An email newsletter is one of the key pillars of content marketing. According to a research study by the Content Marketing Institute (CMI), 48% of the types of emails that B2C marketers in North America sent were newsletters. What's more, the same study found that 40% of marketers believed that email newsletters are an important component for the success of their content marketing strategies.
Creating an email newsletter calls for a lot of work. You first need to understand your target audience inside out before you can get to the actual task of creating captivating content. So, to make sure that your effort will not be in vain and that your subscribers will actually open your newsletters, here are some tips and formulas for how you can name your email newsletters along with examples and suggestions for inspiration.
Tips for Crafting Email Newsletter Names [+Examples]:
What’s In a Name?
In some instances, names are no more than arbitrary labels. This is not the case with email newsletters, though. While your email newsletter might be a minor piece of content, it is an important part of your brand. By putting some thought into deciding what you want to name your newsletters, you can help to build brand awareness and make sure that your brand remains foremost in your target audience’s thoughts.
Moreover, with a well-thought-out name, you can create a sense of exclusivity. Even if your brand is still small, it will help convince your target audience that your brand is professional and definitely a business that they want to read about regularly.
How to Pick a Name for Your Email Newsletters
When it comes to naming your newsletter, brainstorming is one of the most effective ways. Before you put pen to paper, let your target audience guide you. Who are they? How do you want your catchy newsletter to help them?
Keeping these answers in mind, you can now start to list words about your unique selling proposition and the segment of the market that you serve. You can even turn to the name of your business as a source of inspiration. If you get stuck and run out of words that you can list, an online dictionary can help you to identify synonyms and other phrases that can also work. Then, using this list of words, you can use one of the following approaches to come up with newsletter name ideas that will be unique and stand out.
If you have forgotten the lesson about figures of speech and sound devices, alliteration is the use of the same letter or sounds at the beginning of consecutive words. The effectiveness of this approach is that the name of the newsletter becomes easier to pronounce and remember.
The following are three examples of brands that managed to use alliteration without making it sound corny:
- The Daily Dispatch (by AskMen’s)
- Mention Memo (by Mention)
- Maker Mind (by Ness Labs
A clever play on words can help you to create attention-grabbing headlines for your newsletters that will for sure stand out in your subscribers’ inboxes.
For example, John Fox, the founder of Bookfox, dubbed his weekly newsletter, Take Your Writamins. He explains that his newsletter is a resource for writers that offers them the nutrients they need to build their writing career.
Here are other examples of how brands have used puns in their newsletters’ titles:
- Fresh Thoughts (by Second Harvest)
- Shelf Awareness (a free e-newsletter aimed at readers and people in the book business)
- Extra Paint (by Efdot, a visual artist and community builder)
Using a reference to time
When creating content, whether it is a newsletter or an Instagram Story, it is key that you use a schedule. So, if you know which will be the best day of the week to send your newsletter, one option is to include it in the name of your newsletter.
Here are some real-life examples:
- The Sunday Brunch Newsletter (by Allen Gannett)
- Monday Morning Memo (by Smith County Chamber of Commerce)
- The Friyay Fuel (a newsletter by Jenna Backus)
If including the day of the week in your name is too specific, somewhere in the title, you can simply include the word “weekly” or “monthly” (or even “quarterly”), depending on the frequency that you will be sending your newsletters. Here are some examples:
- The Weekly Wrap-up
- Best of the Week by [Your Brand’s Name]
- Monthly Highlights by [Your Brand’s Name]
- The Quarterly Round-up
- The Monthly Bulletin by [Your Brand’s Name]
- Thoughts of the Week by [Your Brand’s Name]
Using an adjective followed by a noun
If some of the other approaches sound too complex, this one is much simpler. All you have to do is identify an adjective followed by what your business does. You can even try to include alliteration like the Dense Discovery in the following examples:
- The Thrifty Homesteader (by Deborah Niemann)
- Dense Discovery (by Kai Brach)
Using your name
If you like to keep things even simpler, you can just name your newsletter after yourself. With authenticity becoming more important to brands, you can use it to your advantage and name your newsletter after yourself or your brand.
