Top 7 Influencer Campaigns for Health & Wellness Brands

Influencer marketing in health and wellness isn’t just a trend—it’s an industry revolution. With the global market for influencer partnerships set to skyrocket to $32.55 billion by 2025, it's clear that brands are tapping into the power of social influence like never before.

Meanwhile, the wellness economy is poised to hit a whopping $7 trillion in the same timeframe, showing that consumers are prioritizing their health like a new year’s resolution they actually keep.

But here's the kicker: it’s not just about big budgets or famous faces. The real magic lies in authenticity, diversity, and immersive experiences. Today, consumers want to see real people using products in ways that speak to their lifestyles—not just a glossy ad. That's where micro and nano-influencers come in, bringing highly engaged audiences with a genuine connection.

Take Stadium’s campaign with Inzpireme—a shining example of how authentic representation can expand your reach and build lasting relationships.

Curious to see how it all came together? Keep reading to uncover how these campaigns are shaping the future of health and wellness marketing.

1. Inzpireme's Diversity-Driven Strategy Helps Stadium Score Big with 3.8 Million Impressions

When Stadium, Sweden’s largest sports chain, wanted to position itself as the go-to spot for anyone seeking an active lifestyle, they knew they needed more than just high-performance gear and catchy slogans. They needed real people—diverse, relatable influencers who could authentically inspire others to move.

Enter Inzpireme. This partnership turned out to be a game-changer, racking up a jaw-dropping 3.8 million Instagram impressions in just 9 months.

Stadium had a clear objective: showcase the brand as inclusive, diverse, and accessible to anyone striving for an active lifestyle, regardless of their background, fitness level, or life stage. This was about creating a movement, not just selling products. Stadium needed an influencer marketing campaign that would drive awareness across Sweden and create compelling, high-quality content that they could repurpose for the long haul.

The Strategy

Inzpireme brought their A-game by focusing on three key elements to make this ambassadorship a hit:

• Diversity is Key: Stadium wanted to promote the message that movement is for everyone, so Inzpireme partnered with 31 influencers who represented a wide range of genders, ethnicities, body types, fitness levels, and life stages. From gym buffs to casual walkers, the influencers showed how they kept active in ways that were relatable to their followers.

• Authenticity Over Everything: To maintain genuineness, Inzpireme crafted monthly themes that aligned with the influencers’ Instagram profiles. This ensured that the content didn’t just feel like an ad—it felt like a natural part of their stories. Whether it was a fitness routine, a cozy post-workout moment, or just a stroll in the park, the promotions were seamlessly integrated into the influencers' everyday lives.

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A post shared by Stadium Sverige (@stadium_jointhemovement)

• Long-Term Relationships: Inzpireme didn’t just hand out free gear and hope for the best. They took a hands-on approach by evaluating influencer performance monthly. Those who best embodied Stadium’s values and created top-tier content were selected for long-term collaborations. This wasn’t a one-off campaign; it was about building ongoing, meaningful relationships with ambassadors who truly believed in the brand.

The Results

The results speak for themselves. Over 9 months, these 31 influencers created 428 pieces of content that resonated with their combined audience. The campaign reached 660,000 people and achieved 3.85 million total impressions, which is a major win in terms of brand visibility. What’s even more impressive? The influencers delivered a 7.1% engagement rate—way above average for most campaigns, proving that this was content people actually cared about.

In addition to impressive reach, the campaign came in at 16% below the benchmark cost per engagement, making it not just impactful, but efficient as well.

Ready to Transform Your Fitness Brand with Influencer Power?

Click below to explore how top fitness and nutrition brands are partnering with influencers to boost engagement and drive results. Discover how these campaigns are inspiring healthier lifestyles and how you can use influencer marketing to grow your brand.

Top Fitness & Nutrition Influencer Marketing Campaigns

2. Breaking Stigma with Real Stories: How Ksebe Leveraged Influencers to Normalize Therapy

Let’s face it: talking about mental health can still feel like trying to get Wi-Fi in the middle of nowhere—awkward, uncomfortable, and full of barriers. But Ksebe, Slovakia’s leading mental health platform, was on a mission to change that. They didn’t just want to make therapy accessible; they wanted to normalize it. Enter influencers, the ultimate storytelling superheroes. Spoiler alert: they crushed it.

Ksebe wasn’t just pushing another wellness trend. Their goal was to reframe therapy as something natural, normal, and absolutely necessary for anyone looking to improve their mental health.

