on-page as well as off-site SEO. This includes optimizing your content for relevant keywords and readability and winning backlinks. They’ll also prioritize user experience by ensuring your website design is mobile responsive and offers intuitive navigation.
With their growth-driven advertising, a leading eCommerce brand like Dollar Shave Club ranked second in men’s shaving and grooming sets. Even more impressive is the first-place ranking it generated for True Citrus in the fruit juice beverages and powdered soft drink mixes categories.
While SEO is one of their key focus areas, they create and implement holistic marketing plans. Their holistic strategies mean that they keep the bigger picture in mind, but to amplify results they zoom in on what works. They follow something to the Pareto Principle by using an 80/20 split. In their case, they focus on the 20% that creates 80% of the revenue.
Using their Market Velocity Action Plan (MVAP) process, they involve multiple digital channels and diverse tactics to match various marketplaces (like Amazon). It’s their specialized skills in Amazon marketing that make them especially beneficial for eCommerce brands.
One of the unique challenges of eCommerce SEO is to adapt to seasonal changes. For Fairybell that sells LED Christmas trees and a collection of lights, the holiday season is even more critical. With Nuanced Media as their marketing partner, they could tap the potential of their high-demand product during such a high season.
The issue that prevented Fairybell from maximizing opportunities and driving revenue growth before was that their ads focused on products with low-search volume. This problem was the ideal situation for Nuanced Media to apply their approach of concentrating more resources to what works. Using keyword and target audience analysis, they uncovered the best-performing products and reallocated more ad spend to these items. Then, it’s only a matter of continuously making strategic optimizations. Came next holiday season and Fairybell’s revenue was up by 238%.
Nuanced Media
Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We work with 7 figure sellers and so...
10 - 50
San Diego, Phoenix, Tucson, Chicago, and Philadelphia
Best for:
Businesses of all sizes
Nuanced Media
Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We work with 7 figure sellers and so...
4. Thrive Internet Marketing Agency
Thrive describes themselves as “your one-stop eCommerce SEO company” and a quick glance at their long list of services validates this claim. From the usual strategies like keyword research to the actual content writing to full-blown website design, they virtually tackle it all.
And, it’s not a case of claiming to do everything without delivering results. For a HVAC parts supplier, they increased its orders by 218% YoY by concentrating on both the mobile and desktop experiences and balanced SEO best practices with user experience. They understand that SEO isn’t just a set-it-and-forget it strategy. Using actual user data and frequent A/B testing, they continued to tweak their strategy, evidence of their dedication to their clients and projects.
There are hundreds of online reviews that specifically praise their communicative approach and great project management. This is supported by the fact that they include regular Google Analytics reports and a monthly video summary.
Depending on your needs, communication can also be ramped up, more proof of their client commitment. For example, for a Mexican shoe store, they opted for weekly 15-minute meetings and quarterly meetings with the strategists as this approach would suit the client’s personality better.
Not only do they know how to grow their clients’ eCommerce businesses, but also their own agency. They’re one of only 1.5% of companies that have made the Inc. 5000 list of the fastest-growing companies in America for seven consecutive years. Plus, their Google Premier Partner status means that they’re also in the top 3% of companies in terms of Google Ads expertise.
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.
50+
Arlington, Texas; Los Angeles, California
Best for:
Enterprises, Large and Small brands
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.
5. Moburst
For proof of Moburst’s expertise, you need to look no further than the fact that they’ve been featured in an episode of “World’s Greatest!” which aired on Bloomberg TV in September 2024. The series looks at companies that have made a significant impact in their fields with globally recognized brands like Budweiser, Samsung, and 3M having made the cut.
Moburst uses a combination of organic and paid traffic to drive sales and growth for eCommerce businesses. For organic awareness, the company utilizes these strategies:
- SEO
- App Store Optimization (ASO)
- Conversion Rate Optimization (CRO)
- ASO localization
Their SEO services for eCommerce are robust, allowing their clients to have a more sustainable growth. Moburst’s SEO process involve:
- Competitive analysis
- Studying the current website
- On-page and off-page optimization
- Tracking and measuring results
Moburst starts with building a strong SEO foundation for their clients, followed by creating SEO-friendly content that engages users and can be easily accessed by search engine bots. Moburst also works on technical SEO, as well as driving more relevant traffic to the website. All in all, a comprehensive approach to eCommerce SEO.
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client...