The following are just a few content creators and blogs who have chosen this less-is-more approach:
- Austin Kleon
- Ann Friedman (co-host of the Call Your Girlfriend podcast)
- The DO Newsletter (named after The DO Lectures)
Other Newsletter Names Ideas by Industry
When people sign up to receive newsletters from an eCommerce company, they typically do so in the hopes of being the first to know about deals and special offers. So, do not disappoint your subscribers. Here are examples of different ways that you can use your newsletter’s title to announce your offers:
- All your daily discounts from [your eCommerce company name]
- Best of the Week
- Weekly Offers by [your eCommerce company name]
- What’s on sale this month?
If you have a travel blog or an eCommerce company that sells some type of travel-related service, you can use one of the following ideas and make it your own. Ideally, you want to include a word or two that relate to travel or a relevant place.
- The Globetrotter’s Weekly Newsletter
- Photographs of Paris
- Ava’s African Adventures
- Around the World in 80 days with Simon
- News from London’s Mews
- Travelling with Ben
If you are a fashion influencer, it can be a good idea to include your name in the title of your newsletter to make it more personal. Here are some ideas that you can play around with:
- Fashion and more by Emily
- Style by Sophia
- This Month’s Fashion Trends by Jade
Restaurant and food influencers have an easier time as they can refer to their favorite ingredients or cuisines that they serve. The following are some ideas for food-related newsletters:
- Your Monthly Chinese
- The Vegan Weekly
- Recipes from Stephen’s Kitchen
- The Italian Bulletin
- The Grapevine
- Fresh Ideas
- Inside My Kitchen
- Food Business Monthly
- The Neighborhood Baker
- The Daily Bread
Unlike food or fashion, if you are in the financial industry you have less room for creativity. Instead, it is best to play it safer and keep it professional. Here are some examples that you can try:
- How to get rich with [Your Brand’s Name]
- Weekly Financial Tips by [Your Brand’s Name]
- Money Matters Explained by [Your Brand’s Name]
- Your biweekly financial advice by [Your Brand’s Name]
- Savings tip of the week by [Your Brand’s Name]
- Our Two Cents
- Finance Digest
- Lessons from the 1%
- Money and More
- Frugal Finance
Businesses that work in the education sector likely rely more than the other industries on their community. Thus, a cleverly named newsletter that can help strengthen their relationship with the wider community is invaluable. The following are some ideas that you can tweak:
- The Principal's Report
- The School Scoop
- The Educator
- The Honor Roll
- Teacher Times
- Talk Back
Where Should You Add the Name of Your Newsletter?
Right, so you have gone to the effort of finding a memorable name for your newsletter, now what? It will be of no real use if your target audience only saw this name after they received their first newsletter from you, right? The following are some suggestions for where you can advertise the name of your email newsletter.
While sign-up forms on one of your website’s pages typically do not have a lot of space, there should be adequate room to include the name of your newsletter. After all, visitors would like to know what they will actually be signing up for.
Ideally, you want to take it one step further and design a landing page solely dedicated to encouraging your target audience to sign up for your newsletter. As it offers more space than a sign-up form, you can also let your target audience know what type of content you will cover and how often you will send newsletters (if this is not made obvious in its name). To make this approach more effective, you can include a lead magnet like a printable planner, free eBook, or a checklist. This way, visitors who land on your landing page will have an added incentive to join your newsletter subscriber list.
The subject line and header of the email
While we leave this for last, this should be the first place where you mention the name of your newsletter. Optimizing these areas are key for branding.
Wrapping Things Up
As people can choose whether or not to sign up for an email newsletter (and if they actually want to open it or not), you can reach a much more engaged audience with email newsletters. Though, you still need to find a way for your email to stand out among the dozens (if not hundreds) of emails that your subscribers receive. This is where a creative newsletter name can help you to capture the attention (and avoid the Junk folder).
What’s more, if you plan on sending different types of emails, naming your newsletter can help your subscribers to differentiate between your different emails). All in all, it is a great way to look professional and create a sense of exclusivity which will help your brand to make its newsletters more appealing.