They aimed to increase users, drive first-time therapy sessions, and—this is the important part—break the stigma around seeking help. No big deal, right? (Cue the sarcasm.) But they had a secret weapon: influencers who could speak directly to their followers and help make therapy feel like a breath of fresh air, not a last resort.

The Strategy

• Real Talk, Real Impact: Ksebe’s strategy wasn’t about putting out generic, motivational quotes—nope. They went for the real deal. The brand partnered with 10 influencers who had no qualms about sharing their own personal therapy stories. This wasn’t a “buy this and feel better” situation—it was influencers getting vulnerable and showing their followers that seeking therapy was more like choosing to upgrade your mental health rather than “admit failure.”

• Not Your Average Promo: In a stroke of genius, Ksebe didn’t just ask influencers to talk about therapy. They handed them promo codes for 100 free therapy sessions. And because Slovaks apparently love a good deal (who doesn’t?), the codes were gone in 1.5 hours. Not only did the campaign smash expectations in terms of engagement, but it also proved that when people feel safe and supported, they’re more than ready to take action.

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A post shared by Dušan Kadlec • Transformačný kouč 🚀 (@dusankadlec)

• A Barter System That Worked: Most brands blow their marketing budgets on influencer fees, but Ksebe took the clever route—working on a barter system. By doing so, they saved €4,000 to €5,000, proving that sometimes the best marketing doesn’t come with a hefty price tag.

The Results

The numbers don’t lie—thanks to these influencers pouring their hearts out, 10,000 people found professional help, and over 24,000 therapy sessions were facilitated. The campaign drove a 376% revenue increase from organic traffic and boosted visibility by 72%. But most importantly? Ksebe made therapy feel accessible, relatable, and, dare we say it, a little less intimidating.

Elevate Your Mental Health Campaigns with Influencers!

Hit the link to see how mental health and mindfulness brands are using influencer partnerships to raise awareness and promote positive change. Learn how authentic campaigns can build trust and create meaningful conversations around mental well-being.

Top Mental Health & Mindfulness Influencer Marketing Campaigns

3. Shakes, Moves, and Mission: BestBodiesForLife’s Influencer Campaign Shakes Up the Health & Wellness Space

BestBodiesForLife, a fitness brand specializing in protein shakes, knew that their secret weapon wasn’t just in the quality of their products, but in leveraging the power of influencers to spread the word. So, they teamed up with Glewee to launch an influencer marketing campaign designed to reach women and mothers who were all about clean, healthy living.

The main objective of the campaign was clear: drive visibility, increase sales, and build customer loyalty. BestBodiesForLife wanted to show the benefits of their protein shake powders, such as improved gut health and reduced inflammation, while staying true to their faith-based, family-friendly brand values.

This wasn’t just a fitness product; it was part of a healthy lifestyle they wanted to convey in a relatable way. And let’s face it, in a market that’s filled with wellness noise, standing out is half the battle.

The Strategy

BestBodiesForLife hit the ground running by selecting three influencers from Glewee who were a natural fit for their target market. These weren’t just any influencers—they were handpicked for their ability to connect with women and moms who prioritize clean, healthy products.

They were asked to integrate BestBodiesForLife’s protein powder into their daily routines, from post-workout recovery to general well-being. This wasn’t about making an obligatory ‘I love this product’ post—it was about telling a story, showing how this protein powder fit naturally into their active, healthy lifestyles.

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A post shared by Kendra Muecke and the Bunnies (@kenbunny)

The strategy was simple: make the product relatable and elevate its benefits, all while staying true to the brand’s wholesome mission. These influencers had to hit the sweet spot—enthusiastic but authentic, family-friendly yet fun. The content was designed to show the power of clean eating and healthy living in a way that felt natural, engaging, and inspiring.

The Results

BestBodiesForLife didn’t just make a splash—they made waves. The campaign garnered over 66,569 content engagements and 15,000 likes, proving that their content didn’t just get seen—it was actively engaging people.

And talk about visibility: the campaign reached over 50,000 impressions, signaling a solid audience reach that was primed for conversion. The influencers didn’t just show the product; they created stories that resonated deeply with their followers. The audience wasn’t just passive; they were actively liking, commenting, and interacting with the content.

But wait, there’s more. BestBodiesForLife didn’t just stop at a successful campaign. The brand now has nine pieces of content that can be reused across their website and in future paid ads.

Unlock the Power of Influencer Marketing for Your Supplement Brand!

