Google controls the lion's share of the search engine market, accounting for 83.49% of the total market worldwide. The closest competitor, Bing, accounts for only 9.19%. If you’re mainly targeting US consumers, then Google Ad Services should be part of your marketing strategy. Over 27% of Google’s search traffic comes from the United States.
However, with PPC marketing being only a portion of your entire marketing strategy, it can be challenging to keep up with the latest updates in Google Advertising. Not to mention the effort required to constantly run optimized ads that get clicks and conversions.
To kickstart your PPC marketing strategy for 2024, we’ve listed the best Google Ad Agencies that can drive meaningful revenue while increasing ROI. Most of these agencies also offer full-scale digital marketing services, so you can tap them for your other marketing needs.
Top Google Ads Agency in 2024
Best for: Companies who are launching apps Scope of Services: Full-scale Digital Marketing Agency specializing in Marketing Strategy, Organic Awareness, Creatives, and Media Buying Top of the list is the award-winning digital marketing agency Moburst. Their media buying services include not just Google ads but also Apple and social media ads. They begin by creating a customized media plan based on your brand, vertical, and target audience. They’ll suggest the best platforms to run ads and how much budget you should allocate for each. This ensures you’re not running blind and spending too much on a platform that doesn’t generate ideal results. Moburst will also analyze your competitors, determining what’s working for them and the platforms they’re using to help you remain a step ahead. Finally, they’ll refine your media buying strategy with weekly and monthly reports that contain granular details so you can measure progress. You also get a dedicated campaign manager ready to answer all of your questions. Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client... 10 - 50 New York, Florida, London, San Francisco, Israel Best for: Businesses of all sizes Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client... Best for: Small to mid-size companies Scope of Services: Paid Search, Lead Generation, SEO, Paid Social, Creatives If you’re looking for PPC marketing experts, look no further than Disruptive. They’ve helped numerous businesses increase leads, achieve exponential growth, and enjoy excellent ROI. They provide a free audit of your business so you’d both be on the same page when it comes to determining the exact marketing services you need. Before an engagement, they’d meet with you to explain how their marketing experts can optimize and enhance your PPC strategy. They’d also provide a complete overview of their process and answer any questions to give you all the support you need to make an informed decision. Disruptive values client engagements for the long-term and 90+ of their clients have been with them for over 4 years. They act as an in-house team with strong communication skills and cost-effective strategies. Aside from Google Ads, they also help with Microsoft Ads, YouTube Ads, and retargeting strategies. They’ve handled $450M+ in annual ad spend and have an average of 4.8 rating from 300 reviews on Clutch. AUTHENTICITY WINS™
Disruptive Advertising is the best performance marketing agency for authentic brands and marketers. 50+ Utah Best for: Businesses of all sizes AUTHENTICITY WINS™
Disruptive Advertising is the best performance marketing agency for authentic brands and marketers. Best for: Small to mid-size companies in service businesses Scope of Services: PPC, SEO, Email and SMS Marketing, Social Media Marketing, Web Design SmartSites distinguishes itself from other PPC marketing agencies with its proprietary tools that allow their team to better analyze your data and make transparent reports. These aid their experts in uncovering actionable insights that will help improve your PPC ads and produce higher conversions. Their team of certified PPC experts specializes in identifying your target audience and finding the most effective ways to connect with them. They can perform local, national, or eCommerce PPC. You can advertise your business on Google, Facebook, Amazon, and other social networks. They also give a free PPC analysis, whether you’re entirely new to the game and haven’t started running an ad, or you’ve been running PPC ads for years and are struggling with conversions. When working with clients, they guarantee an increase in ROAS, an increase in site visitors, and a decrease in CPC. Aside from being experts in PPC advertising, they are also web design experts so they can help you create high-converting landing pages that win customers. Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rat... 50+ New Jersey Best for: Small and Medium Size Businesses Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rat... Best for: SaaS and tech companies Scope of Services: Paid Media, Design, SEO, Video Marketing, Strategy For SaaS brands to be successful, you need highly qualified leads with serious buying intent. If you’re operating in a niche, you can’t simply cast a wide net and hope for the best. You must effectively target your market and convince them to go for your product. Directive Consulting has cracked the code in integrating buyer intent with their targeting. They use first-party data to find your customers and execute hyper-targeted programmatic campaigns. They design award-winning search campaigns that target buyers in every stage of their buying journey. They’re also