If you’ve ever tried to design your own website, the chances are good that you’ve probably used WordPress. If not, at least one of your friends or coworkers probably suggested that you use it.
What started out simply as a tool for a blog has grown into one of the most powerful and popular website builders. Not only is it easy to use, but it’s also completely customizable. This you most likely already knew. Though, what you probably didn’t know about WordPress is that it’s also used by a number of big brands across the world. Here’s how some of the most well-known names in eCommerce have created websites that attract loads of traffic.
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Top 15 eCommerce Websites Powered by WordPress:
15 Examples of Great eCommerce Website Design
If you haven’t used Etsy yet, we won’t judge. As one of the leading marketplaces for creative products, you’ll find a huge selection of unique items on its website. From handcrafted pieces to vintage treasures, they’ve created a place where creativity can live and thrive, to use their own words.
Their blog, Etsy Journal, is powered by WordPress. It’s a place where sellers and buyers can find out about crafting and leave feeling more inspired. While blogs can feel cluttered and look boring, they’ve ensured to use loads of white space and big colorful featured images to keep it interesting and attractive.
From patio furniture to personal care products, Walmart offers virtually everything (and the kitchen sink). As one of the leading names in the eCommerce industry, you would expect that Walmart will prioritize mobile web design. They’ve very successfully created a shopper-friendly online experience. Not only is their website visually appealing and easy to navigate, but it’s also extremely responsive.
In short, their secret is that they’ve ensured it’s clean and uncluttered. The elements that are important, like the search bar and shopping cart, are easy to find. This helps them to realize the ultimate goal – to encourage customers to add more to their carts.
The Home Depot uses WordPress for their career site. Considering that their workforce is one of their biggest assets (they boast about 400,000 employees), it’s quite a compliment that they’ve turned to WordPress to help them get new people to join their team. On their website, they use several WordPress plugins, like WordPress Pro Event Calendar, to boost the functionality of their site.
When you think about it, IKEA is actually a lot like WordPress. Just like WordPress, IKEA offers the basic building blocks you need. All you need to do is put it together to create a masterpiece. You’re then free to add other elements to that creation to take it to the next level.
Considering that visiting IKEA in store is such a memorable experience, there was a lot of pressure on IKEA to deliver the same engaging shopping experience for their online customers. Alen Penn, a Professor of Architectural and Urban Computing at UCL, described that IKEA is more like a labyrinth than a maze. While you might not always know where you are when you’re inside one of their brick-and-mortar stores, you won’t get lost. Instead, their shoppers trust that they will guide them in the right direction.
IKEA couldn’t follow the same approach when it came to their website design. Though, there are elements that link to their in-shopping experience. For example, when you land on their home page, you’re invited to go shopping. After you’ve selected the online store that you would like to visit, you’re taken to the next page in your shopping journey. Now, you’re free to choose which category you would like to explore. If you don’t necessarily know which type of product you’re ready to buy yet, they also include a few ideas and highlight products that can help you to create a more sustainable home. All in all, it’s a great way to include both products and useful content (for those customers who might still not be ready to convert) on the same page.
As one of the globe’s retail giants, Target’s website needs to be able to handle tons of website traffic. According to PipeCandy, their website attracts nearly 14 million unique monthly visitors. That’s massive!
Their website design also needs to be flexible enough so that it can include the brand’s iconic color scheme of red and white. Other key website design elements that they’ve managed to include successfully are a web page dedicated to Daily Deals, clearly outlined categories, and a clear call to action encouraging visitors to sign up for their newsletter.
The attraction of eCommerce is that it’s fast, available, and convenient. That’s if the website has been designed with usability in mind. After all, if consumers can’t find a product, they can’t buy it, right?
To ensure that their website is usable, Samsung has used bold phrases and big product photos as well as lifestyle photos. All these elements are neatly arranged and ample white space means that nothing feels cluttered or confusing. The result is a website that attracts a monthly unique visitor traffic of more than 12 million visitors.
Similarly to Samsung, Dell also embraces loads of white space. Not only does it improve the overall usability of their website, but it also removes potential distractions so that website visitors can focus on what matters most – their powerful product range.