10 - 50
New York, Florida, London, San Francisco, Israel
Best for:
Businesses of all sizes
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client...
6. Lyfe Marketing
Lyfe is an award-winning social media marketing agency. They offer various services, including social media marketing, social media advertising, SEO, PPC management, email marketing, and video animation.
They proudly promote that they have managed over 200 client SEO campaigns, generating over $108 million in client revenue. They offer three one-time payment plans based on the number of high-volume keywords to focus on (three, five, or eight), as well as a custom plan for those brands wanting to target more keywords. They offer a website audit, copy touch-up, tag revisions, a site map submission, and analytics set up in all these plans.
They believe their SEO services can help your business grow by focusing on three key areas:
- Higher search engine rankings
- Quality website traffic
- Measurable results
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
10 - 50
Atlanta
Best for:
Small and Midmarket Businesses
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
7. Cleverly
Cleverly is a digital marketing agency that uses LinkedIn ads to achieve tangible results. The agency covers all aspects, from lead generation and copywriting, to recruitment and campaign management, to ensure optimal conversions. The Los Angeles-based agency can also help you upgrade your blog into an organic lead and revenue stream. Using the insights gathered from users’ high-intent Google searches, Cleverly may create SEO blog posts and publish them on your site.
Cleverly employs a four-step approach to aid its clients in achieving their goals:
Step 1: Do thorough customer research.
The team analyzes data to determine your top client base and their main concerns.
Step 2: Create blog entries.
The team uses the results to create blog posts tailored specifically to your target demographic.
Step 3: Publish the content.
Upon giving your permission, the team will update your blog monthly with fresh content.
Step 4: Generate revenue.
Relax as your website’s traffic, leads, and revenue skyrocket.
For years, its teams of marketers, copywriters, and SEO experts have rated blogs in highly competitive areas. Much has changed and is still changing since then. With Cleverly SEO services, you can expect to:
- Make content that is highly valuable
- Uncover the reason behind the search
- Incorporate everything the searcher is looking for
- Use effective keyword research to find relevant topics
Most businesses never see tangible results from their SEO strategies and efforts. Typically, this is due to a lack of a proper SEO framework and structure, which hinders them from identifying what works and creating momentum in content marketing. Cleverly can help correct these SEO mistakes.
Cleverly
We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you.
10 - 50
Los Angeles
Best for:
Businesses of all sizes
Cleverly
We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you.
8. Sculpt
Sculpt is a B2B social media marketing agency. They help B2B marketing and business leaders acquire and delight customers with proven social media marketing programs. B2B companies often have big goals and small teams, so Sculpt builds social media-driven customer acquisition strategies that help you grow faster.
Sculpt recognizes that 75% of B2B buyers use social media to make purchasing decisions. Hence, they understand that you’re building deeper relationships with customers and prospects every day on social media channels like LinkedIn and Facebook.
Sculpt
Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
10 - 50
Iowa City, IA
Best for:
Designed for established Enterprise B2B brands
Sculpt
Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
9. SocialSEO
In 2020, SocialSEO was ranked as the top digital marketing firm in America by UpCity. They are headquartered in Colorado Springs and have achieved more than 1000% growth in the past five years by concentrating on customer and employee retention.
Their online eCommerce SEO strategies include: competitor research, on-page optimization, conversion rate optimization, and site speed optimization. In addition to eCommerce SEO, they also offer a wide range of other services that include local SEO, national SEO, enterprise SEO, PPC and Amazon digital marketing.
10. Comrade Web Agency
Comrade Web Agency is a full-service web design and digital marketing company. In addition to SEO, they also specialize in web development, PPC, content marketing and social media marketing to help eCommerce businesses grow their revenue.
Based in Chicago, they have helped their clients increase their ROI by about 40% after one year of SEO. For example, for Savory Spice, an eCommerce business, their comprehensive SEO strategy helped them to increase their organic SEO traffic by 55% and an increase of 40% in transactions.
11. Evestar
Evestar is a Florida-based eCommerce marketing agency. They help brands transform potential ideas into profitable realities. Before working with any eCommerce brand, they look at the foundation to determine whether the business is ready for immediate scale. Unlike many traditional marketing agencies, they first focus on the fundamental metrics of your eCommerce store. They then deploy holistic marketing strategies focused on Facebook, Instagram, Google Shopping, YouTube, Pinterest, email marketing, and viral influencer marketing campaigns.
