Amazon video ads can be an enormous help to eCommerce businesses that want to build brand awareness, drive traffic, get more clicks, and increase sales. And creating a video ad on Amazon is easy, especially if you've already run ads on other platforms. What's not so easy is creating a high-quality video ad that you're proud to show off to Amazon shoppers. Lucky for you, we're going to remove the barriers to creating a high-quality, scroll-stopping Amazon video ad. It all starts with choosing one of the best Amazon video ad makers.
In this article, we're sharing five of our favorite Amazon video ad makers that give you an easy and cost-effective way to create video ads that will engage and delight shoppers, driving them to your product pages, and getting you the sales you need to keep your business growing. We'll also be sharing 10 tips that will make your Amazon video ads stand out and shoppers take note. Let's dive in!
5 Best Amazon Video Ad Makers + 10 Tips to Make Your Amazon Ads POP:
5 Best Amazon Video Ad Makers
It's getting easier and easier to record content and create amazing video ads. But if you're looking for video ads that are really going to wow Amazon shoppers, you need the best Amazon video ad makers at your disposal. That's where this list comes in. We've compiled a list of the best Amazon video ad makers around so you can get access to the features and tools you need to create compelling video ads that will make shoppers stop scrolling and buy.
Since you're reading this article, you already know that video ads can help you drive traffic, educate consumers, reduce support requests, and increase sales. This frees up tons of time that you can then use to work on strengthening other areas of your business—or just run your business, period. But without the right tools, video ad creation can be a bit complicated. You might even spend time and money only to end up with an Amazon video ad that YOU wouldn't even buy your own product from. With the Amazon video ad makers on our list, though, you can stop stressing and start creating mesmerizing video ads that will leave consumers begging to buy.
1. Promo.com
We love Promo.com because it makes it exceedingly easy for anyone to build a professional-level Amazon video ad. The platform includes professionally designed video templates, easy-to-use video editing tools, and a library full of music, video clips, and images you can use to create and customize your video. Just add text and a logo and you're ready to go live!
? Features we love:
- Customizable, ready-to-use video templates
- Upload your own videos, photos, and music
- Post videos directly to any social media platform
- Unique sharing links to get feedback
- Social media calendar
- Unlimited content and new downloads every week
? Pricing:
You can try Promo.com for free or take advantage of one of their three paid plans:
- Basic: $25/month when billed annually; $49/month for month-to-month
- Standard: $43/month when billed annually; $99/month for month-to-month
- Pro: $155/month when billed annually; $359/month for month-to-month
2. Biteable
Biteable is another of our top picks for Amazon video ad makers that are oh-so-easy to use. The platform offers animation, photos, and stock footage so you always get studio-worthy results. Biteable is a great choice for marketers across industries but will do wonders for your Amazon advertising.
? Features we love:
- Access to 1.8 million clips, animations, and images
- Unlimited video exports
- Unlimited team members (on the Ultimate plan)
- HD 1080p video resolution (on the Plus and Ultimate plans)
- Commercial usage rights (on the Plus and Ultimate plans)
? Pricing:
Biteable has a "free forever" plan and two paid plans:
- Plus: $19/month when billed annually; $29/month for month-to-month
- Ultimate: $49/month when billed annually; $99/month for month-to-month
3. InVideo
InVideo's website might not look as fun as our first two options, but it's an Amazon video ad maker that's powered by AI, so let it go ahead and be a little more corporate. The platform has a gigantic library of professionally designed, fully customizable templates that make it easy to create Amazon video ads quickly. You get access to animations, images, and music to make your video ads even more engaging and can even use the platform to create YouTube videos and videos perfect for other social media platforms.
? Features we love:
- More than 3,000 professionally-made templates
- 1M+ premium photos and videos
- Automated text-to-speech technology
- One-click upload to any social media platform
- 24/7 support via live chat or phone
? Pricing:
InVideo has a "forever free" plan and two paid plans:
- Business: $15/month when billed annually; $30/month for month-to-month
- Unlimited: $30/month when billed annually; $60/month for month-to-month
4. Wave.video
Wave.video has a drag-and-drop interface so it's super easy to use. Plus, the platform comes packed with features that give you tools to add videos and images, change layouts, resize your videos, and add watermarks, graphics, captions, music, and stickers. There's also a library of more than two million royalty-free images and video clips.