Explore how leading supplement and vitamin brands are harnessing influencer campaigns to educate and engage health-conscious consumers. Click below to discover strategies that will boost your brand’s credibility and drive sales in the wellness space.

Top Supplements & Vitamins Influencer Marketing Campaigns

4. Lotus Organics Goes Green: Influencers Show That Beauty Can Be Pure, Powerful, and Eco-Friendly

In a world where beauty products often come with more chemicals than your average science lab, Lotus Organics decided to buck the trend by offering a range of products made from 95% natural ingredients—think botanical extracts, cold-pressed oils, and essential oils.

If you’re wondering whether this is all just a “greenwashed” marketing gimmick, think again. Lotus Organics has a genuine commitment to both skin and planet, offering an eco-friendly, sustainable approach to skincare that’s as pure as their ingredients. But with so many “green” beauty brands out there, how did Lotus Organics stand out? Enter the power of influencers, of course.

Lotus Organics needed to spread the word that their products are as organic as an Instagram influencer’s perfectly curated wellness routine. But, in a crowded market, how do you make sure your brand gets noticed without sounding like every other skincare ad?

The challenge was clear: they needed influencers who could communicate their message of natural ingredients, sustainability, and skin sensitivity, while also reaching the right audience on Instagram and YouTube. No small feat, but one Lotus Organics was determined to tackle.

The Strategy

• Finding the Green Queens and Kings: Lotus Organics partnered with influencers who already prioritize natural and organic products—a match made in heaven. These influencers were the type who, when they say “all-natural,” they mean it, and their followers trust them to recommend products that are the real deal. With this genuine connection, Lotus Organics wasn’t just selling products—they were preaching to the converted.

• Before-and-After Glow-Up: Influencers created content that went beyond generic product reviews. From before-and-after photos to personal video testimonials, the influencers demonstrated the real effectiveness of Lotus Organics products. It wasn’t just about talking the talk; it was about showing skin that glowed from within, thanks to the brand’s antioxidant-rich, chemical-free formulas.

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A post shared by Ana (@ana_tamang_)

• Sustainability and Skin Sensitivity: It’s one thing to tout organic ingredients, but Lotus Organics took it further by partnering with influencers who prioritize sustainability and those who have sensitive skin or allergies. This strategic move showcased that their products weren’t just good for the environment—they were good for everyone, especially those with sensitivities or allergies to harsher chemicals in traditional beauty products.

The Results

The results were as clear as a freshly cleansed face:

• 13M+ reach: Lotus Organics wasn’t just talking to a niche group of wellness enthusiasts—they were reaching a massive audience.

• 6.3% engagement rate: It’s not just about how many people saw the posts—it’s about how many actually engaged with the content. A 6.3% engagement rate in today’s world of Instagram algorithms is nothing short of impressive.

• 828K+ likes and comments: People were loving the content, and more importantly, they were engaging with it.

• 0.38 cost per view: For the cost-effective price of 38 cents per view, Lotus Organics achieved massive exposure—a true influencer marketing win.

Ready to Make Your Organic Brand Stand Out with Influencers?

Click here to learn how eco-conscious brands are using influencer marketing to spread the word about sustainable products. Discover how partnerships with the right influencers can elevate your green brand and boost your sales in a growing market.

Top Organic & Eco-Friendly Influencer Marketing Campaigns

5. Noom’s Weight-Loss Wisdom: How AI and Influencers Boosted Customer Lifetime Value by 90%

When it comes to weight loss, we all know the drill: restrictive diets, endless calorie counting, and short-term fixes that don’t last. Enter Noom—this isn’t just another “lose 10 pounds in 10 days” gimmick.

Noom’s subscription-based wellness program focuses on sustainable lifestyle changes by helping users track food, exercise, and behavior patterns without the drama of traditional dieting. But in a crowded market, how do you make sustainable weight loss sound more compelling than the latest detox tea? Noom turned to BENlabs to tackle that challenge, using AI and influencers to take their customer experience from ‘okay’ to ‘I’m in for the long haul.’

Noom’s original mission was straightforward: drive signups. But they didn’t just want to fill their subscription list; they wanted quality signups—the kind that would stick around for the long term. Enter the need to boost Customer Lifetime Value (LTV).

BENlabs identified an opportunity to use their influencer network to not just convert but educate. After all, sustainable weight loss isn’t a one-time transaction; it’s a transformational journey.

