Top CRM Agencies + Market Insights, Feedback, and Agency Stability

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Creating lasting customer relationships is crucial for success in today's market. Brands must differentiate themselves by crafting personalized experiences through tailored strategies informed by the buyer's journey, which in turn kickstarts brand storytelling. A Customer Relationship Management (CRM) agency takes a strategic, comprehensive approach to the buyer's path-to-purchase, assessing the broader Customer Experience (CX) at all relationship stages. This process begins with funnel analysis and optimizing various marketing channels to drive specific actions.

A CRM agency shapes your brand's acquisition and onboarding strategy, from customer or lead acquisition to onboarding and conversion tactics. These agencies utilize CRM platforms to gain valuable insights into your audience and optimize revenue. They can also use various CRM tools to prioritize and personalize the customer experience.

Top Customer Relationship Management Agencies

Top
crm agencies
2024

1. SmartSites

SmartSites

Founded: 2011

Location: New Jersey

Audience Specialty: Partners With Other Agencies, Global and Local Expertise, B2B, B2C, B2E, Baby Boomers, Gen X, Gen Y, Gen Z

Industry Expertise: Automotive, Real Estate, Retail, Media Production, IT and Services, eLearning, Health and Wellness, Food Production, Consumer Goods, Computer and Network Security

SmartSites, a results-focused digital marketing agency, stands out through strategic partnerships with industry leaders and platforms like HubSpot and Zendesk. These collaborations provide them with the latest tools, insights, and strategies for a competitive edge. They offer a wide range of CRM features and capabilities, including:

  • Contact Management: Monitors and oversees customer interactions, encompassing contact details, email history, and potential sales opportunities.
  • Lead Generation and Nurturing: Provides access to inbound marketing and sales automation services, improving lead generation and their nurturing process.
  • Sales Pipeline Management: Manages your sales pipeline effectively by tracking leads and opportunities throughout the sales journey.
  • Customer Service: Delivers exceptional customer service by monitoring customer interactions and swiftly resolving any issues.

SmartSites also provides employee training, workflow automation, system integration, and ongoing support with improvement guidance.

Other Services: Web Design, PPC, SEO, Social Media Marketing, Email and SMS Marketing

Smartsites logo

SmartSites

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites ? is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites...

Company
Channels
Services
Company

50+

New Jersey

Best for:

Small and Medium Size Businesses

Minimum Campaign Size: $1.000+
Channels
Amazon
Facebook
Google
Google Ads
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitter
YouTube Advertising
Services
Website Design & Development
PPC Management
Paid Search (Google Ads, Microsoft Ads)
Paid Social (FB/Instagram, Twitter, LinkedIn, TikTok, etc.)
Organic SEO
Email Marketing
Social Media Management
Minimum Campaign Size: $1.000+
Smartsites logo

SmartSites

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites ? is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites...


2. Moburst

Moburst

Founded: 2013

Location: New York, Florida, London, San Francisco, Israel

Audience Specialty: Partners With Other Agencies, Global and Local Expertise, B2B, B2C, B2E, Influencer Strategy, Multicultural Races and Ethnicities, Corporate Communications, Baby Boomers, Gen X, Gen Y, Gen Z

Industry Expertise: IT and Technology, Media, eCommerce, Supply Chain, Logistics, Consumer Products

Moburst, a global mobile marketing agency, offers CRM services that enhance customer relationships and foster growth. Moburst’s CRM assistance includes:

  • Strategy and Consulting: Offers expert advice on selecting the most suitable CRM software and ensuring its efficient implementation.
  • Integration: Integrates a company’s CRM system with various marketing and sales tools, such as websites, email marketing platforms, and social media accounts. 
  • Training and Support: Conducts training sessions for employees to ensure the effective use of their CRM system. Furthermore, it offers ongoing support to help businesses troubleshoot any issues that may arise. 

Other Services: Mobile Strategy, Digital Strategy, Social Strategy, Product Strategy, SEO & CRO, OTT Media Services, App Store Optimization

Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...