? Features we love:
- More than 600 professionally designed templates
- 350 fonts
- Audio library of 300K royalty-free audio tracks
- Auto-resizing for 30+ video formats
? Pricing:
Wave.video has a "forever free" plan and two paid plans:
- Creator: $20/month when billed annually; $39/month for month-to-month
- Business: $40/month when billed annually; $79/month for month-to-month
5. Filmora
Filmora is one of the best Amazon video ad makers for eCommerce marketers with limited technical skills. Even then, the platform still has features that are powerful enough for professional users. Use Filmora to create eye-catching Amazon video ads with an extensive visual effects library, 300+ templates, filters, and overlays, fast processing speeds, and even green-screen effects.
? Features we love:
- Create custom animations with keyframing
- Intuitive object tracking
- Color correction for multiple clips at once
- Split-screen
- Audio ducking
? Pricing:
Individuals can get Filmora starting at $44.99/year. The Business plan is $155.88/year.
10 Tips to Create the Best Amazon Video Ads
Now that you have five of the best Amazon video ad makers to choose from, what's next? You actually have to create your Amazon video ads. Amazon has a few different types of video ads to choose from:
- OTT (over-the-top) video ads show up before, during, or after OTT content. These ads can't always be skipped and are typically viewed until the end of the ad.
- Online video ads show in both in-stream and out-stream formats, across browsers and apps, on devices like desktops, mobiles, and tablets. Online video ads come in various formats including in-feed video, in-article/in-read video, video in-banner, and interstitial video.
- Sponsored Brands Videos are cost-per-click (CPC) ads that include your brand logo, a custom headline, and multiple products. They appear in relevant shopping results and help drive the discovery of your brand among customers shopping for products like yours.
Here are 10 tips to create the best Amazon video ads no matter which type you choose.
1. Create High-Quality Amazon Video Ads
It probably goes without saying that your Amazon video ads should stand out in terms of content and quality. The Amazon video ad maker you choose will help with this, but you can also look at your competitors for inspiration and then add your brand's personality to the finished product.
2. Follow Amazon's Video Specifications
If you're like a lot of people, your eyes glaze over when they hit the word "specifications." We know it's not sexy, but it's important to make sure that you're following established guidelines for format, sizing, and content when creating an Amazon video ad. You definitely don't want to create an amazing ad only to find out that it won't work for Amazon because you can't size it properly without sacrificing ad quality.
Amazon Video Ad Placement
Here's where Amazon video ads can show up and how big they'll be.
- Home Page - Desktop: 300 x 250
- Home Page - Smartphones (Below the Fold): 300 x 250
- Home Page - Tablet Shopping App: 300 x 250
- Detail Page - Smartphones: 414 x 125
- Detail Page - Desktop: 970 x 250
- Fire tablet (beta) - available in the US, UK, DE - requires custom background
Video Guidelines
Ads must fit the following specs. Video files will be transcoded to optimize size and appearance in the placements we outlined above.
- Video dimensions: 1920 x 1080 px (16:9) recommended
- Frame rate: At least 15 FPS
- Audio: 128 kbps / 44 khz
- Recommended bit rate: 2 MBps
- Preferred codec: H.264, MPEG-2, or MPEG-4 for video; MP3 or AAC for audio
- File size: Less than 500 MB
- Video duration: Up to 3 minutes for desktop and mobile (15 seconds or less highly recommended); up to 15 seconds (Fire tablet)
- Letterboxing: Videos shouldn't have black bars on any side of the video content
Amazon also says not to include a CTA that encourages clicking since that will just play or restart the video with sound enabled. It's also highly recommended that your Amazon video ads be engaging and understandable without sound. That leads us to...
3. Optimize Videos for No Sound
Amazon video ads automatically play muted, so make sure that you include on-screen text and don't rely on audio to get your message across. Your captions should be easy-to-read and highlight the important bits about your products (benefits, features, sizes, etc). If you do include sound, make sure it's mixed properly so it doesn't blow anyone's eardrums if they do (accidentally or on purpose) play it.
