20 Best eCommerce Website Templates to Build Your Best Online Store

A successful online store starts with a great website. But if you've never created a website before, or have limited technical skills, building a website from scratch can feel overwhelming and even impossible. Fortunately, there are tons of eCommerce website templates (both free and paid) available for whatever eCommerce platform you're using to build your store. No matter what type of look you're going for—sleek and minimalist, rustic and shabby chic, bold and edgy, or anything in between—the eCommerce website templates we've included in this article will make creating your best online storefront fun and easy.

Before we get into the eCommerce website templates, let's take a minute to look at four eCommerce website best practices that you can apply to create a powerful and eye-catching online store no matter the template you choose.

20 Best eCommerce Website Templates to Build Your Best Online Store:

eCommerce Websites: Best Practices

Choosing the right template for your eCommerce website is important. To get the most from your online store, though, there are certain best practices you can implement to draw your target audience in and get more conversions.


Every page on your eCommerce website is important. As such, it's important to take the time to use clear, concise, and compelling copy to draw visitors in and keep them clicking around your site. Your homepage should show visitors what your brand is all about, show off social proof like product reviews and testimonials, and give visitors every opportunity to convert. For your product pages, you'll want to make sure that your product descriptions are enticing and engaging and that you're using product images that show your products in the best possible light.

Search and Navigation

Your eCommerce site should have easy-to-use navigation. You'll want to include your top categories (clothing, shoes, accessories, etc.) in your main navigation and include a search box, too. It's also helpful to add related products to your product pages to help shoppers find products they might like and encourage cross-sells and upsells.


Your checkout process must be optimized for conversions. This means laying out your pricing, shipping and return policies, and other important information in a clear and understandable way. If you offer any kind of guarantee, make sure that it's prominently displayed.


The best eCommerce website templates will include SEO-friendly coding. SEO will increase your visibility on search engine results pages, making it easier for people who want your products to find your store. You can improve your SEO with detailed product descriptions, image alt-text, improving your website's speed, and using short and descriptive URLs. You might also consider adding a blog to your eCommerce site to improve the amount of content you have to offer.

20 Best eCommerce Website Templates for 2022

Now that you know some eCommerce store best practices, let's take a look at our picks for the best eCommerce website templates you can use to create a stunning online storefront that will draw traffic and increase conversions.

1. Astra

Astra is one of the most popular WordPress themes and is a common theme used by eCommerce store owners that use WordPress for their store. Astra is fully customizable and works with webpage builders like Elementor or LMS platforms like LifterLMS and LearnDash. It has tons of features, several theme options, and is fully-responsive. Astra includes a number of starter sites that you can choose from depending on your industry or niche to create your eCommerce website quickly.

Pricing: Astra has a limited free plan. Paid plans start at $47/year or you can pay for lifetime access starting from $249.

2. Divi

Divi is another of the most popular eCommerce website templates on the market. It's an extremely customizable and mobile-optimized WordPress theme that comes with its own page builder. The builder includes content module blocks and an easy-to-use drag-and-drop page builder interface. If you want to get started even faster, you can choose from one of Divi's pre-designed pages or demo websites that include advanced eCommerce tools, carts, product pages, dynamic filtering, WooCommerce integration, AJAX-powered searches, and a lot more—no coding knowledge needed.

Pricing: Get yearly access to Divi for $89/year or pay $249 for lifetime access.

3. Unero

Unero is one of the best eCommerce website templates for Shopify. It's available on ThemeForest and has a minimalist design that puts the focus squarely on your products. It includes tons of features like unlimited color schemes, product comparisons, a mini cart, a free wishlist app, a product slider, and more.

Pricing: A regular license for Unero costs $56.

4. Jevelin

Jevelin is a powerful and popular WordPress template for eCommerce sites. It includes demo websites and page templates you can use to get your site up and running quickly—just add your content and customize. Jevelin is powered by the WooCommerce eCommerce plugin suite and has everything you need to build the eCommerce store of your dreams. Plus, it's mobile-ready.

Pricing: A regular license costs $59.

5. Metro

Metro is a minimal WooCommerce eCommerce template

Metro is a minimal WooCommerce eCommerce template that includes seven homepage designs to choose from as well as a pack of premium WooCommerce add-ons. The Metro template makes it easy to create your WordPress-based eCommerce site no matter what it is you sell. The demo sites are already set up to promote things like fashion, furniture, and accessories, so if that's your niche, setting up a great eCommerce storefront is even easier. The theme is mobile-friendly, SEO-friendly, and fully customizable.

Pricing: A regular license costs $29.

6. Warehouse

Warehouse is a Shopify template with a clean and simple design. It's customizable and easy-to-use with three styles (metal, wood, and fabric), custom promotion tiles, trust badges, stock level indicator, exit popups, search engine optimization, free stock images, and a lot more.

Pricing: $180

7. Haat

Haat is a sleek, beautifully designed eCommerce website template that includes homepage styles, web fonts, and other pages you can customize. The template is 100% responsive, WooCommerce ready, SEO-friendly, and uses a drag-and-drop builder to create a stunning eCommerce site without any coding knowledge.

Pricing: A regular license costs $39.

