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Top 8 Marketing Agencies for Millennials and Gen Z
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WHY TRUST INFLUENCER MARKETING HUB?
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like The Influencer Marketing Factory, Socialfly, and TOP Agency undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Digital Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
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Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like The Influencer Marketing Factory, Socialfly, and TOP Agency:
Strategic Analysis of Agency Capabilities: We start by examining each Digital Marketing agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Digital Marketing that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Digital Marketing campaigns.
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If you want Millennials and Gen Z on your side, you’ve got to play by their rules—and spoiler alert, traditional ads won’t cut it. These two generations are demanding bold strategies that feel real, relevant, and refreshingly authentic. Millennials, collaborative and nostalgic, value convenience and shared ideals, while Gen Z, the digital natives, crave transparency and individuality. Both want brands to meet them where they are, on their terms.
The content itself is just as important as the message. Short-form videos—think TikToks, Instagram Reels, and YouTube Shorts—are the go-to formats for both generations. These snackable, shareable clips are perfect for capturing short attention spans and amplifying reach in a way that feels fresh and immediate. With Gen Z’s attention span averaging just 8 seconds, hooking viewers instantly is non-negotiable. A clever 15-second video can do more to elevate your brand than a polished, two-minute ad ever will.
Above all, purpose matters—brands that align with causes like mental health or sustainability earn loyalty. Show up authentically, and you’ll create lasting connections. The agencies featured in this article understand these dynamics deeply, equipping your brand with the strategies and tools needed to lead the way in connecting with these influential generations.
The Influencer Marketing Factory specializes in ROI-driven influencer campaigns on platforms where Millennials and Gen Z thrive: TikTok, YouTube, and Instagram. Their campaigns combine strategic creativity with data-driven insights to deliver impactful results, helping brands like Google, Snap, and Warner Music Group connect with younger audiences effectively. The Influencer Marketing Factory excels in engaging Millennials and Gen Z by leveraging their deep understanding of these demographics’ social commerce behaviors. This insight enables the agency to craft campaigns that seamlessly integrate shopping experiences within social platforms, effectively capturing the attention and spending power of younger audiences. For example, their collaboration with Sony Music to promote AJR Brothers’ song “100 Bad Days” involved orchestrating an early hashtag challenge on TikTok, encouraging user-generated content featuring the track. This strategy not only amplified the song’s reach but also engaged users in a manner aligned with their content consumption habits. BenQ faced the challenge of showcasing the versatility of its GS2 portable projector to a broad audience while standing out in a competitive market. They needed a campaign that could effectively highlight the product’s unique appeal for both indoor and outdoor use. The Influencer Marketing Factory devised a targeted campaign that leveraged the power of Instagram to tell a cohesive and engaging story. By collaborating with 49 carefully selected influencers, the agency showcased real-life applications of the projector, emphasizing its adaptability and lifestyle-friendly features. This approach, which seamlessly combined thoughtful influencer selection, compelling storytelling, and precise performance tracking, demonstrated the effectiveness of a well-executed influencer marketing strategy in boosting brand awareness and driving audience engagement. Each influencer produced two Stories and one post, starting with an announcement of a ‘movie night’ sponsored by BenQ. Interactive features like Q&A were used to engage followers and build curiosity, while the final Story showcased the projector’s key features with a swipe-up link to purchase. This strategic approach was designed to generate genuine interest and drive traffic to BenQ’s website, effectively leveraging the influencers’ combined reach of over 3.5 million followers. The campaign’s thoughtful execution successfully increased brand awareness, drove quality traffic to BenQ’s website, and highlighted the GS2 projector’s unique features. The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. 10 - 50 New York, Miami Best for: Enterprises and Large brands The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. Socialfly is a female-founded agency , a social-first digital marketing agency, specializing in engaging Millennials and Gen Z by leveraging their deep understanding of these demographics’ digital behaviors and preferences. They focus on creating authentic, relatable content that resonates with younger audiences, utilizing platforms like TikTok, Instagram, and YouTube to effectively reach and engage these groups. Socialfly effectively builds brand presence among Millennials and Gen Z through strategic social media campaigns. In 2025, Socialfly is set to share their insights at YMS NYC, an industry-leading event connecting brands with Gen Z through the latest trends and strategies. Attendees will have the opportunity to learn directly from Socialfly and other top innovators shaping the future of youth marketing. Socialfly collaborated with IL MAKIAGE, a bold beauty brand targeting Gen Z and Millenials, to generate buzz and swiftly grow the brand’s Instagram following ahead of its