Wondering if Facebook is worth investing in as a marketing and advertising platform? Check out these Facebook statistics before you make your final decision.
Facebook is one of the most important social media marketing sites in the world, owing to a huge user base. Even though it has been 18 years since its launch, the platform is still growing in popularity among both individuals and businesses. This makes it an integral part of most marketers' social media marketing plans. And, if you still doubt its capabilities as a marketing channel, then these statistics will definitely change your mind. In this post, we list 33 Facebook statistics that you should know in 2022. So, let's get started.
35 Facebook Statistics You Need to Know in 2022:
Facebook Corporate Statistics
Here are some statistics on Facebook's revenue, reach, and the number of employees. Facebook recently changed its corporate name to Meta, and it describes its purpose as to build technologies that help people connect with friends and family, find communities, and grow businesses.
1. Global Revenue
In 2020, the global revenue for Meta (Facebook) was $85.9 billion, which increased from $70.6 billion in 2019. Approximately $60 billion came from the Facebook app.
Meta's revenue for Q3 2021 was $29 billion.
2. Regional Revenues
North America is extremely important for Meta (Facebook) revenue, even though it only has 10% of its users in that region. $40.5 billion of Meta's revenue was generated in the U.S. and Canada in 2020.
In comparison, $20.4 billion of revenue was earned in Europe, $15.4 billion in Asia-Pacific, and $7.6 billion from the rest of the world.
Not only does Meta (Facebook) take in considerable sums of revenue, it is also highly profitable. Global profit in 2020 was $32.6 billion (on that $85.9 billion revenue). This is up considerably on 2019's $23.9 billion. This profitability has continued through 2021, with Meta's Net Income for Q3 2021 being $9.2 billion.
As Facebook, the company has turned in a profit every year for more than a decade. Its profits in 2015 and earlier were all less than $10 billion. However, after announcing a $12.4 billion profit in 2016, they only took a year to exceed $20 billion profit and broke the $30 billion level for the first time in 2020.
4. Geographic Footprint
Meta (Facebook) has offices in 80+ cities around the world. It also has 17 data centers globally.
5. Number of Employees
There are over 68K employees working in different offices at Meta around the world.
6. Market Capitalization
As of 21st December 2021, Meta's stock price was $334.20. This gives the company a market capitalization of $952.6 billion.
Global Usage Statistics
In this section, we will discuss statistics related to the usage and audience demographics of Facebook. All the statistics in this section have global numbers.
7. Active Monthly Users
Facebook had over 2.9 billion active monthly users as of Q3, 2021. This makes it the biggest social networking site in the world. Also, the number of users almost doubled in the last five years, clearly indicating that it is still popular and relevant.
As of January 2021, most of the Facebook users were from India (~349 million users), followed by the US (194 million users).
A look at the top countries ranked by the number of Facebook users shows that it is quite popular in Asia and South America.
9. Global Audience Segmentation - By Age
There are more Facebook users aged between 25 and 34 than any other age bracket. People aged between 18 and 24 form the second-largest segment of Facebook users, followed by those in the 35-to-44 bracket.
This indicates that Facebook is popular among young and middle-aged people, but not as much with teenagers and older people.
10. Global Audience Segmentation - By Gender
56.5% of the global Facebook users are male, while 43.5% are female.
11. Daily Users
As of Q3, 2021, over 1.9 billion people use Facebook daily. These represent ~65% of the monthly active users of the platform, showing that most users of Facebook are active users.
12. Daily Content Shared
According to Facebook, users share over 100 billion messages on a daily basis. Also, the number of Stories shared on the platform is over 1 billion.
13. Facebook Usage - By Device
81.8% of Facebook users access the platform using only their mobile phones, and 16.7% use both mobile and desktop devices. A whopping 98.5% access Facebook utilizing some form of mobile device.
What marketers can learn from this is that they need to make their Facebook content and ads mobile-friendly.
14. The Most Popular Android Apps in the Google Play Store
Ignoring Google-owned apps that come preloaded on stock Android devices, the most downloaded apps in the Google Play Store as of July 2021 were:
- Facebook (7.073 billion downloads)
- WhatsApp (6.983 billion downloads)
- Facebook Messenger (5.327 billion downloads)
- Instagram (3.504 billion downloads)
- TikTok (2.631 billion downloads)
Meta owns the four most downloaded Android apps.
Facebook Statistics for Businesses and Marketers
Facebook is an important social media marketing platform for businesses. In this section, we will list statistics that relate to the business use of Facebook and give you reasons to use it for business purposes.
15. Number of Businesses Using Facebook
According to Facebook, there are over 200 million businesses on the platform. This shows the importance of the platform as a sales and marketing channel for businesses. They use it for advertising, promoting their products or services, engaging with their customers, and more.
However, this also means that it is not easy to compete for audience attention on this platform, and you need a solid Facebook marketing strategy for that.
16. Most Popular Brands on Facebook - By Number of Followers
As of June 2020, Samsung was the most popular brand on the platform, after Facebook, with over 214 million fans. The other popular brands on Facebook appear in the image below.
17. Most Popular Type of Content on Facebook
According to data from We Are Social/Locowise, link posts were the most common type of content on Facebook in October 2021, accounting for 49.9% of all posts. Photo posts took second place, at 32.60%. Video posts have risen from a mere 5.47% in 2014 to 16.7% in 2021. Status posts are now so rare that they make up only 0.8 of all Facebook posts.