8. Jayla

Jayla is an eCommerce website template for WordPress with a minimalist theme. It's built on the WooCommerce WordPress plugin and includes everything you need to sell digital or physical products and services on your online store. Jayla also has store demos that can be used to build and customize your site quickly. There are also tons of customization features and options. You can use the built-in WPBakery Page Builder with a drag-and-drop interface to make your store exactly the way you want it. Jayla is also compatible with the Elementor page builder if that's what you prefer.

Pricing: A regular license is $59.

9. Webify

Webify is an eCommerce website template with demo sites in fashion and apparel—if those are your niches, you'll have your store up and running in a flash. Of course, you can easily customize the Webify template to meet your needs no matter your niche or industry. It's an easy-to-use and easy-to-customize template, so even if you don't have any technical skills, you'll be able to build an eCommerce store that looks great.

Pricing: A regular license is $59.

10. Flatsome

Flatsome is one of the bestselling WordPress eCommerce website template

Flatsome is one of the bestselling WordPress eCommerce website templates available on ThemeForest. The template comes with several features that users love—like its live page builder that you can use to create and customize the online storefront of your dreams using Flatsome's library of 30+ content modules. It also has full WPML and RTL compatibility and comes with more than 300 pre-designed pages and layouts. In addition to the live page builder, Flatsome has a live theme options panel so you can fine-tune the design on your eCommerce site.

Pricing: A regular license is $59.

11. Shoptimizer

Shoptimizer is another WooCommerce template that's built for conversions and delivers a high-speed user experience. The template can automatically minify its stylesheet to improve page loading times. It also includes an optimized, distraction-free checkout process, callback option, and trust badges that can be placed beside important CTA buttons. Shoptimizer was also built as a mobile-first template, providing a sleek and speedy experience for the increasing number of mobile users who shop from their phones. Add to that an Elementor page builder, tons of theme options to customize your eCommerce website, and a one-click demo import feature to get your website up and running fast.

Pricing: You can purchase Shoptimizer for $99.

12. TheGem

TheGem is another WordPress eCommerce website template that includes a visual page builder, more than 40 conceptual demos to get you started, and a built-in WPBakery page builder. It includes more than 60 VC elements, more than 250 customizable settings, and dozens of shop page styles with customizable options for image galleries, product portfolios, product catalogs, and more. The template is WPML-enabled and has three language options.

Pricing: A regular license is $59.

13. Shopkeeper

Shopkeeper is a WordPress eCommerce website templat

Shopkeeper is a WordPress eCommerce website template that is a great option no matter what type of store you're opening—fashion, shoes, accessories, furniture, and more. The template includes both light and dark color options, headers, great product page layouts, portfolios, and blog options. Plus, it has a great loading speed.

Pricing: A regular license is $59.

14. Neve

Neve is another multipurpose WordPress eCommerce template that includes pre-built pages to make it easy to launch your site. You choose your design during installation and Neve brings in the tools you need to make your chosen design work, even going so far as to install WooCommerce on your WordPress site for you. The template is optimized for speed, is SEO-friendly, and is compatible with Elementor and Visual Composer.

Pricing: Purchase Neve for $86/year or pay $274 for lifetime access.

15. Hongo

Hongo offers tons of pre-designed stores and templates that will work for just about any eCommerce store. There are even store demos that offer up eCommerce options and general-purpose designs. Everything is easily customizable so no matter whether you're starting from one of the store demos or adding a product, you'll find it easy to do with Hongo. The template also includes features like product filtering, product views, a mega-menu option, and so much more.

Pricing: A regular license is $59.

16. Porto

Porto is one of the best-selling Shopify eCommerce website templates. It offers a sleek, modern design with 20+ homepage layouts, product detail page variations, light, and dark versions, 300+ administrative functions, and unlimited color options. Plus, it's fast and responsive.

Pricing: A regular license is $99.

17. Wokiee

Wokiee is a premium Shopify theme that includes several bonus apps like a mega-menu, wishlist, product comparison, related products, Instagram shop/feed, quick view, countdown, and more. The template is flexible and customizable with design tools that give you control over the look and feel of your eCommerce site.

Pricing: A regular license is $49.

18. Mueble

Mueble is an eCommerce website template from Webflow that is customizable, easy to use, and includes tons of features: fully responsive design, contact forms, utility pages, Google fonts, free templates, feature boxes, sliders, and a lot more.

Pricing: Get access for $79.

19. Bella

Bella is a beautiful, modern, minimalist eCommerce website template from Elastic Themes and available on Webflow. It includes several popular eCommerce components, is fully optimized for mobile and desktop devices, and designed with conversion rates in mind. The template has a content management system structure, smooth animations, contact and subscribe forms, and is 100% customizable.

Pricing: Get this template for $79.

20. Shella

Shella is a popular eCommerce website template with a great design, 99+ pre-designed pages, 10+ ready-to-use skins, optimized UI elements, a mega-menu builder, multi-currency support, product filters, dynamic checkout buttons, and a whole lot more.

Pricing: A regular license is $79.

Wrapping Up

As eCommerce continues to grow in popularity, more and more retailers will be joining the ranks of online shops already prevalent on the internet, making it more important than ever to build a powerful online storefront that attracts the shoppers you need. With any of the eCommerce website templates we've included on this list, you'll be able to create a high-performing, attractive, custom online store for your eCommerce business, quickly and easily.

About the Author
Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content