Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like ICON Management, 23 The Agency, and The Collective Agency undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like ICON Management, 23 The Agency, and The Collective Agency:
In Ireland, brands are increasingly turning to influencer marketing as a powerful means for genuinely connecting with their audience. With influencer marketing becoming more important in shaping consumer opinions, influencer marketing agencies have become essential partners to brands. These agencies match brands with the right influencers, create engaging campaigns, and offer valuable strategic insights.
In this guide, we’ll showcase some of the top influencer marketing agencies in Ireland. Agencies like these can help brands in expanding their reach and impact in the competitive social media arena.
8 Best Influencer Marketing Agencies
Location: Mullingar Business Park, Mullingar, Co. Westmeath, N91 DK59 Year Founded: 2013 Notable Clients: Primark, H&M, L’Oréal, Maybelline, Fenty Beauty, Estée Lauder, Garnier, Juicy Couture Industry Specialization: Beauty, Fashion ICON Management stands out as a premier influencer marketing agency in Ireland, known for its meticulous attention to detail and hands-on approach. With almost a decade of experience, it has successfully executed numerous digital campaigns for globally recognized brands, leveraging the influence of top Irish creators such as Aideen Kate, Ellie Kelly, and Keilidh Cashell. The agency excels in creating transparent and optimized campaigns that foster authentic collaborations. It starts its process by figuring out the strategies that align with your goals. It also identifies the creators most suitable for your brand. This results-driven approach is supported by transparent reports and comprehensive statistics, allowing clients to stay informed about campaign performance. Professionalism is another hallmark of ICON Management. The agency prides itself on working with leading creators in the beauty and fashion sectors. Its comprehensive campaign management process, from discovery to reporting, ensures every campaign is seamlessly executed and drives results. Contact the agency for more details. Location: Dublin City Centre Year Founded: 2015 Notable Clients: Contact directly for client details Industry Specialization: Retail, Fashion, Hospitality 23 The Agency is a dynamic team of five passionate professionals based in Dublin with over 30 years of retail experience combined. It delivers comprehensive 360-degree marketing campaigns, including digital, social, retail, and content strategies. Public relations is among its key strengths—the agency specializes in mounting PR campaigns, events, and influencer activation. Its approach is rooted in a deep connection with the brand and its audience. It focuses on capturing moments that bring brands to life and utilizing strong influencer relationships and talent rosters. Its expertise extends to helping clients define goals and KPIs, develop strategies, and execute and analyze campaign results. Through each campaign, 23 The Agency aims to reflect its clients’ brand identity, drive measurable impact, and create engaging campaigns that build an online community. Information is available upon inquiry through the company website. Location: Dublin, Ireland Year Founded: 2020 Notable Clients: Manscape, Arnotts, NARS, Coca-Cola, Charlotte Tilbury Industry Specialization: Lifestyle, Beauty, Fitness, Food Founded in 2020, The Collective Agency has quickly established its place as one of the leading influencer marketing agencies in Ireland. It works with the best creators across all platforms to make real and inspiring content. Its mission is to be the industry leader in creator authenticity, innovation, and creativity. The Collective Agency has collaborated with prestigious brands like Manscape, Arnotts, NARS, Coca-Cola, and Charlotte Tilbury. It has also implemented thousands of campaigns and made significant contributions to the world of influencer marketing. It maintains a broad mix of creators from different niches, including fitness, beauty, lifestyle, foodie, and TikTok influencers. This wide array allows the agency to match brands with the most compatible influencers for authentic and effective campaigns. Its focus on creating genuine relationships between brands and their audiences sets them apart in the competitive landscape. Contact the agency for more details via its website. Location: Ballsbridge, Dublin Year Founded: 2010 Notable Clients: Various sectors, including Education, Agriculture, Travel & Tourism Industry Specialization: PR & Digital Communications, Influencer Marketing Represent is an award-winning digital marketing and PR agency based in Dublin, known for its expertise in influencer marketing and content creation. It connects brands with the most suitable influencers to enhance brand awareness, generate ROI, and foster consumer trust. It specializes in forging significant relationships with notable people, from micro-influencers to journalists and business leaders. It also has a network of talent in diverse industries, including agriculture, education, and startups. Its goal is to enable clients to develop personal connections and powerful collaborations. The agency’s approach begins with thorough influencer market research to find influential individuals in the relevant sector. It makes bespoke influencer marketing strategies, including advertisements, product placements, gift experiences, or events, that are geared to meet company objectives. For pricing details, reach out to the agency. Location: Dublin, Ireland Year Founded: 