The Strategy

• AI-Driven Audience Targeting: BENlabs harnessed the power of artificial intelligence to create detailed audience segments beyond just basic demographics. This helped pinpoint the right audiences who were most likely to engage with Noom and see it as a long-term solution.

• Smart Influencer Matching: With access to over 14 million vetted creators, BENlabs used AI to hand-pick influencers whose values and content resonated with Noom’s target market. They didn’t just want big numbers; they wanted authentic, relatable creators. Influencers like heyitsfeiii, Ashley Nicole, and KKandbabyJ shared their Noom journeys with audiences, offering a level of trust and relatability that ads simply couldn’t match.

• Pivoting from Pitch to Purpose: While the campaign started with a strong focus on direct product promotion, by May 2021, the team noticed audience fatigue. The solution? Switch from hard-sell calls to action to education and inspiration. By sharing personal stories of transformation (like the above video showing heyitsfeiii’s shift from product-focused content to her own wellness journey), Noom began to create a deeper connection, moving beyond just signing up to building a lasting relationship.

The Results

The pivot paid off big time:

• 5.5M Views: A campaign with 90 influencers, all driving home the message of long-term wellness rather than quick fixes, resulted in over 5.5 million views.

• 28.6% Growth in Customer LTV: Noom’s customer lifetime value skyrocketed from 70% to 90%—a major win in a market where most subscriptions see significant drop-off.

• 90% Lifetime Value from Signups: With 3,000 signups per month at peak, Noom exceeded expectations, turning one-time signups into loyal, long-term customers.

Noom’s partnership with BENlabs wasn’t just about getting signups—it was about creating a long-lasting relationship with customers through AI, influencer partnerships, and a shift toward educational content. By adapting their strategy and emphasizing sustainable results over quick fixes, Noom didn’t just meet their goals—they crushed them.

Supercharge Your Weight Loss Campaign with Influencer Marketing!

Ready to take your weight loss program to the next level? Click below to see how influencers are driving real results for brands in the health and fitness space. Learn how influencer partnerships can inspire transformation and grow your customer base.

Top Weight Loss Influencer Marketing Campaigns

6. TheraTears Turns Dry Eye Relief into a Social Media Sensation

Let’s face it, the world of medical devices, products, and services isn’t exactly where most brands expect to see viral TikToks or Instagram influencers breaking a sweat. But TheraTears®—the trusty eye drop brand that promises to soothe and refresh tired, irritated eyes—turned that notion on its head in 2023.

With a blend of strategic influencer partnerships, smart paid media, and a touch of creative flair from We Do Social, they became a case study in how to make eye care a must-follow trend. Who knew the cure for red, tired eyes could also cure your social media feed?

TheraTears had a clear mission: raise brand awareness in the UK, educate consumers about the benefits of their eye drops, and drive clicks to their retail partners. Starting from scratch, with no existing following on social media, their strategy was to get the word out fast.

But this wasn’t just about getting eyes on their posts (pun intended); the goal was to create measurable engagement and conversions by pushing users to landing pages where they could buy or learn more.

The Strategy

• Influencers, UGC, and TikTok Magic: TheraTears focused on the power of User-Generated Content (UGC) through TikTok influencers. With a modest budget split between paid social ads and influencer collaborations, they turned to the app’s short-form, snackable videos to reach an entirely new audience.

@jomacx Dry, irritated or tired eyes? Ive got you #theonestopdrop #theratears #eyecare #ad ♬ original sound - Joanne mcnamee 🤍

• Cross-Platform Domination: Not stopping at TikTok, TheraTears expanded its social media reach across Instagram and Facebook, resulting in 350,000 monthly TikTok impressions. With eye-catching creative and a strategic push behind Facebook and Instagram ads, they racked up over 3.5 million impressions on Facebook and 1.1 million on Instagram. Talk about an all-around digital takeover.

• Google Ads and Paid Social: When it came to driving traffic, TheraTears leveraged Google Ads and Facebook ads to perfection. They didn’t just sit back and hope for the best—they optimized their keywords, ran targeted promotions, and built new landing pages designed to maximize conversions. As a result, they saw a 1,000% increase in landing page views and over 30,000 clicks to those pages. A clear signal that this wasn’t just a campaign—it was an eye-opening success.

The Results

• 5.3 million total reach: Between TikTok, Instagram, and Facebook, TheraTears made their mark with an astonishing total reach of over 5 million users.

• 1,800% increase in website sessions: With the help of strategic ads and influencer content, their website traffic exploded.

