Top HubSpot Alternatives to Meet Your CRM & Marketing Needs

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HubSpot is one of the most established marketing platforms on the market. Considering that it’s had over 15 years to make a name for itself and grow its list of features, it doesn’t really come as a big surprise that it’s arguably the most well-known tool in its category. What might come as a big surprise, though, is its pricing. Sure, it offers various free services and tools, but if you want to sign up for one of its paid plans, it’s going to cost you. 

It’s arguably its pricing, and not its lack of features, that have opened the door to other tools. If you’re a marketer or sales team in search of a possible alternative to HubSpot, you’ve landed on the right page. We’ve scoured the web to find out with which other tools marketing and sales teams have also had success with. Continue reading to learn more about seven other similar solutions that you can also keep in mind. 

Top HubSpot Alternatives:

Why Should You Check Out HubSpot Alternatives?

Founded in 2006, HubSpot is arguably one of the most popular customer relationship management (CRM) tools available on the market. It’s trusted by more than 140,000 customers that include big brands like Trello, Suzuki, and Soundcloud. If you’re not familiar yet with its features, the chances are good that you’ve read one of their blog posts about marketing-related topics at some stage. 

Their CRM platform is designed for scale and can help businesses to grow by making it easier for them to create remarkable customer experiences. Trusted by thousands of companies from across the globe, they offer powerful, yet intuitive, tools that can help with marketing, sales, customer service, content management, and website management. 

One of the major attractions of HubSpot is that you can use the different products in the platform alone or together. For marketing automation, lead generation, and analytics, you can check out its Marketing Hub. For help with tasks related to customer service, like meeting scheduling and customer feedback, there are the Sales Hub and Service Hub. Then, to help you create content so that your customers will enjoy a more personalized experience, there’s the CMS Hub. 

Here are some of the main pros and cons of HubSpot:

Pros of HubSpot

  • It’s one of the most comprehensive platforms for marketing, sales and customer support.
  • It’s relatively easy to use, considering its capabilities. 

Cons of HubSpot

  • It gets very expensive very quickly.
  • The pricing lacks transparency, while the contracts lack flexibility. 
  • A/B testing is included only in its more expensive plans. 

What Are the Top Alternatives to HubSpot?

  1. EngageBay
  2. Sendinblue
  3. Keap
  4. ActiveCampaign 
  5. GetResponse 
  6. Freshdesk
  7. Wishpond

Seeing that HubSpot is such a comprehensive tool, it’s difficult to find a direct comparison. So, the following tools are great alternatives to some of the products offered by HubSpot. After all, HubSpot gives you the option to sign up for only the products that you’ll need instead of necessarily the whole platform. 

Popular Alternatives to HubSpot

1. EngageBay


EngageBay is one of the best overall alternatives to HubSpot, specifically for small and medium-sized businesses. It offers comprehensive marketing software solutions and a free unified CRM. Aimed at growing brands and startups, EngageBay was designed with the goal of being a more cost-effective alternative to HubSpot. Included in its impressive list of features are: marketing automation, a sales bay where you can organize email contacts and track deals, and help desk software. 

Here are some of EngageBay’s key features:

  • Contact management software to help manage contacts, tasks, and deals
  • Email marketing software to create emails and measure the performance of campaigns
  • Responsive landing pages to generate more conversions
  • A free sales CRM software to simplify and streamline marketing, sales, and support

HubSpot vs EngageBay

The biggest difference between HubSpot and EngageBay is arguably the huge difference in price. In fact, according to EngageBay’s website, you can save as much as 90% without losing out on any features. EngageBay, for example, doesn’t charge any mandatory onboarding training fees. It also doesn’t have any yearly contracts, making it much easier to cancel. With EngageBay, you’ll also be able to add more contacts for less.

So, unlike HubSpot that targets large enterprises, EngageBay is more up the alley of small businesses.  

Pricing: EngageBay has a free plan for up to 500 contacts and three subscription plans. The Basic plan costs $15 per user per month for up to 1,000 contacts. The Growth plan costs $50 per user per month for up to 10,000 contacts. The Pro plan costs $100 per user per month for unlimited contacts. What’s more, it also gives you the option just to pay for the pieces that you need instead of signing up for the whole stack. That said, there’s not much price difference and so it makes sense to sign up for the all-in-one solution.


EngageBay offers software for businesses that want all the benefits of a suite of tools without worrying how they integrate with each other. With CRM, marketing automation, helpdesk, and live chat, yo...