They split their services into ad creative, Facebook ad buying, Google ad buying, YouTube ad buying, Pinterest ad buying, and email & SMS marketing. Evestar wants its content and ads to stand out on all the platforms it operates, so it consistently applies good SEO practices.
As a creative advertising agency specializing in eCommerce, they are committed to helping your brand unlock its ultimate potential. Evestar offers everything from ad campaigns to landing pages, email marketing, and more, giving you access to both a creative and digital team who understand how to create and distribute your brand’s story effectively and profitably.
Evestar
Evestar is a Marketing Agency focused on scaling eCommerce companies. What started out as a team of successful startup entrepreneurs, growth and product engineers has now become an independent full-service digital firm.
1 - 10
Florida
Best for:
Small Size Brand
Evestar
Evestar is a Marketing Agency focused on scaling eCommerce companies. What started out as a team of successful startup entrepreneurs, growth and product engineers has now become an independent full-service digital firm.
12. Digital Silk
Digital Silk is one of the top eCommerce agencies and offers a wide range services that include brand strategies, custom websites, and SEO. From startups to Fortune 500 companies, they work with businesses of all sizes. With regards to SEO, they deliver technical, off-page and on-page SEO to help clients maintain their position at the top of the search engine results pages. They have offices in Miami, New York, Chicago and Milano and follow a results-driven proactive approach.
13. Genie Crawl
Based in the United Kingdom, Genie Crawl offers a complete range of SEO marketing solutions to help businesses improve their visibility, reach a bigger audience and achieve their online goals. Just like PBJ Marketing, they also offer free site analysis. Their SEO services include:
- Google SEO solutions
- Google Maps services
- Local SEO
- Link building
- Mobile app store optimization
- Content marketing
One of the benefits of working with them is that they provide a rolling monthly engagement. So, if you do not see the results that you want, you are free to end your contract (but considering that they boast a satisfaction rate of 96% that is unlikely to happen). Some of the brands that they have worked with include Subway, Adventure Safari and Papa Johns.
14. Pearl Lemon
On their home page, Pearl Lemon claims that in only 90 days they can double your organic traffic. Whether you have a standalone eCommerce website or sell on Etsy or Amazon, their team of eCommerce SEO specialists can improve your organic sales traffic while also reducing your ad spend.
Similarly to Delante, they also follow a four-step process. The four different stages of their process are discovery, goal setting, strategizing and implementation. Though, unlike many of the other SEO agencies mentioned in our list, they are a globally remote team that is connected via cloud technology and, of course, their passion for SEO. Among their team of 21, they boast more than 20 years of SEO experience. In fact, in 2020, they were voted by SME News as the Best SEO Agency.
15. Taktical Digital
Taktical Digital is currently one of the top Amazon marketing agencies. Founded in 2010, this award-winning performance-driven digital agency has been recognized internationally for helping brands optimize their marketing. With offices in Manhattan and New York, they are viewed as one of the best SEO agencies in NYC.
Their firm works closely with their clients to identify the best plan to help them achieve higher page rankings and boost their online visibility. Some of the clients that they have helped with SEO include Artsy, Tagpop.com, Matador and HomePolish.
16. Savage Global Marketing
Savage Global Marketing is a data-driven marketing agency that offers a wide range of services that includes SEO, social media marketing, content marketing, brand development and link building. In 2018, they were identified by Clutch as one of the top SEO companies in Miami. Their strategy also focuses on insight and exploration. They ensure that they stay on top of the latest search trends so that their clients can stay ahead of their competitors. Some of the clients that they have worked with include Autoboutique Collision and Bella Dahl.
17. Straight North
Straight North has offices across the US and boasts more than 20 years of experience. In addition to SEO, they also specialize in website design and development, email marketing, PPC and graphic design. Whether you need help with product categorization, keyword research or on-site content production, the in-house team of 100+ employees of this award-winning full-service internet marketing company can help small businesses, medium businesses and enterprise businesses.
As part of their recent SEO campaign work, they have worked with clients like Go Fan Yourself, Diamond Solutions, Inc., FireKing, Glue Machinery Corporation, RedRidge, BluePay and PVC Fittings Online. For example, for PVC Fittings Online, they adopted a phased approach to boost rankings and traffic. They started by optimizing the existing product page before they shifted their attention to making extensive on-site improvements.