2021 Notable Clients: Contact for details Industry Specialization: Talent Management, Entertainment Matchstick is one of the newest and most dynamic talent management agencies in Ireland. As a subsidiary of the Matchstick Group in the UK, it enables Irish influencers to reach both domestic and UK markets. This provides greater opportunities for growth and revenue. Matchstick is driven by a belief in the untapped potential of Irish talent. Because of this, it’s dedicated to nurturing, developing, and growing Irish talent in ways that were previously overlooked. Its services include matching businesses with the most suitable influencers and handling the entire process, from contract signing to booking events and shoots. One interesting fact: Matchstick was actually founded in memory of producer Joe Lyons. The agency donates 2% of all annual profits to the mental health charity Joe’s Buddy Line. This shows its commitment to have a positive impact beyond the business realm. Available upon request through the company’s official website Location: Belfast, Northern Ireland Year Founded: Contact for details Notable Clients: Contact for details Industry Specialization: Marketing, Public Relations Fetch Ireland is your go-to agency for bespoke influencer campaigns and comprehensive management services. Developed by a team of PR experts with over 20 years of experience, it unites brands and influencers to create engaging content that promotes products and services effectively. Fetch Ireland understands the challenges brands face in influencer marketing, especially those new to the influencer marketing landscape. With a vast database of Irish influencers across various interests and a highly experienced team, the agency handles all aspects of influencer campaigns from start to finish, making the process much simpler for brands. This is why its services include not just creating campaigns tailored to brand needs but also identifying and handpicking the perfect influencers for brands, managing influencer mail-outs, measuring campaign results, and delivering detailed post-campaign reports. For detailed pricing information, contact Fetch. Location: Galway, Ireland Year Founded: 2015 Notable Clients: Contact for details Industry Specialization: Digital Marketing, Social Media Mini Media specializes in influencer marketing, leveraging the power of social media personalities to help businesses reach and engage target audiences authentically. It has earned a reputation for excellence, helping businesses of all sizes achieve goals and enhance their online presence. Working closely with its sister company, the Irish Blogger Agency, it can connect brands with influential content creators across Ireland, focusing on creating authentic partnerships that drive brand awareness, engagement, and conversion. The process includes using its diverse network of bloggers, vloggers, and social media influencers to find the right partners for each brand, develop compelling campaigns, and deliver measurable results. Additionally, Mini Media guarantees that every aspect of your influencer marketing initiatives is handled professionally, maximizing impact and return on investment. Its comprehensive services include strategy development, influencer outreach, campaign management, and performance tracking. Reach out to the company for information. Location: Northern Ireland Year Founded: 2020 Notable Clients: Cancer Focus, Hinch Whiskey, Go Pig, Maxi-Cosi EU, Coca-Cola Zero Sugar Industry Specialization: Influencer Marketing, Social Media Management Established in May 2020, VAVA Influence has become a major player in Ireland’s influencer scene. It excels in managing campaigns that feature both local influencers and global brands. It specializes in blending influencer marketing and user-generated content (UGC) to create impactful marketing strategies. It also hosts the much-awaited annual VAVA Awards, the first dedicated influencer marketing awards in Ireland, celebrating the achievements of content creators in both the North and South of Ireland. It also created the VAVA Club, the first TikTok House in Northern Ireland. The agency offers a range of services, such as organizing unforgettable events, crafting effective PR strategies, managing social media content, and providing comprehensive consultancy on influencer marketing. VAVA Influence also produces high-quality user-generated content tailored to client needs. As mentioned above, they also founded the VAVA Awards, Contact the company through its website to request more details.1. ICON Management
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2. 23 The Agency
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3. The Collective Agency
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4. Represent
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5. Matchstick
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6. Fetch Ireland
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Ireland’s Influencer Marketing Landscape in 2024
Ireland's influencer marketing sector has seen remarkable growth. According to the 2023 Effie Awards case study booklet, media expenditure in Ireland has increased over the past years. This includes spending for influencers, whose appeal is beginning to eclipse that of conventional celebrities. A 2023 survey also revealed that 64% of 16- to 24-year-old Ireland-based respondents felt that celebrity or influencer testimony persuaded them to purchase a specific good or service. Given that 99% of this target segment uses the internet every day, it’s clear how important influencer marketing is in swaying their opinions.
