17 Best Shopify Themes for 2023 to Help You Sell More

Online shopping has found favor among both consumers and businesses. For consumers, it provides more options. They can shop when it’s convenient for them, instead of being restricted to the store’s trading hours. Plus, they can find products that might not be available at one of their local stores. For the business owner, having an e-commerce platform allows you to reach more customers. 

The Covid-19 pandemic has helped online businesses to grow even more. Fear of transmission could see e-commerce increase further in a post-pandemic world. According to statistics provided by Shopify, global e-commerce growth will continue to rise and take up more retail market share. According to research completed by eMarketer and Statista, online retail sales will reach $6.51 trillion by 2023, with ecommerce websites taking up 22.3% of total retail sales.

If your business still solely relies on your brick-and-mortar store to sell its products, it’s high time to expand your reach and create an e-commerce website. Shopify has thousands of apps to upgrade your website and offers great flexibility. It’s trusted by big brands such as Penguin Books, Pepsi and Tesla Motors, yet it’s really simple to use and offers benefits to small businesses too. We’ve compiled a list of the best Shopify themes for 2023. These themes will help you to create an attractive layout to increase your traffic and sales. 

17 Best Shopify Themes for 2023 to Help You Sell More:



For those searching to build their own Amazon-inspired empire, Empire is a great choice for selling bigger catalogues. It boasts an eye-catching, modern layout that’s perfect for stores selling furniture, electronics or even fashion. 

Some of its top features include: built-in social icons and drop-down menus. The predictive search that shows live search results and links to specific products and advanced product filtering take the user experience to the next level. The custom promotion tiles are great for featuring specific products or promoting specials, ultimately helping you to sell more. 


If you’re split in two minds about which Shopify theme to get, Split is ideal for telling stories. It centers around visuals and lets you display high-resolution images of your products throughout your website. The unique vertical slideshow is also great for showcasing info, products or even blog posts. It offers two menu options (a horizontal menu or multi-level slide-out sidebar) and three styles to fit in with your brand’s unique design. 


Whether you want to create a playful look or rather stick to something more classic, Brooklyn is a free customized theme for clothing stores. The classic style is more neutral while its playful theme boasts brighter colors. All in all, it’s very versatile and its clean, minimalistic design will work well with modern stores. With this theme, the focus will always be on your images. 


Porto has been one of the most popular Shopify themes for years! Improvements are made to it continuously to ensure that its user experience remains excellent, making it a firm favorite for 2021 too. What makes it so great is that you can virtually create any type of website for a wide range of industries with this theme as it boasts numerous easy-to-modify layouts. 


If aesthetics is a high priority on your list, you’ll love this very intuitive theme. It offers countless color combos to ensure your layout will make your products even more attractive to your target audience. Not only is it one of the most attractive themes, it’s also very multifunctional. It offers multiple stylish templates which you can use to create various structures, making it a very good choice for any type of business. 


Similarly to Ella, Fastor is another multifunctional Shopify theme. It boasts close to 100 pre-made demos and a wide range of functional features and extensions. It’s very customizable and, as the name suggests, you can set up your shop in no time at all (and if you do get stuck, there are many tutorials and videos available). 


If you’re selling outdoor activities, you don’t have to venture further than the Venture Shopify theme. It’s perfect for businesses that sell a big number of products. While the pages are uncluttered, refrain from adding too much or trying to showcase all your product categories on your home page. It features a big banner which is ideal for advertising specials or your company’s unique selling proposition. Considering that you can use this theme free of charge, you really do get a lot of features! 


If your business has a lot of visuals that it needs to emphasize, Icon will help you to leave your mark. You can use its slideshow feature to display multiple products. It’s also optimized for bigger images meaning that you’ll always be able to use high-resolution imagery. Customers can also view the details of a specific product in a pop-up without having to leave the current page. Users just respond so much better to visuals and when shopping online, they only have the image to rely on. So, using a theme like Icon that emphasizes the importance of product images can really help you to increase your sales. 


For those who subscribe to less is more, Kodo offers minimalism without sacrificing functionality. Its clean and simplistic design is one of its most prominent elements. It doesn’t have too many colors making it one of the easiest themes to use if you need to create an e-commerce store for the first time. Some of its features include: an off-canvas shopping cart, newsletter pop-up, product zoom, and infinity scroll effect. You can also use it to set up an Instagram shop. All in all, it’s an easy-to-use theme for creating stylish designs. 


As the name suggests, this theme is all about flexibility and will offer you more control when it comes to designing your store. It’s highly customizable, empowering you to design virtually any kind of e-commerce store. It boasts 12 pre-made layouts, various product page layouts and infinite options for editing fonts and colors. Some of its other best features include: a variety of different header and footer styles, drop-down mega-menus, and add-to-cart animation. With Flex, it’s easy to flex your design muscles.    


Similarly to Flex, Wokiee is also really flexible and can virtually be used for any kind of online store. It boasts 70 attractive home page layouts and templates for inner pages that include product category pages and a very attractive shopping cart page. Some of its other key features include: several filters, an Instagram shop, and related products. All in all, it’s a great tool that empowers you to customize your navigation, images, products and site content.


If you want to set up an online fashion store, Doni’s minimalistic and modern design is a great choice. It offers powerful customizability and infinite color combos and Google fonts, and multiple column styles. Other fantastic features include: automatic price change, multi-currency, a back-to-top button, and customer reviews. 


The beauty of this theme is found in its versatility. From selling gear to apparel to health products, you can easily tweak it to meet a wide range of purposes. It’s more suitable for stores selling a big number of products as it boasts impressive layout features. For example, customers can use the filtering feature in the sidebar to filter according to price and brand. The slideshow on the home page is also very useful for displaying various products. 


As the name suggests, it’s all about the story behind the brand with this Shopify theme. It’s a great option for startups or possibly even designers that are selling only a few products or services. You can use a full-screen video with an autoplay function and full-screen option on your home page for an immersive experience that will keep customers engaged. This free theme offers four styles and a wide range of colors. It takes visual storytelling to a whole new level, allowing you to encapsulate the story behind your brand. 


Not only does this free Shopify theme boast minimalistic design, but it also requires minimal skill and effort to get it set up. It’s simple to customize and extremely user-friendly. It doesn’t matter which one of its three styles you decide to use, there will be more than enough white space to ensure that all the attention is where it should be – on your products. Thanks to the product recommendations feature that showcases more products from the same collection, you’ll ensure that your customers stay shopping longer helping you to sell more. 


If you’re selling clothing and accessories, Boundless is a great theme. Whether you want to create a more conventional design that will work with a wide range of industries, or looking for something more unique and playful, it offers two styles that cater to both these looks. It’s a modern template that ensures each product gets the individual attention that it deserves. Some of its top features include: various color schemes, mobile-friendly design, drop-down navigation, a slideshow with fading effects, optimization for larger images and a home page video. 


While Outstock isn’t aimed at a niche market making it fit for all kinds of brands, it does offer unique features that set it apart from other themes. One such feature is its Look Book feature. 

With this feature, you can demonstrate how your product can be used. This is great for boosting customer engagement which ultimately translates to more sales. 

It offers clean, minimalistic design to ensure aesthetically pleasing web design. Whether you’re new to Shopify or more versed with the platform already, it’s simple to use and feature-rich. 

One thing is for sure, with Outstock, your products will be flying off your virtual shelves. Your only worry will be ensuring that you don’t run out of stock. 

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