Channels: Twitter, Facebook, Instagram, LinkedIn

2. Sendinblue


Founded 10 years ago in 2012, Sendinblue is an all-in-one digital marketing platform and, similar to EngageBay, mainly targets small to medium businesses. To help you with communication, it offers email marketing, SMS marketing, and chat. Then, to help you personalize your communication and interaction with your customers, it offers a CRM, transactional emails, and marketing automation. Lastly, to make sure that you have a big enough database to market to, it offers landing pages, sign-up forms, and Facebook Ads. 

Here are some of Sendinblue’s key features:

  • Real-time deliverability reporting and engagement statistics
  • A CRM to organize customer interactions
  • A drag-and-drop landing page builder to create custom landing pages

HubSpot vs Sendinblue

If you compare these two tools’ paid plans, you’ll see that Sendinblue offers better value for money. The Starter package of HubSpot is similarly priced to Sendinblue’s Premium plan. Though, unlike this plan of Sendinblue that offers loads more features, like A/B testing, personalization, and phone support, HubSpot only includes these and other features in its more expensive Professional plan (and starting at about $900 per month, this plan is frankly out of reach for many businesses). This brings us to one of the major drawbacks of HubSpot… The jump between their entry-level plan and mid-range plan is huge. For the Marketing Hub, it’s basically $50 per month or $890 per month. On the other hand, Sendible appeals to various budgets, making it more accessible. 

Pricing: Sendinblue has a free plan, two subscription plans, and custom pricing for enterprise clients. Both the Lite plan (starting from $25 per month) and the Premium plan (starting from $65 per month) come with unlimited contact storage. Though, the plans do cap the monthly email volume and expect to pay more if you want to increase your monthly email volume.

Sendinblue is the quintessential business marketing platform. It’s more than email and SMS marketing. It offers chat and CRM, and bundles these critical tools alongside marketing automation, persona...

Channels: Facebook, Twitter, LinkedIn

3. Keap


Initially part of the Infusionsoft brand, Keap is an all-in-one CRM and sales and marketing automation engine that helps businesses to capture, organize, and nurture leads and ultimately boost sales. Other features included in its offering are email marketing, text marketing, reporting, and analytics. All in all, most of the features are easy to start using and it also offers a mobile app so that you can access your account from anywhere which helps to make the overall user experience more impressive. That said, if you do get stuck, every subscription includes a dedicated Customer Success Manager too.

Here are some of Keap’s key features:

  • Tagging and segmentation to help you prioritize the most promising leads
  • Personalized communications that get triggered based on the behavior of a contact
  • Invoicing, one-click upsells, and payment processing for eCommerce businesses

HubSpot vs Keap

Similarly to Sendinblue, Keap offers better value for money. Where HubSpot is aimed at enterprise clients, Keap chooses to focus on entrepreneurs and small businesses and the pricing reflects that. What makes Keap such an attractive alternative is that they offer ample support. From free migration to onboarding support to phone and chat support, your dedicated Customer Success Manager will see to it that you receive enough help learning their software and unlocking their features. Sure, HubSpot is a one-stop solution and can help you with all your marketing, but if you’re a small business Keap makes more sense. 

Pricing: After a free, 14-day trial, pricing works as follows:

  • The Pro plan costs $169 per month when billed monthly for 1,500 contacts and two users
  • The Max plan costs $249 per month when billed monthly for 2,500 contacts and three users
4 out of 5 stars
Keap is an email marketing and sales platform intended for small businesses. Business owners can use Keap to help manage customers, customer relationships, marketing projects, and ecommerce goals.
Features & Pricing
Pros and Cons
Ease of Use
Overall Score
Features & Pricing
Calendar/Reminder System
Email Marketing
Marketing Automation Integration
Territory Management
Landing Pages
Email Management
Reporting & Analytics
AB Testing
Easy-to-setup automations
Price starting at:$129
Pros and Cons
User-friendly campaign building
Simple payment platform
Constant follow-up reminders
Custom reporting and visualization
Difficult to set up automation
No user permissions customization
Landing page builder can be clunky
Best for: Entrepreneurs
4 out of 5 stars
Keap is an email marketing and sales platform intended for small businesses. Business owners can use Keap to help manage customers, customer relationships, marketing projects, and ecommerce goals.

