Top Influencer Marketing Campaigns Shaping the Future of Investment Platforms

Influencer marketing has come a long way from flashy, aspirational ads showcasing luxury cars and private jets. With the rise of social commerce and the increasing demand for authenticity, brands are turning to micro-influencers and educational content to drive real engagement.

This shift is fueling the growth of the influencer marketing industry, which is projected to skyrocket from $20.24 billion in 2024 to $71.04 billion by 2032. But it’s not just about reaching large audiences; it’s about creating genuine connections through content that resonates.

One brand that’s leading the charge in this new era of influencer marketing is Smallcase, an Indian fintech platform. By collaborating with micro and mid-tier influencers from finance, education, and motivational niches, Smallcase focused on building trust and educating its audience through detailed, authentic content. The campaign didn’t just push a product—it shared real stories and personal investment journeys, making financial education feel accessible.

Keep reading to discover how Smallcase’s campaign reshaped influencer marketing in the investment space and learn from other groundbreaking campaigns driving growth in the industry.

1. Smallcase: Empowering Investors with Authentic Influencer Marketing

Smallcase, a fintech company revolutionizing how investors approach the Indian stock market, took a strategic leap into influencer marketing to promote its investing platform. With the goal of making investing in capital markets as seamless as possible, they partnered with a diverse range of influencers to amplify their message.

The result? A campaign that not only reached millions but also built genuine trust among potential investors.

Strategic Approach

• Influencer Profiling: Smallcase worked with influencers from finance, motivation, and education niches to subtly weave the platform into their content. The key? A personal touch. Influencers weren’t just talking about a financial tool—they were showcasing how Smallcase was a versatile investment strategy they used in their own financial journey. It’s like getting a recommendation from your friend who’s been crushing it in the stock market, not from some distant brand.

• Mix of Micro and Mid-Tier Influencers: Smallcase didn’t go all-in on mega-influencers. Instead, they found the sweet spot with a mix of micro and mid-tier influencers. This balanced approach helped maximize engagement while staying budget-friendly, allowing for authentic conversations with their followers. It’s like casting a wide net while keeping it personal—something that’s become increasingly important in today’s marketing world.

• Platform Focus: YouTube was the star of the show. Why? Because it allowed for detailed, informative content, perfect for explaining the complexities of investment. With detailed tutorials, personal experiences, and educational content, influencers were able to dive deep into Smallcase’s features. The platform's ability to host long-form, engaging videos made it an ideal place to showcase the platform’s versatility.

• Content Frequency: Consistency was key here. Influencers posted regularly, with new content dropping every alternate day over the course of a month. This kept Smallcase at the forefront of audiences’ minds, generating continuous buzz and engagement. The consistent cadence ensured the campaign didn’t just fade into the background—it stayed active and engaging.

• Content Style: Content wasn’t just promotional; it was educational, informative, and most importantly, personal. Influencers shared their real-life experiences, weaving in detailed tutorials that showcased Smallcase’s ease of use and versatility. This wasn’t a hard sell—it was a value-driven conversation that helped build trust and understanding.

Campaign Impact

• Reach and Engagement: The campaign delivered a staggering 1.6 million potential reach, 400K+ views, and 76K+ engagements. The numbers don’t lie—Smallcase’s message resonated, sparking meaningful interactions and driving awareness.

• Trust and Education: By combining financial education with real user stories, the campaign turned Smallcase into a go-to investment tool, with influencers acting as both educators and trusted advisors.

The Takeaway

Smallcase’s influencer marketing campaign is a textbook example of how to blend authenticity with strategy. They tapped into a wide range of influencers, made the content relatable, and stayed consistent, creating an engaging narrative that built both trust and excitement.

If you’re looking to carve out a space for your investment platform in a crowded market, take a page from Smallcase’s playbook: keep it personal, consistent, and value-driven. The results speak for themselves.

2. Fi Money: How FI Turned Finance into a Fun, Habit-Forming Game

In a world where investing has often felt as exciting as watching paint dry, Bank Fi came up with a solution that flipped the script: “FI se FIT tak.” The app’s mission? To gamify investing and turn it into a daily habit that doesn’t just break the monotony but actually rewards you for saving.