• 30,672 clicks to landing pages: This wasn’t just engagement for engagement’s sake—users clicked through to make purchases, completing the conversion loop.

Reach New Audiences for Your Medical Devices with Influencer Marketing!

Click below to discover how medical device and service brands are using influencers to educate and connect with patients. Learn how to leverage trusted voices to promote your product and build brand authority in the healthcare space.

Top Medical Devices & Services Influencer Marketing Campaigns

7. Jackson’s Sweet Potato Chips: The Crunch That Got TikTok Talking

Snack brands have been trying to crack the code for the healthiest, crunchiest, most addictive snack for years. Jackson’s, the makers of sweet potato chips made with premium oils, clearly found their golden formula.

But making a healthy snack a social media sensation? That’s a different game. Enter Joybyte, the influencer marketing agency that helped Jackson’s turn their social media presence into something that would make even the most popular TikTok chefs jealous.

Jackson’s had clear ambitions: level up their organic social media presence, boost follower growth, and create a thriving community of snack lovers who appreciated healthy, high-quality ingredients. They wanted to take over TikTok Shop and tap into a new wave of shoppers, all while driving real conversions.

In short: they wanted to turn those sweet potato chips into the it snack—one that people crave and talk about.

The Strategy

• Influencer Personas That Hit the Spot: The Joybyte team didn’t just send out a blanket influencer request and hope for the best. They went deep, identifying four key influencer personas: the health-conscious wellness guru, the savvy super shopper, the super mom looking for snacks for the whole family, and the adventurous home chef who loves getting creative in the kitchen. This was a calculated move to ensure the right influencers would be showcasing the right benefits of Jackson’s snacks.

• Content That Works (and Crunches): The influencers took to creating recipe videos and “what I eat in a day” posts, all centered around Jackson’s chips. The focus wasn’t just on the product—it was on how these chips fit into a healthy lifestyle. Creators emphasized the clean ingredients, versatility, and how family-friendly Jackson’s chips are. It wasn’t just about munching on chips—it was about making them a part of a healthy eating routine.

@snackjacksons Eating well doesn’t have to be complicated—just simple, real ingredients that taste great. 🥑 🎥@rachel 🤍🎧🌷 #Jacksons #SuperSnacks #SweetPotatoChips #AvocadoOil #AllergenFree #SweetPotatoChips #KettleChips #SeedOilFree #NoSeedOil #WhatIEatInADay ♬ original sound - Jackson's

• Whitelisting & Spark Ads: Joybyte smartly utilized whitelisting and spark ads, turning organic influencer posts into paid promotions. This strategy amplified reach while maintaining the authentic touch of influencer-generated content. It’s like finding a way to make your favorite homemade recipe go viral, but with some extra help from social media algorithms.

The Results

In just 14 months, Jackson’s went from an under-the-radar snack brand to a TikTok-worthy sensation:

• 4.1M impressions/views: Their content wasn’t just viewed; it was consumed, shared, and passed around like the last bag of chips at a party.

• 119% follower growth: Who says you can’t build a healthy online community? Jackson’s followers grew by over 100%, proving people were hungry for more than just snacks—they were hungry for connection.

• 350+ licensed assets: That’s 350 pieces of content that Jackson’s now owns and can reuse to promote the brand—making their investment in influencers a long-term asset.

• 70+ conversions: More than just views and likes, these influencer partnerships translated into real sales, turning the buzz into cold, hard numbers.

Snack Your Way to Success with Influencer Marketing!

Want to make your healthy snack brand a household name? Click below to explore how influencer campaigns are creating buzz around healthy snacks and beverages. Learn how influencers are shaping consumer choices in the health food space and how you can tap into this trend.

Top Healthy Snacks & Drinks Influencer Marketing Campaigns

Influencer Power: A Blueprint for Health & Wellness Marketing Success

The success of these campaigns highlights the power of authentic influencer collaborations, leveraging real stories, diverse creators, and targeted content to engage niche audiences. By aligning values with influencers and focusing on long-term relationships, brands can foster deeper connections and drive conversions.

As influencer marketing continues to grow, brands in the health and wellness sector must embrace personalized approaches and sustainability to stay ahead. Innovate, adapt, and lead the way!

About the Author

Kalin Anastasov

Writer

Kalin Anastasov plays a pivotal role as an content manager and editor at Influencer Marketing Hub. He expertly applies his SEO and content writing experience to enhance each piece, ensuring it aligns with our guidelines and delivers unmatched quality to our readers.