Company
Channels
Services
Company

10 - 50

New York, Florida, London, San Francisco, Israel

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Blog
Facebook
Google Ads
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter
YouTube
YouTube Advertising
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
Video Marketing
YouTube Strategy
YouTube Optimization
Youtube Marketing
Influencer Marketing
YouTube Advertising
Digital Marketing
Social Media Marketing
Social Ads
Paid Ads
Branding
Ad Creative
Facebook Ad Buying
Google Ad Buying
Tik Tok Ad Buying
Pinterest Ad Buying
User Acquisition
Mobile App Performance Marketing
Ad Creatives Production
Website optimization
eCommerce
B2B
LinkedIn Advertising
Social Media Strategy
B2B Influencer Campaigns
Social Media Content Creation
Paid Social Creative Production
Organic Social Media Marketing
Market Intelligence
Minimum Campaign Size: $5.000+

Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...


3. Disruptive Advertising

Disruptive Advertising

Founded: 2011

Location: Lindon, Utah

Audience Specialty: Partners With Other Agencies, Global and Local Expertise, B2B, B2C, B2E, Baby Boomers, Gen X, Gen Y, Gen Z

Industry Expertise: eCommerce, Business Services, Education, Legal, Retail, Hospitality, Entertainment, Travel, Finance, Real Estate, Healthcare, Automotive

Disruptive Advertising is an all-inclusive digital agency that partners with Klaviyo, a tool that unlocks customer profiles. Using Klaviyo’s CRM functionality and customer data platform (CDP), Disruptive Advertising gains a deep understanding of your customers’ behaviors and preferences. Here’s how it benefits you:

  • See the Past: Reviews every interaction and communication a customer has had with your store to ensure you’re sending the right messages at the right time.
  • Help Right Now: Enable you to assist your customers promptly by providing insight into their complete message history and interactions, from purchases to promo codes.
  • Know Their Future: Provides predictive analytics in their profile, revealing a customer’s next order date and likely future spending.
  • Opportunities Always: Provides access to customer information, helping you identify new engagement opportunities.

Other Services: eCommerce Development, Lead Generation, Email Marketing, Paid Search, Paid Social, SEO, Amazon, Lifecycle Marketing

Disruptive Advertising Logo

Disruptive Advertising

Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online.

Company
Channels
Services
Company

50+

Utah

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
eCommerce
B2B
SEM (Search Engine Marketing)
Google Ads Management
Microsoft Ads Management
Paid Search
Website optimization
Minimum Campaign Size: $5.000+
Disruptive Advertising Logo

Disruptive Advertising

Most marketing leaders struggle to find a proactive, strategic agency partner with the expertise, services, & vision to drive long-term results online.


4. Favoured

Favoured

Founded: 2017

Location: Riding House St, London

Audience Specialty: Global and Local Expertise, B2B, B2C, Gen X, Gen Y, Gen Z

Industry Expertise: eCommerce, Advertising and Marketing, Arts, Entertainment and Music, Consumer Products and Services, Financial Services, Hospitality and Leisure

Favoured, a data-driven full-funnel marketing agency, employs cutting-edge performance techniques and top-tier creative production to deliver tangible results. Its CRM services focus on a three-fold approach:

  • Attracting New Prospects: Leverages diverse marketing channels, like SEO and social media, to engage potential customers in places where they actively participate and spark their interest in your products or services.
  • Converting Prospects into Customers: Presents compelling value propositions, streamlines the purchase process, and ensures a seamless and enjoyable customer experience.
  • Engaging and Maintaining Long-Term Relationships: Delivers exceptional customer service, introduces loyalty programs and discounts, and consistently innovates new and exciting products or services.

Other Services: Advertising, Micro-Influencer Marketing, Content Marketing, Video and Motion Graphics, Web Design, Branding Guidelines, Email Marketing, Search Marketing, Copywriting, Long Form Content

Favoured

We're Favoured, and we’re here to help you get more customers and boost your profits - simple as that. Founded by a former Marketing Lead at Apple, we’re specialists in results-driven performance marketing to deliver fantastic results for our cli...