Enter The Good Creator Co., who brought this vision to life with an influencer-driven campaign that managed to make finance feel fun, easy, and, dare we say, addictive.

Strategic Approach

• App Integration with Daily Life: Fi Money’s strategy was deceptively simple: integrate investing into the user’s daily life by linking it to common activities like online shopping, paying bills, and even grocery shopping. The clever part? The app would nudge users to invest right after completing these tasks, making it seamless to build investing into their routine. No need for multiple apps—just one “FIT” rule to rule them all.

• Influencer Collaboration: To spread the word, Fi Money turned to a carefully curated group of financial influencers across YouTube and Instagram, including CA Twinkle Jain, Shreyaa Kapoor, and Shashank Udupa. These creators didn’t just talk about the app—they showed how it worked in real life. Think of them as personal finance mentors who make understanding investing as easy as scrolling through your feed. They explained the app’s features through accessible, engaging content, including YouTube videos and Instagram reels, making it easy for followers to grasp the concept and get started.

• Platform Focus: The campaign was strategically deployed across YouTube and Instagram, two platforms where fin-influencers already have a strong presence. Instagram Reels performed exceptionally well, driving over 8K link clicks and increasing engagement each time influencers went live. As followers tuned in, they saw the app in action, making it feel less like a brand pitch and more like a relatable solution to everyday financial decisions.

• Content Frequency: Influencers posted regularly, ensuring continuous visibility and fostering an ongoing conversation. The content cadence created a steady drumbeat, keeping Fi Money top of mind for potential users.

Campaign Impact

• YouTube: 311K total views, 412K hashtag views, and 17.6K engagements
• Instagram: 280K views, 830K hashtag views, and 13.6K engagements

These numbers are proof that the campaign resonated, particularly with users looking for an easy, integrated way to manage their money.

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The Takeaway

Fi Money’s campaign proves that even something as seemingly complex as investing can be made accessible and fun with the right approach. By integrating investing into everyday activities, collaborating with trusted influencers, and maintaining a consistent content cadence, Fi Money created a seamless, engaging experience that turned investing from a chore into a habit.

So, if you’re looking to stand out in the crowded fintech space, take notes—make it fun, make it easy, and make it relatable. This campaign shows that, when done right, personal finance doesn’t have to be dull.

Unlock the Power of Influencer Marketing for Your FinTech Brand!

Click below to explore how top FinTech brands are using influencer partnerships to drive growth, build trust, and expand their reach. Discover the best strategies that are making waves in the financial industry and how you can apply them to elevate your brand.

Top FinTech Influencer Marketing Campaigns

3. PeerStreet: Turning Influencers into Investment Advocates

When it comes to raising awareness in the crowded real estate marketplace lending space, PeerStreet knew that simply pushing out ads wasn’t going to cut it. Instead, they embraced a strategy that’s almost like the financial world’s version of "influencer inception"—they didn’t just want to influence consumers; they aimed to influence the influencers themselves.

This savvy approach not only elevated PeerStreet’s brand visibility but also sparked real investment, making it one of the most strategic influencer-driven campaigns in the investment space.

Strategic Approach

• Influencing the Influencers: PeerStreet’s campaign was about more than just securing coverage—it was about building relationships with key industry influencers who could amplify their message. Vested, the PR agency behind the campaign, understood that getting bloggers, podcasters, and financial figureheads to talk about the investment platform would generate organic buzz that no paid ad could replicate. It’s like planting seeds with the right influencers and watching them blossom into advocates who genuinely endorse the brand.

• Media Coverage: With a mix of earned media and influencer endorsements, PeerStreet managed to secure coverage in some of the most influential financial blogs and publications, including Millennial Money, Stacking Benjamins, Business Insider, and Forbes. Being featured on the Stacking Benjamins podcast alone meant that PeerStreet was reaching an audience that’s already well-versed in personal finance, perfect for converting listeners into potential investors.