4. ActiveCampaign


If you’re specifically searching for a tool that can help you with automations, ActiveCampaign can be a worthy alternative to HubSpot. While many of the alternatives mentioned on our list already focus mainly on small and mid-sized businesses, ActiveCampaign also targets enterprise clients. Its easy-to-use tools make marketing and sales automation easy, helping you to concentrate on clinching more sales.  

Here are some of ActiveCampaign’s key features:

  • A sales automation CRM for streamlining your whole sales process
  • Lead scoring to help you prioritize leads
  • Triggered and transactional emails to optimize engagement and create a more connected experience 

HubSpot vs ActiveCampaign

ActiveCampaign offers sophisticated automation and personalization features, making it a solid solution and alternative to HubSpot, if you’re mainly looking for help in that area. It also offers hundreds of integrations which are always welcome. Price-wise it not only works out cheaper, but it also offers more pricing plans. 

Both tools, though, will help you to keep track of marketing and sales from a central place very effectively. 

Pricing: ActiveCampaign offers three subscription plans and a customized plan for enterprise clients. After a free, 14-day trial, pricing works as follows when billed monthly:

  • The Lite plan costs $39 per month for up to 1,000 contacts. 
  • The Plus plan costs $70 per month, also for up to 1,000 contacts. 
  • The Professional plan costs $187 per month, also for up to 1,000 contacts.

5. GetResponse


GetResponse is a great HubSpot alternative if you need help with autofunnelling and landing pages specifically. Loved by small as well as large businesses, and educational institutions, it’s a robust marketing tool that can help you with email marketing, website building, and marketing automation to mention only some of its features. One of the reasons why it is such a popular tool is that it includes a number of features to grow your list and convert them into paying customers. For example, its ready-made automated sales funnel creator (previously called Autofunnel) will do all the hard work involved in capturing new leads and nurturing them. 

Here are some of GetResponse’s key features:

  • Ready-made templates for social ads
  • Automated email campaigns to nurture new contacts
  • Integration with leading eCommerce platforms allowing you to add and manage your products via GetResponse
  • One-click upsell pages to boost revenue
  • A massive library with free images and GIFs to create striking content

HubSpot vs GetResponse

GetResponse was initially founded as an email marketing service provider but has grown into a comprehensive marketing tool that can take on the likes of HubSpot. Once again, price is a determining factor between the two, with GetResponse offering more affordable plans and flexible terms, making it the clear winner in this department. As mentioned, it’s a great alternative if you want to focus on landing pages specifically. Users have shared that they find GetResponse’s landing page builder easier to use.

Another key feature that makes GetResponse an attractive option is its webinar software. Hosting a webinar can be a very good strategy to get more leads and if you’re interested in exploring this avenue, be sure to check out GetResponse.   

Pricing: GetResponse offers a free plan and three subscription plans. After a free, 30-day trial, pricing works as follows when billed monthly:

  • The Email Marketing plan costs about $20 per month for 1,000 contacts. 
  • The Marketing Automation plan costs about $60 per month for 1,000 contacts. 
  • The eCommerce Marketing plan costs about $120 per month for 1,000 contacts and includes useful eCommerce features.
4 out of 5 stars
GetResponse helps users create automated marketing workflows based on their customers and their customers' behavor. Their easy-to-use system helps deliver a more personalized experience to better engage customers and grow sales.
Features & Pricing
Pros and Cons
Ease of Use
Overall Score
Features & Pricing
A/B Testing
Analytics/ROI Tracking
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Website Visitor Tracking
Email Marketing
SMS Marketing
Marketing Automation
Signup Forms
Web push notifications
Lead funnels
Price starting at:$13.12
Pros and Cons
Comprehensive conversion funnels to build leads
Excellent list management and segmentation
Advanced automation features
Host webinars through the platform
Poor deliverability rates
Limited pricing points; no free plan
Emails from GetResponse go to "Promotions" in user's inbox
Lack of campaign visualization
Best for: Small and large companies
4 out of 5 stars
GetResponse helps users create automated marketing workflows based on their customers and their customers' behavor. Their easy-to-use system helps deliver a more personalized experience to better engage customers and grow sales.

6. Freshdesk


Freshdesk is one of the best customer service software tools that you can check out. Founded in 2010, it’s an award-winning, cloud-based customer service software that concentrates on cross-functional team collaboration. It offers a number of different products that include:

  • Freshchat
  • Freshsales
  • Freshmarketer
  • Freshservice 
  • Freshteam

With the help of its omnichannel engine, you can simplify your customer communication across various channels like social media, email, and chat. Trusted and loved by more than 150,000 businesses that include global brands like Honda, Cisco, and 7-Eleven, it can help you to deliver a much improved customer experience. 