well-versed in major social media platforms and can run targeted ads to capture your audience where they hang out. They’ve managed over $100M in ad spend, consistently delivering 3x ROI. They provide bi-weekly and monthly reporting so you can view and analyze your brand’s performance and constantly work towards better results. They can also confidently allocate the right budget and forecast accurate revenue with the help of their financial modeling capabilities. The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, L... 50+ Irvine, California Best for: Midmarket, Enterprise The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, L... Best for: Mid-size to large companies Scope of Services: Paid Media, Content Marketing, Creative & Branding, Web Design & Development, Messaging & Positioning, Email Marketing, HubSpot Onboarding, Sales Enablement WEBITMD believes in meeting prospects where they are. That means running ads not just in Google, but in every other platform where there’s a huge concentration of your potential customers. That’s why they specialize in multi-channel performance ad management that spans Google, Facebook, Amazon, YouTube, Yahoo, Bing, and more. They know how to find and use the right keywords and search phrases to capture high-intent traffic. They go beyond likes and follows to generate real revenue from social media. Beyond mastering these platforms, they can also grow your topline by creating targeted display and video ads. But WEBITMD doesn’t stop there. They will continuously test and analyze your campaigns to help you stay competitive. They’ll run A/B tests to find the perfect messaging and fine-tune multiple attributes to further separate clickers from buyers. They’ll wisely allocate your budget so you don’t waste too many resources trying out things without gaining tangible results. WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency. 10 - 50 Los Angeles, Miami, London, Sydney Best for: Small and Medium-sized Businesses WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency. Best for: B2B tech companies Scope of Services: Paid Media, SEO, Google Ads, LinkedIn Ads, Facebook & Instagram Ads Tilt Metrics is a team of innovators obsessed with helping B2B companies conquer paid advertising and SEO to increase their revenue. They’ve generated over 10,000 leads and closed $20M+ revenue for their numerous clients. Their laser-sharp-focused services guarantee that you get the results you want in the fastest way possible. Tilt Metrics will generate awareness for your brand and attract ideal customers as they build your authority in your niche. After filtering qualified prospects, they’d convert them into sales conversations that your team can close. B2B marketing is drastically different from B2C marketing because of the slightly longer customer journey and the various deciding factors B2B buyers take. This is why it’s advantageous to partner with an agency with expertise and experience handling B2B accounts. Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & lead... 1 - 10 Boston, MA Best for: Enterprise, Small and Midmarket Businesses Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & lead... Best for: DTC and eCommerce brands Scope of Services: Paid Search, Display Ads, Paid Social Media If you’re a DTC brand or an eCommerce company, you know that the fastest way to gain customers is with PPC ads. Google PPC Ads generate 200% ROI and yet 40% of advertisers aren’t satisfied with how much they’re spending for these ads. While PPC Ads are a surefire way to gain lots of customers, the reality is that they’re challenging to run and manage. JumpFly knows that brands are unique and campaigns must be tailor-fitted to each brand’s objectives. They believe that successful campaigns don’t just drive top-line revenue, but also deliver a healthy bottom line. For this reason, they work with clients on a month-to-month contract that keeps them on their toes from day one. This unique approach forces them to deliver real value right at the onset and clients immediately benefit from the results. Within 3 to 6 weeks of your engagement, they’ll come up with a goal, define the game plan, construct and launch the campaign, optimize it daily, and strategically analyze the results. JumpFly is a digital advertising agency specializing in PPC account setup and management for Google Ads, Microsoft Ads, Facebook & Amazon. 50+ Elgin, IL Best for: Enterprise, Small and Midmarket Businesses JumpFly is a digital advertising agency specializing in PPC account setup and management for Google Ads, Microsoft Ads, Facebook & Amazon. 1. Moburst
Moburst
Moburst
2. Disruptive Advertising
Disruptive Advertising
Disruptive Advertising
3. SmartSites
SmartSites
SmartSites
4. Directive Consulting
Directive Consulting
Directive Consulting
5. WEBITMD
WEBITMD
WEBITMD
6. Tilt Metrics
Tilt Metrics
Tilt Metrics
7. JumpFly
JumpFly
JumpFly
What are Google ad services?
Google Ads is the biggest provider of search advertising, with 80% of companies focusing on it for PPC. It’s no surprise, since you’ll earn an average of $8 for every $1.60 spent on the platform. Launching a successful Google Ads PPC campaign involves several vital services:
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Account Setup and Structure
First, you need to set up and establish your Google AdWords account. The platform can look pretty intimidating for first-time users, but a seasoned Google Ads Agency won’t have a problem navigating their way around. Google will also help you set up your first campaign and enter your billing details.