We Are Social's Facebook post engagement data paints a very different picture, however. Status posts may be rare, but they generate the most engagement at 0.14%. Photo posts have an engagement rate of 0.12%, video posts 0.09%, and link posts a miserable 0.04%.
This indicates a considerable fall in overall Facebook engagement over the last couple of years. Previously, video engagement stood out, but it is now lower than several other post types. It will be interesting to see if this is just a statistical blip or whether people have tired of videos on Facebook.
18. Facebook Post Engagement Rate by Page Size
We Are Social/Locowise data emphasizes a common pattern for social media and influencer marketing. The average engagement rate for larger accounts tends to be considerably smaller than for smaller accounts.
The average Facebook page post engagement rate for pages with fewer than 10,000 fans is 0.29%. This falls to 0.19% for pages with between 10,000 and 100,00 fans. It drops even further for larger accounts, averaging just 0.05% for Facebook pages with more than 100,000 fans.
19. Facebook Advertising Revenue
In Q3, 2021, Facebook collected $28.2 billion in advertising revenue. The annual figure for the fiscal year (F.Y.) 2020 was $84.2 billion, which is much higher when compared with $69.6 billion in FY2019.
20. Number of Monthly Active Advertisers on Facebook
Facebook had 10 million average monthly advertisers in Q3, 2020. This represented an increase of 3 million advertisers over the year.
21. Time Spent on Facebook Posts on Mobile Phones
According to data from Facebook, users spend an average of 1.7 seconds on a piece of content. They can recall it for a further 0.25 seconds.
This means that marketers have less than 2 seconds to draw the attention of Facebook users and engage them. For advertisers, this means that they need to captivate their audience and get them to click on ads within 2 seconds.
The best way to do that is to make your posts and ads visually appealing, as people tend to like visual content better than text.
22. Number and Usage of Facebook Groups
As of February 2021, over 10 million groups were on Facebook, with over 1.8 billion people using them each month. There are over 70 million admins and moderators running active Facebook groups.
Facebook Statistics for the U.S.
The U.S. is the local market for Facebook, even though it is behind India in terms of the number of Facebook users. Given that the platform started there, let's look at some of the Facebook statistics on the platform's U.S. usage.
23. U.S. Adults Who Say They Use Facebook
According to a Pew Research Center survey, 69% of U.S. adults say they use Facebook. This figure has remained relatively constant since 2016. This makes Facebook the most used social platform in the U.S., apart from YouTube, which 81% of U.S. adults admit to using.
24. Total Number of Users
25. Facebook User Segmentation - By Age Group
25.7% of Facebook users in the U.S. belong to the 25-to-34 age group. The second-highest share of users (18.1%) is the 35-to-44 age bracket and the 18-to-24 age group.
26. Facebook User Segmentation - By Gender
55% of Facebook users in the U.S. are females, while the remaining 45% are males.
This is in contrast to the global average of more men using Facebook than women.
27. Facebook User Segmentation - By Education
As of February 2021, 73% of Facebook users were college-educated.
28. Facebook Usage - By Reason
According to a survey of Facebook users in the U.S., the most popular reasons why people use the platform are:
- To keep contact with friends and family
- To get entertainment
- To get news
- To follow brands/companies
- To strengthen professional networks
- Other purposes
29. Frequency of Usage
As of Q2, 2020, 73% of Facebook users in the U.S. visited the platform daily.
30. Facebook's Share of All Social Media Site Visits
In May 2021, Facebook accounted for nearly 71.8% of all social networking site visits in the U.S., beating other platforms like Pinterest (12.4%) and Twitter (9.15%). This shows that Facebook is still the most popular social networking platform in the U.S.
Statista does note that Generation Z appears to prefer video-first social platforms like Snapchat, TikTok, and YouTube.
31. Facebook Usage as a News Site
According to a 2020 survey, 36% of U.S. adults get their dose of daily news from Facebook. It also revealed that more women (63%) do this compared to men (35%).
Facebook Messenger Statistics
Facebook Messenger is an important part of many marketers' social media strategies and deserves a special mention. Here are some statistics related to it:
32. Global Usage and Popularity
Facebook Messenger is the second most popular messaging platform in the world, after WhatsApp. It has over 1.3 billion monthly active users, as per the last update.
Here are the numbers for other popular messaging apps:
33. Facebook Messenger Users in the U.S.
In 2018, Facebook Messenger had 126.3 million users in the U.S. who accessed the app using their mobile phones. This number is forecast to reach 138.1 million by 2022.
34. Presence of Chatbots
As of 2018, Facebook Messenger had over 300,000 active chatbots responsible for the exchange of over 8 billion messages between people and businesses.
35. Businesses Using Facebook Messenger
TechCrunch reported that in 2019 there were 40 million monthly active businesses actively using Messenger.
Facebook is, and will continue to be, an important social media network for both individuals and businesses. The use of Facebook for business purposes has been steadily increasing, and if you haven't joined the bandwagon yet, it's high time that you do.
These Facebook statistics are enough to present a business case for investing in Facebook. So, go ahead and formulate your Facebook marketing strategy right now.