• Strategic Partnerships: PeerStreet didn’t just stop at bloggers—they worked with industry association heads and other influential figures to broaden their reach. This ensured that their message wasn’t just echoing within the same circles but was spreading across the financial ecosystem, generating a well-rounded buzz.

Campaign Impact

• Coverage & Advocacy: The campaign created a steady stream of advocacy from key influencers, resulting in a noticeable uptick in both website traffic and real investments in PeerStreet’s platform. These influencers didn’t just mention PeerStreet—they actively talked about how the platform could be a game-changer for investors, leading to genuine interest in its offerings.

• Tangible ROI: PeerStreet saw a tangible return on investment (ROI) through both traffic generation and actual investments into their platform. The strategy not only increased visibility but also brought in active users who were ready to put their money where the influencers' mouths were. This wasn’t just about clicks; it was about conversion.

Source: Stacking Benjamins

The Takeaway

PeerStreet’s campaign serves as a masterclass in leveraging influencer power, not just by getting influencers to promote a product but by converting them into long-term advocates. By strategically targeting financial bloggers, podcasters, and industry insiders, PeerStreet was able to tap into a highly engaged audience, resulting in both greater brand awareness and actual investments.

So, if you're looking to drive results in a niche space, remember: don’t just aim to influence the masses. Focus on influencing those who influence the masses, and let the ripple effect do its work.

4. Freetrade: Making Finance Fun (and Profitable) on TikTok

5. XM's Influencer Ambassador Program: Trust, Engagement, and Trading Success in Malaysia

XM, a well-known trading platform, knows that in a world flooded with financial products and services, building trust is half the battle. So, how do you make a mark in a competitive market like Malaysia?

Well, XM didn’t just settle for flashy ads or fleeting campaigns. They put their trust in influencers, launching a well-constructed influencer ambassador program that wasn’t just about one-off promotions—it was about building lasting relationships with trusted voices in the trading space.

Strategic Approach

• Influencer Ambassador Program: XM took a unique approach by creating a long-term ambassador program, focusing on deepening relationships with influencers who could consistently represent their brand. This wasn’t a “flash in the pan” campaign—it was a calculated move to build brand loyalty through sustained, credible exposure. Each influencer was carefully selected based on a combination of content quality, engagement rate, and historical performance. This ensured XM wasn’t just reaching people—it was reaching the right people.

• Tailored Content: Rather than a one-size-fits-all approach, XM entrusted their ambassadors to create Instagram stories and reels that resonated with their individual audiences. The content was designed to show off XM’s features and benefits in an authentic, relatable way. Whether they were showcasing customer experiences or demonstrating how XM simplifies trading, the influencers brought a personal touch that helped strengthen XM’s brand values and messaging.

• Consistency & Authenticity: The ambassadors didn’t just create content once and call it a day. The ongoing nature of their content allowed for continuous engagement, keeping XM top of mind for their audiences. This consistency, combined with content that was tailored to each influencer’s voice, helped build trust over time—something that’s invaluable in a market as competitive as trading.

Campaign Impact

• Impressive Engagement: The results speak for themselves. With 90 pieces of creative content across five ambassadors, XM saw a staggering 520K engagements. The combined following of these influencers amounted to 322K, but it wasn’t just about the numbers—the engagement was genuine. This program far exceeded the KPIs set by XM, proving that sustained influencer relationships can lead to real, meaningful interaction.

• Brand Visibility & Loyalty: By integrating XM’s features seamlessly into influencers' ongoing content, the campaign not only raised brand visibility but also solidified XM’s position as a leading trading platform in Malaysia. This wasn’t just a short-term buzz; it was a long-term strategy that fostered loyalty and encouraged user adoption.

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The Takeaway

XM’s influencer ambassador program proves that when done right, influencer marketing is about much more than one-off campaigns—it’s about building trust, consistency, and relationships. In a crowded market, this strategy helped XM stand out, not by shouting louder, but by creating meaningful, ongoing connections with its audience.

So, if you're in the investment space, take a page from XM’s playbook: create authentic, long-term partnerships with influencers, and watch your brand loyalty—and results—skyrocket.