To quantify the success of their website, Dell’s website attracts more than 30 million unique visitors per month, according to PipeCandy. And, they also manage to convert this huge stream of website visitors into paying customers. PipeCandy estimates that their web sales for the last 12 months add up to anything between $5 billion to $10 billion.
With thousands of stores in more than 70 countries, you would expect of H&M to have a strong online store too. According to PipeCandy, their website attracts nearly 7 million unique monthly visitors and, equally impressive, their web sales for the last 12 months are estimated at between $5 billion and $10 billion.
Their eCommerce website is a great example of how to incorporate your in-store branding. Not only have they made sure to use the same font and color scheme throughout their website, but the look and feel of their website layout also reminds you of the design of their brick-and-mortar stores.
They also deserve praise for their dedicated page to sustainability. Embracing authenticity and transparency is one of the best practices for monitoring and improving your brand reputation and by including content that explains their conscious choices they’re doing just that.
Even if Lenovo is not the apple of your eye, it remains one of the leading consumer electronics retailers. According to PipeCandy, their web sales for the year added up to between $1 billion and $5 billion. With regards to their website traffic, Similar Web estimates this at about 64 million visits per month.
Moving to the other side of the globe to another consumer electronics retailer, we get Asus. Their website is sleek with many strong, straight lines that remind you of their product range. Big, colorful images capture the attention and encourage visitors to scroll down further. Then, the clever use of calls to actions like Buy and Learn more ensures that potential customers who are still top of the funnel as well as those who are ready to make purchases are targeted.
Wiley (aka John Wiley & Sons, Inc.) is a multinational publishing company that’s based in America. Their focus is instructional material and academic publishing.
As you would expect from a publishing company, their website is more text-heavy. Yet, with the smart use of headings, subheadings, and white space, it never feels as if you have your nose stuck in one of their books. Instead, they’ve used calls to action like Learn More and Continue Reading throughout their website to give you the option to decide which areas of their website you would like to explore in more detail.
Their website is also a good example of how to include diversity in your website design. The lifestyle photos used on their home page are representative of various demographics which highlight their corporate responsibility and prove that when it comes to education, there should be no boundaries.
12. Mundo Deportivo
Mundo Deportivo is a sports newspaper that’s published in Spanish by the Godó Group. Each month, it attracts more than 70 million site visits on average.
Its main focus is live scores and sports journaling. As it doesn’t have any products, it has a lot of text. To ensure that no story goes unnoticed, each story appears in its own block with a headline in bold and a relevant image. More important stories appear in bigger blocks. This helps to guide visitors from one story to the next. The result – an impressive average visit duration of nearly seven minutes, according to Similar Web.
Headquartered in the US, Poshmark is regarded as one of the best websites for selling products online. In fact, according to their website, they sell one product in the United States every second. To quantify their online success, according to info shared by PipeCandy, their web sales in the last 12 months add up to anything from $1 billion to $5 billion.
One way that they’ve managed to grow their online brand to one of most popular marketplaces is by encouraging users after they’ve signed up to add their friends. They also create events that boost user interaction during specific times. Then, to create trust among sellers and buyers, they’ve ensured to include functions like comments and reviews. All in all, their website serves as a great example of how to create a first-class marketplace.
Xbox needs no introduction. To give you an idea of just how successful they are, here are some stats as shared by Statista:
- The lifetime sales of Xbox One exceed 48 million units.
- The predecessor of Xbox One, the Xbox 360, sold more or less 85.8 million units in total during its lifespan of 12 years.
- Revenue of Microsoft’s Xbox content and services segment grew by 10% in Q2 2022 compared to the previous year.
- Xbox Game Pass revealed that as of January 2021 there were 18 million subscribers.
Not only have they managed to create an immensely popular brand, but also one of the top websites. The use of bold, vibrant colors and their brand’s iconic green help to communicate that they’re all about having fun. Serious fun.
Spigen strives to create solutions that reflect the needs of their customers. Launched in 2008, they’re regarded as one of the leading global providers of premier mobile accessories. During this time, they’ve created more than 550 prototypes. And, they’re use of product photography really captures the high-quality products that they’ve designed. One of the features that really stand out about their website is the close-up photos. This way, you can get a much better idea of the finer details of their products.