18. Delante
Delante follows a four-step process. They begin by completing traffic analysis to create a strategy and select the best keywords. After keywords selection, they shift their attention to technical optimization before they start with quality backlink building. Lastly, they measure the impact of the SEO activities that they have implemented and summarize the activities.
While they have only been working in the market for five years, their team of 46 professionals has helped clients from more than 20 countries. From online stores to IT companies, they have worked with diverse industries. For example, for FarettiShoes.co.uk, they fixed their product names, measurement units, meta descriptions and category names.
19. Titan Growth
Titan Growth’s team boasts extensive experience in technical SEO. With their data-driven strategy, their team can help you to create customizations that will improve your results. They are one of the few agencies that are a Google All-Star, LinkedIn partner, Elite Bing Partner, and Facebook/Instagram partner.
What sets them apart from many of the other agencies mentioned is that they use their proprietary patented TitanBot technology to gather invaluable insights about your website. This technology will show you real data on your competition’s performance, where the opportunities that will help you to boost your revenue are and crawl your website for any coding problems.
20. Kobe Digital
If you specifically want to reach more millennials, Kobe Digital is one of the best agencies for the job. They are dedicated to staying up to speed with the latest trends so that their clients can ensure that they will keep millennials engaged. Based in Los Angeles, they are a young, up-and-coming agency that offers a wide range of digital marketing services that include SEO, social media marketing, custom campaigns, and pay-per-click advertising.
With regards to search engine optimization specifically, they have helped clients from a wide range of industries to modify their websites and search content to improve the results they get from organic searches. They will begin by auditing your site before they share recommendations for how you can boost your social presence.
21. Volume Nine
With over a decade of digital marketing agency experience, Volume Nine (V9) believes success is measured in long-term relationships and ongoing results. So, they partner with your company to collectively work hard, build a distinctive brand, drive more traffic, and exponentially grow your sales. They list their capabilities as social media, content, SEO, paid search, and analytics.
Volume Nine considers SEO marketing vital for digital success. They specialize in ensuring potential customers see your brand first in the search results. They put their extensive SEO knowledge and experience to work for you to create a custom, actionable SEO strategy. It’s more than being everywhere all the time; it’s knowing how to be seen in the top results at precisely the right time when customers need you.
SEO specialties include:
- SEO Audit – diving deep into how search engines and site visitors interact with your business’s site
- Technical SEO – evaluating SEO elements across five major areas: site crawling, site indexing, site structure, site speed, and site management
- SEO Launch Support – evaluating a website relaunch to ensure you’re adhering to SEO best practices for optimal results down the road
- Content Optimization – focusing on how both users and search engines interact with content
- Local SEO (GMB) – Google My Business optimization and management
Volume Nine
Volume Nine is Denver's top digital marketing agency, specializing in social media, content, and search marketing (PPC & SEO). Volume Nine helps clients build their brand, drive traffic, and grow sales.
10 - 50
Denver, CO
Best for:
Enterprise, Small and Midmarket Businesses
Volume Nine
Volume Nine is Denver's top digital marketing agency, specializing in social media, content, and search marketing (PPC & SEO). Volume Nine helps clients build their brand, drive traffic, and grow sales.
22. NinjaPromo
NinjaPromo is a full-service digital marketing company that serves various industries, including eCommerce. To quote their website, they can be your partner in “everything digital and marketing”.
Included in their list of eCommerce marketing services is SEO. Their team of “SEO hackers” (as they like to call them) will help you to leverage the power of SEO so that your online store can appear higher in the SERPs.
While they’ll use new strategies to let your content reach those searching for it online, they begin with the basics. They’ll first get to know your business (its challenges, goals, and story). After familiarizing themselves with your business, they’ll make it their mission to find out everything about your customers.
As SEO is a continuous process, their team will also offer ongoing support and maintenance. This means that you can rest assured knowing that your website will continue to deliver optimal performance.
Their SEO services include:
- Keyword research
- Backlinks
- Technical audits
- Ongoing support and maintenance
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
50+
London, New York, Dubai, Singapore, Hong Kong, Vilnius
Best for:
Enterprise, Small and Midmarket Businesses
NinjaPromo
Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.
Selecting an eCommerce SEO Partner Who Delivers Impact, Not Empty Promises
Whether it’s cost or claims that sound to be good to be true, the following actionable tips will answer most common issues when selecting an SEO agency.
