10 AI Websites That Will Change How You Use Paid Marketing

It has received hundreds of reviews – the majority positive – across sites like TrustRadius and Trustpilot. One area, though, that users feel is lacking is customer support, especially with regard to billing. So, make sure that you get clarity about their pricing beforehand to avoid potential frustration and disappointment down the line. 

Key features include:

• A Google Ads Performance Grader
• Keyword research

Plans and pricing:

For more information regarding WordStream’s pricing, you need to reach out to them directly. 

For example, when Wowcher, a leading daily deals brand, turned to Phrasee to help with their Facebook and Instagram ad copy, they managed to reduce their cost per lead by almost a third. This is just one of numerous success stories. Other brands that Phrasee has helped to accelerate their marketing success include names like Gumtree and Virgin Holidays.

Key features include:

• Dynamic optimization
• Word and emoji analysis
• Sentiment analysis
• Diversity analysis

Plans and pricing:

For more information regarding Phrasee’s pricing, you need to reach out to them directly. 

You can, for example, use it to plan ad variations, build campaigns, and optimize budgets and bids. All you basically need to do is set a KPI and it will optimize key variables like the creative and timing. And, if there’s something that it can’t do or fix, it will offer recommendations for which action you’ll need to take. 

Key features include:

• Round-the-clock optimization
• Personalization at scale
• Holistic insights and analysis

Plans and pricing:

For more information regarding Albert’s pricing, you need to reach out to them directly. 

While they don’t boast as many reviews as some of the other websites on our list yet, the reviews that they’ve received are mostly very positive. In fact, fewer than 2% of Blueshift’s reviews on G2 have fewer than three stars. 

Key features include:

• Precise and easy segmentation
• An intuitive audience builder
• Predictive engage-time optimization
• A/B testing

Plans and pricing:

Blueshift offers a number of tailored pricing packages. For more info, you can reach out to their sales team. 

That being said, it offers you a comprehensive view of how your ads have performed. For example, it will attribute the performance to the right channels. Armed with this info, you’re much better equipped to adjust your campaigns and zoom in on the platforms that are actually delivering good results. 

Key features include:

• Print tracking
• A customizable ad reporting dashboard
• Analytics

Plans and pricing:

Pricing starts at $49 per month for up to $20,000 revenue tracked. 

Then, to help you shortlist which ideas will deliver the best results, it also includes powerful predictions. It uses data from more than $1 billion in ad spend to compare your ad ideas to a million other ads across various industries. This way, it’s much easier to predict the angles and assets that will resonate with your target audience better. 

If you’re not entirely happy with the copy, you can always use the real-time editor to make changes quickly that will help to boost the performance. To speed up this step, you can turn to its library where you’ll find stickers and pre-built scenes. 

Unlike some of the other solutions on this list that have been bashed for their level of support, on G2, this is one of the areas where Pencil excels. Not only have users praised their quality of support, but also its intuitiveness in terms of setup and use. Users have described it as an “essential tool for performance marketers” and “must-have secret weapon”. 

Key features include:

• Insights and benchmarks
• A real-time editor
• Free stock images and videos
• Predictions

Plans and pricing:

After a free seven-day trial, pricing starts at $119 per month (or $79 per month when billed annually instead). 

For example, if you’re an agency, you can use this information to show to your clients that there’s been a drop across the board, helping to explain the possible changes in their performance. Alternatively, if you’re using it for your own paid search campaigns, you can use the data to help you make sense of key metrics like cost per acquisition (CPA) or cost per mile (CPM) and get a more accurate idea of your performance. 

Key features include:

• Benchmarks for various verticals 

Plans and pricing:

For more information regarding pricing, you need to reach out to Varos directly. 

If you plan on running multiple ad campaigns simultaneously, it makes it easy to manage these via a single place even though the campaigns might be on various channels. Plus, to help ensure consistency, it can keep track of and control ad placement. 

Key features include:

• Deep analytics and comprehensive insights
• An easy-to-use campaign builder
• Built-in brand-safety controls

Plans and pricing:

For more information regarding 6sense’s pricing, you can book a custom demo.

The paid search capabilities are equally impressive. It includes exclusive tools like the Signal Enhancement and Search Term Analysis (STA). If you need help with ad spend, there’s also a budget navigator to help you find the right balance between spend and return on investment. 

Key features include:

• Custom metrics
• Rule-based automation
• Customizable reports

Plans and pricing:

For more information about Skai’s pricing, you can request a demo.

With their tools, it’s easy to remain on brand while at the same time personalizing the customer journey. It makes it easy to create variations automatically for platforms like Facebook, Instagram, Pinterest, and Snapchat. Plus, thanks to the smart image cropping, your ads will look great across all channels. 

Other standout features according to the hundreds of reviews that Celtra has received on G2 are A/B testing, ad templates, and campaign scheduling. All three of these features have been graded as above average. 

Key features include:

• Branded templates
• Robust performance metrics

Plans and pricing:

For more information about Celtra’s pricing, you can book a demo.