Company
Channels
Services
Company

1 - 10

London

Best for:

Businesses of all sizes

Minimum Campaign Size: $1.000+
Channels
Facebook
Google
Google Ads
Instagram
LinkedIn
Reddit
Snapchat
Spotify
TikTok
Twitter
YouTube
YouTube Advertising
Services
CRM Marketing
Content Creation
PPC Management
Email Marketing
Social Media Management
Facebook and Instagram Advertising
Video Marketing
YouTube Strategy
Influencer Marketing
YouTube Advertising
Digital Marketing
Social Media Marketing
Social Ads
Paid Ads
Branding
Ad Creative
Facebook Ad Buying
Google Ad Buying
Tik Tok Ad Buying
Pinterest Ad Buying
User Acquisition
Mobile App Performance Marketing
Ad Creatives Production
Website optimization
eCommerce
B2B
LinkedIn Advertising
Social Media Strategy
Social Media Content Creation
Paid Social Creative Production
Organic Social Media Marketing
SEM (Search Engine Marketing)
Google Ads Management
Paid Search
Minimum Campaign Size: $1.000+

Favoured

We're Favoured, and we’re here to help you get more customers and boost your profits - simple as that. Founded by a former Marketing Lead at Apple, we’re specialists in results-driven performance marketing to deliver fantastic results for our cli...


5. Ruckus

Ruckus

Founded: 2004

Location: New York, NY

Audience Specialty: Partners With Other Agencies, Global and Local Expertise, Sports Marketing, B2B, B2C, Women, Gen X, Gen Y, Startups

Industry Expertise: Retail, Automotive, B2B, Banking and Finance, eCommerce, Education, Food and Beverage, Gaming, Health and Wellness, Infrastructure, Government, Luxury, Nonprofit, Medical, Professional Services

Ruckus, a full-service agency, empowers transformative businesses and global influencers. Ruckus’ CRM services align with its key offerings:

  • Branding: Connects the brand’s mission, vision, and purpose with its customers.
  • Web Platforms: Fosters engagement across digital landscapes.
  • Campaigns: Amplifies, captivates, and converts your target audience.
  • Trade Shows: Creates opportunities for impactful client engagement and interaction.

Other Services: Film, Video, Photography, Advertising, Branding, Copywriting, Creative Services, Digital Campaigns, Mobile and Web Apps, Marketing Strategy


6. Aira

Aira

Founded: 2015

Location: Milton Keynes, UK

Audience Specialty: Partners With Other Agencies, Global and Local Expertise, B2B, B2C, Baby Boomers, Gen X, Gen Y

Industry Expertise: SaaS, eCommerce, Finance, Small Businesses

Aira is an award-winning inbound marketing agency that specializes in personalizing, optimizing, and scaling your business growth. As a HubSpot Certified Platinum Partner, Aira holds the highest level of partnership with HubSpot. They offer a wide range of services including:

  • Implementation and Onboarding: Implements HubSpot and onboards your team to maximize its usage.
  • Strategy and Consulting: Develops a HubSpot strategy aligned with your business goals and provides ongoing consulting services to optimize your use of HubSpot.
  • Managed Services: Delivers managed services for your HubSpot account, which includes daily monitoring, maintenance, and support, allowing your team to focus on tasks like lead generation and deal closing.

While HubSpot is Aira’s preferred tool, it also has expertise in Pardot, Salesforce, Mailchimp, Klaviyo, and custom systems.