U.S. launch. The goal was to successfully engage beauty enthusiasts and establish a strong social media presence prior to the brand’s official debut. To generate buzz for IL MAKIAGE before its U.S. launch, Socialfly partnered with two macro beauty influencers to host large-scale Instagram giveaways, encouraging followers to tag friends and follow the brand’s account. Additional partnerships with makeup and fashion influencers amplified engagement, showcasing the brand through bold visuals and high-traffic posts. Socialfly testimonials Socialfly’s innovative and community-centric approach helped IL MAKIAGE establish a strong digital presence, proving their ability to deliver impactful campaigns that drive measurable results. TOP Agency has mastered the art of pairing brands with mid-tier influencers who know how to create viral content. By analyzing each influencer’s top-performing posts, they craft campaigns that feel authentic and resonate with Millennials and Gen Z. With strategies tailored for TikTok, Instagram, and YouTube, they ensure maximum reach and impact. Beyond vanity metrics, TOP Agency delivers measurable brand awareness, engagement, and conversions that truly count. A notable example of their success is the “Break the Internet” podcast, where they feature influencers who have achieved viral success. This initiative not only showcases their expertise in identifying impactful influencers but also strengthens their relationships within the influencer community, enhancing their ability to execute effective campaigns. To boost Bowflex’s brand awareness in Europe, TOP Agency launched a comprehensive campaign targeting key markets like the UK, Belgium, The Netherlands, Luxembourg, and Germany. TOP Agency implemented a diverse strategy that combined media relations, influencer partnerships, and localized events. This approach was designed to introduce Bowflex’s fitness products to key health, fitness, and lifestyle influencers, fostering authentic connections and driving regional engagement. The campaign significantly increased Bowflex’s brand visibility in Europe, leading to lasting success and continued collaboration between the agency and the brand. Obviously is a full-service influencer marketing agency that specializes in connecting lifestyle brands with Millennial and Gen Z consumers through authentic and engaging content across platforms like Instagram, YouTube, TikTok, and more. They have collaborated with prominent brands such as Hyatt, Puma, Hugo Boss, Ann Taylor, Birdies, David’s Bridal, Kate Spade, and American Girl to enhance brand visibility and foster meaningful consumer relationships. A key strength of Obviously is their proprietary AI and technology platform, which enables the creation of custom creator networks and provides real-time reporting and analytics. This technological advantage allows them to execute large-scale influencer campaigns efficiently. With over 152,000 influencer collaborations, 5 billion organic impressions, and 425,000 unique pieces of content created, they are experts in delivering measurable impact. Obviously’s ability to co-create culture with influencers, respond to viral trends, and execute always-on ambassador programs positions them as a leader in capturing the attention of younger audiences. T-fal partnered with Obviously to boost awareness and drive engagement for its Air Fryer launch, aiming to connect with Millennial and Gen Z audiences. Obviously collaborated with top-tier TikTok influencers to produce playful, engaging content that highlighted the Air Fryer’s versatility. The campaign used relatable and creative storytelling to resonate with the target demographic, effectively showcasing the product’s appeal. Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana... 50+ New York, Los Angeles, San Francisco, Paris, Sydney Best for: Enterprises and Large brands Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana... Millennial Marketing Agency (MMA) specializes in crafting authentic, experience-driven marketing strategies that resonate with Millennials and Gen Z. Their services include brand identity development, social media management, web development, marketing strategy, UX research, and photography, all tailored to align with the values and behaviors of younger audiences. MMA offers full-spectrum strategies that combine creative innovation with data-driven precision. From branding to UX research and photography, they craft cohesive campaigns that integrate seamlessly across platforms. With a millennial mindset and deep understanding of digital trends, they turn clicks into meaningful customer relationships and engagement. Their “millennial mindset” isn’t just a tagline—it’s reflected in how they tap into humor, nostalgia, and cultural relevance to create viral content. One example is their witty Instagram post that cleverly plays on millennial humor, showcasing their ability to understand and connect with the values and quirks of their audience: With over 15 years of social media expertise and award-winning campaigns under their belt, MMA knows how to drive results in a way that feels fresh and impactful. Their approach blends a deep understanding of digital storytelling with cutting-edge analytics, ensuring that every campaign not only stands out but also delivers measurable results. Whether it’s designing stunning microsites, crafting viral Instagram campaigns, or capturing scroll-stopping photography, MMA consistently goes above and beyond to make their clients’ brands unforgettable. Their focus on creativity, combined with a knack for staying ahead of trends, has made them a trusted partner for brands looking to thrive in the digital age. Seed Marketing Agency specializes in connecting brands with Millennials and Gen Z by leveraging cultural verticals like music, sports, fashion, and film. Their approach centers on creating authentic, community-driven campaigns that resonate deeply with these hard-to-reach