- Bobbie is a new influencer marketing agency offering end-to-end solutions, focused on building authentic, long-term relationships between brands and creators.
- Services include influencer campaigns, brand ambassador programs, affiliate marketing, events, and content creation using advanced AI tools.
- Led by Donetta Allen and Monica Caponigro, Bobbie aims to transform influencer marketing with a data-driven, human-centered approach that empowers brands to connect with audiences in a meaningful way.
Stagwell’s HUNTER agency has launched Bobbie, a new influencer and creator marketing agency. This new venture is designed to address the growing demand for influencer-first marketing and offer end-to-end solutions to brands seeking to build meaningful relationships with creators and their audiences.
With influencer marketing now considered a vital part of most brand strategies, Bobbie was created to bridge the gap between brands’ increasing desire to invest in influencer collaborations and the lack of specialized teams to manage these efforts. Bobbie focuses on creator-driven campaigns and human-centered approaches, placing a strong emphasis on authentic, long-term relationships between brands and creators.
Unlike traditional marketing tactics, Bobbie emphasizes the importance of building trust between influencers and their audiences. By aligning brands with trusted voices that naturally integrate into their communities, Bobbie aims to enhance the overall brand experience, moving beyond transactional marketing toward deeper, more meaningful engagement.
Key Services Offered by Bobbie
Bobbie’s services cater to both small startups and large enterprises, ensuring that influencer marketing can be scaled and customized to any brand’s needs. The agency’s offerings include:
- Influencer Campaigns and Creator Content: Bobbie crafts full-scale influencer campaigns from start to finish, combining creativity with data-driven insights to ensure maximum impact.
- Brand Ambassador Programs: Bobbie’s always-on programs focus on developing long-term relationships with influencers, fostering continuous collaboration and deeper brand loyalty.
- Affiliate Marketing: Bobbie connects brands with the right creators to drive traffic and boost sales through strategic affiliate partnerships.
- Events and Experiential Marketing: The agency goes beyond digital content, creating memorable real-world experiences that build buzz and spark engagement.
- Content Studio and AI-Powered Tools: With an in-house studio and advanced AI tools, Bobbie is able to deliver faster content production, ensuring that brands show up at the right moment, with the right message.
This comprehensive suite of services positions Bobbie as a one-stop solution for brands looking to tap into the full potential of influencer marketing.
Leadership Behind Bobbie
Bobbie is led by Donetta Allen, who serves as President, and Monica Caponigro, Managing Director. Both leaders bring decades of experience in influencer marketing, social media, and digital strategy. Allen, who also serves as Chief Influencer Officer at HUNTER, and Caponigro, who has led influencer marketing at Nordstrom, are uniquely qualified to guide Bobbie’s vision.
According to Allen, Bobbie was born out of a simple yet powerful insight:
This approach is at the heart of Bobbie’s strategy, focusing on matching brands with trusted voices that can authentically convey messages to their audiences.
The Role of Data and Insights in Bobbie’s Success
Bobbie’s success is not just driven by creativity—it is also powered by data and consumer insights. The agency combines the best of both worlds, using data to ensure that each campaign is finely tuned to the target audience’s preferences. By using AI and consumer insights, Bobbie creates content that is not only engaging but also highly relevant to the audience.
For instance, Bobbie’s approach to data allows them to select creators whose content resonates with specific audience segments. This data-driven strategy ensures that brands can not only reach their audience but do so in a way that fosters long-lasting engagement.
The Future of Bobbie and Influencer Marketing
As influencer marketing continues to gain traction, Bobbie is well-positioned to shape the future of the industry. By focusing on creating authentic, long-term relationships between brands and creators, the agency helps brands build loyalty and deepen their connection with their audience. This focus on relationship-driven marketing is especially important in today’s digital ecosystem, where consumers increasingly seek authentic brand experiences.
With a growing number of marketers planning to allocate significant budgets to influencer marketing in 2025, Bobbie’s timing couldn’t be better. By offering a full suite of influencer marketing services and leveraging its experienced leadership, Bobbie is set to become a leading agency in the space.