Other Services: SEO, Inbound Marketing, Paid Media, Content Marketing, Digital PR


7. SmartBug Media

SmartBug Media

Founded: 2008

Location: Orange County, CA

Audience Specialty: Partners With Other Agencies, Global and Local Expertise, B2B, B2C, B2E, Influencer Strategy, Multicultural Races and Ethnicities, Corporate Communications, Baby Boomers, Gen X, Gen Y, Gen Z

Industry Expertise: Medical, Financial Services, Education, eCommerce, Business Services, Legal Cannabis, Manufacturing, Healthcare

SmartBug Media, a globally acclaimed digital marketing agency, excels in facilitating revenue growth for eCommerce and B2B businesses through Intelligent Inbound strategies. As HubSpot’s highest-rated and most awarded partner, SmartBug offers comprehensive CRM services, including:

  • Integration: Integrates your CRM system with other vital business applications, including marketing automation software, eCommerce platforms, and customer support systems.
  • Customization: Tailors your CRM system to your needs by creating custom fields, reports, and dashboards.
  • Implementation and Configuration: Assists in setting up and configuring your CRM system to match your unique requirements. It can also aid in migrating data from your current CRM system to HubSpot.

Additionally, SmartBug collaborates with Salesforce, offering specialized CRM implementation and configuration services for various Salesforce products, including Sales Cloud, Service Cloud, Pardot, Einstein, Revenue Cloud, and CPQ.

Other Services: Video Marketing, SEO, Paid Media, Inbound Marketing, Sales Enablement, PR, Integration, Migration, Web Design


8. Evenbound

Evenbound

Founded: 2012

Location: Grand Haven, MI

Audience Specialty: Partners With Other Agencies, Global and Local Expertise, B2B, B2C, Baby Boomers, Gen X, Gen Y

Industry Expertise: Consumer Electronics, Construction, Healthcare, Manufacturing, Real Estate, Small Businesses

Evenbound is a full-service digital marketing and growth agency and is recognized as a Diamond HubSpot Solutions Partner, which is the highest tier of partnership with HubSpot. They offer comprehensive CRM services, including: 

  • Strategy and Consulting
  • Implementation and Configuration
  • Training and Support
  • Integration
  • Customization

Other Services: Website Design, Inbound Marketing, Outbound Marketing


CRM Agencies: Market Share and Growth

CRM statistics play a significant role in software market research, highlighting the rapid growth and importance of CRM as a global SaaS application. In recent years, the CRM market has expanded remarkably. Here are some key insights that demonstrate its significance: 

Market Size and Growth

As of 2022, the global CRM agencies market was valued at $64.41 billion. Projections indicate that it will reach $157.53 billion by 2030, with North America leading the market at a 43.7% revenue share. This rapid growth is driven by the need for businesses to enhance customer relationships and loyalty, a growing demand for CRM agency services in emerging markets, and the incorporation of emerging technologies like AI and ML into CRM solutions. In addition, CRM adoption rate is seen to increase by 12% over the next five years, leading to a significant industry value of $129 billion by 2028.

To take advantage of these opportunities, CRM agencies have tailored their services to cater to specific businesses. One example would be when Freshworks, a renowned cloud-based customer service software company, launched Freshstack, an economical and robust CRM solution tailored for startups to manage their sales, marketing, and customer support operations.


Impact of COVID-19

During the pandemic, businesses relied on technologies like CRM solutions to continue providing customer services. CRM systems enabled them to personalize their interactions with customers and understand their unique needs and preferences. With real-time tracking and automation, businesses could efficiently manage customer inquiries, resolve issues promptly, and provide timely updates. 

A Salesforce report highlighted how healthcare companies facilitated online triage and support for individuals despite resource limitations. These include Women's College Hospital's interactive COVID-19 assessment and MIMIT Health's digital house calls and self-service channels.


Future Trends

Increased adoption of advanced tech like IoT, AI, and big data is set to drive software demand. Likewise, cloud-based CRM software is also gaining popularity thanks to its accessibility and integration features.

For example, Zoho CRM features an AI companion called Zia, a conversational assistant capable of comprehending text and voice commands. You can engage in chat or voice interactions with Zia, and it can predict the probability of success for ongoing deals and assign dynamic scores based on customer conversion progress.