demographics. By incorporating insights from their “What Matters to Us” youth project, Seed ensures that campaigns align with the unique values and preferences of younger audiences. For example, they collaborated with Adobe Express to launch a fresher’s tour across UK universities, engaging students through social and in-person activities to drive brand awareness and adoption. With a network of young creators, influencers, and brand ambassadors, the agency blends cultural relevance with commercial effectiveness, ensuring campaigns are authentic and impactful. Additionally, Seed’s work with Levi’s Student Squad highlights their ability to integrate storytelling and live experiences, positioning Levi’s as a staple in young consumers’ wardrobes across diverse activities like festivals and campus events. Youth Marketing Connection specializes in authentic engagement with Millennials and Gen Z, focusing on creating impactful campus and community-based campaigns. Their approach blends influencer marketing, student ambassador programs, and experiential activations tailored to the lifestyles of these demographics. They emphasize fostering genuine connections between brands and young audiences through channels and platforms that resonate with them, such as Instagram, TikTok, and campus events. YMC has successfully collaborated with major brands like Adidas, Samsung, DoorDash, Glow Recipe, Levi’s, and Maybelline, integrating these brands into the daily lives of students. For example, their Glow Gang University program with Glow Recipe featured student ambassadors promoting skincare products through social media campaigns and on-campus events, effectively driving brand awareness among Gen Z students. YMC’s unique strength lies in its ability to create hyper-targeted, authentic, and community-focused campaigns that resonate deeply with Millennials and Gen Z. Their proprietary platform, The Hub, enables real-time campaign management, analytics, and rapid reporting, ensuring that programs are both efficient and data-driven. In partnership with Levi’s, YMC executed the Levi’s College Partner Program, recruiting over 80 college influencers to promote the brand across TikTok and Instagram. NeoReach’s focus is on creating authentic, data-driven influencer marketing campaigns that deeply resonate with Millennials and Gen Z. By leveraging their expertise in the Creator Economy and cutting-edge tools like AI through partnerships, such as with Blueberry AI, NeoReach empowers influencers to craft relatable and impactful content. They excel in understanding the unique psychographics of these generations, such as their preference for authenticity, emotional storytelling, and community-driven narratives. This focus allows NeoReach to build campaigns for brands like Away, Gymshark, and Dunkin’, aligning them with the values and content consumption habits of younger audiences. Their campaigns successfully bridge cultural relevance and measurable impact, making NeoReach a leader in engaging these key demographics. NeoReach’s partnership with Influencers.com and Blueberry AI revolutionized the Creator Economy by providing AI-powered tools for creators to monetize, grow, and manage audiences effectively. This innovation underscores their commitment to advancing influencer marketing strategies. Through initiatives like the “Away Luggage Campaign,” which humorously leveraged the “look-a-like competition,” NeoReach demonstrated its ability to connect with culturally relevant trends and humor, engaging Millennials and Gen Z effectively. NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos... 50+ Los Angeles, San Francisco, Orlando, Tokyo Best for: Large Companies NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
Top
gen z marketing agencies
2025
1. The Influencer Marketing Factory
Case Study: BenQ Campaign Success
Strategic Approach
Key Results:
The Influencer Marketing Factory
Company
Channels
Services
Company
Minimum Campaign Size:
$20.000+
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BlogFacebookInstagramTikTokTwitchTwitter (X)YouTube
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Influencer MarketingSocial Media MarketingSocial Media ManagementDigital Marketing
Minimum Campaign Size:
$20.000+
The Influencer Marketing Factory
2. Socialfly
Case Study: IL MAKIAGE Instagram Campaign
Strategic Approach
Key Results:
3. TOP Agency
Case Study: Bowflex Campaign
Strategic Approach
Key Results:
4. Obviously
Case Study: T-fal’s Air Fryer
Strategic Approach
Key Results:
Obviously
Company
Channels
Services
Company
Minimum Campaign Size:
$100.000+
Channels
BlogFacebookInstagramPinterestSnapchatTikTokTwitchTwitter (X)YouTube
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Influencer MarketingTalent Management
Minimum Campaign Size:
$100.000+
Obviously
5. Millennial Marketing Agency (MMA)
6. Seed Marketing Agency
7. Youth Marketing Connection (YMC)
8. NeoReach
NeoReach
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
BlogDiscordFacebookGoogleInstagramLinkedInPinterestRedditSnapchatTelegramTikTokTwitchTwitter (X)YouTube
Services
Campaign Strategy & DirectionCreative Brief DevelopmentInfluencer Sourcing & SchedulingInfluencer Contracts & NegotiationContent Licensing & ComplianceProduct Shipping & LogisticsInfluencer PaymentsDetailed Reporting & InsightsFraud DetectionPaid Social AmplificationExperiential ActivationSocial Account ManagementCrypto & NFT MarketingTalent ManagementAPI Integrations
Minimum Campaign Size:
$50.000+
NeoReach
How These Agencies Address Generational Pain Points
Breaking Through Oversaturation
Oversaturation of ads often leaves Millennials and Gen Z disengaged. Agencies like NeoReach address this by blending technology and creativity to craft data-driven, authentic campaigns. Leveraging psychographics and emotional storytelling, they connect brands like Away and Gymshark with audiences through relatable narratives, ensuring impactful engagement amidst the clutter.
