Top HubSpot Alternatives to Meet Your CRM & Marketing Needs

• Real-time deliverability reporting and engagement statistics
• A CRM to organize customer interactions
• A drag-and-drop landing page builder to create custom landing pages

HubSpot vs Brevo

If you compare these two tools’ paid plans, you’ll see that Brevo offers better value for money. The Starter package of HubSpot is similarly priced to Brevo Premium plan. Though, unlike this plan of Brevo that offers loads more features, like A/B testing, personalization, and phone support, HubSpot only includes these and other features in its more expensive Professional plan (and starting at about $900 per month, this plan is frankly out of reach for many businesses). This brings us to one of the major drawbacks of HubSpot… The jump between their entry-level plan and mid-range plan is huge. For the Marketing Hub, it’s basically $50 per month or $890 per month. On the other hand, Brevo  email marketing appeals to various budgets, making it more accessible. 

Pricing: Brevo has a free plan, two subscription plans, and custom pricing for enterprise clients. Both the Starter plan (starting from $25 per month) and the Business plan (starting from $65 per month) come with unlimited contact storage. Though, the plans do cap the monthly email volume and expect to pay more if you want to increase your monthly email volume.

• A sales automation CRM for streamlining your whole sales process
• Lead scoring to help you prioritize leads
• Triggered and transactional emails to optimize engagement and create a more connected experience 

HubSpot vs ActiveCampaign

ActiveCampaign offers sophisticated automation and personalization features, making it a solid solution and alternative to HubSpot, if you’re mainly looking for help in that area. It also offers hundreds of integrations which are always welcome. Price-wise it not only works out cheaper, but it also offers more pricing plans. 

Both tools, though, will help you to keep track of marketing and sales from a central place very effectively. 

Pricing: ActiveCampaign offers three subscription plans and a customized plan for enterprise clients. After a free, 14-day trial, pricing works as follows when billed monthly:

• The Plus plan costs $49 per month for up to 3 users. 
• The Professional plan costs $149 per month, for up to 5 users. 
• The Enterprise plan cost available by request, for up to 10 users.

• Tagging and segmentation to help you prioritize the most promising leads
• Personalized communications that get triggered based on the behavior of a contact
• Invoicing, one-click upsells, and payment processing for eCommerce businesses

HubSpot vs Keap

Similarly to Brevo, Keap offers better value for money. Where HubSpot is aimed at enterprise clients, Keap chooses to focus on entrepreneurs and small businesses and the pricing reflects that. What makes Keap such an attractive alternative is that they offer ample support. From free migration to onboarding support to phone and chat support, your dedicated Customer Success Manager will see to it that you receive enough help learning their software and unlocking their features. Sure, HubSpot is a one-stop solution and can help you with all your marketing, but if you’re a small business Keap makes more sense. 

Pricing: After a free, 14-day trial, pricing works as follows:

• The Pro plan costs $149 per month when billed monthly for 1,500 contacts and two users
• The Max plan costs $199 per month when billed monthly for 2,500 contacts and three users

• AI-powered chatbots to help customers find answers to their questions quickly
• A 360-degree customer view for better call productivity
• Customizable analytics
• Advanced AI capabilities that include predictive contact scoring, deal insights, and out-of-office detection

HubSpot vs Freshworks

If you’re specifically searching for a solution that’s comparable to HubSpot, you can check out its Freshsales product. It’s much more scalable than HubSpot, making it ideal for businesses that are still growing. The pricing is also more transparent (and affordable) and irrespective of the plan that you select, you’ll get access to support via phone, chat, and email during the week. 

As it can automatically assign leads to relevant team members on your sales team, it’s a great alternative if you work across various regions. What’s more, Freshworks also supports many other languages, making it a popular tool for small businesses that don’t necessarily operate mainly in English-speaking parts of the world. 

Pricing: After a free, 21-day trial, Freshworks offers a number of plans:

• The Growth plan costs $15 per month. 
• The Pro plan costs $49 per month. 
• The Enterprise plan costs $79 per agent per month.

All these prices are per agent when you choose to be billed monthly.

• Contact management software to help manage contacts, tasks, and deals
• Email marketing software to create emails and measure the performance of campaigns
• Responsive landing pages to generate more conversions
• A free sales CRM software to simplify and streamline marketing, sales, and support

HubSpot vs EngageBay

The biggest difference between HubSpot and EngageBay is arguably the huge difference in price. In fact, according to EngageBay’s website, you can save as much as 90% without losing out on any features. EngageBay, for example, doesn’t charge any mandatory onboarding training fees. It also doesn’t have any yearly contracts, making it much easier to cancel. With EngageBay, you’ll also be able to add more contacts for less.

So, unlike HubSpot that targets large enterprises, EngageBay is more up the alley of small businesses.  

Pricing: EngageBay has a free plan for up to 250 contacts and three subscription plans. The Basic plan costs $12.74 per user per month for up to 500 contacts. The Growth plan costs $42.49 per user per month for up to 5,000 contacts. The Pro plan costs $84.99 per user per month for unlimited contacts. What’s more, it also gives you the option just to pay for the pieces that you need instead of signing up for the whole stack. That said, there’s not much price difference and so it makes sense to sign up for the all-in-one solution.

• Ready-made templates for social ads
• Automated email campaigns to nurture new contacts
• Integration with leading eCommerce platforms allowing you to add and manage your products via GetResponse
• One-click upsell pages to boost revenue
• A massive library with free images and GIFs to create striking content

HubSpot vs GetResponse

GetResponse was initially founded as an email marketing service provider but has grown into a comprehensive marketing tool that can take on the likes of HubSpot. Once again, price is a determining factor between the two, with GetResponse offering more affordable plans and flexible terms, making it the clear winner in this department. As mentioned, it’s a great alternative if you want to focus on landing pages specifically. Users have shared that they find GetResponse’s landing page builder easier to use.

Another key feature that makes GetResponse an attractive option is its webinar software. Hosting a webinar can be a very good strategy to get more leads and if you’re interested in exploring this avenue, be sure to check out GetResponse.   

Pricing: GetResponse offers a free plan and three subscription plans. After a free, 30-day trial, pricing works as follows when billed monthly:

• The Email Marketing plan costs about $20 per month for 1,000 contacts. 
• The Marketing Automation plan costs about $60 per month for 1,000 contacts. 
• The eCommerce Marketing plan costs about $120 per month for 1,000 contacts and includes useful eCommerce features.

• A social promotions module that you can use to create giveaways and contests
• A drag-and-drop landing page editor
• A leads database to get more social media followers and boost engagement
• Pop-ups to help you turn website traffic into leads

HubSpot vs Wishpond

First things first, Wishpond doesn’t offer all the useful features included in HubSpot’s offering. For example, it doesn’t support live chat, which can be a very effective channel for marketing and customer service. On the other hand, Wishpond includes powerful A/B testing, which HubSpot includes only in its more expensive plans. 

If social media forms a key part of your marketing strategy, you’ll enjoy how well Wishpond works with social media. With it, you can create various social media contests and competitions that include photo caption competitions, sweepstakes, and video contests. It also supports paid ads on multiple channels, including social media. 

Pricing: Sadly, they don’t share any info about their pricing, which always makes you wonder…