Navigate unclear ROI and the crawl of SEO improvement
Search engines need time to crawl and index a websites’ pages. This process is even slower for eCommerce websites with a large number of SKUs and frequent product catalog updates. Combine this gradual process of indexing with the competitive nature of the industry where countless stores sell similar products and the reality is that you’re in for a long-term project.
Instead of trying to shorten the timeline, focus on achievable, revenue-driven goals. This way, you’ll be able to measure incremental progress. It will provide you with enough feedback if you’re on the right track and keep you motivated to continue with the steady climb that’s SEO.
As you’ll be setting revenue-driven goals, find an agency that knows how to grow conversions, average order value (AOV), and organic revenue per product category in addition to website traffic. After all, additional traffic doesn’t necessarily equate to more revenue.
For a skilled agency this will mean using targeted SEO strategies. They’ll identify which areas and products show the most growth potential and focus their efforts here.
Slow growth wins the climb
Transparency and honesty will get you higher than “guaranteed” results. As mentioned earlier, when it comes to SEO the best roadmap is one that uses tangible metrics to achieve sustainable, long-term growth.
The opposite approach, while attractive, may indicate that the agency plans to use risky tactics that will only end up harming your site’s reputation and performance.
You should receive frequent reports that will allow you to track if the agency is delivering results at an appropriate pace. These reports should connect their work to conversion rates and keyword rankings instead of purely traffic growth.
Flexible pricing over low-cost options
To strike the right balance between cost and quality, look for agencies that offer flexible pricing packages. This approach offers scalable, transparent pricing that will adapt to your growth and budget.
It also shows that your agency understands the true nature of SEO and that business growth isn’t linear. At different stages, you’ll need different services. For example, for startups services like keyword research and basic site optimization will outweigh link building.
Platform-specific skills are more than a technicality
One-size-fits-all approaches rarely work and will negatively impact your technical SEO results.
Each eCommerce platform has its own unique structure, capabilities, and limitations, which can significantly affect how SEO strategies should be implemented.
It’s a matter of effectiveness as well as efficiency. Considering that SEO campaigns already take longer to deliver results, you don’t want to work with an agency that first needs to learn the ins and outs of your platform.
What Forward-Thinking SEO Agencies Bring to the Table in 2024 (And Beyond)
Ranking high in the SERPs has been a bumpy ride lately with Google introducing a number of major updates. Aside from algorithmic changes, there are also SEO trends that continuously impact the eCommerce industry. Choosing an agency that’s prepared to meet Google updates head on and is prepared for trends like the following can future-proof your website.
AI-driven personalization and automation
A survey completed among SEO professionals about main disruptors of SEO performance reveals that gen AI tops the list. Traditional analytics tools provide valuable insights, but AI takes it a step further. It processes vast amounts of data at lightning speed and identifies patterns that might otherwise go unnoticed. SEO agencies that leverage AI can create personalized experiences that match search behavior and preferences.
This level of personalization means that content and recommendations can be tailored to individual users. For instance, if a user has visited a website multiple times, AI can determine their preferences and suggest content or products that align with their interests, enhancing engagement and increasing the likelihood of conversion.
What’s more, AI-powered automation streamlines tedious tasks such as keyword research, site audits, and reporting, allowing agencies to focus more on strategy and creativity. This not only improves efficiency but also ensures timely responses to address other SEO trends as they emerge.
Voice search optimization
EMARKETER predicts that between 2024 and 2025 voice assistant users will grow by 3.3% to reach 154.3 million, a growth trajectory that it will maintain till 2028. Going forward, it will be essential you look beyond simply using traditional keyword strategies using short and fragmented keywords. These will become less effective.
SEO agencies know how to include conversational and long-tail keywords that capture natural language queries. They’re skilled at incorporating questions and phrases naturally to mimic how people speak.
Voice searches also typically have local intent, making local SEO a key component of your eCommerce SEO strategy. Agencies can help you to claim and optimize your Google Business Profile and use location-based keywords.
Plus, as voice searches are mainly done via mobile devices, SEO agencies will ensure you’ve invested in mobile-friendly website design.
Google’s E-E-A-T (Experience, Expertise, Authority, Trust)
After gen AI, E-E-A-T is the second main disruptor according to SEO specialists. Google's search algorithm now heavily emphasizes experience. Forward-thinking SEO agencies are prioritizing content that showcases industry expertise, shares genuine experiences, and builds trust and credibility with potential customers.