6. Octa’s “Always-On” Strategy: Influencer Marketing That Keeps on Giving

In the fast-paced world of forex trading, standing out isn’t just about having the most competitive spreads. It’s about building trust, creating relationships, and most importantly, staying top of mind.

Octa, a global trading broker with over 40 million active accounts, recognized the power of influencer marketing to break into new markets, particularly in Southeast Asia. Partnering with Narrators, they launched an always-on campaign that wasn’t just a quick burst of attention—it was about sustained, meaningful engagement.

Strategic Approach

• Always-On Influencer Marketing: Octa’s strategy was simple but powerful: keep the conversation going. Instead of short-lived campaigns, they focused on building long-term relationships with influencers in the finance, investment, and lifestyle sectors. This “always-on” approach meant that content wasn’t just being pushed during promotional periods—it was integrated into the everyday lives of their audience, creating a consistent brand presence across platforms.

• Influencer Selection: More than 100 influencers across Singapore and Malaysia were recruited, each bringing their own unique voice and audience. These weren’t just big-name influencers—they were individuals with credibility, whose voices felt authentic to their followers. Whether it was a finance guru explaining forex strategies or a lifestyle influencer integrating Octa into their daily routine, each post resonated with the audience, establishing Octa as a trusted tool for investment.

• Platform Utilization & Data-Driven Decisions: Octa leveraged the Narrators platform for seamless campaign management. From influencer discovery to real-time tracking, Narrators’ platform allowed Octa to evaluate performance, tweak campaigns, and optimize results on the fly. The platform’s data-driven approach ensured that every dollar invested was maximized, and local account managers were always on hand to offer insights and guidance.

• Content Across Multiple Platforms: Instagram, YouTube, and TikTok were the chosen battlegrounds for this campaign. By diversifying the platforms, Octa ensured they were meeting their audience where they were, whether that meant quick, snappy TikToks, in-depth YouTube tutorials, or engaging Instagram stories.

Campaign Impact

• Engagement & Growth: The results speak for themselves. Influencers like Overkill Singapore and Sneaky Sushii generated significant impact, with hundreds of link clicks and dozens of app registrations each. Overkill alone drove 285 link clicks and 106 mobile app registrations in a single month through a strategic giveaway. These aren’t just numbers—they represent real users who engaged with the content and saw value in Octa’s offering.

• Sustained Results: Octa’s commitment to long-term influencer relationships has paid off in spades. The ongoing engagement and consistent content created a sense of loyalty among users, reinforcing Octa’s position as a go-to platform for forex traders.

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The Takeaway:

Octa’s campaign with Narrators proves that influencer marketing is about more than just quick wins. It’s about building trust, leveraging authentic voices, and committing to sustained growth. The results from this “always-on” strategy highlight the importance of consistency, data-driven decisions, and the power of creating meaningful, long-term connections with influencers.

If you’re looking to grow your brand in competitive markets, remember: influencer marketing isn’t a sprint—it’s a marathon, and Octa is proving how it’s done.

Driving Long-Term Growth and Trust in Investment Platforms Through Influencer Marketing

Across these campaigns, success hinged on building lasting influencer relationships, using data to optimize performance, and tapping into diverse platforms. Industry trends indicate that ongoing, "always-on" strategies are proving more effective than one-off campaigns, while niche influencers continue to drive authentic engagement.

Brands should focus on fostering trust, being consistent, and adapting to the evolving digital landscape. Influencer marketing remains a powerful tool to drive engagement and foster brand loyalty.

About the Author

Nadica Naceva

Writer

Nadica Naceva, Head of Content at Influencer Marketing Hub, is a seasoned writer and reviewer with in-depth expertise in digital and content marketing. Leveraging her extensive experience in guiding content creation and strategic direction, Nadica brings a critical eye and analytical approach to reviewing articles and educational pieces. Her commitment to accuracy, integrity, and innovation with each review helps IMH grow as a leading source in influencer marketing. Her insights are backed by first-party data, ensuring content meets the highest standards of relevance.