Here are some key patterns in Ireland’s influencer marketing landscape:
1. Rise of micro-influencers
Micro-influencers—people with a small but very active following within particular niches—are prominent in Ireland. Micro-influencers are considered more approachable and reliable, which enhances their impact on their followers’ purchasing decisions. Brands recognize the value of these influencers in reaching targeted audiences. They partner with them to get genuine and personalized content.
2. Growth of local Influencers
Ireland enjoys a strong influencer community, including popular influencers like Charleen Murphy, Lisa Jordan, and James Doyle. With a 2024 study revealing that 60% of Irish adults under 35 want to become influencers themselves, it’s clear that there’s still a high potential for growth. Irish influencers promote products and services through content that other Irish audiences can relate to and believe. This local influencer base allows brands to easily find suitable partners to reach their target demographic.
3. Increased video content
The use of video content in influencer marketing is also on the rise. The popularity of sites like YouTube and TikTok fuels this growth, with the latter having more than 2 million Ireland-based registered users as of 2023.
@tiktok Join us as we look back on 2023’s most memorable trends, creators and moments with our community: let’s scroll back to the best of this #YearOnTikTok ♬ original sound - TikTok
Influencers produce engaging video content that resonates with their Irish audience. Brands are capitalizing on this trend by collaborating with influencers to develop video-based campaigns that capture attention and drive engagement.
4. Continued social media influence
Consumers in Ireland are increasingly relying on social media for product recommendations and reviews. Over 4 million Irish people, making up 80% of the country’s population, are on social media in 2023. This means endorsements from social media influencers can impact their purchasing decisions. That said, with 56% of Irish consumers claiming to trust advertisements more than sponsored influencer posts, it’s important that brands collaborate with influencers who know how to create authentic, relatable, and trustworthy content.
5. Impact of macroeconomic factors
Steady economic development in Ireland has resulted in more consumer spending power, driving up the demand for goods and services. Brands are turning to influencer advertising to engage with consumers in a competitive market. The COVID-19 epidemic additionally accelerated the trend toward online buying, creating new opportunities for influencer marketing as companies attempt to seize the interest of online consumers.
7 Mistakes to Avoid When Hiring an Irish Influencer Marketing Agency
Influencer marketing has now become an integral part of a digital strategy for many brands. But this choice can literally make or break your campaign.
Here are seven common mistakes to avoid when choosing an Irish influencer marketing agency.
1. Not doing research
Before hiring an influencer marketing agency, always look at their past performance. Some businesses make the mistake of getting amazed at what they can see and forget to evaluate the agency’s actual history. So, look for case studies, client testimonials, and reviews. A history of successful campaigns can show that an agency is capable. If they can’t show you their proven track record or concrete examples of their work, it’s best to avoid them.