Search engines aside, consumers are also becoming more discerning about where they get their information. SEO agencies can help eCommerce brands showcase their expertise through well-researched, insightful content providing real value that’s more likely to earn the trust of both search engines and consumers.
Plus, as building authority takes time, you’ll need a partner that can consistently produce content.
Seasonal SEO strategies
eCommerce businesses must be agile and responsive to seasonal changes and trends. SEO agencies know how to craft seasonal strategies that align with sudden demand surges and changing consumer behavior throughout the year.
This approach involves planning content and campaigns around key seasons and events, such as Black Friday, and implementing timely keyword updates ensuring maximum visibility and engagement when it matters most.
Slow and Steady Supercharges SEO Strategies
A comprehensive SEO strategy can increase more than just website traffic for eCommerce businesses. It can increase the likelihood of conversion and, on top of that, get customers to spend more per order, highlighting the value of eCommerce SEO.
That said, when an agency tells you that it will take months to see results, it shouldn’t be misinterpreted as a sign of inadequacy. In fact, any team that promises that you’ll reach the top before the first month’s invoice should be dropped faster than their own misguided guarantee.
Frequently Asked Questions
Why is eCommerce SEO valuable?
Organic search is often the biggest single source of website visitors and eCommerce SEO helps you to improve visibility by letting your website appear higher in the search results for relevant keywords. Plus, a high ranking also signals that a store is trustworthy. Aside from better credibility and more traffic, it can also increase conversions as it’s also about enhancing the user experience.
How is eCommerce SEO different from other types of SEO?
eCommerce SEO stands apart from other types due to its unique challenges. It needs to handle large volumes of products and pages. As such, optimization of site structure and product pages is a priority. It also has the added challenge of conversion optimization which includes UX design, mobile optimization and CTA placement. Plus, because of changes in inventory and pricing, regular updates are also needed.
Which services are important for eCommerce SEO?
Most eCommerce SEO marketing agencies will offer a wide range of services. This will typically include:
- Technical SEO like page speed optimization
- On-page SEO like keyword research and image optimization
- Off-page SEO like link building
What are the SEO best practices for an eCommerce website?
Keyword research remains foundational. For an eCommerce site this includes identifying high-volume keywords with low competition that customers use to search for products and phrases about the benefits to capture search intent. You also need to ensure that each product page is optimized and has a unique product description to avoid duplicate content and high-quality, compressed images to improve site speed.
What are the best SEO plugins for an eCommerce website?
The following top-rated plugins can help eCommerce brands with their SEO efforts:
- Yoast SEO
- Rank Math
- All in One SEO (AIOSEO)
- WP Rocket
- SEOPress
- Semrush’s SEO Writing Assistant
Which common SEO mistakes should eCommerce websites avoid?
Poor content is one of the common mistakes that eCommerce sites make. You need more than a product name and images. For those brands that go through the effort of writing proper product descriptions, it can also be tempting to use the same product descriptions across multiple product pages. However, duplicating content, even when written properly, is also a mistake. Aside from the negative impact on your search rankings, copying the same descriptions also means that you’ll neglect relevant keywords.
What’s the impact of voice search on eCommerce SEO strategies?
Voice searches tend to use natural language, mimicking human conversation. This means that eCommerce SEO strategies will need to focus on long-tail keywords. Voice searches also often take the form of questions (very often asking for nearby services or products). As such you’ll need a strategy to structure your content in such a way that it answers potential queries and incorporates location-specific keywords.
Which are the best eCommerce SEO agencies?
Based on online sources and reviews, the following marketing agencies are rated very highly for their eCommerce SEO services:
- SmartSites
- LYFE Marketing
- Nuanced Media
- Disruptive Advertising
- NinjaPromo
- Moburst
What’s a reasonable SEO budget for a small eCommerce brand?
The majority of small eCommerce brands’ SEO budgets range between about $1,000 and $5,000 per month.
How can an eCommerce website improve its ranking in a competitive niche?
Here are a few ways that eCommerce websites in competitive markets can rank higher in search:
- Optimize each product page with compressed, high-quality images and unique, keyword-rich product descriptions and titles
- Double-check that your site is mobile-friendly
- Identify and fix slow-loading pages
- Add new, relevant content to your website (or blog page) regularly
- Track your competitors’ strategy, specifically the keywords used
- Nudge customers to leave a review