Building Trust Through Humor
Millennials and Gen Z value content that feels genuine and entertaining. NeoReach excels in integrating humor into campaigns, as seen in the "Away Luggage Campaign," where a witty take on “look-a-like competitions” resonated with younger audiences. This focus on culturally relevant humor fosters trust and connection, making their campaigns memorable.
Community-Driven Campaigns
Community and connection are essential to Gen Z. Agencies like Seed Marketing Agency and NeoReach emphasize these values through campaigns that integrate real-world experiences with digital storytelling. NeoReach’s expertise in leveraging AI and creative strategies ensures a balance between authenticity and community-building, forging lasting bonds between brands and audiences.
Purpose-Driven Strategies
Purpose resonates with Millennials and Gen Z. Agencies like Socialfly and NeoReach weave inclusivity, emotional depth, and social consciousness into their campaigns, ensuring alignment with the values of younger audiences. This approach not only boosts engagement but also creates meaningful brand loyalty.
Master the Art of Marketing to Millennials and Gen Z
Marketing to Millennials and Gen Z isn’t just strategy—it’s an art form. These generations demand creativity, authenticity, and a knack for keeping up with their ever-evolving preferences. They value brands that deliver purposeful content, foster meaningful connections, and create campaigns that truly vibe with their lifestyles and values.
Ready to take your brand’s connection with Millennials and Gen Z to the next level? Pick an agency from this list that gets your mission and knows how to navigate the nuances of these influential audiences. With their expertise, you’ll cut through the digital noise, spark genuine engagement, and build loyalty that lasts.
Frequently Asked Questions
How to market to millennials and Gen Z?
To market effectively to both Millennials and Gen Z, focus on authenticity, digital engagement, and social responsibility. Use personalized content on social platforms like Instagram and TikTok, highlighting values such as inclusivity and sustainability.
What marketing is best for Gen Z?
Gen Z responds best to marketing that is interactive, authentic, and socially conscious. Short-form videos, influencer partnerships, and content on platforms like TikTok are highly effective.
What are the most effective strategies for marketing to Gen Z?
Effective strategies include leveraging influencers, creating short-form video content, and incorporating humor and relatability. Transparency and active engagement with social causes also resonate strongly.
How does marketing to Gen Z differ from marketing to Millennials?
Marketing to Gen Z requires more authenticity and social responsibility compared to Millennials. Gen Z values realness, inclusivity, and sustainability, while Millennials prioritize convenience and experience.
Which social media platforms are best for reaching Gen Z?
TikTok, Instagram, and Snapchat are the top platforms for reaching Gen Z. These platforms allow for creative, short-form content that aligns with their preferences.
What role do influencers play in Gen Z marketing strategies?
Influencers play a crucial role in reaching Gen Z by providing trusted recommendations. Their ability to create relatable, authentic content builds credibility and strengthens brand connection.
What types of content resonate most with Gen Z (e.g., short videos, memes, interactive posts)?
Gen Z resonates most with short-form videos, memes, interactive posts, and content that encourages participation (e.g., challenges). Humor and creativity are key to capturing their attention.
What are some examples of successful Gen Z marketing campaigns?
Successful campaigns include Nike’s “You Can’t Stop Us” campaign, which celebrated athleticism and inclusivity, and Glossier’s social-first strategy, which built community and authenticity with Gen Z through user-generated content.
How does Gen Z's attention span affect marketing strategies?
Gen Z has a shorter attention span, making it crucial for marketers to deliver concise, engaging content quickly. Short-form videos and catchy headlines are effective ways to capture their attention.
What industries benefit most from targeting Gen Z?
Industries such as fashion, beauty, tech, entertainment, and sustainability-focused brands benefit most from targeting Gen Z. These sectors align with their values and preferences.
How can companies address cultural diversity and inclusivity in their campaigns for Gen Z?
Companies can address diversity and inclusivity by representing a wide range of cultures, identities, and experiences in their campaigns. Highlighting diverse voices and ensuring content is relevant to different communities strengthens connection with Gen Z.
What are common mistakes brands make when marketing to Gen Z?
Common mistakes include being inauthentic, over-commercializing content, or failing to adapt to the platforms Gen Z uses. Brands must avoid appearing out of touch or disconnected from Gen Z's values.
What tools or metrics can businesses use to measure the success of Gen Z-focused marketing?
Businesses can use engagement metrics such as likes, shares, comments, and click-through rates, as well as tracking conversion rates from platforms like TikTok and Instagram to assess Gen Z-focused marketing success.