4. Keep It Short
Your Amazon video ads should be short (15–30 seconds is recommended) and should convey your offer or value within the first five seconds. That's not a lot of time to make a splash. Hit shoppers with your key selling point right up front and keep things moving so they stay engaged. Amazon video ads aren't the place for a slow build. Get in, make a scene, and move shoppers to the next step.
5. Focus On Your Product
You already know that you don't have a lot of time. So, instead of giving the history of skincare, you'll probably want to skip right to the heart of things—your product does something great, something in demand. According to Amazon, ads that feature the product within the very first second of the ad perform better than those that don't. So, highlight your product right away, show them why it's great, and save the history of skincare for your onboarding emails.
6. Consider a Looping Amazon Video Ad
Amazon video ads will automatically loop, so consider building that into your ad. How many times have you watched a TikTok video over and over again because the looping was so perfect that it sucked you in? Your Amazon video ads can do that, too. Even if you decide not to create an endless looping ad, you'll want to make sure that the transition from the end of your ad to the beginning is smooth so it isn't jarring to shoppers.
7. Educate and Demonstrate
Your Amazon video ads should be entirely focused on your product and what it does. Show shoppers the benefits and features of your product right away. Even though you have such a short time to convey this information, you can still demonstrate the features and benefits that are important to those who are interested in a product like yours. Your video ads should start with the best and most intriguing benefits and get even better from there.
8. Cite Your Sources
We all like to think that our product is the best or "number one." But unless you have a source to cite, best to leave that out of your Amazon video ads. Any claims that you make in your ads should be supported. So, unless you can support those claims of "best selling" or "highest performing," don't mention them. Of course, if you do have statistics and sources, by all means, include them! Nothing sells quite as well as social proof.
9. Leverage the Flywheel Effect
If you went to school for digital marketing or have been in the industry a while, you've likely heard of the flywheel effect. This is the idea of building overall growth using paid advertising to generate earned media. It starts with paid ads to drive traffic to product pages and get you ranked higher in search engine results pages. This, in turn, increases your chances of getting the coveted Amazon's Choice distinction resulting in more attention and more traffic. And we're back to the beginning.
10. Create an Awesome Landing Page
Amazon video ads will get shoppers from your ad to your product page. From there, your product page has to do the heavy lifting of getting the sale. That's why it's so very important to pay attention to the landing pages you're creating. The shopper should move seamlessly from ad to page and be shown a landing page that matches the feel and voice of the ad they just came from. Your landing page, like your ad, needs to hit heavy right up front, giving the shopper the information that will get them to convert.
Amazon Video Ads: Valuable Marketing Tool for eCommerce
Amazon video ads can go a long way toward getting shoppers engaged and excited about your products. But they're not for everyone. As with anything in your marketing strategy, you'll want to test out Amazon ads to make sure that you're reaching the right audience and getting a return on your investment. If Amazon video ads are right for your eCommerce business, the Amazon video ad makers we've included here will help you create high-powered, high-quality, low-cost ads that are sure to have an impact. Happy creating!
Frequently Asked Questions
What is the best Amazon video ad software?
While there are several video ad tools on the market, we’re fans of the Amazon video ad makers we’ve included in this article:
Promo.com
Biteable
InVideo
Wave.video
Filmora
Why use video on Amazon?
Video increases the chances of your ad being noticed by shoppers and getting them to stop scrolling.
What is a good Amazon video ad?
The best Amazon video ads show off your product being used and clearly demonstrate the benefits and value to shoppers.
How do I create professional-quality videos?
You can create professional-quality videos using any of the Amazon video ad makers we’ve included in this article.
What Are Video Ads on Amazon?
Video ads on Amazon include:
- OTT (over-the-top) video ads show up before, during, or after OTT content. These ads can't always be skipped and are typically viewed until the end of the ad.
Online video ads show in both in-stream and out-stream formats, across browsers and apps, on devices like desktops, mobiles, and tablets. Online video ads come in various formats including in-feed video, in-article/in-read video, video in-banner, and interstitial video.
- Sponsored Brands Videos are cost-per-click (CPC) ads that include your brand logo, a custom headline, and multiple products. They appear in relevant shopping results and help drive the discovery of your brand among customers shopping for products like yours.
