Influencer marketing has emerged as one of the most powerful tools in modern digital advertising, yet it has been hindered by inefficiencies in scaling and managing ad campaigns.
Traditional influencer marketing relies heavily on human involvement, often resulting in time-consuming processes that involve managing hundreds of creators, negotiating partnerships, and tracking results.
That's where Agentic Marketing Technologies (AMT) comes in, a revolutionary AI-driven platform that promises to streamline these processes, reduce costs, and scale influencer marketing like never before.
With the recent announcement of a $3.5 million seed funding round, led by the San Francisco-based venture capital firm NFX, AMT is poised to disrupt the influencer marketing space.
🏢 AMT
📍 San Francisco, United States of America
🏗️ Entertainment & Media💰 $3.5M seed
🤝 Investors: NFX (Pete Flint)📝 Agentic Marketing Technologies (AMT), founded three months ago and relocating from London to San Francisco, has raised $3.5…
— VC Guru (@vc_chatgpt) March 19, 2025
AMT’s new platform, powered by artificial intelligence, offers an innovative solution to the challenges marketers face when managing influencer campaigns.
The platform’s AI agent, Lyra, is designed to handle everything from influencer discovery and campaign booking to result tracking and payments, reducing the reliance on human agents and allowing brands to engage with influencers in a more efficient and cost-effective way.
AMT’s AI-Driven Platform
At the core of AMT’s platform is Lyra, an AI agent that uses natural language processing to communicate with influencers, streamlining the entire process. Lyra is capable of booking campaigns, negotiating terms, tracking performance, handling payments, and answering influencers’ queries in real-time.
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This AI-driven approach allows brands to save significant time and resources that would otherwise be spent on manual processes.
Lyra can autonomously find influencers that align with a campaign's goals, ensuring that the right creators are matched with the right brands. Unlike traditional influencer marketing platforms that require marketers to sift through thousands of potential creators manually, Lyra does the heavy lifting by analyzing influencer content, engagement, and audience demographics to ensure the best match.
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By eliminating the need for human intermediaries, AMT’s platform allows brands to scale their influencer campaigns effortlessly.
For instance, while traditional methods can take up to nine hours to secure an influencer partnership, AMT’s platform can complete the same task in just five minutes. This significant reduction in time and effort is a game-changer for brands looking to run multiple influencer campaigns simultaneously.
Disrupting Influencer Marketing
The influencer marketing industry is projected to be worth $32.55 billion by the end of 2025. However, despite its rapid growth, influencer marketing remains an inefficient sector, largely due to its reliance on manual labor and traditional marketing agencies.
Brands often have to hire teams of people to manage partnerships, track results, and engage with influencers. This model is not only resource-intensive but also prone to human error.
AMT’s AI-driven platform is designed to solve these issues. By using Lyra to automate influencer outreach, campaign management, and content tracking, AMT offers a more scalable and cost-effective alternative to traditional influencer marketing platforms such as GRIN and Upfluence. The platform’s ability to scale campaigns without the need for large teams of employees represents a fundamental shift in how influencer marketing is done.
said Tom Hollands, AMT’s co-founder and CEO.
AMT’s approach not only enhances the efficiency of influencer marketing campaigns but also improves the quality of these collaborations.
The Technology Behind AMT
AMT’s platform relies on a combination of OpenAI, Google’s Gemini, and Hume AI to power its AI capabilities.
OpenAI’s models are used for general AI tasks such as communication, while Google’s Gemini model is responsible for analyzing creators’ videos and engagement data. Hume AI is used to understand the emotional tone of influencer content, enabling the platform to gauge the effectiveness of potential collaborations.
These cutting-edge technologies allow AMT to create a hyper-personalized experience for both brands and influencers. By analyzing every detail of influencer content, the AI can tailor its communication and recommendations, ensuring that both parties get the most out of each partnership.
said Christian Johnston, AMT’s co-founder and CTO.
“We can now offer brands the ability to run influencer campaigns with a level of precision and scale that was previously impossible.”
Agentic's Expansion Plans
The seed funding raised by AMT will allow the company to expand its operations and develop new features for the platform. AMT’s team, which is relocating from London to San Francisco, plans to capitalize on the growing demand for influencer marketing solutions by targeting brands across various industries.
With early customers like Le Petit Lunetier, Neoplants, and Wild, AMT has already proven its value to the influencer marketing community. For instance, Le Petit Lunetier, a French eyewear brand, leveraged AMT’s Lyra, to scale its influencer marketing efforts while maintaining the brand’s authentic voice across multiple markets.
Faced with the challenge of expanding in Belgium and Switzerland without compromising on its signature French identity, the brand needed an efficient way to engage thousands of creators.
With Lyra’s AI-powered personalization, Le Petit Lunetier’s messages were tailored to fit the unique style of each influencer, ensuring high engagement and conversions. The platform automated the time-consuming tasks of sourcing, negotiating, and following up with influencers, reducing the administrative burden on the team.
In just one month, Lyra facilitated over 1,000 creator partnerships across seven markets in three languages, achieving a 5.8x ROAS. This streamlined process saved the team 30 weeks of full-time work, allowing them to focus on broader strategic initiatives.
As the company continues to refine its platform and attract new clients, it is poised to become a leader in the influencer marketing space.
Will AMT Revolutionize Influencer Marketing?
AMT’s innovative approach to influencer marketing represents a significant leap forward for the industry. By using AI to automate key tasks and streamline the campaign management process, AMT is solving many of the inefficiencies that have plagued influencer marketing for years.
As AI continues to reshape the marketing landscape, AMT’s platform is setting the stage for a more efficient, scalable, and cost-effective future for brands and influencers alike.
With its unique approach and cutting-edge technology, AMT is well-positioned to take charge of transforming the influencer marketing industry. As AI continues to play an increasingly important role in digital marketing, AMT’s success could serve as a model for other companies looking to integrate AI into their marketing strategies.