Here are some of Freshdesk’s key features:

  • AI-powered chatbots to help customers find answers to their questions quickly
  • A 360-degree customer view for better call productivity
  • Customizable analytics
  • Advanced AI capabilities that include predictive contact scoring, deal insights, and out-of-office detection

HubSpot vs Freshworks

If you’re specifically searching for a solution that’s comparable to HubSpot, you can check out its Freshsales product. It’s much more scalable than HubSpot, making it ideal for businesses that are still growing. The pricing is also more transparent (and affordable) and irrespective of the plan that you select, you’ll get access to support via phone, chat, and email during the week. 

As it can automatically assign leads to relevant team members on your sales team, it’s a great alternative if you work across various regions. What’s more, Freshworks also supports many other languages, making it a popular tool for small businesses that don’t necessarily operate mainly in English-speaking parts of the world. 

Pricing: After a free, 21-day trial, Freshworks offers a number of plans:

  • The Growth plan costs $15 per month. 
  • The Growth Omnichannel plan costs $29 per month.
  • The Pro plan costs $49 per month. 
  • The Pro Omnichannel plan costs $59 per month. 
  • The Enterprise plan costs $79 per agent per month.
  • The Enterprise Omnichannel plan costs $99 per month. 

All these prices are per agent when you choose to be billed monthly.

7. Wishpond


Wishpond is a Canadian-based business that offers marketing-focused online business solutions. Their all-in-one marketing suite can help companies with lead generation, marketing, and sales conversion. While they mostly target small to mid-sized businesses, their clients come from a wide range of industries that include B2B, fitness, and eCommerce. To date, they’ve helped their clients to generate more than 70 million leads. Included in its long list of features are: 

Here are some of Wishponds’s key features:

  • A social promotions module that you can use to create giveaways and contests
  • A drag-and-drop landing page editor
  • A leads database to get more social media followers and boost engagement
  • Pop-ups to help you turn website traffic into leads

HubSpot vs Wishpond

First things first, Wishpond doesn’t offer all the useful features included in HubSpot’s offering. For example, it doesn’t support live chat, which can be a very effective channel for marketing and customer service. On the other hand, Wishpond includes powerful A/B testing, which HubSpot includes only in its more expensive plans. 

If social media forms a key part of your marketing strategy, you’ll enjoy how well Wishpond works with social media. With it, you can create various social media contests and competitions that include photo caption competitions, sweepstakes, and video contests. It also supports paid ads on multiple channels, including social media. 

Pricing: Sadly, they don’t share any info about their pricing, which always makes you wonder…

Wrapping Things Up

To find the best tool to help you with your marketing, sales, and customer service, you’ll need to do your homework thoroughly. And, by homework, we don’t just refer to checking out the available tools online, but also figuring out what exactly it is that you need the platform to do. As a matter of fact, your own business (and its needs) should be your starting point. 

You see, there are many comprehensive solutions available, but there’s often a huge price difference in the different subscription plans. So, if you don’t know what you need help with, you run the risk of paying for a bunch of features that you’ll hardly ever use. This can easily happen with HubSpot. Make no mistake, there’s a reason why it’s one of the best all-in-one marketing and sales platforms. However, its features might just be overkill and there’s a very good chance that one of these alternatives on our list will fit your business needs and budget much better.  

Frequently Asked Questions

What is the best alternative to HubSpot?

    These are the best HubSpot CRM alternatives:

    1. EngageBay
    2. Sendinblue
    3. Keap
    4. ActiveCampaign
    5. GetResponse
    6. Freshdesk
    7. Wishpond

    Which CRM is better HubSpot or Salesforce?

      Both HubSpot and Salesforce have essential CRM functionality, from sales forecasting and email marketing to lead management. Salesforce has more customization features as well as stronger analytics and advanced features. HubSpot is more user-friendly and budget friendly. 

      Is Salesforce a competitor to HubSpot?

        Salesforce is a competitor to HubSpot as they are both CRM platforms. Both platforms offer CRM along with other tools for front office teams, including sales, marketing, content management, and service tools.

        Is HubSpot CRM actually free?

          HubSpot is really free – and the free version has a solid number of features. When you pay for the higher tiers, you can get increased functionality.