CRM Agencies: Customer Feedback and Surveys

CRM systems and customer feedback, such as surveys, go hand in hand to elevate the customer experience. Customer feedback is a cornerstone of success. Without a robust feedback loop, your customer service strategy remains incomplete. To put it into perspective, 93% of customers tend to make repeat purchases from companies that provide exceptional customer service. 

CRM software facilitates the collection and analysis of customer feedback from diverse sources such as:

  • Customer satisfaction surveys
  • Net promoter score (NPS) surveys
  • Customer support tickets
  • Social media comments
  • Product reviews

Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” Surveying CRM data aims to update, revitalize, and enrich existing customer information with insights that can better serve your target audience and make them happy. This results in better business decisions, finding areas for improvement, uncovering growth opportunities, and improving the customer experience.

Here are practical ways in which CRM relates to customer feedback and surveys:

  • Segmenting Customers: CRM software can segment customers based on their feedback data, enabling the sending of targeted marketing messages and promotions.
  • Identifying Customer Pain Points: CRM software can pinpoint common customer pain points, driving product and service improvements.
  • Measuring Customer Satisfaction: CRM software tracks customer satisfaction over time, offering insights into the effectiveness of customer experience initiatives.
  • Identifying Churn Risks: CRM software detects customers at risk of churning, prompting proactive measures to enhance their experience and retain their business.

Surveys can be integrated into CRM systems in various ways: via email, chat, or web pages with CRM tracking codes. If your CRM agency partners with HubSpot, you can create and conduct customer satisfaction surveys.


CRM Agencies: Financial Health and Stability

Nucleus Research reported that a decade ago, every dollar invested in a CRM system yielded an ROI of approximately $8. Recent studies suggest this ROI could reach as high as 30 to 1 in the future. CRM's value lies in enhancing sales teams' tools and improving customer retention and overall customer experiences. Therefore, evaluating a CRM vendor's financial health and stability is crucial.

To assess a CRM vendor's financial health and stability, consider the following key questions:

  • Is the vendor experiencing consistent revenue growth?
  • Is the vendor operating profitably?
  • Does the vendor continually enhance their product with new features?
  • Does a significant amount of debt burden the vendor?
  • Does the vendor have a substantial and varied customer base?
  • Does an accomplished and highly regarded management team lead the vendor?

Final Thoughts

CRM agencies, while each having their unique approach, share common traits. These agencies forge a crucial partnership between their company, your brand, and your audience, ensuring seamless communication and workflow. Their strong suit lies in data management and profound MarTech knowledge, which enables secure data exchange within CRM systems and a holistic customer perspective. In some instances, CRM can even track referrals.

These agencies bridge the gap between your strategy, technology, and execution, addressing communication issues, streamlining processes, and evaluating past efforts. Consider exploring the eight CRM agencies mentioned above as a starting point for your journey.

Frequently Asked Questions

What does a CRM agency do?

A CRM agency assists businesses in implementing, managing, and optimizing their CRM systems. They offer consulting, implementation, training, integration, and support services.

How much does a CRM agency cost?

The cost of a CRM agency varies based on the project's size and scope. As per Insightly's CRM pricing comparison

  • For small businesses (up to five users): basic plans range from $25 to $75/user/month. 
  • Mid-market businesses (10 to 100 users): advanced plans cost between $50 and $150/user/month.

Most CRM agencies also charge a monthly retainer fee covering their time and expertise.

Who is the world's number one CRM provider?

Salesforce is the world's number one CRM provider. It's also the largest CRM platform.

About the Author and Expert Reviewer
Geri Mileva, an experienced IP network engineer and distinguished writer at Influencer Marketing Hub, specializes in the realms of the Creator Economy, AI, blockchain, and the Metaverse. Her articles, featured in The Huffington Post, Ravishly, and various other respected newspapers and magazines, offer in-depth analysis and insights into these cutting-edge technology domains. Geri's technological background enriches her writing, providing a unique perspective that bridges complex technical concepts with accessible, engaging content for diverse audiences.
Djanan Kasumovic
Expert Reviewer