2. Overlooking industry specialization
Not all influencer marketing agencies have experience in every industry. If you want to find success, it's important to find an agency that specializes in your sector. For example, ICON Management deals mainly with Irish beauty and fashion influencers, so if you need a health or finance influencer in Ireland, it might be best to look elsewhere. Selecting an agency whose specialization doesn’t match yours is synonymous with running a campaign that will underperform and fail to exploit potential opportunities.
3. Not evaluating the agency’s influencer network
The strength and relevance of an agency's influencer network are important to the success of your campaigns. An agency that already has an excellent network of influencers within your niche is in a position to amplify your brand’s message. Before working together, ask the agency what influencers they work with and check if they align with your brand's values and target audience.
4. Not defining campaign objectives and KPIs
You should define your objectives and key performance indicators for the campaign before dealing with an influencer marketing agency. The goals may be set around increasing brand awareness, driving sales, or even increasing social media engagement, but clear objectives need to be set that would guide the agency's strategy and execution. It might be hard to measure your campaigns' success or be ready for strategy adjustments without clear objectives.
5. Leaving out creative talent
At the heart of influencer marketing is creative content. Without this, you won’t find success in your campaigns. So, before choosing an agency, check their portfolio to see the quality and creativity in the earlier campaigns they've developed. Determine whether they can develop creative and genuine content that would truly appeal to your audience.
6. The Pitfall of Limited Communication and Transparency
Open communication and transparency are the lifeblood of any successful partnership. Without them, trust erodes, and frustrations build. Here's how to ensure your agency is on the same page:
- Establish Clear Communication Cadence
Don't leave it to chance. Determine the frequency of updates you'll receive based on project complexity. Weekly updates are ideal for fast-paced campaigns, while bi-weekly or monthly might suffice for longer-term projects.
- Specify the Content of Updates
Go beyond generic reports. Request updates that detail specific accomplishments, like completed deliverables, key metrics achieved, or upcoming milestones.
- Ask Questions, Don't Be Shy
Transparency is a two-way street. Don't hesitate to ask clarifying questions if something in the reports is unclear.
- Beware of Information Silos
If the agency seems hesitant to share campaign details or progress reports, it's a red flag. A good partner embraces open communication and welcomes your inquiries.
7. Focusing only on the cost
Focusing only on the cost can be a false economy. While budget is important, the cheapest option often doesn't deliver the best results. Consider the long-term value proposition. A reputable agency brings expertise, a proven track record, and access to a wider network. These factors can translate into more effective campaigns, higher conversion rates, and a stronger return on investment (ROI). Think of it as an investment, not just an expense. By allocating your budget strategically, you can maximize the impact of your marketing efforts.
Final Thoughts
If you want to dip your toes into the dynamic influencer landscape in Ireland, make sure you choose your partner agency wisely. Select an agency that specializes in your industry, verify if their portfolio matches what you’re looking for, and stay on top of your list of campaign objectives and KPIs. By doing this, you can forge impactful partnerships that resonate with your audience and tell your brand’s story authentically and powerfully.
With its localized expertise, strong network, and potential for impactful campaigns, the right influencer marketing agency in Ireland can dramatically enhance your brand's digital presence and drive significant results today.
Frequently Asked Questions
Why is influencer marketing important in Ireland?
Influencer marketing is important in Ireland due to its ability to reach targeted local audiences effectively.
What are the benefits of working with an influencer marketing agency in Ireland?
Working with an influencer marketing agency in Ireland provides local expertise, access to top influencers, and tailored campaigns.
How do I get started with an influencer marketing agency in Ireland?
To get started with an influencer marketing agency in Ireland, research agencies, evaluate their portfolios, and contact them to discuss your marketing goals.
How can I choose the right influencer marketing agency in Ireland?
Choose the right agency in Ireland by reviewing their past campaigns, client testimonials, and alignment with your brand values.
Can I work with multiple influencer marketing agencies in Ireland at the same time?
Yes, you can work with multiple influencer marketing agencies in Ireland. This can help if you’re running campaigns in different niches or sectors.
