Co-Founder and Co-CEO
A serial entrepreneur since childhood, Mat Micheli has gone from selling smartphone cases out of his backpack in highschool to founding Viral Nation in 2014 with his business partner Joe Gagliese. As Co-CEO of Viral Nation, Mat oversees the company’s global operations, finance, and technology functions.
Mat has led Viral Nation’s transition from a leading influencer marketing agency to the leader in social-first transformation that powers the social ecosystem through a full-service creative agency, a 360° digital talent representation agency and social-first suite of technology solutions. Viral Nation is now home to the largest influencer roster and fuels growth for the world’s leading brands, including Audible, Campbell’s, Chegg, The Coca-Cola Company, Disney, A24, Microsoft, Meta, Vivid Seats, Tencent, TJX, and Walmart.
A known authority in influencer marketing and social technologies, Mat has been featured in Business Insider, Forbes, and Vox and provides insight to industry outlets including Sportico. Mat also participates in events and conferences to support diverse entrepreneurial communities, including the Rotman Commerce Women in Business (RCWIB) Women’s Leadership Symposium. Mat is a recipient of the EY Young Entrepreneur Of The Year award, which he was awarded in 2019 with Joe.