You have to set up your campaign details right because this will be applied to all the ads you run within the same campaign. There will also be different settings depending on the campaign type you choose. You also have to create appropriate advertising goals. As you continue to use Google Ads, Google will suggest relevant goals.
Other settings you can configure include locations and languages, bidding and budget, devices, networks, and ad assets. By default, Google delivers your ads if they’re likely to get clicks or conversions. However, you can also customize this if you want them to show evenly throughout the day.
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Keyword Research and Selection
Identifying and choosing relevant keywords that potential customers might use when searching online is crucial in creating high-converting Google Ads. This is why a PPC agency must invest time in understanding your brand and target audience, as well as performing in-depth research. The keywords you choose will also depend on the buying stage of the customer.
Moreover, keywords can get highly competitive, which makes them more expensive. A good agency will help you find valuable but less expensive keywords. Google also has a free Keyword Planner tool that shows which keywords are trending and what related phrases of words will match them.
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Ad Copywriting
Once you’ve determined the right keywords, it’s time to incorporate them in a clever and clear ad. In a day, consumers might be exposed to around 100 ads and remember only 1-10% of them. You want to convey as much information as you can, without consumers tuning you out.
Furthermore, you want to get them to click the ad and perform a desired action. For this to happen, your ad must stand out from the clutter, be interesting, and speak directly to your customer.
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Landing Page Optimization
When a customer clicks on your ads, they’ve taken the first step to engaging with your company. Bring them to a well-crafted landing page that communicates your offer and what they have to do next. The page must have digestible copy, clear call-to-action buttons, and be free from distractions. You’d know that a landing page does its job well when you’re enjoying high conversion rates. A personalized landing page is 5% more effective, and you can achieve this with the help of a landing page creator.
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Bid Management and Budget Allocation
To launch an effective Google Ad, you need to have a bid strategy based on your goals. Your bids can focus on clicks, impressions, conversions, views, or engagements. Clicks are a good place to start because you’ll only pay when someone clicks on the ad. Impressions are great for brand visibility and you’ll be charged for the number of times your ad is shown.
Conversions is an advanced bidding method where you’ll only pay when there’s a specific action (like a sale) that happens from the ad. In the case of video ads, you can also choose to pay by how many video views and interactions you get on your content.
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Targeting and Audience Selection
About 27.6% of people don’t mind Google ads as long as they’re targeted, and only 13% of US consumers won’t share personal data for marketing purposes. People care about ads, but only if they are relevant to their needs.
Google Ads lets you create audience segment types and provides an audience builder to optimize who sees your ads. You can tailor this for each campaign and use lookalike segments to further grow your audience. You can also target ads based on geographic locations, interests, demographics, and other factors.
When should you work with a Google Ads agency?
Only 10% of advertisers can optimize their Google Ads account weekly. Aside from the key services above, running Google Ads also includes constant performance monitoring and campaign optimization. Ads are dynamic and you have to be constantly testing (including running A/B tests) to find the best-performing ads.
These things can get pretty overwhelming, especially if you have a small marketing team in charge of other aspects of your marketing strategy. With the help of a Google Ads agency, you gain access to years of experience and unrivaled expertise in crafting the best and most effective Google Ads.
They can manage your ad budget and optimize it to generate the highest ROI possible. You can also consult with them on the best advertising strategy for your business.
Final Thoughts
Google Ads are great for increasing brand visibility and driving sales. However, creating and managing Google ads isn’t a quick nor necessarily easy endeavor. Google Ad Agencies like those listed above will help you launch successful campaigns that bring in customers, and drive sales without becoming too costly.
Frequently Asked Questions
What are the top Google ad services?
There are different types of Google Ads Services depending on your specific needs. You can choose from Search Ads, Display Ads, Shopping Ads, YouTube Ads, App Campaigns, Local Services Ads, and more.
Google Ads Agencies, like Moburst, Disruptive, SmartSites, Directive Consulting, and WEBITMD can help you identify the best ones for your needs and create a tailored campaign that attracts and converts customers.
Is Google Ads better than SEO?
Google Ads and SEO have two different objectives. PPC Ads will help you drive traffic to your site in the shortest possible time. Meanwhile, SEO will enhance your business's online presence in the long run. A well-rounded strategy involves both PPC and SEO strategy. Relying heavily on only one may cripple your business since it won’t be an efficient use of your resources.
How much does Google Ads agency cost?
Agencies price their services based on the scope of work involved. They look at your business requirements and determine how much effort is required on their end to achieve your goals. Your ads budget can also play a part in their fees since they charge differently depending on the amount of ad spend they’ll manage.
